Who are we? Millicom Highlights 25 years of emerging markets - - PowerPoint PPT Presentation
Who are we? Millicom Highlights 25 years of emerging markets - - PowerPoint PPT Presentation
Tigo Cash : Mobile Transfer for Emerging Markets Steven Jurgens Head of Region & Group CSR November, 2008 Millicom International Cellular S.A. Who are we? Millicom Highlights 25 years of emerging markets history Luxembourg
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Who are we? – Millicom Highlights
- 25 years of emerging markets history
- Luxembourg company; Swedish heritage;
- 16 countries – Latin America, Africa & Asia ; > 30 million subscribers
- Triple-A strategy
– Affordability:
- Low denomination reloads
– Accessibility:
- Ease of purchasing minutes
– Availability:
- Extensive & good network coverage
- One global brand: Tigo
- Use of proven technology – broad range of services
- Employs + 6,500 people (+100% from 2006)
- Revenues of 2.6 billion US$ & Investments of 1 billion US$ in 2007
- Listed on Nasdaq 100 – market capitalisation of approx. 5 billion US$
- Part of MSCI (Morgan Stanley Capital International) World index
What does Tigo Cash do? – Our business model
Churn avoidance G-Cash customers in Philippines show 80% lower churn rate vs. regular mobile users. Payment & remittance Services Tigo Cash makes profit from transaction fees. $250 Bn of intl remittances globally (WB, ‘06) and national remittances Airtime self top-up Tigo saves commission to distributive trade when customers buy airtime via self top-up
Going beyond making a profit… …and starting to make a difference
Providing banking and remittance services to the poor:
- Micro-payments
The debit card for low rollers
- National remittances
Mobile to mobile
- International remittances
Online / Outlet to mobile
- Transaction
fee
- Lower cost
- Smaller amounts
- Safer than informal
channels
- Cash-in fee
- Cash-out fee
National Remittances
- Tigo customer service and
sales shops
- Churn
avoidance
- Loyalty
- Revenue
- Reduced cash handling
- Security
- Airtime promotions
- Loyalty club with benefits
- Reduced cash
handling
- Security
- Customer
traffic Mass Market retail services
- FMCG supplier is paid with
Tigo Cash by the retailer
- Retailers sell grocery
products for Tigo Cash
- Lower cost
- More cash-out points
- Spend directly with Tigo
Cash
- Air time promotions
- Loyalty club with benefits
TIGO Customer benefit
- Transaction
fee
- Cash-in fee
- Cash-out fee
International Remittances
- Tigo customer service and
sales shops
- Churn
avoidance
- Loyalty
- Revenue
- Lower
Commission vs. credit / debit cards Payments
- High end retail services (gas
stations, malls) Millicom benefit Retailer benefit TIGO CASH Product
What are the benefits? – Sharing the value pie
09/XX/07
Network of payment: more than 1500 collection points. Cash‐in and Cash‐out in their branches
Netel
Oil Company. Cash‐in and Cash‐out in their shops and payment of products. Sale of Aprobados tickets and E‐pin
Petrosur
Oil Company. Cash‐in and Cash‐out in their shops and payment of products. More than 230 base stations (’09)
Lubripar
Escrow Account
Citibank
The largest supermarket chain in Paraguay with 13 branches
Hiperseis
Games in local popular TV program.
Aprobados
Chain of POS
Inverfin
FMCG, Tigo Cash will be the way to collect payments. (‘09)
Unilever
Oil Company . POS
Barcos y Rodados
Coca Cola in Paraguay. Tigo cash, will be the way of pay of it direct sales
Pares
Local largest beer distributor: will use Tigo cash to collect payments from the points of sale.
Cervepar
Aspirational businesses to contact our young audience
B King, Pizza Hut, etc.
Interact bank account and electronic wallet (Tigo Cash).
Banco Continental
Microcredits in main cities and countryside.
Fundación Paraguaya
Cash‐in and Cash‐out. International remittances
Financiera El Comercio
Description Name of sub‐project
Who are we working with? – Our partners
Benefits
For Microfinance Institutions:
- Less time and admin costs
- Instant receipt of loan
- Avoids risk of money transport
For Customers:
- Avoids cost and risk to pick up money
- Easy to check debt status
- Avoids risk and cost to pay back loan
How does it work? – Tigo Cash and Micro-credit
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What are the key success factors?
What we learned in Paraguay
- Bank partnership
- Cooperation with local regulator
- 100% security and reliability of Tigo Cash platform
- Business and marketing plan – Visibility
- Agreement with distribution channels on commission
structure
- Education and training of agents, internal support and
subscribers
- Churn rate is 10% of average
- Average reloads up by +$1