WHO WE ARE We are unique and oldest environmental festival worldwide - - PowerPoint PPT Presentation

We are unique and oldest environmental festival worldwide to be established in 1973 with continuous history of 43 years. We have raised whole genera- tions and become a real trendsetter festival focusing on sustainability.

• More than 1 million visitors attended the festival.
• We have established more than 5000 partnerships in more than 58 countries,

including UN, UNESCO, UNEP and other multinational organizations.

• We are an all year ongoing festival that is realized independently

in 50 cities and towns in Slovakia and Czech Republic, with the attendance of more than 3% of the country population.

• We realize real environmental education through fun experience using the

medium of film and accompanying activities such as presentations, workshops and games.

• We have accomplished to connect public, private and third sector

(government, municipalities, NGOs) on one platform. Festival is traditionally held under the auspices of the President of the Slovak Republic.

• Our unique event has earned high professional and moral credit in

Slovakia as well as abroad. We encourage well-known personalities and celebrities to be active and support environment protection.

• In 2006 we welcomed HSH Prince Albert II, who honoured the festival

with his presence and collected the Honour of Ekotopfilm award in person.

1 Ekotopfilm Festival I who we are

WHO WE ARE

2 Ekotopfilm Festival I who we are

Since 1998 the Honour of Ekotopfilm award is presented annually. The award is designed to evaluate the major domestic and foreign personalities for

• utstanding services achieved in sustainable development, for major break-

throughs, human or cultural activities, or for lifetime achievement, for the development of human society.

Laureates (1998 - 2016)

(2016) Jane Goodall - renowned primatologist and activist, founder of the Roots&Shoots program for youth (2015) Janina Ochojska - founder and chairman of the Polish Humanitarian Action. Coordinator for humanitarian aid in Bosnia, Sarajevo, Kosovo, Chechnya, Iraq and other countries in need (2014) Vladimír Krčméry – Slovak doctor, scientist, professional in tropical medicine, infectology,

• ncology, university professor, founder of medical and social facilities as well as foreign

humanitarian aid in developing countries (2013) Felix Finkbeiner – 15-year-old German student, activist, founder of The Plant for the Planet Foundation (2012) Pavol Barabáš – Slovak film director, cameraman, traveler (2011) Allison Argo – American filmmaker, director, producer (winner of 6 National EMMY Awards) (2010) Ingvar Kamprad – founder of furniture retail chain IKEA (2009) Yann Arthus-Bertrand – photographer, filmmaker, founder of GoodPlanet NGO, UN goodwill ambassador (2008) Eva Siracká – president of the Slovak League Against Cancer (2007) Martin Strel – Slovenian marathon swimmer (2006) HSH Prince Albert II – leader of the environmental foundation, organiser and participant

• f the expedition to the North Pole

(2005) Nicole a Serge Roetheli – in five years ran through five continents (40 912 km) to support starving, sick and all children in need (2004) Juraj Hraško – academician of SAV (Slovak Academy of Science), outstanding pedologist (2003) Václav Havel (†) –ex-president of Czech and Slovak Federative Republic and ex-president

• f Czech Republic

(2002) Günter Verheugen – commissioner for the European Commission for Enlargement of the EU (2001) Al Gore – ex vice president of the United States, significant environmentalist (2000) Svend Auken – former president of UNEP (1999) Ivan Bella - first Slovak pilot-astronaut (1998) Jacques Yves Cousteau - scientist, director, discoverer of submarine ,,world of science‘‘

3 Ekotopfilm Festival I Honour of Ekotopfilm

HONOUR OF EKOTOPFILM

4 Ekotopfilm Festival I the message of HSH Prince Albert II on the occasion of the 40th festival anniversary.

THE MESSAGE OF HSH PRINCE ALBERT II ON THE OCCASION OF THE 40TH FESTIVAL ANNIVERSARY.

