WELCOME! Check your audio connection to be sure your speakers are on - - PowerPoint PPT Presentation

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WELCOME! Check your audio connection to be sure your speakers are on - - PowerPoint PPT Presentation

WELCOME! Check your audio connection to be sure your speakers are on and the volume is up. Archive recording, presentation slides, resources, and CEU form are available at: www.schoolnutrition.org/webinars @schoollunch


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WELCOME!

facebook.com/SchoolNutritionAssociation

@schoollunch Check your audio connection to be sure your speakers are on and the volume is up. Archive recording, presentation slides, resources, and CEU form are available at: www.schoolnutrition.org/webinars

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Increase Participation this School Year: Tips to Promote Your Program

Tuesday, August 26, 2014

Speakers:

  • Emily Mannel, Marketing Specialist, SNA
  • Ginian Grayes, Nutrition Marketing & Communications,

Hillsborough County Public Schools

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Questions + Answers

  • Type your questions

into the “Question” box at any time during the webinar.

  • Questions will be

addressed during the webinar and at the end as time allows.

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SNA Marketing Programs and Resources

Emily Mannel Marketing Specialist, SNA emannel@schoolnutrition.org

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Why spend time on marketing?

 Increase student participation  Restaurants do it – why shouldn’t you? View

students as customers

 Reach parents to show them how much school

lunch has changed since they were kids!

 Celebrations are fun for students and staff, too

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National School Lunch Week

Why re-invent the wheel?

Ideas, fun artwork, templates, and tips already created and available at www.schoolnutrition.org/NSLW

October 13-17, 2014

Made possible by:

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Celebration Example

 Irvington, KY schools

Fiesta/Southwest Northeast region

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NSLW: Hold the presses!

SEAFORD – Tours of kitchen facilities were among the activities associated with Seaford’s celebration of National School Lunch Week. RCPS will have guest servers at the schools today, …city and county leaders, state representatives…will serve alongside school food employees.

Schools celebrate School Lunch Week

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National School Breakfast Week

Made possible by:

March 2-6, 2015

www.schoolnutrition.org/NSBW

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Celebration Example

 Attala County, MS

  • Breakfast and a movie – “Back to the

Future”

  • Breakfast poster contest for kids
  • ‘Fifties Friday’ – Rock Around the

Clock

  • Menu items renamed –

Stopwatch Sausage Biscuit, Half-Past Eggs

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NSBW Media Coverage

Newton schools put the spotlight on breakfast

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School Lunch Hero Day

May 1,2015!

Celebration ideas and resources: www.schoolnutrition.org/HeroDay

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Keys to Excellence

 Evaluate your program’s strengths and areas for improvement  Compare your performance with other districts  Prepare for the 3 year administrative review process  Instantly download customized charts about your program’s performance for presentations

www.schoolnutrition.org/KEYS

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Keys to Excellence

 Market your success!

Share results with administrators/your school

board

Score 90% or higher? Request a personalized

certificate! (Email Emily at emannel@schoolnutrition.org)

Brag a little!

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STEPS Challenge

Made possible by:

www.schoolnutrition.org/STEPS

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SNA Resources

Reach media, parents, administrators, and elected

  • fficials with:

 Media relations tools  Cafeteria Site Visit 101  Administrator brochure  Handouts for parents

www.schoolnutrition.org/PR

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SNA Resources

 Customizable

parents’ brochure

A brand new resource!

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www.schoolnutrition.org/research

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NSLP/NSBP Participation Tracker TrendSETS

www.schoolnutrition.org/research

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Share your stories and events!

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Why bother?

 Over 75% of American moms use

Facebook!*

Embarrassing for students – good for you!

 Social media use accounts for

25% of all the time U.S. adults spend

  • nline*

*Source: Nielson

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“But I don’t have anything interesting to share”

 Not true!

Recipes from your cafeteria re- sized for home

Awards your nutrition program has received

Lunch and breakfast menus

Tray shots of meals you serve

Special events and celebration photos

News articles about kids and nutrition

Taste Tests

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 Facebook

Bread & Butter of the social media world Should be your go-to platform to reach

parents

Visual – images are key!

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Facebook example – lunch tray

Great comments from parents

  • St. Paul Public Schools, MN
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Facebook example – lunch tray

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Facebook example - event

Cypress Fairbanks ISD

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Facebook example – share your story

School City of Hobart, IN

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Facebook example – brag a little

Portland Public Schools, OR

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Social Media

www.facebook.com/SchoolNutritionAssociation @SchoolLunch Members-only group: School Nutrition Association Channel: SchoolNutrition www.facebook.com/TrayTalk (send parents here!)

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Innovative Marketing in Hillsborough County

Ginain Grayes Nutrition Marketing & Communications Hillsborough County Public Schools

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HCPS Overview

 8th largest feeding program in the country  135 million dollar self-supported business that is

financially solvent

 61% economically needy  215 self-op Kitchens; 2 Production Kitchens; total

  • f 232 sites receive meal service

 Over 250,000 meals served daily  Breakfast free for all students!

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Partnerships

 National School Lunch Week

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Promotions

 National School Breakfast Week

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Promotions

 Lunch Madness 2014

  • All Salad Bar Schools
  • GOAL: Increase average

daily participation and get students excited for March Madness with Tyson beef sandwiches in flavors students love.

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Promotions

 Lunch Madness 2014

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School Kitchen Tours

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Cook It Up!

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Cook It Up!

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Cook It Up!

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Cook It Up!

Ayushi’s Shredded Turkey Wrap

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Cook It Up!

Learn more on YouTube: HCPS Video Channel

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Fresh Flavors Food Expo

Over 200 students are invited to be official taste testers!

 Taste testers rate items

  • n iPads – providing

real-time feedback!

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SNS Bookmark Contest

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Community Events & Outreach

Back To School Bash

Children’s Gasparilla Parade Noon Year’s Eve @ Lowry Park Zoo

Parent University

“Staying Connected to the Community”

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Get Social

 Increase social media

presence

 Use as a promotional

tool

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More resources

 www.schoolnutrition.org/PR

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More resources

Check out ‘Resources & Research

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More resources

 Photos on Flickr! www.flickr.com/SchoolNutrition

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Questions + Answers

  • Type your questions

into the “Question” box at any time during the webinar.

  • Questions will be

addressed during the webinar and at the end as time allows.

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THANK YOU!