Market Domination Package for Retailers Retail Success Summit Special - - PowerPoint PPT Presentation

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Market Domination Package for Retailers Retail Success Summit Special - - PowerPoint PPT Presentation

Retail Success Summit Ford Saeks Grand Rapids, MI June 30, 2014 Innovative nnovative Mar Marketin eting Mas Master ery: Improving Your Find ability, Unique ability and Profitability for Retail Stores! Ford Saeks


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SLIDE 1

Retail Success Summit – Ford Saeks

Grand Rapids, MI June 30, 2014

(c) MMXIV Ford Saeks, www.PrimeConcepts.com

Ford Saeks, PrimeConcepts.com 316‐942‐1111 1

Innovative nnovative Mar Marketin eting Mas Master ery:

Improving Your Find‐ability, Unique‐ability and Profitability for Retail Stores!

Ford Saeks

www.PrimeConcepts.com

Retail Success Summit Grand Rapids, MI 06-30-14

In Integrated Mark Marketing ing Ag Agenc ency

Fin Find-ability Unique-ability Unique-ability

Prof

  • fitab

itabil ility ity

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SLIDE 2

Retail Success Summit – Ford Saeks

Grand Rapids, MI June 30, 2014

(c) MMXIV Ford Saeks, www.PrimeConcepts.com

Ford Saeks, PrimeConcepts.com 316‐942‐1111 2

Capture Ideas Action Steps

Biggest Challenge?

Self‐Talk Your Role B.S. Conditioning

Success Mindset

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SLIDE 3

Retail Success Summit – Ford Saeks

Grand Rapids, MI June 30, 2014

(c) MMXIV Ford Saeks, www.PrimeConcepts.com

Ford Saeks, PrimeConcepts.com 316‐942‐1111 3 Increase Your Creativity

Experiment Curiosity

Sense of

Wonder

Questioning

Capture Ideas

Brainstorming

  • Break away from

habitual thinking

  • Collect ideas
  • Vary your routine
  • Network with

different people

  • Find solitude
  • Create an idea‐friendly

environment

Cross-train your brain

Retail Marketing Success

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SLIDE 4

Retail Success Summit – Ford Saeks

Grand Rapids, MI June 30, 2014

(c) MMXIV Ford Saeks, www.PrimeConcepts.com

Ford Saeks, PrimeConcepts.com 316‐942‐1111 4

Message “why” Market “who” Method “how”

Market Marketing ing Succes Success F F

  • rm
  • rmula

la

If You Can’t Explain it Simply, You Don’t Understand it Well Enough

‐‐ Albert Einstein

  • 1. Headline
  • 2. Sub-headline
  • 3. Emotional Hook
  • 4. Benefits
  • 5. Features
  • 6. Social Proof
  • 7. Credibility
  • 8. Call to Action

Copywriting

Marketing Methods

Promotional Materials Brochures Sales Letters Fusion Marketing Display Advertisements Direct Mail Referral Strategies Signage & Billboards TV & Radio Advertising Publicity Live Events Clinics Testimonials Your Website Blogging Email Campaigns Social Media Marketing Facebook Instagram Pinterest LinkedIn Twitter YouTube Videos Local Directory Sites Yelp Angie’s List

Traditional Methods Digital Methods

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SLIDE 5

Retail Success Summit – Ford Saeks

Grand Rapids, MI June 30, 2014

(c) MMXIV Ford Saeks, www.PrimeConcepts.com

Ford Saeks, PrimeConcepts.com 316‐942‐1111 5

iRig Mic

http://www.ikmultimedia.com

Video Marketing

Marketing Plan & Marketing Calendar.

You Your Website Website = Social Social Proo Proof Website Performance?

Imagine You’re the Prospect

88% of consumers who search for a type of local business on a mobile device either will call or go to that business within 24

  • hours. That’s real

business!

