Welcome Lea Kaiaokamalie, County of Kauai 2 1 3/2/2016 Project - - PDF document

3/2/2016 1

Community Advisory Committee Meeting 10

February 29, 2016

2:30 to 5:00 PM Moikeha Building Room 2A/2B, Planning Commission Room

Welcome

Lea Kaiaokamalie, County of Kauai

2

3/2/2016 2

Project Updates

• Infrastructure Capacity Report still being updated
• Draft Future Land Use Map in development
• Youth Outreach: Junior County Planner Club started

at Chiefess Kamakahelei Middle School

Meeting Agenda

• 1. Objectives for Today’s Meeting

(Melissa White, SSFM International)

• 2. Tourism in the General Plan

(Marie Williams, County of Kaua‘i)

• 3. Snapshot of Tourism on Kaua‘i Today

(Sue Kanoho, Kaua‘i Visitors Bureau)

• 4. The Future of Tourism: Issues and Opportunities for the GP

(Melissa White, SSFM International)

• 5. CAC Discussion
• 6. Public Comment Period
• 7. Next Activities:

CAC Meeting #11 – Topic: Transportation Date/Time: March 14, 2:30-5:00pm Venue: Moikeha Building Room 2A/2B, Planning Commission Room

3/2/2016 3

Objectives for Today’s Meeting

5

• 1. Understand how Tourism will be addressed in

the General Plan Update

• 2. Understand the current state of tourism and

the issues that affect its future on Kaua‘i

• 3. Discuss the future for tourism on Kaua‘i and
• pportunities for the General Plan to further

it through land use and policies.

Advance Reading (on website)

6

• Kaua‘i Tourism Strategic Plan (2015)
• Tourism Issues and Opportunities Matrix
• Draft Tourism Policy Scenarios
• 2000 General Plan Sections 4.2 (Visitor Industry);

4.7 (Airports); 4.8 (Commercial Harbors)

• Tourism section of GP Issues and Opportunities

Paper (2015)

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Tourism in the General Plan Update

Ka‘aina Hull & Marie Williams, County of Kauai

7

GP 2000 T 2000 Tourism m Polic licy Febr bruary ry 29, 29, 2016 2016 Kaua ua’i ’i Coun County Planni ning D ng Department nt

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Visitor Unit Supply and Location Visitor Impact on Parks and Natural Resources Alternative Accommodation

Table 1: Kauai County 2020 Planning Projections Adopted December 1999 ADVC 24,000 – 28,000 Resident Population 65,260 – 74,320 Total Population 89,260 – 102,320 Total Jobs 40,370 – 45,010

“The projections are not intended to be ‘targets’ or ‘limits’ for growth... The projections will be used in forecasting land supply and infrastructure needs…”

3/2/2016 6

17,909 23,276 26,589 28000 24000

15,000 17,000 19,000 21,000 23,000 25,000 27,000 29,000 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025 2026 2027 2028 2029 2030 2031 2032 2033 2034 2035

Actual 2035 Projections General Plan High General Plan Low

Actual v. Projected ADVC

57,843 70,717 88,013 65,260 74,320

55,000 60,000 65,000 70,000 75,000 80,000 85,000 90,000

1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025 2026 2027 2028 2029 2030 2031 2032 2033 2034 2035 Actual 2035 Projections General Plan Low General Plan High

Actual v. Projected Resident Pop.

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75752 94,930 114,602 102320 89260

70000 75000 80000 85000 90000 95000 100000 105000 110000 115000 120000 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025 2026 2027 2028 2029 2030 2031 2032 2033 2034 2035

Actual 2035 Projection General Plan High General Plan Low

Actual v. Projected Total Population General Plan Policy for Visitor Unit Growth

“Supply of Visitor Units and Location of Resort Development” (Section 4.2.8.1) POLICY: (a) Encourage and support resort development

• n lands planned and zoned for resort use,

primarily at Princeville, Kapa‘a-Wailua, and Po'ipū. (b) Plan for a limited number of visitor accommodations on the West Side, to be provided in residential and inn-style buildings. IMPLEMENTING ACTION(S): None

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Projects Permitted since 2000