Ladies and gentlemen, dear friends, This is with great regrets I cannot be among you today on the occasion of the 40th Ekotopfilm festival. I remember with emotion my participation in 2006 because I had the honor of being one of its award recipients. 2006 - the year I launched the foundation that bears my name and where many of my initiatives took shape. Seven years later my foundation has taken off, and led to over 200 projects worldwide in three key areas, which are: climate, water and biodiversity. Over and above these personal memories are the goals and philosophy of the Ekotopfilm festival, which I consider

• f key importance – to share, educate and to explore solutions. But also to convince and to appeal. Missions it

undertakes are crucial – face with the challenges of protecting our Planet and the need to alert our contemporaries. To achieve these goals the power of image is irreplaceable. It is capable of talking to each one of us about general issues, of giving concrete dimension to abstract problems and of raising our awareness of issues that sometimes seem far away. One of Ekotopfilm‘s great merits is to showcase these films and to generate new audience. In addition to the film selection I would also like to mention the capacity of the organizers to bring together public and private sectors, as well as NGOs. Ekotopfilm creates essential bridges between players who need to learn of how to better work together in order to address common challenges. Celebrating its 40th anniversary, to be the age of maturity the Ekotopfilm festival popularity has proven year after year its relevance while many similar initiatives have blossomed across the globe over the past 40 years. The success above all proves the value of the innovative spirit that is your driving force. Forty years ago those who believed that the environment would be one of the key issues of the 21st century were indeed extremely rare. In this century that needs to address some of the greatest challenges since the emergence of our civilization, I believe that this innovative spirit is more than ever necessary. It is through intelligence, baldness and innovation that humanity will be able to continue to progress. Cinema also brings its contribution to unite good will to save the environment. It is my hope therefore that your jubilee reaffirms this success and renews these promises so that Ekotopfilm is able to continue to gather countries and always more forces involved in the major endeavors to save our Planet. Thank you.

Dates and venues

1) Capital city Bratislava: competitive festival in May 2) Banská Bystrica: competitive festival in May 3) Tour Regional cities: September – April – Košice, Žilina, Nitra, Prešov, Trenčín, Trnava 4) Tour District towns: September – April – approx. 30 selected towns with more than 15 000 inhabitants IFF Ekotopfilm – Envirofilm is a joint event of two traditional festivals focused on sustainability and environment protection. Free entry to all screenings and accompanying activities.

IFF EKOTOPFILM – ENVIROFILM

5 Ekotopfilm Festival I IFF Ekotopfilm – Envirofilm

Film program

Each year there are more than 500 film entries from all over the world. The Selection Commission selects relevant entries, in compliance with the Festival Statute, into the Festival Contest. Each title in the Contest is screened at least

• nce within 5 day Festival Screenings in Bratislava and Banská Bystrica.

6 Ekotopfilm Festival I IFF Ekotopfilm – Envirofilm

Film categories Accompanying program

Apart the film screening there is a special accompanying program offering its space for professionals, e.g. government departments, institutions, NGOs, but also general public. The program constitutes of presentations, workshops, discussions, and presentations stands where we can present activities and ideas of our festival partners, filmmakers and festival guests. We always focus, apart from the so-called perpetual themes, on one key theme to determine the selection of home and international festival guests. The festival visitors can thus discuss the themes with the filmmakers and guests, or buy relevant products such as new technologies, food, services, etc. a) Nature and natural science b) Science and technology c) Success stories - Technology d) Success stories – Human activities e) Current affairs f) Children and youth g) Short films

Ekotopfilm Festival I junior festival 7

JUNIOR FESTIVAL

A unique part of the Festival. The project with special agenda for elementary and secondary schools. We focus on relations with regional schools and plan their participation on festival activities in order to satisfy the highest number of schools possible. Those schools, which fail to attend the festival for capacity reasons, get our films with promotion messages of festival partners after the end

• f festival. The key of the project is the film program divided into special blocks

according to themes and age groups. After the film program there is a rich accompanying program in form of competitions, games and creative workshops aimed to educate the children, e.g. in the field of waste separation and recycling. This is a real environmental education of the young generation. Junior festival provides an excellent space for active participation of festival partner. What makes it special is its own Junior Jury to award one of the festival prizes. Junior festival educates through experience.

