where mobile video and social media intersect

Where Mobile Video and Social Media Intersect TSXV: KEK OTCQX: - PowerPoint PPT Presentation

1 Where Mobile Video and Social Media Intersect TSXV: KEK OTCQX: KEEKF March 2015 2 Forward Looking Statements This presentation contains forward-looking statements, which statements involve substantial risks and uncertainties.

  1. 1 Where Mobile Video and Social Media Intersect TSXV: KEK OTCQX: KEEKF March 2015

  2. 2 Forward Looking Statements This presentation contains forward-looking statements, which statements involve substantial risks and uncertainties. Forward-looking statements generally relate to future events or Keek’s future financial or operating performance. In some cases, you can identify forward-looking statements because they contain words such as “may,” “will,” “should,” “expects,” “plans,” “anticipates,” “could,” “intends,” “target,” “projects,” “contemplates,” “believes,” “estimates,” “predicts,” “potential” or “continue” or the negative of these words or other similar terms or expressions that concern our expectations, strategy, plans or intentions. Forward-looking statements contained in this presentation include, but are not limited to, statements about: • Keek’s ability to attract and retain users and increase the level of engagement of its users • Keek’s ability to develop or acquire new products and services, improve its existing products and services and increase the value of its products and services • Keek’s ability to attract advertisers to its platform and increase the amount that advertisers spend with Keek • Keek’s expectations regarding its user growth rate and the usage of its web and mobile products • Keek’s ability to attract advertisers and the revenue derived from these advertisers • Keek’s ability to create and grow user monetization • Keek’s ability to realize sales potentials • The sufficiency of Keek’s cash and cash equivalents and cash generated from operations to meet its working capital and capital expenditure requirements Keek cautions you that the foregoing list may not contain all of the forward-looking statements made in this document. Keek’s actual results, performance or achievements could differ materially from those expressed in, or implied by, these forward-looking statements and, accordingly, no assurances can be given that any of the events anticipated by the forward-looking statements will transpire or occur, or if any of them do, what benefits that Keek will derive therefrom. Viewers/readers are cautioned that the foregoing list of factors is not exhaustive. All subsequent forward-looking statements, whether written or oral, attributable to Keek or persons acting on its behalf are expressly qualified in their entirety by these cautionary statements. Furthermore, the forward-looking statements contained in this presentation are made as at the date of this presentation and Keek does not undertake any obligation to update publicly or privately or to revise any of the included forward-looking statements, whether as a result of new information, future events or otherwise, except as may be required by applicable securities laws. Risk factors include, but are not limited to: • Changing market conditions • The establishment of corporate alliances • The impact of competitive products and pricing • Uncertainties related to public perception of marketing initiatives • Uncertainties related to future user behaviors and activity levels • Uncertainties related to future user registrations • Uncertainties related to demands for Keek’s advertising units • Other risks detailed from time to time in the Company's ongoing quarterly and annual reporting.

  3. 3 What Is Keek? KEEK IS A GLOBAL LEADER IN SOCIAL VIDEO CONTENT Social video network for mobile, in a market poised for exponential growth • Exclusive 36-second video format • Available in 190 countries, in 36 languages • Available on all major platforms: • iPhone (iOS), Android, Windows 8, Web • Exclusive Keekback feature • Shareable across all major social networks

  4. 4 :36 - Creative Content FOR ADVERTISERS FOR KEEKERS The :30 length is better than shorter 36 seconds provides just the right lengths at conveying a complex or amount of time for creators to tell emotionally resonant message their story and express themselves • Best in user-initiated placements The perfect length for: • Highest likelihood of being shared • Talent peeks • Most persuasive vs. 6 or 15 seconds • Celebrity fan communication • Plus extra 6 sec for intro/call to • Authentic behind-the-scenes action • Inspirational skills • Strong user completion rate • One-of-a-kind moments • Majority of creative advertising • Quick trick or stunt assets Sources • IAB Research - Case Study on Digital Video Advertising Effectiveness (2008)

  5. 5 Social Landscape 36 sec videos 6 sec videos 15 sec videos • Centered around person/self • Comical or goofy snippets • Use for portrayal of context • Watch inspirational people • Watch pills of fun and creativity • Aspirational sights and actions • Share talents and skills • Share glimpses of imagination • The beauty of the moment • Be acknowledged or discovered • To have fun and make a name • To share a feeling or impress • Connect with talent, common • Connect with creatives, • Connect with friends, celebrities, interests, and celebrities celebrities, and their friends and brands Twitter recently entered the 30+ sec video space, validating Keek’s strategy and vision

