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Recruitment and Retention. Helping you to solve your problems.

Wesley Strahan-Hughes Head of Operations HCPA

• Severe lack of applicants
• Expensive fees / resources / time
• Expensive newspaper and other advertising
• Difficult to recruit compassionate staff*
• High staff turnover
• Staff issues lead to other issues including

safeguarding

• We now have our central and joined up point

for Hertfordshire recruitment, established for 4 years

• 31,000 Care Staff
• 4,000 Vacancies
• 27.8% Turnover in 3 months
• 11.3% Turnover for Managers
• Overall 34.5% Turnover in 1st year
• 537 Care Providers
• 40% / 40% / 20%
• National average is 30.7%

How do you recruit? What works best for you? Can you share any advice or IDEAS? What hasn’t worked so well for you?

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Herts Good Care

RECRUITMENT GUIDANCE

What we will cover:

Herts Good Care Recruitment service Values based Recruitment methods Grow your own – hiring people with no previous experience The benefits of taking on an apprentice How to write an attractive job advert Sourcing candidates – what works/what does not work The Good Care Campaign

What is Herts Good Care Recruitment?

A fully funded recruitment service, free to use for HCPA members We are a partnership between HCPA and HCC A team of five supporting you with your recruitment needs Our goal is to support you to find compassionate staff that fits within your organisation We use a completely values-based method when screening potential candidates We also provide best practice information and guidance

Why does Herts Good Care Recruitment exist?

The Care Crisis There is a workforce of 31,000 in Hertfordshire alone, but around 4,000 vacancies at any one time Building Partnerships We have the resource to build and retain partnerships with different organisations across Hertfordshire and further Good Care Campaign We want to help you inspire people to work in care, by getting involved in the campaign and sharing the good care you provide on a day to day basis

What do we do?

Source Candidates using a variety of methods Screen Candidates using a values based approach Provide values based reports on candidates Arrange interviews and prepare the candidate for face to face interviews Fill a variety of roles, from frontline care to non-care roles, and leadership positions Provide information and guidance on recruitment and retention best practice Run the Good Care Campaign

Recruiting for Values

Recruit based on values and behaviours Ensure the individuals values align with the values of your organisation Utilise competency based questions, to find out why a person would take a specific approach Herts Good Care provide psychometric testing on candidates which matches their values to specific care based scenarios, and provides you with example questions you can ask at interview

Grow your own

Candidates with no experience can make great care assistants and support workers because: You can train them to your own high standards Helps standardise care delivery across your organisation Instil the right values and qualities about working in care All they need are the right values, commitment and caring attitude, everything else can be taught Career progression is a big motivator amongst people changing sectors, so they are more likely to stay with you and develop their career with you if you support them with training and development

What apprenticeships can I offer?

There are many apprenticeship options available including Health and Social Care, Business Administration, Customer Service and Kitchen/Chef. The most common apprenticeships in the adult care sector are in health and social care. These are known as:

The Intermediate Apprenticeship in Health and Social Care (Level 2) The Advanced Apprenticeship in Health and Social Care (Level 3) Level 4 & 5 are currently in development and will be available soon

As well as attracting new staff into the sector, this is also a great way to up-skill existing staff in your organisation. There are also more specific types of apprenticeships available such as Nurse Associate and Degree Apprenticeships that are becoming available. You can read about these via www.herts.ac.uk (search for Degree Apprenticeships).

What does the 20% study time involve?

Study time counts over the whole period of the apprenticeship and is flexible, which means that a week of shadow shifts can count towards the overall 20% study time. All study time, in whatever form, will need to be logged. You can ask your chosen training provider for further information on logging study time. There are various things that constitutes study time:

Care certificate/ mandatory training Classroom based training Shadow shifts On the job learning

(i.e. how to update care plans)

Study time in office to complete coursework

3 month probationary period - £6 per hour 3 - 6 months following successful probation - £6.50 per hour 6 -12 months achievement of key skills - £7 per hour

One way to implement fair pay is to gradually increase it based on apprenticeship milestones...

12 months completion of apprenticeship programme including end point assessment - Equal to your care & support staff 12 months completion of Level 2 Diploma element - £7.50 per hour

How can apprentices improve my business?