Pew Research 2013
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SLIDE 6

Retail Success Summit – Ford Saeks

Grand Rapids, MI June 30, 2014

(c) MMXIV Ford Saeks, www.PrimeConcepts.com

Ford Saeks, PrimeConcepts.com 316‐942‐1111 6

Respon sponsiv sive We Website Desig Design

Mo Mobile ile >> >> Ta Tablet >> >> Desk Desktop

Create Borrow Buy

3 Ways to Get Traffic

Prime Concepts Group Inc. www.PrimeConcepts.com 316-942-1111 Market Domination Package for Retailers

PART 1 ‐ Business Accelerator Sessions

I’ll work with you to help increase local traffic and grow your business.

  • (1) 60‐minute and (1) 30 minute session via GotoMeeting.

Screen recorded

  • In‐depth Website & local marketing critique to increase usability

and lead capture

  • Business growth strategies, lead generation & conversion tactics

Market Domination Package for Retailers

PART 2 ‐ Google+ & Google Places Makeover

Increase Your Local Google Search Rankings for Your Business

  • We’ll Organize and optimize your Google+ and Google Places

Profiles

  • Help You Get Top Rankings, Encourage customer reviews, maximize

Mobile marketing, and drive more customers into your business.

Part 3 ‐ Custom Graphics Package:

You’ll get custom designed and branded Social Media profile graphics to capture attention and customers

  • Facebook Business Page Header graphics
  • Google+ header graphics
  • YouTube Channel branded header graphics
  • Twitter Profile account background graphics

Market Domination Package for Retailers

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SLIDE 7

Retail Success Summit – Ford Saeks

Grand Rapids, MI June 30, 2014

(c) MMXIV Ford Saeks, www.PrimeConcepts.com

Ford Saeks, PrimeConcepts.com 316‐942‐1111 7 BONUS Video Training Library

Video 1 ‐ Local Traffic Generation: 7 Easy Ways to Drive Local Traffic Video 2 ‐ Google+ for Your Retail Business: Drive Word‐of‐Mouth Traffic, Get Higher Rankings, and More Reviews on Google Video 3 ‐ Video Marketing Secrets: Get Found, Inform and Influence Your Prospects to Take Action

Market Domination Package for Retailers

You Get Everything:

Business Accelerator Sessions with Ford Saeks Google+ and Google Places Makeover Custom Graphics Package Bonus Video Training Library

Regularly $7,900

Event Special $4,700

Market Domination Special

Outsourcing Advantages

PrimeConcepts.com 316-942-1111

Next Session Next Session: : 1:30-2 1:30-2:30

Your Your Digit Digital F l F

  • otprint
  • otprint

Need Needs New Shoes! s New Shoes!

Increase Customer Loyalty, Local Traffic & Skyrocket Your Business Growth!

Yo Your Digit Digital Footp

  • otprin

int Needs Needs Ne New Sho Shoes! s!

Ho How to to De Develo lop Cus Customer Lo Loyalt lty & Skyr Skyrocket Business siness Gr Growth th

Ford Saeks

Retail Success Summit Grand Rapids, MI June 30, 2014

In Integrated Mark Marketing ing Ag Agenc ency

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SLIDE 8

Retail Success Summit – Ford Saeks

Grand Rapids, MI June 30, 2014

(c) MMXIV Ford Saeks, www.PrimeConcepts.com

Ford Saeks, PrimeConcepts.com 316‐942‐1111 8

93% 93% of

  • f all

all buy buying dec decisio sions start art wi with th an an onlin

  • nline se

search

People Trust Social Media More Than Advertising

Digital F

  • otprint

Digital F

  • otprint
  • Website – Local Information
  • Social Media Profiles
  • Local Company Listings on

Google, Bing and Yahoo

  • Review Website Listings
  • News & Media

Mystery Shop

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SLIDE 9

Retail Success Summit – Ford Saeks

Grand Rapids, MI June 30, 2014

(c) MMXIV Ford Saeks, www.PrimeConcepts.com

Ford Saeks, PrimeConcepts.com 316‐942‐1111 9

Mystery Shop Your Retail Business

Check Search‐engines | Social Media Websites | Review‐type Websites | Benchmarks | Action List

Social Influence 101

  • If you don’t influence your Retail Business online

reputation, someone else will.

