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Mark Mellman mmellman@mellmangroup.com 1023 31st Street, NW 5th Floor Washington, DC 20007 ph 202-625-0370 fx 202-625-0371 www.mellmangroup.com
WINNING MESSAGES ON JUDGES, GUNS AND OWNING THE CONSTITUTIONS TEXT, - - PowerPoint PPT Presentation
WINNING MESSAGES ON JUDGES, GUNS AND OWNING THE CONSTITUTIONS TEXT, HISTORY & VALUES Mark Mellman mmellman@mellmangroup.com 1023 31st Street, NW 5th Floor Washington, DC 20007 ph 202-625-0370 fx 202-625-0371
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Mark Mellman mmellman@mellmangroup.com 1023 31st Street, NW 5th Floor Washington, DC 20007 ph 202-625-0370 fx 202-625-0371 www.mellmangroup.com
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More Favorably Than People
And Divide On Whether Trump’s Nominees Will Be Fair
Meaningful, Advantages Over The ‘Liberal’ Label
To Protect Key Rights – Though Partisans Disagree On Which Rights
3 3
4 4
5 5
6 6 47% 55% 34% 24%
0% 20% 40% 60% 80% 100%
Favorable Unfavorable
+31
Fav ‘14 Fav ‘17 Chg Lib Democrat
52% 52% =
Mod/Cons Democrat
50% 50% +1
Independent
45% 54% +9
Republican
45% 60% +15
Male
46% 54% +9
Female
49% 56% +7
18-39
48% 50% +2
40-59
49% 58% +9
60+
45% 56% +12
HS or less
43% 46% +3
Some College
41% 52% +10
Coll Grad +
54% 63% +9
White Coll
54% 62% +8
White Non-Coll Men
42% 53% +11
White Non-Coll Women
38% 56% +18
Black
48% 35%
Hispanic
57% 58% +1
+13
The Shift Is Concentrated Among Republicans And Whites, Though The Image Of The Court Hasn’t Worsened Among Democrats
4/14 9/17 Supreme Court Favorability
7 7
Pos ‘14 Pos ‘17 Chg Liberal Democrat
34% 33%
Mod/Cons Democrat
43% 36%
Independent
27% 32% +5
Republican
35% 40% +5
Male
29% 34% +5
Female
37% 37% =
18-39
34% 31%
40-59
35% 39% +3
60+
30% 36% +7
HS or less
32% 31%
Some College
34% 29%
Coll Grad +
34% 42% +8
White Coll
35% 45% +10
White Non-Coll Men
27% 36% +9
White Non-Coll Women
37% 34%
Black
35% 19%
Hispanic
35% 28%
33% 36% 60% 53%
0% 20% 40% 60% 80% 100%
Positive Negative
4/14 9/17 Supreme Court Job Performance
8 8
9 9
Do you think the U.S. Supreme Court treats corporations more favorably than people like you, does the Supreme Court treat corporations less favorably than people like you, or do you believe it treats corporations and people like you about equally?
49% 34% 7%
0% 20% 40% 60% 80% 100%
More Equal Less
Corps More Favorably Corps Less Favorably Liberal Democrat
63% 6%
Mod/Cons Democrat
57% 10%
Independent
49% 9%
Republican
37% 7%
Male
52% 6%
Female
47% 9%
18-39
52% 9%
40-59
50% 5%
60+
46% 8%
HS or less
44% 9%
Some College
53% 7%
Coll Grad +
49% 7%
White Coll
47% 7%
White Non-Coll Men
52% 6%
White Non-Coll Women
44% 9%
Black
51% 10%
Hispanic
58% 11%
10 10
11 11
46% 42% 48% 37% 29% 29%
0% 20% 40% 60% 80% 100%
Right Wrong
+9 +13 Liberal Judges Progressive Judges Conservative Judges +19
When it comes to constitutional issues*, do you think _____ judges generally make the right decisions or the wrong decisions?
Italics = split-sampled
12 12
46% 42% 48% 37% 29% 29%
0% 20% 40% 60% 80% 100%
Right Wrong
+9 +13
Liberal Judges Progressive Judges Conservative Judges
+19 When it comes to constitutional issues*, do you think _____ judges generally make the right decisions or the wrong decisions?