8 Ekotopfilm Festival I junior festival

Ekotopfilm Festival I tour - regional cities 9

After the end of the 5-day Festival Contest starts the Festival Tour around selected regional towns and showcases the best of festival – selection of awarded films. These are 2–3 day film screenings. We make use of multifunction festival venues enabling the combination of screenings and other festival activities under one roof. It is our objective to move our Junior Festival towards regional and district towns. We aim, in cooperation with the local government, to focus on particular issues related to the region. TOUR around regional towns is about a wide range of activities and marketing communication. A team, twosome of “Messenger and Producer”, travels around Slovakia. The task of a Messenger is to welcome and draw the visitors into the theme. Our visitors always know what Ekotopfilm is, what is its mission, what films and programs we bring, why we visit their town and why they – the young - are there, and what makes them important and special. The task of a Producer is to provide technical, marketing and organization support including indoor and outdoor branding, sampling, etc. We present the best of Ekotopfilm festi- val around Slovakia.

TOUR – REGIONAL CITIES

10 Ekotopfilm Festival I tour - regional cities

Ekotopfilm Festival I tour – district towns 11

A yearlong continuous project in selected district towns with educational, cultural and humane scope. A shortened version lasting 1-2 festival days. Our Festival travels with selected awarded films around Slovakia. Our messenger and producer make stops in selected towns, where they welcome children, youth and general public. Our TOUR project covers whole country and offers the best from the Ekotopfilm festival.

TOUR – DISTRICT TOWNS

12 Ekotopfilm Festival I tour – district towns

Since 2004 a responsive survey carried out on a sample of 500 to 1000 participants is realized at the festival with the aim of analytical measuring of quantitative and qualitative parameters and festival results. Based on this information we prepare and implement effective festival communication with the use of traditional forms of media mix, but with a focus on our own communication channels, where a content communication delivering messages, culture, social responsibility and business information is carried out in close cooperation with festival partners. These are our results:

MARKETING COMMUNICATION

13 Ekotopfilm Festival I marketing communication

Age

18 - 25 (39 %) 26 - 35 (36 %) 36 - 45 (10 %) 46 plus (15 %)

Education Why did you come to festival?

I like films (23 %) I am interested in sustainable development, ecology, environmental issues (50 %) I like cultural events (29 %)

• ther (8 %)

elementary (3 %) secondary (8 %) secondary with SAT (23 %) university (66 %)

14 Ekotopfilm Festival I marketing communication

Occupation

student (31 %) employed (36 %) freelance (10 %)

• ther (15 %)

Have you visited Ekotopfilm before?

yes (50 %) no (50 %)

Which film theme interested you most? Are you satisfied with festival program? Are you satisfied with technical quality

• f the screenings?

What form of advertising works for you best? What part of the accompanying program interested you most? Are you satisfied with our website?

totally satisfied (67 %) satisfied (31 %) not quite satisfied (1 %) not satisfied (1 %) TV commercial (23 %) radio (8 %)

• utdoor (21 %)

PR (9 %) printed ads (8 %)

• nline (41 %)

nature - fauna a flora (51 %) science, technologies (14 %) human activities (27 %) world curiosities (17 %) global disasters (7 %) lectures, discussions (51 %) creative zone (11 %) food zone (18 %) sale zone (18 %) junior zone (2 %) totally satisfied (75 %) satisfied (20 %) not quite satisfied (5 %) not satisfied (0 %) totally satisfied (57 %) satisfied (34 %) not quite satisfied (8 %) not satisfied (1 %)

Are you satisfied with festival venue?

totally satisfied (57 %) satisfied (25 %) not quite satisfied (15 %) not satisfied (3 %)

How did you learn about the festival?

festival newspaper (11 %) TV, radio, print ads (13 %) festival website (20 %) festival Fan Page

• n Facebook (14 %)

festival newsletter (4 %)

• ther web portal (3 %)

recommended by family, friends (22 %)

• ther (13 %)

Gender

male (44 %) female (56 %)

Zadunajská cesta 12, 851 01 Bratislava, Slovak Republic ekotopfilm@ekotopfilm.sk +421 2 6353 0333

www.ekotopfilm.sk Ekotopfilm