  • Fill the first page of Google with positive profiles

and links so that you leave a great first impression

  • Optimize Your Profiles, Get Listings, and Setup

Monitoring and Improve Customer Engagement

In Influence yo your Re Retail Busin Business ss onl

  • nline

re reputation

  • n or
  • r

someone else will. Fill the fi firs rst pa page of

  • f

Google Google with Reviews Op Optim timize Yo Your Prof

  • file

iles and Setup Monitoring to Im Improve Cus Customer Enga gage gement nt

Fa Facts:

  • 80% of Americans say

they consult product reviews or consumer ratings before making

a PURCHASE.

  • 72% are influenced NOT

to purchase when

there are NEGATIVE comments.

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SLIDE 10

Retail Success Summit – Ford Saeks

Grand Rapids, MI June 30, 2014

(c) MMXIV Ford Saeks, www.PrimeConcepts.com

Ford Saeks, PrimeConcepts.com 316‐942‐1111 10

Cus Customer Lo Loyalt lty Pr Programs ms

  • Rewards

Programs

  • Special Offers
  • Email Notices
  • Facebook

Coupons

  • Contests
  • Elite Sales
  • Discounts

“Keyword-rich” Semanti Semantic Conte Content Keywords Drive Traffic…

Fish Where the Fish Are…

Who is your Target Market?

What are They Saying and Doing Online ?

Understandi nding ng Yo Your Cus Custom

  • mer

ers

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SLIDE 11

Retail Success Summit – Ford Saeks

Grand Rapids, MI June 30, 2014

(c) MMXIV Ford Saeks, www.PrimeConcepts.com

Ford Saeks, PrimeConcepts.com 316‐942‐1111 11

Net Promoter Score?

Ford Saeks, PrimeConcepts.com

The majority of us think the correct way, and the

  • nly way, is our way…

How do your prospects wish to communicate?

LISTEN

Monitoring | Prevent Reputation Problems Identify Opportunities | Be Accessible

Create it…

  • Semantic SEO
  • Blogging
  • Your Website
  • Social Media
  • Content Marketing
  • Video Marketing
  • Publicity & PR
  • Email Marketing

Or Organic Sea Search | Loc Local Sea Search | Social cial Me Media dia Driving Traffic and Building Your Online Reputation

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SLIDE 12

Retail Success Summit – Ford Saeks

Grand Rapids, MI June 30, 2014

(c) MMXIV Ford Saeks, www.PrimeConcepts.com

Ford Saeks, PrimeConcepts.com 316‐942‐1111 12

Your Website = Social Proof

88% of consumers who search for a type of local business on a

mobile device will call or go to that business within 24 hours.

Bu Busi siness ss Lis Listin ings – Cl

Claim aim an and Enha hance nce

Local Search Results

Engagement

Fo Focus on

  • n Quality… No

Not Quantity

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SLIDE 13

Retail Success Summit – Ford Saeks

Grand Rapids, MI June 30, 2014

(c) MMXIV Ford Saeks, www.PrimeConcepts.com

Ford Saeks, PrimeConcepts.com 316‐942‐1111 13

Digital F

  • otprint Marketing

Capturing More Leads

Lead Magne Lead Magnets ts

Cr Crea eating ting Sp Specia ecial Re Reports / Ar Articles cles / Po Posts

  • Ways
  • Keys
  • Secrets
  • Myths
  • Ideas
  • Steps
  • Strategies
  • Lessons

Pick a number between 1 and 50 and create your compelling headline for a special “value-added” report

Lead Magnet F

  • rmat?

