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Why you need to start text marking today! By: Brian Mikes - - PowerPoint PPT Presentation
Why you need to start text marking today! By: Brian Mikes - - PowerPoint PPT Presentation
Why you need to start text marking today! By: Brian Mikes Betwext.com February 19, 2020 15 Seconds About Me 10 years Banking 12 years Entrepreneur Publishing, SAAS, Physical Products Online sales, Facebook ads, Google ads, Email Marketing
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15 Seconds About Betwext.com
Founded 2010 Focused on text marketing for small business Thousands users +5 million Monthly texts
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Topics
Why texting Ideas on using texting Design a campaign in 10 min Q&A
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Text “Learn” To 480.508.9444 Get the Slides
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Should You Use Texting?
230 Million cell phones Looked at 150 times a day / every 7 min 90% of text messages are read in 3 min
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Text 1 to 1… OR… 1 to Many!
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Text Vs Email 20% +90%
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Text Vs Social Media 1% +90% 5%
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Who Uses Text Marketing
➔ Entrepreneurs ➔ Speakers ➔ Influencers ➔ Restaurants / Bars / Night clubs ➔ Coaches ➔ Nonprofits / Schools / Churches
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Even Gary Vaynerchuk
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Everyone Is!
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Everyone Is!
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What to Text
➔ Blog Links ➔ News ➔ Inspiration ➔ Reminders ➔ Specials / Coupons ➔ Ask a question ➔ Video links
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SMS Vs MMS SMS
Long SMS/MMS
MMS
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➔ Spam blockers used by carriers ➔ Bad links ➔ Keyword driven ◆ Pornographic / Illegal Activity ◆ Sweepstakes ◆ Financial ◆ Unsolicited Messages
What NOT to Text
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➔ Get Permission ➔ Don’t Spam ➔ Send right time / Info ➔ Segment List ➔ Use “Stop to End” ➔ Monitor responses
Quick Rules of Texting
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➔ Shortcodes (5-6 digit) ➔ Shared Shortcodes (Going away) ➔ Long Codes (10 Digit) ➔ 1-800 Numbers (New… High Volume)
Technical Stuff - Numbers
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High Volume Senders
➔ 300-500 Messages per send ◆ Additional Numbers / 1-800 ➔ Monthly Messages ◆ 25,000 - 50,000 ◆ 100,000 - 400,000
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Text “Learn” To 480.508.9444 Technical Stuff - Keywords
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Consider This...
➔ Dedicated phone numbers (no sharing) ➔ Multi-Number accounts ➔ Change phone numbers ◆ Local ◆ 1-800 ◆ Dedicated Shortcode
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Consider This...
➔ Keywords - Costs ➔ Auto-responders ➔ Drip Sequences ➔ Text Scheduling
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Consider This...
➔ Lists (to segment customers) ➔ Upload Contacts ➔ Online name capture tools ➔ Email & Text notifications
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Consider this...
➔ Online support ➔ Training videos ➔ Pricing ➔ Long term contracts ➔ Ease of use
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A 10 Minute Text Marketing Strategy
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Step 1 - Customer Questions
➔ Information / resources? ➔ Features? ➔ Delivery Details? ➔ How-to?
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Step 2 - The Calendar
➔ Identify Holidays ➔ Important Dates ◆ March 3rd – Super Tuesday ◆ March 17th – St. Patrick’s Day ◆ March 20th – International Day of Happiness!
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Step 2 - DaysOfTheYear.com
➔ Mar 1 - World Compliment Day ➔ Mar 2 - Banana Cream Pie Day ➔ Mar 3 - World Wildlife Day ➔ Mar 4 - Toy Soldier Day ➔ Mar 5 - Cheese Doodle Day ➔ Mar 6 - Employee Appreciation Day ➔ Mar 7 - Plant Power Day ➔ Mar 8 - International Women's Day ➔ Mar 9 - Barbie Day ➔ Mar 10 - Day of Awesomeness ➔ Mar 11 - World Plumbing Day ➔ Mar 12 - Girl Scout Day ➔ Mar 13 - World Sleep Day ➔ Mar 14 - Pi Day ➔ Mar 15 - Ides of March (Brutus Day) ➔ Mar 16 - Panda Day ➔ Mar 17 - St Patrick's Day ➔ Mar 18 - Awkward Moments Day ➔ Mar 19 - Caramel Chocolate Day ➔ Mar 20 - World Storytelling Day ➔ Mar 21 - Quilting Day ➔ Mar 22 - goof off day ➔ Mar 23 - Puppy Day ➔ Mar 24 - Chocolate COvered Raisins Day ➔ Mar 25 - Waffle Day ➔ Mar 26 - Purple Day ➔ Mar 27 - International Whiskey Day ➔ Mar 28 - Something on a stick day ➔ Mar 29 - World Piano Day ➔ Mar 30 - Pencil Day ➔ Mar 31 - Eiffel Tower Day ➔ MARCH - Social Work Month ➔ MARCH - Small Press Month ➔ MARCH - Peanut Month ➔ MARCH - Women's History Month ➔ MARCH - Nutrition Month ➔ MARCH - Music In Our Schools Month ➔ MARCH - Credit Education Month
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Step 3 - Your CTA
➔ Store visits? ➔ Website visits? ➔ Selling a product or service? ➔ Providing Education? ➔ Driving Phone calls? ➔ Video Views?
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Step 4 - Mix and Match
➔ Text 1 – Send blog post link (Education) ➔ Text 2 – Highlight Super Tuesday (Offer) ➔ Text 3 – Ask a Question (CTA= Text back) ➔ Text 4 – News article link (Education) ➔ Text 5 – Answer customer question (Link Video) ➔ Text 6 – St. Patrick’s Day DEAL (Coupon)
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Step 4 - Mix and Match
➔ Text 7 – Deal reminder text (Link Order Page) ➔ Text 8 – New case study (Education) ➔ Text 9 – International Happiness Day – Send Joke in Text! ➔ Text 10 – Highlight feature answering customer question (Link to Video) ➔ Text 11 – Promote blog post (link to blog) ➔ Text 12 – April - Jazz appreciation month (Education)
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Step 5 - Write Your Content
➔ SMS = 160 Characters ➔ Keep your content short and sweet ➔ Always identify yourself ➔ Always include Call To Action (CTA) ➔ Always include opt out info
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Text “Learn” To 480.508.9444 Questions?
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