Approval Date Permit Applicant Project Description Permitted New Units Project Type Constructed 6/22/2000 Z-IV-2000-21 Marriott Ownership Resorts, Inc. WaiohaiBeach Club 234 Apartment Hotel Yes 11/22/2000 Z-III-2001-1 QEB, LLC Villas on the Prince 41 Townhouse Yes 3/27/2001 Z-IV-2001-31 I Pali Kai O'Kalapaki Kea I Pali Kai 2 Multi-family Yes 11/27/2001 Z-IV-2002-15 Villas of Kamalii/ QEB II, LLC Villas of Kamalii 59 Multi-family Yes 2/26/2002 Z-III-2002-5 Jeff A. Hill Unnamed Hotel Project 5 Hotel Yes 5/28/2002 Z-IV-2002-20 KapalawaiResort LLC KapalawaiResort 250 Hotel No 3/11/2003 Z-IV-2003-16 MKH Properties Co, LLC The Plantation at Princeville 68 Multi-family Yes 3/25/2003 Z-IV-2003-8 WaipouliBeach Resort LLC WaipouliBeach Resort 196 Apartment Hotel Yes 1/13/2004 S-2003-48 Eric Knudsen Trust Village at Po‘ipū 51 Subdivision Pending 4/13/2004 Z-IV-2004-27 Nihilani Group, LLC Nihilaniat Princeville 102 Multi-family Yes 4/13/2004 S-2002-32 Princeville Corporation The Greens on Queen Emma's Bluff 36 Single-family No 8/10/2004 Z-IV-2004-42 CTF Hawai‘I Hotel Partners Ltd Koa Kea Hotel 129 Hotel Yes 9/28/2004 S-2004-48 Wind Ridge Island Properties, LLC Wainaniat Po‘ipū 72 Single-family Yes 11/24/2004 Z-IV-2004-35 Regency Development, LLC Kōloa Landing 323 Condominium Yes 12/14/2004 Z-IV-2005-4 SVO Pacific, INC Princeville Ocean Resort Villas 364 Apartment Hotel Yes 1/25/2005 Z-IV-2005-5 Coco Palms, LLC Coco Palms Resort 304 Hotel No 4/12/2005 Z-IV-2005-18 Queen Emma Bluffs III Ka'iulaniof Princeville 77 Townhouse Yes 8/23/2005 Z-IV-2005-30 Kauai Development, KD Golf Ownership Kaua‘i Lagoons Resort 770 Hotel/Residential Ongoing 10/11/2005 Z-IV-2005-20 Nalu Investments LLC Westside Inn 6 Hotel Yes 12/13/2005 Z-IV-2005-38 Poipu Realty Partners LLC The Royal Palms at Po‘ipū Beach 164 Multi-family Pending 3/14/2006 Z-IV-2006-13 Kiahuna Fairways LLC Pilimai at Po‘ipū 191 Single-family Ongoing 4/26/2006 Z-IV-2006-18 Kukui‘ula Development Company "Plantation Core" Guest Houses 21 Guest Units Yes 8/22/2006 Z-IV-2006-27 Kiahuna Poipu Golf Resort LLC Kiahuna Po‘ipū Golf Resort 282 Multi-family No 9/12/2006 S-2005-25 Kukui‘ula Development Company, LLC Kukui'ula Lot 12 SSD 88 Single-family Yes 11/9/2006 S-2004-16 Kiahuna Mauka Partners, LLC Po‘ipū Beach Estates 110 Single-family Ongoing 1/23/2007 Z-IV-2006-9 Coconut Beach Dev. LLC Coconut Beach Project 349 Apartment Hotel Pending 1/23/2007 Z-IV-2006-10 Coconut Plantation Holdings LLC Coconut Plantation Project 198 Apartment Hotel Pending 10/9/2007 Z-IV-2007-29 SVO Pacific, INC Sheraton Kaua‘i Po‘ipū Beach Villas 155 Apartment Hotel No 11/27/2007 Z-IV-2008-4 Consolidated Resorts Inc. The Sands of Kaua‘i±±± Apartment Hotel Yes 3/15/2015 Z-IV-2015-8 Coco Palms Hui, LLC Coco Palms Resort 350 Hotel Pending

Total 4,693

Total Visitor Units Permitted since 2000

275 61 255 264 1077 1321 692 702 350

2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015

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What got built… What’s in the pipeline…