Improve Retention Financial Benefits Existing Staff

Show staff that you are supportive

• f their career development whilst

improving your own staff retention. 86% of employers with an

established apprenticeship programme reported that

apprenticeships have helped to develop skills

that are relevant to the needs

• f their organisation.

Apprenticeships are a great way to up-skill your existing staff by giving them additional skills and qualifications that will, ultimately, help contribute

to the future success of your business.

If you employ an apprentice who is between the ages of 16 -18 years

• ld, you will receive a

£1,000 grant. You are not required to pay National Insurance Contributions forapprentices

who are under 25 years of age and

• n the lower tax rate.

Did you know that your existing staff can become apprentices? If you are looking to develop your staff, why not register them on an apprenticeship course and receive great benefits whilst you train them?

Apprenticeships – how can HCPA support?

Read the Herts Good Care toolkit on taking on an apprentice Speak to the recruitment team at HCPA Advertise your apprenticeship vacancies for free via Herts Good Care Recruitment

How to write an attractive job advert

1

What is the importance of having a good job advert?

It is your first impression to a potential candidate It’s your first chance to ‘sell’ your role to a potential candidate A good job advert will help you attract the right candidates There are thousands of other care and support vacancies, what makes you stand out?

Top tips!

What are the four core areas of a good advert?

• 1. What does your company do? Why is this job role important?
• 2. Benefits, why should I work for you?
• 3. Main duties of this job, the day to day role
• 4. Who do you want to fill this job? What values should they have?

3

Job advert template

HCPA Care is offering an exciting opportunity for you to work for us as a care assistant. We are a small home care company providing support to individuals in their own homes in Welwyn and Hatfield. The needs of the individuals we support vary but many are elderly, some live with dementia, and/or physical or learning disabilities. Our company goal is to provide the highest standards of care, as we would expect to be cared for ourselves. We are looking for you to join the team as a care assistant to provide person-centred care to our clients based on their individual needs. What is the purpose

• f the role?

Who are you and what does your company do?

Discussion

5 minutes to answer the following questions:

• 1. What benefits are currently in your adverts?
• 2. What other benefits do you think you can put in?

Top Tip: Benefits aren’t just pay, think

• f it as ‘what do I do for my staff?’

4

Why work for us?

Why work for us?

• Earn £9 per hour on weekdays and £10 per hour on weekends if you are new to care
• If you have level 2 qualification/experience, you will then start at £9.50 per hour
• If you have level 3 qualification/experience, you will then start at £10 per hour
• The pay scale increases based on length of service, experience and qualifications
• You will be paid start to finish and we will pay you for mileage between calls
• Work close to home
• Various shift patterns are available, let us know your availability
• Full-time and part-time contracts available
• Apprenticeship opportunities available
• You will spend a minimum of 30-minute visits with each person
• We are dedicated to developing you and can provide training to help you progress
• Events for clients throughout the year, which you can be involved in
• Team building days
• Free uniform
• We will pay for your DBS (CRB) check
• Refer a friend bonus scheme
• Become a Care Academy Affiliate and have access to discounts, offers and deals from Herts Rewards
• Pension scheme enrolment

A requirement of the role so you should be paying this as the employer Have your staff signed up? Guaranteed hours are attractive

5

What does the role involve?

What does the role involve?

You will be helping our clients to live their lives as independently as possible in their own homes, supporting them to make choices about their care, be involved and have a voice. You will help them with their everyday living, this may include:

• 1. Daily Living – Assist clients with going about their daily life, from support with

medication, to preparing meals, and helping them to keep well. For example: prompting/administering medication, meal planning and preparation, assistance with eating and drinking, helping individuals with reduced mobility to move around, assisting with life skills such as cooking, budgeting, tidying and laundry.

• 2. Community – Accompany clients accessing the community and attending their chosen

activities in line with their personal care and support plan. For example: shopping and leisure activities, exercising, attending medical and other appointments. This can include liaising with health care professionals.

