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WELCOME! Check your audio connection to be sure your speakers are on and the volume is up. Archive recording, presentation slides, resources, and CEU form are available at: www.schoolnutrition.org/webinars @schoollunch facebook.com/SchoolNutritionAssociation

Increase Participation this School Year: Tips to Promote Your Program Tuesday, August 26, 2014 Speakers: o Emily Mannel, Marketing Specialist, SNA o Ginian Grayes, Nutrition Marketing & Communications, Hillsborough County Public Schools

Questions + Answers • Type your questions into the “Question” box at any time during the webinar. • Questions will be addressed during the webinar and at the end as time allows.

SNA Marketing Programs and Resources Emily Mannel Marketing Specialist, SNA emannel@schoolnutrition.org

Why spend time on marketing?  Increase student participation  Restaurants do it – why shouldn’t you? View students as customers  Reach parents to show them how much school lunch has changed since they were kids!  Celebrations are fun for students and staff , too

National School Lunch Week October 13-17, 2014 Why re-invent the wheel? Ideas, fun artwork, templates, and tips already created and available at www.schoolnutrition.org/NSLW Made possible by:

Celebration Example  Irvington, KY schools Northeast region Fiesta/Southwest

NSLW: Hold the presses! Schools celebrate School Lunch Week RCPS will have guest servers at the schools today, …city and county leaders, state representatives…will serve alongside school food employees. SEAFORD – Tours of kitchen facilities were among the activities associated with Seaford’s celebration of National School Lunch Week.

National School Breakfast Week March 2-6, 2015 www.schoolnutrition.org/NSBW Made possible by:

Celebration Example  Attala County, MS • Breakfast and a movie – “Back to the Future” • Breakfast poster contest for kids • ‘Fifties Friday’ – Rock Around the Clock • Menu items renamed – Stopwatch Sausage Biscuit, Half-Past Eggs

NSBW Media Coverage Newton schools put the spotlight on breakfast

School Lunch Hero Day May 1,2015! Celebration ideas and resources: www.schoolnutrition.org/HeroDay

Keys to Excellence  Evaluate your program’s strengths and areas for improvement  Compare your performance with other districts  Prepare for the 3 year administrative review process  Instantly download customized charts about your program’s performance for presentations www.schoolnutrition.org/KEYS

Keys to Excellence  Market your success!  Share results with administrators/your school board  Score 90% or higher? Request a personalized certificate! (Email Emily at emannel@schoolnutrition.org) Brag a little!

STEPS Challenge www.schoolnutrition.org/STEPS Made possible by:

SNA Resources Reach media, parents, administrators, and elected officials with:  Media relations tools  Cafeteria Site Visit 101  Administrator brochure  Handouts for parents www.schoolnutrition.org/PR

SNA Resources  Customizable parents’ brochure A brand new resource!

www.schoolnutrition.org/research

www.schoolnutrition.org/research NSLP/NSBP Participation Tracker TrendSETS

Share your stories and events!

Why bother?  Over 75% of American moms use Facebook !*  Embarrassing for students – good for you!  Social media use accounts for 25% of all the time U.S. adults spend online * *Source: Nielson

“But I don’t have anything interesting to share”  Not true! News articles about kids Lunch Recipes from and nutrition your cafeteria re- and sized for home breakfast menus Taste Tests Awards your nutrition Special Tray shots of program has events and received meals you serve celebration photos

 Facebook  Bread & Butter of the social media world  Should be your go-to platform to reach parents  Visual – images are key!

Facebook example – lunch tray St. Paul Public Schools, MN Great comments from parents

Facebook example – lunch tray

Facebook example - event Cypress Fairbanks ISD

Facebook example – share your story School City of Hobart, IN

Facebook example – brag a little Portland Public Schools, OR

Social Media www.facebook.com/SchoolNutritionAssociation www.facebook.com/TrayTalk (send parents here!) @SchoolLunch Channel: SchoolNutrition Members-only group: School Nutrition Association

Innovative Marketing in Hillsborough County Ginain Grayes Nutrition Marketing & Communications Hillsborough County Public Schools

HCPS Overview  8th largest feeding program in the country  135 million dollar self-supported business that is financially solvent  61% economically needy  215 self-op Kitchens; 2 Production Kitchens; total of 232 sites receive meal service  Over 250,000 meals served daily  Breakfast free for all students!

Partnerships  National School Lunch Week

Promotions  National School Breakfast Week

Promotions  Lunch Madness 2014 • All Salad Bar Schools • GOAL: Increase average daily participation and get students excited for March Madness with Tyson beef sandwiches in flavors students love.

Promotions  Lunch Madness 2014

School Kitchen Tours

Cook It Up!

Cook It Up!

Cook It Up!

Cook It Up! Ayushi’s Shredded Turkey Wrap

Cook It Up! Learn more on YouTube: HCPS Video Channel

Fresh Flavors Food Expo Over 200 students are invited to be official taste testers!  Taste testers rate items on iPads – providing real-time feedback!

SNS Bookmark Contest

Community Events & Outreach “Staying Connected to the Community” Back To School Bash Noon Year’s Children’s Eve @ Lowry Gasparilla Park Zoo Parade Parent University

Get Social  Increase social media presence  Use as a promotional tool

More resources  www.schoolnutrition.org/PR

More resources Check out ‘Resources & Research

More resources  Photos on Flickr! www.flickr.com/SchoolNutrition

Questions + Answers • Type your questions into the “Question” box at any time during the webinar. • Questions will be addressed during the webinar and at the end as time allows.

THANK YOU!