WIN INE. E. A CU CULTURE URE OF OF MO MODERA ERATIO TION A - - PowerPoint PPT Presentation

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Nov 29, 2023 241 likes •481 views

WIN INE. E. A CU CULTURE URE OF OF MO MODERA ERATIO TION A WINE SECTOR SOCIAL RESPONSIBILITY PROGRAM FEDER DERATION ION INTER ERNA NATIO IONALE NALE DES CONFR FRRIES RIES BACHIQUES ES ASSEM EMBLE LE GNRA RALE LE

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WIN INE.

  • E. A CU

CULTURE URE OF OF MO MODERA ERATIO TION

A WINE SECTOR SOCIAL RESPONSIBILITY PROGRAM

FEDER DERATION ION INTER ERNA NATIO IONALE NALE DES CONFR FRÉRIES ÉRIES BACHIQUES ES ASSEM EMBLÉE LÉE GÉNÉRA RALE LE ORDINA NAIRE RE | PARIS S | 3 FEVRI RIER ER 2018

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SLIDE 2

George ge Sandeman eman

  • Board Member at Sogrape Vinhos - responsible for

Government Affairs

  • Chanceler Confraria do Vinho do Porto
  • President WINE IN MODERATION aislb (NGO)
  • Wine Consumer

TRANSPAR ARENCY ENCY

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  • WINE. A CULTURE OF MODERATION
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SLIDE 3
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THE CULTU TURE RE OF WINE

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  • Wine is integral to many lifestyles and

cultures across Europe and the world;

  • Wine brings an invaluable social, cultural,

agricultural, environmental and economic contribution to regions and countries;

  • Wine

is associated with religion, with gastronomy and with enjoyment and pleasure.

  • The vast majority of consumers enjoy wine

in moderation, while a minority misuse alcoholic beverages in way that is harmful to themselves and others.

RELIG IGIO ION FOOD PLEASU SURE RE

  • WINE. A CULTURE OF MODERATION
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SLIDE 5

Alcohol Antioxidants

THE CULTU TURE RE OF WINE

  • WINE. A CULTURE OF MODERATION
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SLIDE 6
  • Alcohol is on the political agenda - global, regional and national
  • A constant pressure from countries with restrictive alcohol policies

(due to cultural, social and religious forces) as well as NGOs;

  • Strong pressure to apply same measures as tobacco to alcohol (tax,

restrictions and prohibition)

  • Little distinction between “moderate consumption” and “abuse”.

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POLITI TICAL CAL ENVIRON ONMEN ENT

  • WINE. A CULTURE OF MODERATION
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SLIDE 7

Wi Wine ne in in Mode

  • deratio

ion is is the he so socia cial respon sponsi sibi bili lity mov

  • vem

emen ent of

  • f the

he wi wine sec sector

  • r - committed to reducing alcohol related harm from

misuse and abuse

  • f

wine and

  • ther alcoholic beverages and

encourage a cultural change in the way people approach alcohol.

SOCIAL AL RESPON ONSI SIBILIT BILITY

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The he WIM WIM

  • bj
  • bjectiv

ective is is to to defend defend the le legitima itimate pl place ace of

  • f

wi wine in in socie society,

assuring a socio-economic environment which allows the sustainable development

  • f

responsible businesses.

  • WINE. A CULTURE OF MODERATION
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SLIDE 8

wine communi nitie ies, , viti-vi vinic nicult ulture, e, landscape dscape, , rural al envir ironm nmen ent, , Confrér érie ies s Bachiq iques es medit iterran anean ean diet and cult lture e touris ism, enotouris ism, , gastron

  • nom
  • my

moderat ate e & responsible nsible wine drin inking king SOCIAL AL RESPON ONSI SIBILIT BILITY

  • WINE. A CULTURE OF MODERATION
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SLIDE 9

WINE INFORMA FORMATION ION COUN UNCIL IL

Sharing “Best Practices” and Scientific Evidence

“ ART DE VIVRE”

EDUCATION ION PROGRA RAMS MS

Education and information

WINE COMMU MUNICA ICATION ION STANDARD RDS S

Self-regulation of Advertising and Marketing

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WIM C COMMITME TMENT NT

  • WINE. A CULTURE OF MODERATION
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SLIDE 10

WIM C COMMITME TMENT NT

*Memebrship at November 2017

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SLIDE 11

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WIM C COMMITME TMENT NT

  • WINE. A CULTURE OF MODERATION
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SLIDE 12

“ART DE VIVRE” - EDUCATIO ION PROGRAMS UNDERST STAND NDIN ING G ALCOHOL OHOL - DRINKIN ING G PATTERNS NS - GUIDELI LINES ES FOR LOW RISK

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  • WINE. A CULTURE OF MODERATION
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SLIDE 13

UNDERST STAND NDIN ING G ALCOHOL OHOL

Blessed d Red Wine

Resea search ch indic icates es that t moder derate consumpt nsumption ion can have healt lth h benefits nefits for specif ecific ic group ups