• 3. Companionship – Build professional relationships with clients, assisting with their

emotional, social and spiritual needs whilst encouraging independence and choice

• 4. Personal care – Support service users with their care needs in line with their individual care
• plan. This may include assisting with personal care as required by the individual. For

example: supporting to get dressed, supporting to use the toilet, support with bathing, shaving, skin, hair, foot care and dental hygiene. This list of tasks and duties is not exhaustive and varies from client to client, depending on their individual care plans and their requests for their own care.

6

What does the ideal candidate look like?

What kind of person are we looking for?

• If you have a caring and compassionate nature, and really want to make a difference to

someone’s quality of life then this role could be right for you

• You do not need experience as we will provide full training and inductions to ensure you are

fully confident before providing care on your own

• Due to visiting individuals in their own home, we do prefer drivers, although we have some

shifts where you are able double up or walk between calls

• If you are able to commit to working shift patterns between the hours of 7am and 10pm and

have a willingness to do some weekend work then we want to hear from you If you are interested in this vacancy and please apply by sending an email to jobs@example.com with your CV and cover letter. We will then give you a call to discuss your application further!

Now you’re ready to advertise your role!

Depending on where you are advertising you may want to add how to apply

What works well when sourcing candidates?

Job boards – Broadcast Advertising Strong social media presence Community Engagement Voluntary sector Job centres Public job fairs The Good Care Campaign Top tip: Regardless of where you advertise, start by having a good job advert to attract the right people with the right values

What works well to recruit and keep staff?

Being prompt with responding to candidates Having the mindset that you need to ‘sell’ your company as a good place to work for Making your organisation stand out in the local community Building a good reputation in your area Getting involved in the Good Care Campaign Developing your staff knowledge, and providing career progression

What is the Good Care Campaign?

The Good Care Campaign is about celebrating the great work you and your staff do each and every day and sharing it via the campaign. It is your chance to engage and inspire the public to consider social care as a great career choice, and recruit more people to work for you. We are campaigning to raise the profile of the social care sector and to promote the great career opportunities and progression available to those who choose a career in social care. Did you know? For 1 negative news story, it takes at least 5 positive news stories to change public perception.

How do HCPA run the campaign?

Throughout the year HCPA attend events put on by HCPA members that focus on engaging both staff and service users. We have a focused month called Good Care Month in July. HCPA staff take photos, interview care staff about why they chose to work in care, and speak to service users about the care they receive. Herts Good Care post on social media the positive stories that we gather to inspire new people to work in care. We support you to involve as many people in the local community as possible, such as local businesses, public services, and local schools. Sometimes these stories are picked up in local news, HCC promote via their social media channels also.

July 2019 Stats

New Year, New Career

January 2019 is our next Good Care

Month Nominate staff to be interviewed about their careers in care We will interview them and write up their interview This will be posted on our website This will also be posted across social media

Why nominate staff?

The best way to inspire someone is to share a story they can relate to Professional photography of the individual Can be used for your own marketing Positive case studies of your

• rganisation

Be involved in raising the profile of care In January 2018 Herts Good Care placed 40 people as a result of the campaign

Follow us on social media:

@hertsgoodcare www.hertsgoodcare.com jobs@hcpa.info

What else can I do to improve my recruitment and retention

Training at HCPA with the recruitment team Leadership courses with the training team Recruitment support visits available Utilise the toolkits on www.hertsgoodcare.com to make your own improvements# Email us at jobs@hcpa.info or call us at HCPA on 01707 536020

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Staff retention

Davyd Strahan-Hughes

• Think of any job role.
• Make a list of words you would

use to describe someone who is good at that job.

You May Hir ire On Skill ill But You Wil ill Fir ire On Attitude

The state of the adult social care sector and workforce in England

Published Monday 24 September 2018

Key fi findings

A quarter of the workforce (25%) were on a zero-hours contract (335,000 jobs). The staff turnover rate was 30.7%, equivalent to around 390,000 leavers in the previous 12 months. Many of these leavers move to other roles within the sector as 67% of recruitment is from within adult social care. Adult social care has an experienced 'core' of workers. Workers had, on average, 8.2 years of experience in the sector. The vacancy rate was 8.0%, equivalent to around 110,000 vacancies at any given time. The majority of these vacancies (76,000) were care workers. A fifth of all workers (320,000 jobs) were aged over 55 years old. The majority (83%) of the adult social care workforce were British, 8% (104,000 jobs) had an EU nationality and 10% (130,000 jobs) a non-EU nationality. According to the Government’s “EU Settlement Scheme: statement of intent” the rights of EU citizens living in the UK will not change until after 31st December 2020.

