Disrupting mobile payments Investor presentation September 2019
The company 2
Ease2pay at a glance Share data Shareholder structure 2 56,4% • Listed on the regulated market: Euronext 29,2% Free float Management Amsterdam (via TIOC) • Ticker: EAS2P (ISIN NL0000345627) 3,8% Cross Options Beheer 9,239,998 shares outstanding • • Market cap: EUR 11m 1 10,6% Arkelhave Capital Offices Key metrics 8 Employees Rotterdam Head office EUR 73k Cash 2 1: At closing 3 September 2019 2: H1 report 2019 3
Entrepreneurial team with proven track record Entrepreneurial team with over 20 year of Gijs van Lookeren management experience Campagne Director Doctorandus in Economics Founded car rental disruptor Greenwheels Erasmus University RA, postgraduate CPA Tilburg University Jan Borghuis Director Doctorandus in Economics Erasmus University Ready to apply gained experience to create a new market leader in mobile payment and loyalty solutions! 4
Creating a leading player in parking and fuel transactions June-2019 May-2019 Nov-2018 Aug-2018 Rabo Wallet Apr-2018 ALD Automotive app introduces Ease2pay test of fuel app credit transfer facilitates alternative to payment Integration parking in the fuel card is of MyOrder Aug-2017 Rabo Wallet app Agreement on succesfull activities the acquisition realized of MyOrder first parking and Jan-2017 fuel app available on iOS and Android Successful bid from TIOC 1 on 52% of shares in Docdata 1: TIOC is owned by the management team 5
Nationwide coverage for petrol and on street parking 500 Petrol stations connected 140 Cities on street parking 6
The service 7
What do we do Apps combining payment and loyalty in one transaction …offers a cheap alternative for merchants since it that… requires no Point-of-Sale hardware Obtained necessary waivers and certificates No Point-of-Sale hardware needed Payment Service Provider 1 and E-Money Institution 2 Application runs on the mobile phone of the customer Certificate for iDeal and e-mandate No expensive hardware required Ease2pay is registered with the Dutch Central Bank (DNB) as an exempted Payment Service Provider (PSP), and as such not under supervision of the DNB. If the total amount of monthly payments exceeds EUR 3m, Ease2pay will migrate to licensed PSP under supervision of the DNB Ease2pay is registered with the Dutch Central Bank (DNB) as an exempted E-Money Institution (EGI), and as such not under supervision of the DNB. If the total amount of outstanding liabilities of the EGI exceeds EUR 5m or wallet accounts surmount EUR 150m or deploy wallet in other EU-countries, Ease2pay will migrate to licensed EGI under supervision of the DNB 8
Integration unlocks the power of m-commerce Loyalty Unlocking Payment Service Provider Platform resources Integrated on mobile 9
Example of integration with fuel station resources Mobile payment of fuel through license plate recognition is the next step in the petrol sector. Ease2Pay is leveraging the existing technology at petrol stations with the aim of achieving the simplest possible way of refueling for the consumer 2 3 1 Customer starts filling petrol at License plate is recognized and Order is completed and a registered station recorded in the system submitted to customer via app Existing infrastructure in place with significant share of installations at Dutch petrol stations (i.e. Dome cameras from Big Brother) Ongoing live testing of the application by 3 manned petrol stations Link: https://www.youtube.com/watch?v=uA7ATNCqruY 10
Example of in app integrated transactions The Rabo Wallet app allows for Rabo-clients to use their smartphone for payments instead of their bank card or cash Ease2pay facilitates an increasing number functions in Rabo Wallet app Rabo Wallet is source of additional parking and fuel transactions for Ease2pay 3,5 m Rabo Bankieren App users 1 are enormous potential for Rabo Wallet Ad1) Infographic ‘Rabobank in 2017’ 11
Ease2pay facilitates in the Rabo Wallet app ❑ Storage of plastic loyalty cards ❑ On street parking in 140 cities ❑ refueling at petrol stations 12
Revenue drivers for petrol and parking transactions Petrol fees Parking fees Transaction fee starting at Transaction fee is 1,5% of turnover Fee for merchant is 1,5% of turnover €0,12 Fee for merchant per fuel transaction Additional €0,18 per transaction Monthly fee starting at € 15 Fee for OnTheGo and RaboWallet app users per Fee for merchant per month per petrol station transaction App user € 2 Fee for B2B app user per month 13