Approval Date Permit Project Description Permitted New Units Project Type Location Constructed Notes 1/23/2007 Z-IV-2006-9 Coconut Beach Project 349 Apartment Hotel East Kaua'i Pending 1/23/2007 Z-IV-2006-10 Coconut Plantation Project 198 Apartment Hotel East Kaua'i Pending 3/15/2015 Z-IV-2015-8 Coco Palms Resort 350 Hotel East Kaua'i Pending 12/13/2005 Z-IV-2005-38 The Royal Palms at Po‘ipū Beach 56 Condominium Po'ipū Pending *was reduced 1/13/2004 S-2003-48 Village at Po‘ipū 51 Single-family Po'ipū Pending 10/9/2007 Z-IV-2007-29 Sheraton Kaua‘i Po‘ipū Beach Villas 155 Apartment Hotel Po'ipū No *net units 8/22/2006 Z-IV-2006-27 Kiahuna Po‘ipū Golf Resort 282 Condominium Po'ipū No 4/13/2004 S-2002-32 The Greens on Queen Emma's Bluff 36 Single-family Princeville No 5/28/2002 Z-IV-2002-20 Kapalawai Resort 250 Hotel West Side No Kukui‘ula 700 Princeville Meadows 200 Kaua'i Lagoons 700 Hanalei Ridge 120 - 282 Po'ipū R-20 Parcel 152 Po'ipū R-10 Parcel 126

Master-planned zoned projects, not subdivided Zoned projects, no subdivision or final zoning approvals TOTAL 1,727 TOTAL 1,721 TOTAL 278

Potential New Units:

3,726

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Potential New Units:

3,726

987, 27% 1,863, 50% 875, 23%

Hotel

Apartment/ Condo

Single-Family TVR

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General Plan Policy for Visitor Impact on Parks

“Visitor Impact on Parks and Natural Areas” (Section 4.2.8.3)

 Permit outdoor recreational activities a permitted use in the Ag District  Streamline permitting of outdoor recreational uses in Ag and Open Zones  Develop permitting system for group activities in County Parks  Improve management of State Parks, including use of user fees for out-

• f-state visitors.

General Plan Policy for Alternative Accommodations

“Alternative Accommodations” (Section 4.2.8.2)

 Amend CZO to set development standards and permit processes for regulating alternative visitor accommodation structures and operations in Residential, Agriculture, Open, and Resort districts.  Facilitate permitting of existing, nonconforming alternative visitor accommodations.  In preparing the CZO amendments, consult with B&B and vacation rental trade organizations, community associations, and the Finance Department.

3/2/2016 12

Kauai County Planning Department

TVRs and Homestays

Ordinance 987 Ordinance 864 Ordinance 876 Ordinance 904

Established registration requirements for all TVRs, both in the VDA and outside the VDA. Exempted multi-family TVRs from registration; removed signage requirement. Clarified grandfathering process for non-conforming TVRs outside the VDA Clarifies regulation process for homestays; sets annual permit cap of 10

Draft Bills

Further regulation for homestays vs. prohibition of Proposed ban on homestays

• utside the VDA

Impact of Non-Conforming TVRs

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Enforcement Efforts

EN END OF D OF PRES PRESENTATION Kaua ua’i ’i Coun County Planni ning D ng Department nt

3/2/2016 14

Pipeline Projects: North Shore

Kauai County Planning Department

Hanalei Ridge = 130 - 282 Queen Emma’s Bluff = 36 Greens/Meadows = 200

Ohana Hanalei Queen Emma’s Bluff Meadows

= VDA

Potential New Projects: Po’ipū

Kauai County Planning Department Kukui‘ula = 750 Wainani at Po’ipū = 140 Po’ipū Beach Estates = 212 Kōloa Landing = 323 Kiahuna Po’ipū Golf Resort = 280 Palms at Po’ipū = 164 Pilimai at Po’ipū = 191 Sheraton Kaua’i Expansion = 155

= VDA

Kukuiula

Wainani at Poipu Po’ipū Golf Resort Pilimai at Po’ipū Palms at Po’ipū Beach Sheraton Expansion Kōloa Landing Po’ipū Beach Estates Village at Po’ipū

3/2/2016 15

Potential New Projects: East Kaua’i

Kauai County Planning Department

Coco Palms = 303 Coconut Beach = 343 Coconut Plantation = 192

= VDA

Coco Palms Coconut Beach Coconut Plantation

Kauai County Planning Department

History

November 24, 2010 – Council refered Draft Bill 2386 to Planning Commission . The Coalition for Responsible Government got enough signatures for Charter Amendment Petition in 2008 November 4, 2008 – The Charter Amendment passes The Charter Amendment’s implementation options are studied from 2009 – 2010

3/2/2016 16

State amend HRS to make outdoor recreational activities a permitted use in the State Agriculture District.  County amend CZO to set standards for outdoor recreational uses in Ag and Open zones. Proposals meeting standards reviewed through Class III ZP

• Manage beach parks and natural areas in this order of priority:
• 1. Conserve resources
• 2. Provide for use by the general public
• 3. Allow for group use

County develop park permit system for organized group activities in County Parks.

