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WHY MOST ONLINE COMMUNITIES FAIL
...and how you can help them succeed
WHY MOST ONLINE COMMUNITIES FAIL ...and how you can help them - - PowerPoint PPT Presentation
WHY MOST ONLINE COMMUNITIES FAIL ...and how you can help them - - PowerPoint PPT Presentation
WHY MOST ONLINE COMMUNITIES FAIL ...and how you can help them succeed Most online communities fail GENERATION BENZ MetroTwin British Airways Virgin Media Pioneers Walmart Sainsburys What do these examples tell us? What do these
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GENERATION BENZ
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MetroTwin – British Airways
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Virgin Media Pioneers
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Walmart
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Sainsburys
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What do these examples tell us?
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What do these examples tell us?
1.
Knowledge in other sectors doesn’t equal a successful community
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What do these examples tell us?
1.
Knowledge in other sectors doesn’t equal a successful community
2.
Money doesn’t equal a successful community
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What do these examples tell us?
1.
Knowledge in other sectors doesn’t equal a successful community
2.
Money doesn’t equal a successful community
3.
You can’t outsource a successful community
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Why communities fail
Failure to concept Failure to launch Failure to grow Failure to gain participation Failure to wait
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Why does it matter if communities fail?
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How to launch a successful
- nline community
Get the concept right
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How to launch a successful
- nline community
Get the concept right Build the small group
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How to launch a successful
- nline community
Get the concept right Build the small group Pick the right platform
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How to launch a successful
- nline community
Get the concept right Build the small group Pick the right platform Steadily grow the group
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How to launch a successful
- nline community
Get the concept right Build the small group Pick the right platform Steadily grow the group Focus on keeping activity high
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How to launch a successful
- nline community
Get the concept right Build the small group Pick the right platform Steadily grow the group Focus on keeping activity high Break the group into smaller sections
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Conclusions
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Questions
1.
How does offline theory on group sizes, dynamics, process, social-psychology relate to the internet?
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Questions
1.
How does offline theory on group sizes, dynamics, process, social-psychology related to the internet?
2.
What are the key elements of a tight/close-knit
- nline group?
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Questions
1.
How does offline theory on group sizes, dynamics, process, social-psychology related to the internet?
2.
What are the key elements of a tight/close-knit
- nline group?
3.
What is the optimum group size for the most activity per person and per group?
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Thank you!
Richard Millington www.feverbee.com