*phrase added in 2017 Italics = split-sampled Net Right Decisions
Lib Prog Cons
Liberal Democrat
+81 +57
Mod/Cons Democrat
+24 +21 +19
Independent
+1 +8 +15
Republican
+63
Male
+3 +6 +22
Female
+14 +19 +16
18-39
+16 +29 +6
40-59
+5 +4 +23
60+
+5 +6 +26
HS or less
+5 +30
Some College
+12 +4 +19
Coll Grad +
+18 +23 +13
White Coll
+17 +19 +18
White Non-Coll Men
+39
White Non-Coll Women
+3 +9 +30
Black
+42 +19
Hispanic
+26 +35 =
April 2014: 44% Right, 35% Wrong April 2014: 47% Right, 27% Wrong April 2014: 49% Right, 28% Wrong
Only Liberal Democrats Are Hostile To Conservative Judges
13 13
41% 46% 42% 40%
0% 20% 40% 60% 80% 100%
Voters Are More Likely To Trust A Progressive President Than A Liberal President To Nominate Justices
Independents & Moderates/Conservative Democrats Find Progressives More Congenial
Generally speaking, who would you trust more to nominate individuals to the Supreme Court - a conservative president or a progressive/liberal president?
Italics = split-sampled
+1
Progressive Liberal
Net Trust Net Prog Net Lib Liberal Democrat
+67 +79
Mod/Cons Democrat
+20 +2
Independent
+12
Republican
Male
+2
Female
=
18-39
+23 +11
40-59
60+
HS or less
Some College
+6 =
Coll Grad +
+10
White Coll
+6
White Non-Coll Men
White Non-Coll Women
Black
+42 +35
Hispanic
+29 +33
Conservative Conservative Progressive Liberal
14 14
15 15
39% 39% 38% 38% 36% 33% 33% 30% 29% 28% 25% 25% 24% 23% 23% 23% 19% 18% 16% 16%
90% 89% 87% 80% 87% 85% 81% 84% 78% 66% 75% 78% 71% 70% 71% 73% 63% 62% 45% 61%
Protects civil rights Protects equal rights Prevents racial discrimination Will protect the country from terrorism Protects free speech rights Protects due process rights Will stand up to the President when necessary Protects women's rights Won't bend the law to protect big business Protects our individual right to bear arms Tough on crime Cares about people like you Protects freedom of the press Respects states' rights Puts individual rights ahead of corporations Protects the middle class Independent Shares your values Focusing on cracking down on immigrants who are in US illegally Represents your point of view on the issues
Civil Rights, Equal Rights, Racial Discrimination, Terrorism And Free Speech Are Most Important When Evaluating A Supreme Court Justice
% One of Most
Qualities of Justices
(ranked by % one of most impt) + % Very
Italics = split-sampled
16 16
Independents Are Less Passionate, Though Civil Rights, Equal Rights, Speech And Due Process Top Their Lists
SC Justice Descriptions
ranked by % one of the most impt. Total Lib Dem Mod/Cons Dem Indep Rep
Protects civil rights
39% 51% 48% 37% 29%
Protects equal rights
39% 51% 44% 36% 32%
Prevents racial discrimination
38% 51% 49% 33% 26%
Will protect the country from terrorism
38% 32% 37% 32% 49%
Protects free speech rights
36% 37% 47% 36% 34%
Protects due process rights
33% 35% 39% 36% 31%
Will stand up to the President when necessary
33% 48% 39% 28% 22%
Protects women's rights
30% 40% 43% 24% 21%
Won't bend the law to protect big business
29% 33% 39% 26% 27%
Protects our individual right to bear arms
28% 17% 19% 24% 47%
Tough on crime
25% 15% 32% 21% 34%
17 17
SC Justice Descriptions
ranked by % one of the most impt. Total Black Hisp.