Social Media Graphics

Building Influence

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SLIDE 14

Retail Success Summit – Ford Saeks

Grand Rapids, MI June 30, 2014

(c) MMXIV Ford Saeks, www.PrimeConcepts.com

Ford Saeks, PrimeConcepts.com 316‐942‐1111 14

Video Marketing

  • Fastest form of

communication

  • Visual medium that

draws attention

  • Engages more senses
  • Enhances trust &

connection

  • Results in the search

engines

  • SEO advantages
  • Social proof

iRig Mic

http://www.ikmultimedia.com

Works with iPhones / Smartphones to capture clear audio for VIDEOS

Cus Custom

  • m YouT

uTub ube Heade Header Graphi phic

Get the Slides at www.PrimeConcepts.com/NSA14

SERPS

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SLIDE 15

Retail Success Summit – Ford Saeks

Grand Rapids, MI June 30, 2014

(c) MMXIV Ford Saeks, www.PrimeConcepts.com

Ford Saeks, PrimeConcepts.com 316‐942‐1111 15

Search “Pet Stores Kalamazoo”

Search “Pet Stores Kalamazoo”

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SLIDE 16

Retail Success Summit – Ford Saeks

Grand Rapids, MI June 30, 2014

(c) MMXIV Ford Saeks, www.PrimeConcepts.com

Ford Saeks, PrimeConcepts.com 316‐942‐1111 16

Encourage Reviews

1. Email Your Customers 2. Focused Page for Social Media 3. Send out Postcards +QR codes 4. Use short domains 5. Business Cards 6. Call Your Customers and Ask 7. Record and Transcribe 8. Encourage Video testimonials 9. SMS List Broadcasting

  • 10. Send a Review Survey
  • 11. Onsite Reviews – POP, Video
  • 12. Strategic Partner Reviews

Ask Ask for Revi for Reviews

  • Verbally ask for reviews & likes
  • Print on receipts
  • Provide flyers
  • Ask for email addresses as well to build list
  • “Don't forget to review our service at” www.....
  • Create graphics that link to Yelp, Google Places, etc.
  • Get creative to get more reviews ‐ it will get you more traffic, higher

credibility & trust

Enha Enhance Pr Profi

  • files wit

with con conten ent, t, pho photos an and vi vide deos

Connect with Fo

Ford rd Sae Saeks

www.linkedin.com/in/Primeconcepts

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SLIDE 17

Retail Success Summit – Ford Saeks

Grand Rapids, MI June 30, 2014

(c) MMXIV Ford Saeks, www.PrimeConcepts.com

Ford Saeks, PrimeConcepts.com 316‐942‐1111 17

biz.yelp.co m Outsourcing Advantages

PrimeConcepts.com 316-942-1111

Borrow it…

Identify who else reaches your target prospects?

Influencer uencers? s?

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SLIDE 18

Retail Success Summit – Ford Saeks

Grand Rapids, MI June 30, 2014

(c) MMXIV Ford Saeks, www.PrimeConcepts.com

Ford Saeks, PrimeConcepts.com 316‐942‐1111 18

Buy it uy it…

  • Advertising
  • Pay‐per‐Click (PPC)
  • Google Adwords
  • Facebook
  • Linkedin
  • YouTube
  • Sponsored Ads

“Search Box Branding™”

leverages Google Auto Complete for your Business making your business the #1 choice to pick!

Search Box Branding

Google Suggest…

Examples of local term that drives traffic to a specific company

  • Denver Pest Control
  • Personal Injury Attorneys Las Vegas
  • Toyota Camry Los Angeles

Everything online starts with a search

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SLIDE 19

Retail Success Summit – Ford Saeks

Grand Rapids, MI June 30, 2014

(c) MMXIV Ford Saeks, www.PrimeConcepts.com

Ford Saeks, PrimeConcepts.com 316‐942‐1111 19

Search Box Branding

Whoever owns the search box results…wins the customer! Market Domination Package for Retailers

PART 1 ‐ Business Accelerator Sessions

I’ll work with you to help increase local traffic and grow your business.

  • (1) 60‐minute and (1) 30 minute session via GotoMeeting.

