Will 2020 be the turning point for our sector? by: Steven van - - PowerPoint PPT Presentation

Will 2020 be the turning point for our sector?

by: Steven van Schilfgaarde - CEO Royal FloraHolland

• Looking back at the past few months
• The impact of COVID 19: challenges and
• pportunities
• The transformation must continue
• Questions

Focus on

• Health and Safety
• Business continuity
• Support for growers and buyers

Mitigating the COVID 19 crisis

Rolled up our sleeves, where we could and should

The impact of COVID 19

• 1. Sustainability is key long-term trend
• 2. Increased use of new digital channels
• 3. Accelerated shift to direct trade and smaller order size
• 4. Increased instability requires diversification
• 5. Financial losses and changed cost models

21 September 2020 4

“Our strategy is to transform our business to ensure our growers and the industry are well positioned for the future.”

21 September 2020 5

“Our strategy is to transform our business to ensure our growers and the industry are well positioned for the future.”

The B2B platform for the worldwide floriculture market

Order

(clock & direct)

Pay Deliver Optimal pricing at minimal cost

One digital platform

September 21, 2020 7

Nationwide auctioning (‘One Clock’) with smart logistics Step 1 Step 2 Step 3 International expansion

3 steps to transform our business

Committed to sustainability

September 21, 2020 8

2020 will be a year to remember

September 21, 2020 9

We can achieve more by working together