What matters to care staff?...

What motivates us?

Certainty Uncertainty/ Variety Significance Love & Connection Growth Contribution

Skills for Care Retention Strategy

DoH commissioned research to uncover good practice examples in attracting and retaining workers. The research confirmed what we already thought; that combining good communication, training and worker independence creates motivating and rewarding environments which leads to higher level of staff satisfaction and loyalty. The research found that addressing these issues should see an increase in retention levels.

Questions?

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Academy launched April 2019

The Care Professional Standards Academy is a free Hertfordshire based platform. It is intended to manage and track individuals' qualifications to help them aspire to learn more and give them access to rewards as they progress.

Care Academy - What it’s all about?

We have to entice new people to work in the sector We have to retain our workforce We want care in Hertfordshire to be a career of choice We want practitioners to identify themselves as… A PROFESSIONAL

THE ACADEMY

Hertfordshire Care Professional Standards Academy is the first of its kind in the county and is a partnership between; Hertfordshire Care Providers Association and partners. Adult Care Services at Hertfordshire County Council. The partnership is aimed at ensuring the entire Hertfordshire care practitioner workforce is trained to a professional and best practice standard across the board.

Herts Care Professional Standards Academy

▪ The Herts Care Academy is open to anyone who works in the care providing sector. ▪ No sign up fee ▪ Passport System to track development ▪ Individuals sign up to become ‘Academy Affiliates’ and will work within the code of practice for Continuing Professional Development ▪ As individuals add training certificates to their portal and move up the system they will get points which will translate to more benefits. All types of training, internal/external, approved and non-approved courses and qualifications will attract credits.

1

VISIT US

Visit www.hertscareacademy.com for more information and click on 'Sign Up Now' button.

2

REGISTRATION

Follow the on-screen instructions and fill out your details, including current employment and details of training you have attended over the last 12 months.

3

CONFIRMATION & ACTIVATION

After you have submitted your initial application, you will be sent an e-mail to verify your account. Click on the link and you can then access your portal right away! You must also upload a minimum of one certificate.

4

ADDING CERTIFICATES

Once you have access to your learner profile, you will be able to upload any of your relevant, certificates from training courses to qualifications relevant to the Health & Social Care sector. Simply take a photo of your certificate on your phone and upload that!

5

UPDATING YOUR PROFILE

From your profile page you can upload a profile picture and request your Affiliate card.

6

VERIFICATION

If you meet all of the eligible criteria, we will calculate your tier based on the points that have been allocated to your training and qualifications certificates. Add more certificates at any time.

7

TIERS & BENEFITS

Once you have certificates approved and showing on your profile. Please upload a photo of yourself and request an Academy Affiliate card which can then be sent out with a welcome pack. You will also receive information about your tier benefits and how to access them.

8

UPDATING

Annually keep uploading certificates in order to have your card renewed and to continue enjoying the many benefits each tier has to offer.

SIMPLE 8 STEP SIGN UP PROCESS.

Tiers and Rewards

Tier 1 & up – Herts Rewards

There’s plenty of reasons to get excited about the incredible Care Academy benefits we have lined-up for specially for you. From thrilling comedy nights to exclusive gym memberships offers, we’ve got you covered! Uploading just one certificate will place you onto tier 1, which enables you to begin accessing benefits with Herts Rewards, saving you money and giving you cash-back at hundreds of retailers!

SAVINGS

Once a staff member sign ups to the Herts Care Academy, uploads relevant certificates, and reaches Tier 1, they get full access to real savings on daily purchases.

