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William “Buzz” Hollis
President and CEO, Doctors Vision Center
The
Evolution
- f Doctors Vision Center
March 21, 2012
William Buzz Hollis President and CEO, Doctors Vision Center The - - PowerPoint PPT Presentation
William Buzz Hollis President and CEO, Doctors Vision Center The - - PowerPoint PPT Presentation
William Buzz Hollis President and CEO, Doctors Vision Center The Evolution of Doctors Vision Center March 21, 2012 What do we have to share with a Multi-billion dollar industry? There are Many ways to skin a cat. Heres how we
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SLIDE 3
What do we have to share with a Multi-billion dollar industry?
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There are Many ways to skin a cat.
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Here’s how we skin ours.
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It takes subjective refraction
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Subjective Refraction Leads to Clear Vision.
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So, what are our challenges and how do we face them?
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Fear of becoming
commoditized
1 2
How to distinguish services & compete Sustaining profitable growth
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Leveraging both medical and
- ptical
4
How to measure
and manage
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Business Factors
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The pace of technology and access to information Platforms and communication channels Patient expectations & information exchange Reimbursement and regulations Change is constantly constant
Market Factors
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We….
See every challenge as a new opportunity
Recognize market signals Be aware of trends Be a trend setter Try new things
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listen,
question, learn,
tweak,
evolve,
transform,
explore,
change,
challenge,
collaborate,
test, fail,
succeed, expand, contract….
We….
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We must be intensely market-driven.
“Market-driven firms are, on average, 31% more profitable than self-centered firms.”
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“The Market Driven Organization: Understanding, Attracting, and Keeping Valuable Customers” George S. Day, Wharton School, University of Pennsylvania
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What do we know What do we know
Size and brand matter Practice intelligence is necessary Strategic relationships make a difference Marketing is essential – Get really digital Investment in staff expertise essential
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Size & Brand Matter Size & Brand Matter
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Investment in Staff & Community Investment in Staff & Community
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Practice Intelligence Practice Intelligence
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Strategic relationships matter Strategic relationships matter
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You Better Get Digital You Better Get Digital
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We’re Not Letting Grass Grow
- The Doctors Vision Center Professional Eye Care Network
- MyDVC App
- Vision Partner co-marketing launch
- Social media expansion
- Reinventing our mobile presence
- Growing our web traffic both paid and organic
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These days are over.
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