Cardiovascular Disease diminishes risk Prostrate Cancer can reduce risk by 50% incidence Alzheimer can slow aging

  • f brain cells

Bad Cholesterol reduces LDL Gall Stones reduces incidence Rheumatoid Arteritis reduces incidence

Alcohol hol Antio tioxid idant ants

Source ce:)

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  • WINE. A CULTURE OF MODERATION

GRAMS OF ALCOHOL PER DAY RELATIVE RISK

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SLIDE 14

5%

Mouth & Esophagus

20%

Stomach

75%

Intestine

Stomach ch Blood Alcoho hol

ALCOHOL PASSES THROUGH THE GASTRIC TISSUE AND ENTERS THE BLOODSTREAM

UNDERST STAND NDIN ING G ALCOHOL OHOL

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  • WINE. A CULTURE OF MODERATION

THERE IS NO WAY TO ACCELE LERATE THIS IS PROC OCESS SS The organism eliminates

0,10 10 g/l of alcohol per

hour.

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SLIDE 15

IMMEDIATE

  • Fatal road accidents
  • Domestic Violence / Non-

consensual sex

  • Loss of productivity /

absenteeism

  • Difficulty learning
  • Unprotected sex
  • Impotence, Infertility

FUTURE

  • Alcohol Dependence
  • Hypertension, Arrhythmias
  • Alcoholic hepatitis, cirrhosis
  • Various types of cancer
  • Neurological disorders
  • Anemia
  • Fetal Alcohol Syndrome
  • Gastritis, ulcers
  • Depression, anxiety

RISKS S OF ABUSIVE IVE CONSUM UMPTI TION ON UNDERST STAND NDIN ING G ALCOHOL OHOL

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  • WINE. A CULTURE OF MODERATION
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SLIDE 16

DRINKIN ING G PATTERNS

Consump mption per r capi pita a (litres es)

<2.50 2.50-4.99 5.00-7.49 7.50-9.99 10.00-12.49 ≥12.50 Information not available Not applicable

ADULT PER CAPITA CONSUMPTIO PTION N

(pure alcohol per person per year – incl. unrecorded consumption)

Source ce: World Health Organization (2011)

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  • WINE. A CULTURE OF MODERATION
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SLIDE 17

DRINKS NKS PER OCCASIO ION

1.00-2.00 2.00-2.50 2.50-3.00 3.00-4.00 Consump mption Patter erns s

Source ce: World Health Organization (2005)

Note: No updated WHO information (2015)

DRINKIN ING G PATTERNS

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  • WINE. A CULTURE OF MODERATION
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SLIDE 18

Source ce: World Health Organization (2014)

GLOBAL L RISK K SCORE E (RANKIN NKING G LESS SSER ER TO GREATER ER )

(15+years) 2010 Drinki nking ng patterns rns

Least risky ky drinking ng pattern n Most risky ky drinki king pattern Data not available Not applicable

Source ce: World Health Organization (2014) DRINKIN ING G PATTERNS

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  • WINE. A CULTURE OF MODERATION
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SLIDE 19

GUIDELI LINES ES FOR LOW RISK CONSUM UMPTI TION ON *

2 3 4

Up to 2 2 drink ink units per day y for women n Up to 3 3 drink ink units per day y for men Neve ver more than 4 d drin ink units s on a a s special cial

  • ccasi

sion 1 o

  • r 2

2 times s a we week abstain ain from drink inking ing alco cohol hol

* The e World ld Health lth Organiz nization tion advise ses s that t ther ere e is no safe level el of alcohol

  • hol consumptio

nsumption, n, and recommen

  • mmends

ds to tota tal l abstine tinence. nce.

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  • WINE. A CULTURE OF MODERATION
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SLIDE 20
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In c certai ain situat atio ions s and among g particul icular ar populatio ulation n groups, ps, alcoholic holic beve verage ages s should ld be avo void ided ed :

  • Wine consumption requires maturity:

underage individuals should not drink;

  • Pregnant women should avoid consumption of

alcoholic beverages;

  • Avoid drinking if you drive and - in any case
  • never exceed the Blood Alcohol

Concentration (BAC) as legally defined in the national drink driving laws. You should always consult your physician or family doctor if you have any doubts related to your drinking patterns and your health.

APPRECI CIATE TE RESPONSIB SIBLY

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  • WINE. A CULTURE OF MODERATION
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SLIDE 22

ENJOY Y IN MO MODERATIO ION Enjoy y yo your wine e to th the f full lles est

  • Understand the wine you drink:

knowing where its unique character comes from makes drinking the more pleasurable.

  • Drink slowly: take the time to savour

the wine’s distinctive taste.

  • Accompany wine with good food:

alongside a glass of water.

  • Appreciate wine with good

company, friends and family.

  • Be sensible, avoid excess.

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  • WINE. A CULTURE OF MODERATION
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