Discounts on car servicing at specified garages within Hertfordshire can include:

• Complete Automotive Care Package for just £89
• 10% off servicing and air con
• FREE vehicle health checks (summer and winter checks)

Tiers and Rewards

Tier 2 & up– Transport Rewards

Tiers and Rewards

Tier 3 & up– Health, Wellbeing and Leisure

So far, the Herts Care Academy team has snatched the following deals on various leisure, entertainment, health and wellbeing centres in Hertfordshire for affiliates, and many more are to be confirmed: Tewin Bury Farm Hotel & The View Bar & Kitchen - 10% off food Just the Tonic Watford – 2 for 1 shows Anytime Fitness Welwyn Gym – 15% off membership Mr Mulligan – between 10-20% off per game Hertford Theatre – concession price of £6 per ticket, special offers to specific events, 2nd ticket 50% off and even FREE entrance to specific screenings

Tiers and Rewards

Tier 4 & up – Elig ligib ible for TOTUM Pro Card & App

The new TOTUM Pro was developed to meet the needs of an audience, which has very different focuses and life requirements compared to a typical student, making the card all the more suited to our Tier 4 Care Academy Affiliates! Over 200+ UK discounts and 42,000 Worldwide discounts available The ONLY student discount card in the market available to Professional learners

Periodically receive congratulatory luxury gifts from us

Tiers and Rewards Tier 5 – Luxury

Difficulty in Recruiting and Retaining Care Staff

Great Recruiting Tool!

• Improve Recruitment and Retention
• Encourage employees to attend more training.
• Promotes a culture of professional development.
• Create a team culture and a happier environment.
• Stand out as an employer with desirable benefits for employees.

Academy – Are you missing out?

Gives your training manager a tool to get people motivated to attend training You can use this to detect knowledgeable staff applying to your company Help you manage your internal training matrix (always up to date) Use the persons training record as proof that you have carried

• ut diligent pre-

employment checks Use in your marketing for bed/client vacancies Identify training undertaken by a candidate which was specific for a client group/in date You can accept the passport form in stage

• ne interviews, as all

certificates will have been checked by HCPA Shows the new recruit has taken their own professional development seriously Shows the staff member has taken their own professional development seriously Passport Tracking sheets can be shown to monitoring officers and inspectors Identifies expiry dates to the person and the company Use the benefits to attract staff – ‘at this company we encourage you to sign up as an Affiliate’ You can use the Tier structure to help you set a incentivise staff

Encouraging Staff to improve!

• In adherence to Care Quality Commissions, it is our job to make sure that staff

are able to meet the requirements of any relevant professional regulator and they should be supported by yourselves to join an Accredited Voluntary register.

• They

also shouldn’t be prevented from improving their professional development, in any way; and they should have access to more learning and development opportunities that enable them to fulfil their role.

HELP US, HELP YOU AND YOUR STAFF.

• We are Currently working on even more

benefits & perks and would love to have your input on what you think would fit well into the reward system.

• See us at the Academy stand to make any

suggestions and to sign up right away!

Make Life Easier with our Sign Up Tool Kit

How to sign up in 8 easy steps. Letter to welcome a new staff member. Flow chart showing how to upload certificates Presentation that shows all the steps to sign up.

Lim imited Tim ime Offer for HCPA Members

We are looking to reward great employers who have shown support and dedication in promoting the Hertfordshire Care Academy. Encouraging all staff at your organisation to sign up to the Herts Care Professional Standards Academy and becoming at least a Tier 1 Hertfordshire Care Affiliate will enable you as an employer to receive 2 free Team Building courses for up to 20 people per session OR 2 days of free venue hire in the heart of Welwyn Garden City! To become eligible for the limited time offer, you must ensure all of your employees have signed up onto the Hertfordshire Care Academy and have uploaded at least

• ne certificate to become a Tier 1 Affiliate by October

31st, 2019.

6 simple steps to get your staff to Tier 1

• 1. Hold team meetings with your employees and get them to sign up then

and there Consider inviting the Hertfordshire Care Academy team for extra support!

• 2. Support them with copies of their certificates and show them how easy

it is to upload them on their profile. Simply take a photo and upload!

• 3. Ask to see their ‘training passport’ available on their profile to see if

they have validated certificates

• 4. Show them how to request an ID card and celebrate with them receiving

their Hertfordshire Care Academy pack

• 5. Tell us as soon as you have gotten every signed up and on Tier 1 by

emailing info@hertscareacademy.com and our team will send you a link to

• ur submission form!
• 6. All of your employees will be rewarded for their hard work, and you

would have helped them sign up!

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