Ease2pay H1 2019 statistics Accounts growth Transactions processed 1 116 220 97 173 45 38 30 10,5 8,6 13 Entrusted funds (x€1.000) Wallet accounts (x1.000) Petrol (x1.000) Parking (x1.000) 30-Jun-18 31-Dec-18 30-Jun-19 H2 2018 H1 2019 1) Only transactions from wallet-accounts no Rabo Wallet transactions included 14
The market 15
Combination of petrol and parking has synergy effect Petrol stations On street parking EUR 20 billion 79 million Dutch petrol stations turnover in 2017 On street parking transactions in NL (2017) (10% comes from retail) 4.200 EUR 180 million Petrol stations in NL Turnover on street parking apps in NL (2017) (50% manned/50% unmanned) 1.2 million Dutch petrol station visits per day in 2017 Sources: Rabobank cijfers & trends, Servicehuis Parkeer- en Verblijfsrechten 16
Focus on B2B fuel market Addressable market size for fuel cards in the Netherlands EUR 3 billion 928.000 fuel cards 1.3 million Estimated fuel card Estimated number of fuel 14% of 9 mln passenger cars and LCVs 1 in the B2B segment in 2015 turnover in 2017 cards in 2015 Market segmentation by Preferred number of fuel card fuel passes in 2015 suppliers per organization in 2015 Other BP 9% Total 5% MTC 2 4% Two 45% supplier One Travel s supplier card 12% 85.8% 16% More than two supplier Shell s 21% 2.1% 1: Light commercial vehicle 2: MultiTankcard 17 Sources: https://www.trendsinautoleasing.nl/wp-content/uploads/Publicatie-tankpassen-fleet-profile.pdf
Ease2pay has uniqueness and is ready to scale up Petrol market Parking market Unbeatable price Service uniqueness Due to cost ineffective payment solution, all • We are the sole party able to offer one app • parking app competitors have to charge a fee for both fueling and parking including a per transaction or monthly subscription. Due to monthly invoice with VAT specification. innovative wallet payment solution Ease2pay is the only free parking app: no transaction fee, Loyalty program distinction no monthly subscription. No other party is able to integrate loyalty • and payment in a single transaction for all (manned & unmanned) petrol stations. 18
Single app will disrupt B2B fuel card market Digitization of fuel card increases security and opens up extra opportunities Digitally integrated platform positioned to replace current inefficient corporate fuel card management system Secure online platform to prevent most common fuel card fraud risks (i.e. skimming) thus saving unnecessary costs “Tailor-made” solution for large corporates “Plug and play” solution for SMEs Ability to build extra functionalities that integrate Easily scalable web-based platform with existing client specific processes Cheap and easy to use alternative for SMEs Potential to benefiting from large transaction versus current corporate fuel cards volume Extra services to ensure rapid adoption Integration with off street parking to realize in app payment of parking garages Integration with public transport to realize in app payment of public transport trips Integration with EV-charging infrastructure to realize in app payment of charging 19
The potential 20
Upcoming milestones Future aim 4 1 Q Q 2019 2020 Start testing in app Release of fuel payment in Leading player in parking payments payment of electric Rabo Wallet apps: Android Value vehicle charging and iOS Leading player in fuel payments Expanding fuel station Start testing in app coverage to 90% of all payment of public Disrupt other markets that could Dutch fuel stations transport trips benefit from payment & loyalty m-commerce Time 21
Investment highlights Mobile • M-commerce payment and loyalty platform integrates internet of things opportunities payment • Unique service offer for petrol market and unbeatable price for parking market & loyalty • Payment solution that eliminates need for Point-of-Sale hardware platform • Several attractive markets are wide-open; first entry made into on street parking and petrol transactions Attractive target • Now ready to disrupt the €3 billion NL corporate fuel card market markets • Additional near-term transaction volume will come from off street parking, public transport and EV-charging. • Pilots with several lease companies: ALD Automotive piloted Ease2pay fuel app Q2 2019 Rich • Expansion towards 90% coverage of NL fuel stations planned in Q4 2019 news flow • Rabo Wallet is adding fuel transactions to its iOS and Android app in Q4 2019 • Experienced and entrepreneurial team with proven track record Management • Collaborated for over 20 years; founded and sold car-rental disruptor Greenwheels with proven record • Focussed on value generation and efficient business management 22
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