• Develop or support:
• Regional Visitor Centers
• First-person interpretation
• Study and practice of Native Hawai’i and other ethnic cultural traditions

The Coalition for Responsible Government

3/2/2016 17

Charter Section 3.19 Options

• 1. Maintain the status quo and keep permitting power

pursuant to Charter Section 3.19(b).

• 2. Enact a rate of growth ordinance that limits the rate of

increase in the number of TAUs to no greater than 1.5% percent per annum on a multi-year basis.

• 3. Enact a rate of growth ordinance that limits the rate of

increase in the number of TAUs to a growth rate that is within the planning growth range of a future General Plan.

CAP (with current Floor Amendment)

First Business Day after adoption of TAUC # Complete applications for Use Permits Zoning Permits Variances Subdivision Approvals for more than one TAU + Request for TAU certificates Accepted on a “First Come, First Served” basis. January 31 Commission adopts the number of TAU certificates that are available.

Allocation Cycle # 1

Allocated TAU Certificates Held in reserve and issued when applicant obtains final approval for permits. Issued TAU Certificates Applicant has four years to commence substantial construction END December 31 5th Year

Allocation Cycle #2

BEGIN January 1 1st Year TAUs in Base Year * 5.1% = N January 31 Commission adopts the number of TAU certificates that are available. TAUs in Base Year * 5.1% = N + 50%(N), if Base Year is below target AND the base inventory is LESS than last cycle’s base inventory. – 50%(N), if Base Year is above target.

• r

TAU INVENTORY Non-applicable and Exempt Projects EXPIRED LAPSED CERTIFICATES

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CAC Discussion: 10 Minutes

35

AN OVERVIEW FOR THE KAUA‘I GENERAL PLAN CAC FEBRUARY 29, 2016

36

Kaua‘i Tourism Strategic Plan Update 2016 – 2018

Consultant: Diane Zachary Kaua‘i Planning & Action Alliance

3/2/2016 19

Background of the Plan

37

 This is an update of the

Kaua‘i Tourism Strategic Plan 2006-2015, funded by Hawai‘i Tourism Authority

 This is a 3 year plan, a more

realistic timeframe for action planning

 Stakeholder Advisory

Group met September 2014 to June 2015

 Plan finalized July 2015

Advisory Group

 Kanoe Ahuna, Na Hoku Welo, LLC  Fred Atkins, Hawai‘i Tourism

Authority-Kaua‘i Representative

 Katy Britzmann, Grand Hyatt Kaua‘i

Resort & Spa

 Nalani Brun, County of Kaua‘i, OED  George Costa, County of Kaua‘i OED  Robert Crowell, Hawai‘i Dept. of

Transportation Harbors Division

 Randy Francisco, Kaua‘i Chamber of

Commerce and County OED

 Susan Tai Kaneko, Kaua‘i Economic

Development Board

 Sue Kanoho, Kaua‘i Visitors Bureau  Lucy Kawaihalau, Vacation Rental

Managers of Kaua‘i

 Jody Kono-Kjeldsen, Po‘ipu Beach

Resort Association

 Cesare "Ce" Lucente, Outfitters Kaua‘i  Dennis Neves, Hawai‘i State Dept. of

Transportation, Airport Division, Kaua‘i Office

 Thomas Nizo, West Kaua‘i

Professional & Business Association

 Laura Richards, Hanalei Colony

Resort

 Neill Sams, Kapa‘a Business

Association

 Peter Sit, Pono Kai Resort  Dirk Soma, Kaua‘i Native Hawaiian

Chamber of Commerce

 Candace Tabuchi, Kaua‘i Community

College

 Denise Wardlow, Hawai‘i Lodging &

Tourism Association

 Marie Williams, County of Kaua‘i,

Planning Department

38

3/2/2016 20

39

Tourism Trends and Issues

Kaua‘i’s Major Tourism Trends

40

 Intense global

competition

 Visitors has high

expectations of service

 Mostly repeat visitors

(70%)

