Introduction • This is the start of a learning process SESSION 1 • Establish and maintain tourism risk Developing a Welcome & management networks Risk Management Strategy • Share knowledge, lessons & experiences. for a Introduction Tourism Destination Developing a Risk Management Strategy for a Tourism Destination Developing a Risk Management Strategy for a Tourism Destination 1 2 3 Tourism KEY POINTS • The start of the learning process SESSION 2 • Generates incomes • Establish & maintain tourism related crisis Risk • Creates & sustains jobs management networks • Encourages investment • Share knowledge, lessons and Management experiences • Facilitates trade Developing a Risk Management Strategy for a Tourism Destination Developing a Risk Management Strategy for a Tourism Destination Developing a Risk Management Strategy for a Tourism Destination 4 5 6 The Tourism Risk The Tourism Risk The Tourism Risk Management Process Management Process Management Model Provides a generic framework to A proactive process which enables identify, analyse, assess, treat and tourism destinations to minimise monitor risks to tourism destinations losses and take advantage of or businesses/organisations opportunities Developing a Risk Management Strategy for a Tourism Destination Developing a Risk Management Strategy for a Tourism Destination Developing a Risk Management Strategy for a Tourism Destination 7 8 9 1
Disaster Crisis Crises for a tourism destination A serious disruption to community life which may arise from: threatens or causes death or injury in that Any situation that has the potential to community and/or damage to property which affect long-term confidence in an is beyond the day-to-day capacity of the organisation or a product, or which may Internal (organisational) sources prescribed statutory authorities and which interfere with its ability to continue requires special mobilisation and operating normally External (community) sources organisation of resources other than those normally available to those authorities. Developing a Risk Management Strategy for a Tourism Destination Developing a Risk Management Strategy for a Tourism Destination Developing a Risk Management Strategy for a Tourism Destination 10 11 12 FOR EXAMPLE Community Disaster KEY POINTS Hurricane Katrina and the Bali Bombings Affected confidence in tourism and • Tourism risk management is an important interfered with its ability to continue normal Loss of confidence by visitors process for destinations operations • Crises and disasters are different things • Community disasters can cause crises for Visitor numbers fall So these community disasters produced tourism destinations CRISES for tourism destinations to address CRISIS for tourism destinations Developing a Risk Management Strategy for a Tourism Destination Developing a Risk Management Strategy for a Tourism Destination Developing a Risk Management Strategy for a Tourism Destination 13 14 15 SWOT should focus SWOT upon: S trengths , W eaknesses , • Strengths – resources and support SESSION 3 available for crisis O pportunities , T hreats Prevention & • Weaknesses – which will affect your destination’s ability to cope with crisis Provides a STRUCTURE to Mitigation identify a destination’s internal • Opportunities – to enlist support for strengths & weaknesses and tourism external opportunities & threats • Threats – risks to the destination and tourism Developing a Risk Management Strategy for a Tourism Destination Developing a Risk Management Strategy for a Tourism Destination Developing a Risk Management Strategy for a Tourism Destination 16 17 18 2
Common elements of Emergency Plans Occupational Health OH&S: (SOPs): and Safety • Employers & employees liable for their actions • Evacuation • Penalties for non-compliance • Fire • Identify OH&S requirements consistent • Requirement for a safe workplace • Bomb threat with national laws which will protect • Civil disorder • Provision of adequate facilities visitors • Armed intruder • Safe access & egress • Advise operators on plans and • Hazardous materials • Absence of risk in plant & substances procedures • Gas leak • Emergency procedures • Building collapse • Training and testing regimes • Medical emergency • Information in different language • External emergencies Developing a Risk Management Strategy for a Tourism Destination Developing a Risk Management Strategy for a Tourism Destination Developing a Risk Management Strategy for a Tourism Destination 19 20 21 KEY POINTS An integrated approach to • A SWOT analysis is a valuable tool Identify & comply with tourism • Destinations should identify national national requirements OH&S requirements to protect visitors health and safety is your aim • Emergency plans are essential for tourism Which agencies facilities A multi-agency approach to can advise you…..? • Develop multi-agency partnerships tourism is fundamental to its viability Developing a Risk Management Strategy for a Tourism Destination Developing a Risk Management Strategy for a Tourism Destination Developing a Risk Management Strategy for a Tourism Destination 22 23 24 Tourism Crisis Preparedness Preparedness includes: Development of plans & program, SESSION 4 Establishment of networks and liaison with systems & procedure, training & testing government and community agencies. Preparedness to ensure that when crises do occur, resources are used to best effect to You need a multi-agency, integrated approach to ensure the viability of reduce the effects of the crisis tourism operations. Developing a Risk Management Strategy for a Tourism Destination Developing a Risk Management Strategy for a Tourism Destination Developing a Risk Management Strategy for a Tourism Destination 25 26 27 3
Tourism Crisis Preparedness: Planning Committee Networks and liaison with government The tourism crisis planning committee • Representatives of your tourism operators and community agencies… will base its plans on the • Government and community agencies sources of risk (hazards) Those you will need to cooperate with during a crisis – those who can provide identified in the tourism risk An integrated, multi-skilled committee…. support and assistance management process Developing a Risk Management Strategy for a Tourism Destination Developing a Risk Management Strategy for a Tourism Destination Developing a Risk Management Strategy for a Tourism Destination 28 29 30 Tourism planning committee No two crises will ever be responsibilities: You need a GENERIC the same…..each one will present – Plans & procedures tourism crisis management plan different problems needing – Allocation of roles & responsibilities different solutions – Training needs & programs One plan to apply to all – Exercises – Monitoring, evaluation and amendment crises….. So….? Developing a Risk Management Strategy for a Tourism Destination Developing a Risk Management Strategy for a Tourism Destination Developing a Risk Management Strategy for a Tourism Destination 31 32 33 A tourism crisis management plan should: • Describe activation procedures A best practice crisis plan is a Tourism crisis management • Allocate roles & responsibilities starting point arrangements should ensure: • Identify control & coordination – Safety of all persons within, at or visiting • Include standard procedures a destination Managing a crisis needs – Minimal disruption to tourism operations knowledge, skill and flexibility • Identify information requirements – Compliance with laws & regulations to adapt to the needs of the • Establish communication methods situation • Describe PR & media arrangements Developing a Risk Management Strategy for a Tourism Destination Developing a Risk Management Strategy for a Tourism Destination Developing a Risk Management Strategy for a Tourism Destination 34 35 36 4
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