Protects civil rights
39% 39% 46%
Protects equal rights
39% 39% 52%
Prevents racial discrimination
38% 51% 52%
Will protect the country from terrorism
38% 36% 47%
Protects free speech rights
36% 35% 38%
Protects due process rights
33% 32% 40%
Will stand up to the President when necessary
33% 37% 38%
Protects women's rights
30% 35% 37%
Won't bend the law to protect big business
29% 29% 29%
Protects our individual right to bear arms
28% 23% 24%
Tough on crime
25% 22% 18%
18 18
SC Justice Descriptions
ranked by % one of the most impt. Total White Coll White Non- Coll
Protects civil rights
39% 39% 40%
Protects equal rights
39% 39% 36%
Prevents racial discrimination
38% 34% 34%
Will protect the country from terrorism
38% 30% 42%
Protects free speech rights
36% 34% 37%
Protects due process rights
33% 32% 32%
Will stand up to the President when necessary
33% 36% 29%
Protects women's rights
30% 27% 31%
Won't bend the law to protect big business
29% 32% 29%
Protects our individual right to bear arms
28% 23% 33%
Tough on crime
25% 23% 29%
19 19
SC Justice Descriptions
ranked by % one of the most impt. Total White Coll Men White Coll Women
Protects civil rights
39% 44% 35%
Protects equal rights
39% 41% 37%
Prevents racial discrimination
38% 37% 31%
Will protect the country from terrorism
38% 31% 29%
Protects free speech rights
36% 41% 29%
Protects due process rights
33% 39% 26%
Will stand up to the President when necessary
33% 39% 33%
Protects women's rights
30% 32% 23%
Won't bend the law to protect big business
29% 37% 28%
Protects our individual right to bear arms
28% 28% 19%
Tough on crime
25% 23% 23%
20 20
21 21
33% 61%
0% 20% 40% 60% 80% 100%
Which comes closer to your point of view:
51 Senators 60 Senators
Even 4 Out Of 10 Republicans Want 60 Votes
On something as important as a lifetime nomination to the Supreme Court, a nominee should have to get the support of at least 60 of the 100 Senators. When the President nominates a Justice to the Supreme Court, it should only take the votes of 51
51 Senators 60 Senators Liberal Democrat
11% 84%
Mod/Cons Democrat
24% 67%
Independent
34% 62%
Republican
55% 40%
Male
39% 56%
Female
29% 65%
18-39
30% 64%
40-59
36% 59%
60+
34% 60%
HS or less
38% 53%
Some College
32% 63%
Coll Grad +
33% 63%
White Coll
35% 61%
White Non-Coll Men
47% 47%
White Non-Coll Women
31% 62%
Black
22% 77%
Hispanic
29% 63%
22 22
31% 16% 10% 41%
0% 20% 40% 60% 80%
Great Deal Some Not Too Much Not At All
How much do you trust President Trump to nominate someone to the Supreme Court who would be fair to all Americans, regardless of race, gender, or wealth?
Total Trust Total Do Not Trust Liberal Democrat
7% 92%
Mod/Cons Democrat
20% 79%
Independent
45% 51%
Republican
90% 9%
Male
51% 47%
Female
44% 55%
18-39
38% 60%
40-59
51% 47%
60+
51% 47%
HS or less
61% 38%
Some College
44% 53%
Coll Grad +
43% 56%
White Coll
47% 53%
White Non-Coll Men
68% 28%
White Non-Coll Women
57% 42%
Black
17% 81%
Hispanic
25% 73%
47%
great deal/some
51%
not too much/not at all
23 23
24 24
Interprets the Constitution taking into account its text, history, and values Interprets the Constitution taking into account its text and history Interprets Constitution in the context of today's issues + challenges Interprets Constitution according to original meaning of text as written
% One of Most
Qualities of Justices
(ranked by % one of most + very) + % Very
Italics = split-sampled
24% 23% 22% 25% 75% 69% 68% 63%
25 25
CONSERVATIVE ARGUMENT: Judges have a responsibility to interpret the Constitution according to its original meaning as it was written, not as they wish it were
the Constitution’s words, they go beyond their authority, usurping powers that are granted to Congress and the President by the Constitution. CAC ARGUMENT: Judges have a responsibility to apply the text and history of the whole Constitution to modern challenges. Our Constitution was amended 27 times—outlawing slavery, promising equality for all, and giving African Americans and women the right to
while also enshrining enduring values. LIVING DOCUMENT ARGUMENT: We have a living Constitution that evolves, changes and adapts to new circumstances. Its exact words are not as important as the general ideas it represents. Judges are entrusted with the ultimate responsibility of interpreting the Constitution for modern times and they have a responsibility to go beyond the Constitution’s text when necessary to reflect our current values.