 Over half of visitors

from U.S. West Coast

 Mostly independent

travelers

 More adventurers  New Asian visitors  Longer length of stay  Increased use of

accommodation alternatives beyond hotels

 Social media is widely

used and influences decisions

3/2/2016 21

Kaua‘i’s Major Tourism Issues

41

 Less TAT for Kaua‘i  Inadequate roads and

infrastructure

 Traffic and delays  Condition of parks and trails  Poor signage

 Little money for major

road improvements

 More than 23,000-

25,000 per day strains current capacity and patience of kama‘āina

 Peaks and valleys in

visitor numbers

 Maintaining residents’

quality of life

 Preserving authentic

Native Hawaiian culture

 Preserving Kaua‘i’s

uniqueness

 Service complaints  Crime against visitors  Vulnerability to national,

international and natural events

42

Plan Overview

3/2/2016 22

KTSP Vision

43

In 2018, tourism on Kaua‘i will:

 Honor the people and heritage of Kaua‘i;  Support and enhance the quality of life for residents;  Value and perpetuate the natural and cultural resources

• n Kaua‘i;

 Engender mutual respect and partnership among all

stakeholders;

 Support a vital and sustainable economy; and  Provide a unique, memorable and enriching visitor

experience.

Ola ka ‘Aina, Ola ke Kanaka! (Healthy Land, Healthy People!)

Kaua‘i Tourism Goal

44

Responsibly manage the economic activity of tourism on Kaua‘i in a more sustainable manner while creating memorable experiences for visitors, maintaining quality of life for residents, and ensuring the stewardship of our natural and cultural resources.

3/2/2016 23

KTSP Overview

45

 The plan contains 7 objectives.  The plan has 23 strategies, each with

suggested partners.

 Immediate focus is on the top 10

priorities

Criteria for Selecting Priority Strategies

46

 Critical need for the strategy within the visitor

industry at this time.

 Strategy is achievable, at least in large part, within

the timeline of this plan (FY2016-2018).

 Energy for the strategy within the visitor industry

and willing champions.

 Community will accept or embrace the strategy, and

will benefit from it.

 Visitors will accept or embrace the strategy, and will

benefit from it.

 Where funds will be needed, it is likely that funds

can be secured.

3/2/2016 24

47

Objectives and Priority Strategies

48

Objective 1: To make positive contributions to the quality

• f life for

residents.

3/2/2016 25

Strategy 1a

49

Advocate for significant progress and/or completion of essential infrastructure improvements, including:

 congestion relief routes in Kapa‘a  traffic circulation improvements for north and

south Kaua‘i

 implementation of Koke‘e and Ha‘ena State

Park Master Plans

 cruise ship harbor improvements. Priority #4

Strategy 1b

50

Support traffic management systems to address and reduce traffic congestion and improve pedestrian safety, which might include:

 developing feeder roads to mitigate traffic  improving street design and town centers  developing bus and shuttle service from airport to

resort areas and within resort areas

 creating pedestrian networks in resort areas.

Priority #1

3/2/2016 26

Strategy 1d

51

Support the development and promotion of community-driven programs that reinforce the unique sense of place of communities, such as those with historical and/or cultural significance.

Priority #10

Strategy 1e

52

Support adequate funding and staffing for capital improvements, including maintenance and enforcement for public parks, trails and recreation areas.

Priority #7

3/2/2016 27

Strategy 1f

53

Support the development

• f regulations to

appropriately monitor and enforce homestays (bed & breakfasts) and Individual Vacation Units (homes and condos).

Priority #8

54

Objective 2:

To increase the economic contribution of the visitor industry to Kaua‘i.

3/2/2016 28

Strategy 2b

55

Support career preparation programs to attract new employees, especially local residents, to the visitor industry to ensure an available, well- qualified workforce.

Priority #2

Strategy 2d

56

Encourage the visitor industry, airlines and the growing cruise line industry, to buy and promote Kaua‘i products and support businesses on Kaua‘i.

Priority #9

3/2/2016 29

Strategy 2e

57

Advocate for lifting the cap on existing Transient Accommodation Tax (TAT) funds distributed by the State to counties, thus increasing the allocation to Kaua‘i for services and infrastructure that support the island community.

Priority #3

58

Objective 3:

To increase communications, interactions, and understanding between stakeholder groups, especially between residents and the visitor industry.

3/2/2016 30

Strategy 3a

59

Encourage two-way communications among residents, Native Hawaiians and the visitor industry to increase understanding of the visitor industry and local Kaua‘i culture and their collective value to the island’s economy.

Priority #5

60

Objective 4: To maintain and improve visitor satisfaction with their experience

• n Kaua‘i.

