Welcome to the Promotion Optimization Institute! Michael Kantor - - PowerPoint PPT Presentation

Welcome to the Promotion Optimization Institute!

Michael Kantor CEO and Founder Promotion Optimization Institute

Creating and improving strategies and results w ith TPM-TPO and Collaborative Marketing for Retail Everyw here! Understanding w hat is possible w ith the right skills, determination, processes and partners to succeed Gathering critical know ledge to drive profitable grow th Gaining perspective/insights from experience & each other Learning from each of the unique case examples presented

We’re here at POI to advance by:

Groupe Auchan, Arla Foods, Premier Foods, Coca-Cola, Johnson & Johnson, PepsiCo, Sequoya, Diageo, LEGO, Danone, Energizer, SAB Miller, Kellogg's, Unilever, Ferrero, AB Inbev SA, Nielsen, SC Johnson, Exceedra, Chocolat Frey, Gartner, Wipro Promax, GlaxoSmithKline,

• Dr. Oetker, AFS, FAGE UK, Accenture, Heineken, Nestle,

Saint Joseph's University, Trax Retail, Coca-Cola Iberian Partners, L‘Oreal, Molson Coors, Mars GmbH, Beiersdorf, and more

Next Opportunities at POI

The Only Designation for Marketing & Merchandising Collaboration

Certified Collaborative Marketer (CCM)™

CCM Executive Training/Certification

• 90% Online delivery
• Executive Program held at
• St. Joe’s University in

Philadelphia, PSU, ASU

• Learn Collaborative

Cultures, Skills & Strategies

• Two day live kick-off,

16- week self directed study, 2 day final collaborative workshop event June 10-11

• http://www.poinstitute.com/c

ertification/certification- ccm.html

Analytics & Optimization

The Only Designation for Marketing & Merchandising Collaboration

Next Opportunities at POI

The Only Designation for Marketing & Merchandising Collaboration

Make Plans Now To Join Us With Your Team at the Collaborative Marketing to Supercharge Profitable Growth Summit How Trading Partners predict, execute, and optimize pricing and promotions to serve November 4-6, 2015 The Westin Dallas Galleria, Dallas, TX

Check for updates at http://poinstitute.com/certification-ccm/

Refer to chapter 7

Logistics: 1. The music is still your cue to come back to session 2. We split into 2 sessions at 8:55 and 10:10, here and right next door for “Session B” on the agenda 3. Katya Salnikova who is a Certified Collaborative Marketer - Facilitator 4. Be sure to complete the evaluation forms.

Your TPM-TPO - Global Collaboration Journey Association Membership Certification

Leads to Optimization and Collaboration!