Screen recorded

  • In‐depth Website & local marketing critique to increase usability

and lead capture

  • Business growth strategies, lead generation & conversion tactics

Market Domination Package for Retailers

PART 2 ‐ Google+ & Google Places Makeover

Increase Your Local Google Search Rankings for Your Business

  • We’ll Organize and optimize your Google+ and Google Places

Profiles

  • Help You Get Top Rankings, Encourage customer reviews, maximize

Mobile marketing, and drive more customers into your business.

slide-20
SLIDE 20

Retail Success Summit – Ford Saeks

Grand Rapids, MI June 30, 2014

(c) MMXIV Ford Saeks, www.PrimeConcepts.com

Ford Saeks, PrimeConcepts.com 316‐942‐1111 20

Part 3 ‐ Custom Graphics Package:

You’ll get custom designed and branded Social Media profile graphics to capture attention and customers

  • Facebook Business Page Header graphics
  • Google+ header graphics
  • YouTube Channel branded header graphics
  • Twitter Profile account background graphics

Market Domination Package for Retailers

BONUS Video Training Library

Video 1 ‐ Local Traffic Generation: 7 Easy Ways to Drive Local Traffic Video 2 ‐ Google+ for Your Retail Business: Drive Word‐of‐Mouth Traffic, Get Higher Rankings, and More Reviews on Google Video 3 ‐ Video Marketing Secrets: Get Found, Inform and Influence Your Prospects to Take Action

Market Domination Package for Retailers

You Get Everything:

Business Accelerator Sessions with Ford Saeks Google+ and Google Places Makeover Custom Graphics Package Bonus Video Training Library

Regularly $7,900

Event Special $4,700

Market Domination Special

Prime Concepts Group Inc. www.PrimeConcepts.com 316-942-1111

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SLIDE 21

Market Domination Package for Retailers

Retail Success Summit Special Order Form - Ford Saeks - June 30, 2014

Maximize the Power of Local, Mobile and Social Marketing to Get More Customers, Referrals, and Sales!

Business Accelerator Sessions: (1) 60-minute consulting intensive and (1)

30-minute follow up session with Ford Saeks via GoToMeeting to discuss strategies related to getting more customers, increasing the average purchase, generating repeat sales and referrals. All sessions will be screen recorded for your reference.

Google+ & Google Places Makeover: Increase your Google Search Rankings

for your local business. We’ll claim, organize and optimize your Google+ and Google Local listing to help you get top rankings, encourage customer reviews, maximize mobile marketing, and drive more customers into your location.

Custom Graphics Package: You’ll get custom designed and branded Social Media

profj le graphics for your Facebook business page, Google+ header, YouTube Channel header, and Twitter account backgrounds.

BONUS Video Training Library: Easy to follow strategies to get more sales!

  • Local Traf

c Generation: 7 Easy Ways to Drive Local Traffj c! - 60 Min. Video Training

  • Google+ for Your Retail Business: Drive Word-of-Mouth Traffj

c to Your Website, Get Higher Rankings, and more reviews on Google! - 90 Min. Video Training

  • Video Marketing Secrets: Get Found, Educate, Inform, and Inf

uence Your Prospects to Take Action while Increasing Sales with Easy to Produce Videos - 90 Min. Video Training

You Get:

Market Domination Special

Regularly $7,900, today only: $4,700 OR Two monthly payments of $2,500

Full Name: Company: Address: _ Suite: City: __________ State/Prov: Zip code: Phone: _________ Email: __________ Website: _____ __ Notes:

  • r Check Payable to: “Prime Concepts Group “ or “Invoice Me (Net Payable Upon Invoice)”

Credit Card #: Expires: / Signature: 3 or 4 Digit Card Verifj cation CVS:

Provide Your Payment Information - PRINT CLEARLY Provide Company Billing Information - PRINT CLEARLY

Prime Concepts Group, Inc. | 7570 W. 21st Street N., Suite 1038A | Wichita, KS 67205 USA www.PrimeConcepts.com | PHONE: (316) 942-1111 | FAX: (316) 942-5313

Ford Saeks www.PrimeConcepts.com

Your credit card statement will show “Prime Concepts Group”