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Word and Image
CDIL-305 • Nick EdlundRELATING
WORD
ANDIMAGE
There is a natural contast between forms. How can we relate them to create harmony?
Type and image are the visible elements of design
WORD AND IMAGE Word and Image CDIL-305 Nick Edlund t Type and - - PowerPoint PPT Presentation
WORD AND IMAGE Word and Image CDIL-305 Nick Edlund t Type and - - PowerPoint PPT Presentation
RELATING WORD AND IMAGE Word and Image CDIL-305 Nick Edlund t Type and image are the visible elements of design There is a natural contast between forms. How can we relate them to create harmony? Position Layering Artists have
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Artists have developed several ways to relate these opposites.
Position Layering Spacial Cues Shared Characteristics Word as Image
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1
POSITION
Nearness connects, distance separates
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A P P L E
PROXIMITY IS RELATIVE
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A P P L E B A N A N A P E A C H
VAGUE TYPE AND IMAGE RELATIONSHIP
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APPLE BANANA PEACH
CLEAR TYPE AND IMAGE RELATIONSHIP
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CREATIVE TYPE AND IMAGE RELATIONSHIP
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2
LAYERING
Ultimate Nearness
APPLE APPLE
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IMAGE OVER TYPE
Bernhard, Lucian SLIDE 11
IMAGE OVER TYPE
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IMAGE OVER TYPE
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TYPE OVER IMAGE
Bernhard, Lucian SLIDE 14
TYPE OVER IMAGE
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LAYERING CAN OBSCURE LEGIBILITY!
A Fake Parent’s Magazine cover by Andrew Hearst SLIDE 16
Spacial Cues 3a
ALIGNMENT
When image and type align they are unifjed
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Centering image with text, is a classic word-image arrangement. But it is overused.
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Spacial Cues 3b
SIZE
When height or width of type is equal to the image, they are more unifjed
APPLE
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A TEXT BLOCK OR TITLE THAT MATCHES AN IMAGE’S WIDTH RELATES THE TWO
- Adicitendae. Itatet aut estias vit, te eni acera dipsam quatem eos erum
ius, quassum andit am, con conetus ime doluptatur sequid magnis vo lorecti ariae necte omnis voles corescim fugias consed moluptatur, conserissum quam quidia vellorem. Si re voluptassunt voloria ssinc- tem quam ant, temquam quia ditasitas repuda nisquid quibus et liqui quatia evelita soluptam entent, ad ma simus. Ullaccatem que nonem fugita dicid magnat is qui ommolup taturepe ius, quassum andit lorecti ariae necte conserissum quam tem quam ant, temquam quatia evelita soluptam entent, ad ma simus. Ullaccatem que nonem pores alitas eiciaep quat labo. Nam aceperum nestis eaquis dem quam fugitat. Meniam, cus nonsequam ate dolum am qui utenitius, omnia et et et harum esto et alit, explam quias aut at quis auditatur tus quodi quam, te dunte quisci bereius qui utaquatem. ius re nihilicium la delit mi, solorendis cuptatus simusci reria
- Adicitendae. Itate
ius, quassum andit lorecti ariae necte conserissum quam tem quam ant, temquam quatia evelita soluptam entent, ad ma simus. Ullaccatem que nonem pores alitas eiciaep quat labo. Nam aceperum nestis eaquis dem quam fugitat. Meniam, cus nonsequam ate dolum am qui utenitius, omnia et et et harum esto et alit, explam quias aut at quis auditatur magnis vo fugias consed moluptatur, ssinc- quia ditasitas repuda nisquid quibus et liqui taturepe nobit molo sequas erferch ici- ate dolum am qui utenitius, omnia et et et harum esto et alit, explam venihic- Me sintem lab t aut estias vit, te eni acera dipsam quatem eos erum magnis vo fugias consed moluptatur, ssinc- quia ditasitas repuda nisquid quibus et liqui taturepe nobit molo sequas erferch ici- ate dolum am qui utenitius, omnia et et et harum esto et alit, explam venihic-
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A TEXT BLOCK AND/OR TITLE THAT MATCH- ES AN IMAGE’S WIDTH RELATES THE TWO
- Adicitendae. Itatet aut estias vit, te
eni acera dipsam quatem eos erum ius, quassum andit am, con cone- tus ime doluptatur sequid magnis vo lorecti ariae necte omnis voles corescim fugias consed molupta- tur, conserissum quam quidia vel- ssinctem quam ant, temquam quia ditasitas repuda nisquid quibus et liqui quatia evelita soluptam en- tent, ad ma simus. Ullaccatem que nonem fugita di- cid magnat is qui ommolup tat- urepe pores alitas eiciaep eritibus ius, quassum andit lorecti ariae necte conserissum quam tem quam ant, temquam quatia evelita soluptam entent, ad ma simus. Ullaccatem que nonem pores alitas eiciaep quat labo. Nam aceperum nestis eaquis dem quam fugitat. Meniam, cus nonsequam ate dolum am qui utenitius, omnia et et et harum esto et alit, explam quias aut at quis auditatur tus quodi quam, te dunte quisci bereius qui utaquatem. ius re nihilicium la delit mi, solorendis cuptatus simusci reria
- Adicitendae. Itate
ius, quassum andit lorecti ariae necte conserissum quam tem quam ant, temquam quatia evelita soluptam entent, ad ma simus. Ullaccatem que nonem pores alitas eiciaep quat labo. Nam aceperum nestis eaquis dem quam fugitat. Meniam, cus nonsequam ate dolum am qui utenitius, omnia et et et harum esto et alit, explam quias aut at quis auditatur magnis vo fugias consed moluptatur, ssinc- quia ditasitas repuda nisquid quibus et liqui taturepe nobit molo sequas erferch ici- ate dolum am qui utenitius, omnia et et et harum esto et alit, explam venihic- Me sintem lab t aut estias vit, te eni acera dipsam quatem eos erum magnis vo fugias consed moluptatur, ssinc- quia ditasitas repuda nisquid quibus et liqui taturepe nobit molo sequas erferch ici- ate dolum am qui utenitius, omnia et et et harum esto et alit, explam venihic-
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Matching dimensions strengthens visual connections made with alignment
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Spacial Cues 3c
SHARED SPACE
TYPE,
T H E Y R E L A T E . WHEN IMAGE AFFECTS
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Type, image and space can be arranged like are puzzle pieces in a design.
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4
SHARED CHARACTERISTICS
Treatment, direction, angle, color, texture etc!
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HOW ARE SHARED CHARACTERISTICS UNIFYING THIS POSTER?
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Multiple strategies strengthen the image–word relationship.
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SLIDE 30 Seigfried Odermatt
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APPLE
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