26 26
CAC Is More Effective Among Liberal Dems, The Middle, And Even Republicans
Which of the following statements comes closer to your point of view?
39% 54% 55% 39%
0% 20% 40% 60% 80% 100%
+15
Living Document CAC Liv Doc Conservative CAC Conservative
Net Liv Doc Net CAC Liberal Democrat
+41 +60
Mod/Cons Democrat
+9 +14
Independent
+15
Republican
Male
+2
Female
+26
18-39
+34
40-59
+9
60+
+4
HS or less
+6
Some College
+10
Coll Grad +
+23
White Coll
+17
White Non-Coll Men
White Non-Coll Women
+12
Black
+14 +37
Hispanic
+29
27 27
28 28
9% 72% 83% 18%
0% 20% 40% 60% 80% 100%
Do you believe the Constitution allows the government to ban the private ownership of all guns in America? Do you believe the Constitution allows the government to make and apply strict laws that prevent dangerous people from buying or possessing guns in America? Yes No Yes No
29 29
CONSERVATIVE ARGUMENT: The Second Amendment says, quote, “the right to bear arms shall not be infringed” unquote. Gun laws are a slippery slope to the government taking our guns away, and only denying that constitutional right to law-abiding American citizens. The only thing that can stop a bad guy with a gun is a good guy with a gun. The Founding Fathers did not want the government telling us what kinds of guns we can have, how many we can buy, or where we can carry them.
OUTDATED AMENDMENT: The Second Amendment was written when people carried muskets that fired one bullet at a time. It protects a collective right of states to form militias. It does not say an individual has the personal right to carry whichever guns they want. The Founding Fathers never intended for us to be able to have weapons of mass murder. It is 2017, not 1791. Government must be able to pass and enforce laws to protect the public from guns. CAC ARGUMENT: The Constitution protects the right to own a gun for self-defense. But the Constitution does not grant every person the right to have any gun they want, any time they want, anywhere they want. The drafters of the 2nd Amendment understood that this right could be regulated. Government must respect our constitutional rights, but it must also pass and enforce sensible regulations that keep guns out of the hands of dangerous people, including felons, domestic abusers, and the dangerously mentally ill.
30 30
CAC’s Message Neutralizes GOP Opposition And Wins Over The Middle
Which of the following statements comes closer to your point of view? [2ND AMENDMENT:]
60% 40% 34% 52%
0% 20% 40% 60% 80% 100%
+26
CAC Argument Outdated Amendment CAC Conservative Outdated Conservative
Net CAC Net Outdated Liberal Democrat
+64 +44
Mod/Cons Democrat
+43 +6
Independent
+13
Republican
Male
+10
Female
+39
18-39
+25 +4
40-59
+30
60+
+21
HS or less
+13
Some College
+29
Coll Grad +
+28 +1
White Coll
+24
White Non-Coll Men
White Non-Coll Women
+38
Black
+52 +21
Hispanic
+42 +24
31 31
32 32
CONSERVATIVE ARGUMENT: Judges have a responsibility to interpret the Constitution according to the original meaning of the text as written. The Constitution doesn’t say anything about women’s rights to an abortion or getting equal pay, but instead gives Congress and the states the power to write these laws. Judges should not be legislating women’s rights from the bench. These issues should be resolved through the political process, not by judges interpreting the Constitution based on what they would like it to say.
LIVING DOCUMENT ARGUMENT: The Constitution is a living document that adapts to our changing world. When judges or lawmakers try to limit what women can do with their bodies or deny them equal pay for equal work, they are denying women their constitutional rights. Judges and legislators should recognize it isn’t 1789 anymore. Even if there isn’t a specific place in the Constitution that protects women’s rights, judges should do what’s right and apply the law based
CAC ARGUMENT: Judges and legislators have a responsibility to uphold women’s rights under the Constitution, which guarantees equal protection of the law for both women and men. When women don’t earn equal pay, when women are denied the right to control their own bodies, or when women face discrimination in the workplace, their fundamental rights to liberty and equality are violated. It isn’t 1789 anymore. Women are equal and judges must recognize that the Constitution has been amended to ensure women’s equal citizenship.