  6. 6 Timeline March 2015 April 2014 Sept 2014 Keek For Spring 2015 Alex Cameron Full Management Facebook 2011 Mar 2014 Keek 3.0 joins as CEO Team In Place Messenger Keek Founded RTO Rollout Begins 2015 Summer 2011 June 2013 Aug 2014 Sept 2014 Feb 2015 Launched Website, Launched Ad-Serving Advertising Rekeek For iPhone & iOS, & Android Windows Mobile Tech Integrated Test & Learn Messenger For Android June 2014 Coming Fall 2015 Content Partnerships Keek X Began

  7. 7 Keek For Facebook Messenger Keek Featured in Facebook Messenger Platform Launch at F8

  8. 8 Keek For Facebook Messenger “Mobile Video Social Network Tapped for Its Video Expertise in Introducing Keek For Messenger New Messenger Integration” Launched at Facebook’s F8 Conference on March 25th “Facebook recruits Canadian developers to help enhance A new Keek Video app built for the new Messenger app” Facebook Messenger Platform with exposure to over 600 million monthly active users “…path to more business-to- “We were invited by the Facebook Messenger business deals and earning team to be one of the first to participate in the money off in-app purchases.” launch of the new platform.” - Lin Dai, Keek Chief Marketing Officer

  9. 9 Best In-Class Management Alex Cameron Lin Dai April 2014 Bill Blummer June 2014 Chief Marketing Officer SVP Monetization Chief Executive Officer Joined Keek as CEO in April 2014 Jamie King June 2014 Jonathan Dillon Sept 2014 and assembled a best in class Chief Product Officer VP Business Development, China management team to develop a fresh new vision, superior product, and ultimately build Keek’s rightful Iain Wilson Aug 2014 Dimi Paun Sept 2014 VP Business Development, EU Chief Technology Officer position as a dominant market player. The team has a laser focus on: • Product Development Alex Macdonald Nov 2014 Pei Huang Aug 2014 • Monetization Chief Financial Officer Director of Analytics • Brand Awareness Controller - Jan 2014

  10. 10 Recent Board Appointments Matt Scheckner July 2014 Michael Rotenberg Oct 2014 Matt Scheckner is President and Mr. Rotenberg is a co-founder of CEO of Stillwell Partners, a the management and production boutique consultancy. Stillwell is company 3 Arts Entertainment best known as the producer of and a multiple award-winning Advertising Week, the world’s producer. He plays an integral largest advertising, marketing role in the development and and media industry summit in production of both television New York City and London . and film properties.

  11. 11 Total Addressable Market FORECAST: Advertising Revenue Growth By Format (U.S.) CAGR 2013-2018 $600 B Global Ad Market (2014) $150 B Digital Ad Market (2014) $3.4 B Mobile Video (2014) By 2018 Social Ad Market $30 B In App Purchase $818 B eMarketer predicts that next year, advertisers will spend $64.3 B on mobile advertising, up 60% percent from 2014. And by 2018, mobile ad spend will reach $159 B, or 63% of global digital ad spend. Sources • BI Intelligence Estimates, Interactive Advertising Bureau, eMarketer, IAB

  12. 12 Highlights 74+ 13+ 8.7 2.25+ 12+ Million Million Minutes Billion Billion Average Mobile Registered Users Unique Visitors Video Views Page Views Session Time February 2015 3 Mn Rolling Average 2014 2014 Mn Ending February 2015 February 2015

  13. 13 Audience Keek is available in 190 countries, in 6 regions, and in 36 languages 19% Europe 16% 22% 2% North America Asia/Oceania 23% Africa Middle East 19% South America

  14. 14 Demographics 72 Millennials % 18-34 yrs old • Millennials spend more than 1/3 Age of their TV time online Breakdown Gen Z 9% • Approximately 22% of millennial’s 13-17 yrs old 19 online video time is mobile % 44% 56% Female Male 35+ yrs old Keek is striking first with younger early adopters, but will mature into older audiences as we grow and evolve

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