Who are we? Millicom Highlights 25 years of emerging markets - - PowerPoint PPT Presentation

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Who are we? Millicom Highlights 25 years of emerging markets - - PowerPoint PPT Presentation

Tigo Cash : Mobile Transfer for Emerging Markets Steven Jurgens Head of Region & Group CSR November, 2008 Millicom International Cellular S.A. Who are we? Millicom Highlights 25 years of emerging markets history Luxembourg


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Tigo Cash: Mobile Transfer for Emerging Markets

Steven Jurgens Head of Region & Group CSR Millicom International Cellular S.A. November, 2008

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Who are we? – Millicom Highlights

  • 25 years of emerging markets history
  • Luxembourg company; Swedish heritage;
  • 16 countries – Latin America, Africa & Asia ; > 30 million subscribers
  • Triple-A strategy

– Affordability:

  • Low denomination reloads

– Accessibility:

  • Ease of purchasing minutes

– Availability:

  • Extensive & good network coverage
  • One global brand: Tigo
  • Use of proven technology – broad range of services
  • Employs + 6,500 people (+100% from 2006)
  • Revenues of 2.6 billion US$ & Investments of 1 billion US$ in 2007
  • Listed on Nasdaq 100 – market capitalisation of approx. 5 billion US$
  • Part of MSCI (Morgan Stanley Capital International) World index
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What does Tigo Cash do? – Our business model

Churn avoidance G-Cash customers in Philippines show 80% lower churn rate vs. regular mobile users. Payment & remittance Services Tigo Cash makes profit from transaction fees. $250 Bn of intl remittances globally (WB, ‘06) and national remittances Airtime self top-up Tigo saves commission to distributive trade when customers buy airtime via self top-up

Going beyond making a profit… …and starting to make a difference

Providing banking and remittance services to the poor:

  • Micro-payments

The debit card for low rollers

  • National remittances

Mobile to mobile

  • International remittances

Online / Outlet to mobile

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  • Transaction

fee

  • Lower cost
  • Smaller amounts
  • Safer than informal

channels

  • Cash-in fee
  • Cash-out fee

National Remittances

  • Tigo customer service and

sales shops

  • Churn

avoidance

  • Loyalty
  • Revenue
  • Reduced cash handling
  • Security
  • Airtime promotions
  • Loyalty club with benefits
  • Reduced cash

handling

  • Security
  • Customer

traffic Mass Market retail services

  • FMCG supplier is paid with

Tigo Cash by the retailer

  • Retailers sell grocery

products for Tigo Cash

  • Lower cost
  • More cash-out points
  • Spend directly with Tigo

Cash

  • Air time promotions
  • Loyalty club with benefits

TIGO Customer benefit

  • Transaction

fee

  • Cash-in fee
  • Cash-out fee

International Remittances

  • Tigo customer service and

sales shops

  • Churn

avoidance

  • Loyalty
  • Revenue
  • Lower

Commission vs. credit / debit cards Payments

  • High end retail services (gas

stations, malls) Millicom benefit Retailer benefit TIGO CASH Product

What are the benefits? – Sharing the value pie

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09/XX/07

Network of payment: more than 1500 collection points. Cash‐in and Cash‐out in their branches

Netel

Oil Company. Cash‐in and Cash‐out in their shops and payment of products. Sale of Aprobados tickets and E‐pin

Petrosur

Oil Company. Cash‐in and Cash‐out in their shops and payment of products. More than 230 base stations (’09)

Lubripar

Escrow Account

Citibank

The largest supermarket chain in Paraguay with 13 branches

Hiperseis

Games in local popular TV program.

Aprobados

Chain of POS

Inverfin

FMCG, Tigo Cash will be the way to collect payments. (‘09)

Unilever

Oil Company . POS

Barcos y Rodados

Coca Cola in Paraguay. Tigo cash, will be the way of pay of it direct sales

Pares

Local largest beer distributor: will use Tigo cash to collect payments from the points of sale.

Cervepar

Aspirational businesses to contact our young audience

B King, Pizza Hut, etc.

Interact bank account and electronic wallet (Tigo Cash).

Banco Continental

Microcredits in main cities and countryside.

Fundación Paraguaya

Cash‐in and Cash‐out. International remittances

Financiera El Comercio

Description Name of sub‐project

Who are we working with? – Our partners

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Benefits

For Microfinance Institutions:

  • Less time and admin costs
  • Instant receipt of loan
  • Avoids risk of money transport

For Customers:

  • Avoids cost and risk to pick up money
  • Easy to check debt status
  • Avoids risk and cost to pay back loan

How does it work? – Tigo Cash and Micro-credit

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What are the key success factors?

What we learned in Paraguay

  • Bank partnership
  • Cooperation with local regulator
  • 100% security and reliability of Tigo Cash platform
  • Business and marketing plan – Visibility
  • Agreement with distribution channels on commission

structure

  • Education and training of agents, internal support and

subscribers

  • Churn rate is 10% of average
  • Average reloads up by +$1
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Thank You!