33 33
Net CAC Net Liv Doc Liberal Democrat
+62 +72
Mod/Cons Democrat
+47 +34
Independent
+40 +14
Republican
Male
+30 +7
Female
+32 +28
18-39
+44 +21
40-59
+22 +11
60+
+27 +23
HS or less
+36 +14
Some College
+25 +16
Coll Grad +
+32 +21
White Coll
+30 +19
White Non-Coll Men
+8
White Non-Coll Women
+29 +20
Black
+48 +28
Hispanic
+42 +59
This Is Particularly True Among Independents, Men, Younger & Less Educated Voters
Which of the following statements comes closer to your point of view? [JUDICIAL ROLE ON WOMEN’S RIGHTS:]
62% 54% 31% 36%
0% 20% 40% 60% 80% 100%
+31 +18
CAC Living Document CAC Conservative Liv Doc Conservative
34 34
35 35
41% 53%
0% 20% 40% 60% 80% 100%
Original Meaning Stop Discrimination
+12
33% Strongly Statement A. Judges should not overreach to try to solve social issues from the bench, but rather allow Congress and the President to address them. If judges apply the original meaning of the Constitution as written, instead of inserting their own personal beliefs, everyone’s rights will be protected equally. Our country creates a level playing field for all. Statement B. Equality is still not a reality in America. Discrimination based on race, religion, gender, and economic circumstances remains widespread in workplaces, schools and courtrooms. If judges apply the text, history, and values of our Constitution – including Amendments that guarantee equality for everyone – then the rights of more Americans will be protected as we strive to build a “more perfect Union.”
Republicans & Voters Without College Degrees Oppose Judges Solving Social Problems
43% Strongly
Original Stop Disc. Liberal Democrat
18% 78%
Mod/Cons Democrat
36% 58%
Independent
38% 53%
Republican
63% 30%
Male
45% 49%
Female
37% 55%
18-39
31% 61%
40-59
44% 50%
60+
46% 47%
HS or less
51% 41%
Some College
40% 54%
Coll Grad +
37% 56%
White Coll
42% 54%
White Non-Coll Men
56% 38%
White Non-Coll Women
42% 50%
Black
26% 68%
Hispanic
26% 64%
36 36
37 37
75% 20%
0% 20% 40% 60% 80% 100%
As you may know, currently, if someone is born in the United States, they are a citizen
birthright citizenship. Do you favor or oppose birthright citizenship? Favor Oppose 62% strong 13% strong
+55
Favor Oppose Liberal Democrat
91% 6%
Mod/Cons Democrat
84% 10%
Independent
76% 20%
Republican
57% 36%
Male
72% 24%
Female
77% 18%
18-39
77% 19%
40-59
75% 18%
60+
73% 24%
HS or less
67% 26%
Some College
77% 19%
Coll Grad +
76% 19%
White Coll
73% 22%
White Non-Coll Men
63% 32%
White Non-Coll Women
74% 22%
Black
85% 10%
Hispanic
91% 6%
38 38
Opponents of birthright citizenship say the Supreme Court wrongly created a loophole giving anchor babies citizenship merely because they were born on U.S. soil. They say the Constitution confers citizenship only on children whose parents not only are here, but also give their complete allegiance to the United States, and that does not apply to the children of illegal immigrants, who owe their allegiance to foreign countries. Citizenship should not be a reward for illegal behavior. Judges should fix their mistake instead of giving a windfall to children of illegal immigrants. CAC ARGUMENT: Supporters of birthright citizenship say that at the heart of the text of the 14th Amendment and the Declaration of Independence, is the fundamental guarantee that all people are born
denied a constitutional right. Everyone born here has the constitutional guarantee of equal opportunity to make a good life for themselves. Denying birthright citizenship to those born on U.S. soil violates America’s basic constitutional values. ISSUE ARGUMENT ONLY: Supporters of birthright citizenship say that, from our founding, America has been a nation of immigrants. Birthright citizenship defines who we are as a nation. It means American citizenship is not determined by skin color, ethnicity or religion, but only by whether a person was born in the United States. It means a baby, who committed no crime, is not denied a constitutional right. It rejects the notion that America is a country club led by elites who get to pick and choose who can become
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It Even Wins Over Republicans
Which of the following statements comes closer to your point of view? [BIRTHRIGHT CITIZENSHIP:]
63% 66% 29% 27%
0% 20% 40% 60% 80% 100%
