Will 2020 be the turning point for our sector? by: Steven van Schilfgaarde - CEO Royal FloraHolland • Looking back at the past few months • The impact of COVID 19: challenges and opportunities • The transformation must continue • Questions
Mitigating the COVID 19 crisis Rolled up our sleeves, where we could and should Focus on • Health and Safety • Business continuity • Support for growers and buyers
The impact of COVID 19 1. Sustainability is key long-term trend 2. Increased use of new digital channels 3. Accelerated shift to direct trade and smaller order size 4. Increased instability requires diversification 5. Financial losses and changed cost models
“Our strategy is to transform our business to ensure our growers and the industry are well positioned for the future.” 21 September 2020 4
“Our strategy is to transform our business to ensure our growers and the industry are well positioned for the future.” 21 September 2020 5
The B2B platform for the worldwide floriculture market Optimal pricing at minimal cost Deliver Order (clock & direct) Pay
3 steps to transform our business Step 1 Step 2 Step 3 One digital Nationwide auctioning International platform (‘One Clock’) expansion with smart logistics September 21, 2020 7
Committed to sustainability September 21, 2020 8
2020 will be a year to remember We can achieve more by working together September 21, 2020 9
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