+34 +39
Issue Argument Only CAC Issue Arg Conservative CAC Conservative
Net Issue Arg Net CAC Liberal Democrat
+74 +80
Mod/Cons Democrat
+70 +61
Independent
+35 +26
Republican
+8
Male
+34 +36
Female
+35 +41
18-39
+43 +44
40-59
+44 +35
60+
+17 +38
HS or less
+20 +28
Some College
+38 +43
Coll Grad +
+39 +40
White Coll
+32 +33
White Non-Coll Men
+8 +23
White Non-Coll Women
+22 +27
Black
+69 +62
Hispanic
+68 +71
40 40
41 41
42 42
43 43
44 44
don’t want a gun, oh, that’s not exactly what it says. I read it like this. Freedom of speech, I want to say this, and I want to do this, and I want to act this way, because that’s my belief, but this person doesn’t, and now they’re offended by my belief, so it benefits a certain person’s need. It’s so broad and so open. – F Swing, Columbus
two or three swing voters in the Supreme Court, otherwise you have four or five that will just always vote the way that they do, and obviously that’s from personal conviction or else they wouldn’t always vote that way… - M Swing, Columbus
everybody feels their point of view is right. - F Swing, Richmond
about a right to privacy in the Constitution, so therefore there is no right to privacy. Whereas a liberal might be more likely to say, “Privacy wasn’t an issue 200 years ago, but it is today, and the Constitution can be read to protect privacy rights.” – M Dem, Richmond
45 45
what we don’t have, so it’s a fundamental building block to politics today. Without the Constitution, we wouldn’t have our basic human rights. – M Swing, Columbus
think it is about what the framers thought of as what is American republic democracy, you know? And so I think that’s where we get to the great points. What do we determine as our inalienable rights? – M Dem, Columbus
Korea or we’d be a Russia or we’d be one of many countries that I don’t think any of us in here probably want to be. So without the Constitution we wouldn’t be the nation that we are and have the rights and freedoms that we do. – F Swing, Richmond
what the laws were when they were set down and what our Supreme Court uses to determine what is right for the laws that are in our country. – F Dem, Richmond
46 46
M Swing, Richmond
Dem, Columbus
document means. (…) You use history to either back up that literal and prevents the correction of historical mistakes. It’s more like we’re going to go forward, this is what it says and we’re not going to change it. – M Swing, Richmond
mature and grow. – F Dem, Columbus
document has to maintain a certain amount of fluidity in order to be able to be interpreted and re-interpreted, because the original interpretations aren’t always applicable to the current societal landscape. – F Dem, Richmond
47 47
supposed to be protected, but they’re not, because philosophically it’s the right thing to say, but whether it’s being implemented on a consistent basis is questionable. – M Dem, Columbus
they’re not treated as equal citizens, their Constitution rights are being violated and the courts or Congress should step up and act on their behalf. – M Swing, Richmond
in society if we’re producing laws or judgments that are not living up to that ideal, that is the role of the judicial to say that’s not appropriate, and then it goes back to the legislature to change or amend. – M Dem, Columbus
Then you’re like, “Hey, I’m a rich white man; it applies to me. Sorry black guys.” But if you’re one of the people who look at it as a living document and you see that times are changing then you’re like, “Hey, this isn’t constitutional.” If you’re working at Job A, you need to get paid for Job A, not you’re working Job A, but I’m going to pay you an extra $15 million dollars under the table. – M Dem, Richmond
48 48
have all these people, whether your background is that you came over here on the
you’re just now coming into this country, but we’re all one today. – M Dem, Columbus
were in fear of their lives and were in search of a better life, so B’s (the anti- birthright citizenship statement) kind of gross. – F Dem, Columbus
don’t think you should throw out the ideal of the American dream. I don’t like writing laws to cover—just like in business, I don’t like making rules to cover the 3 percent of bad apples and harming the 97 percent of the people that mean well. – M Swing, Columbus