3/2/2016 31

61

Objective 5: To reinforce authentic Native Hawaiian culture and local Kaua‘i culture, the foundations of our unique sense of place.

Strategy 5a

62

Increase awareness of the Hawaiian culture among residents of all ages and the visitor industry, including employees and employers, by:

Priority #6

• requiring guidance from respected Hawaiian cultural

advisors and practitioners on Kaua‘i to ensure that what is perpetuated is authentic for Kaua‘i

• encouraging the proper use of the Hawaiian language
• integrating Hawaiian culture into ongoing visitor industry

training.

3/2/2016 32

63

Objective 6: To contribute to the preservation and enhancement of the natural resources on Kaua‘i, including land and ocean.

64

Objective 7: To establish a process for ensuring Kaua‘i County TSP implementation and coordination with other county and state plans. Develop a mechanism to track plan objectives, regularly review scorecards, and make revisions as necessary.

3/2/2016 33

65

There are 13 additional strategies. Refer to the Kaua‘i Tourism Strategic Plan for m ore inform ation.

66

Scorecards to Measure KTSP Impact

There are 7 scorecards intended to annually measure 45 aspects of the visitor industry

3/2/2016 34

Purpose of Scorecards

67

The scorecards include 62 measures

to help us determine every year:

 How much are we changing?  Are we moving in the desired direction?

From this, strategies can be revised

• r new strategies created.

In the plan, the scorecards generally

show 2014 as a baseline year.

Objective 2 Scorecard (increase economic contribution of tourism)

Measure Baseline Data Year 2005 Data Year 2014p Desired Change

2.4 Percent of First time Visitors: Percent of Repeat Visitors: 35% 65% 30% 70% Increase Maintain 2.5 Resident Population: Civilian Workforce: De facto population per square mile: Average de facto population – Cruise: – Non-cruise 62,640 32,750 143.3 839 18,857 70,475 34,748 161.3 986 23,536 Track

68

Sample Scorecard

3/2/2016 35

Implementing the Plan

69

 An Implementation Committee has been

formed and meets quarterly

 Sub-committees are creating Action Plans for

top priorities

 The Committee will monitor implementation  Strategy Partners and others will take action  Progress reports, along with an annual report,

will share impacts with the visitor industry, government and the community

Implementation Committee

70

• Nalani Brun, County of Kaua‘i, OED
• Amy Chun, Kaua‘i Grown
• George Costa, County of Kaua‘i OED
• Robert Crowell, Hawai‘i Dept. of

Transportation Harbors Division

• Chris Gampon, Outrigger GM
• Sue Kanoho, Kaua‘i Visitors Bureau
• Cesare “Ce” Lucente, Outfitters Kaua’i

GM

• Mary Jane Naone, SHPD, Kaua‘i Lead

Archeologist

• Mark Perriello, President & CEO,

Kaua‘i Chamber of Commerce

• Laura Richards, Hanalei Colony

Resort, GM

• Neill Sams, Kapa‘a Business

Association

• Peter Sit, Pono Kai Resort, GM
• Dirk Soma, First VP, Kaua‘i Native

Hawaiian Chamber of Commerce

• Lee Steinmetz, Multimodal

Transportation Planner

• Melissia Sugai, County of Kaua‘i,

Kaua‘i Made Program

• Candace Tabuchi, Asst. Professor,

KCC, Hospitality & Tourism

• George Thronas, Director of

Hawaiian Culture, Grand Hyatt Kaua‘i Resort and Spa

• Denise Wardlow, Westin Princeville

Ocean Resort Villas, GM

• Marie Williams, County of Kaua‘i,

Long Range Planner

3/2/2016 36 N ALAN I B R U N P R OGR AM AD M I N I S TR ATI ON OF F I CE R COU N TY OF F I CE OF E CON OM I C D E VE LOP M E N T N B R U N @KAU AI . GOV CALL 2 4 1-4 9 5 2

71

View or download the Kaua‘i Tourism Strategic Plan:

www/kauai.gov/oed

Comments or questions? Contact:

CAC Discussion: 10 Minutes

72

3/2/2016 37

A Snapshot of Tourism on Kaua‘i Today

Sue Kanoho, Kaua‘i Visitors Bureau

73

2014 Visitor Highlights: How Many Came?

• There were 1,117,703 air visitors (+0.3%) to Kaua‘i

in 2014, similar to 2013. Visitor days increased 1.1 percent from 2013, due to a longer average length

• f stay.
• More than half (52.9%) of these visitors stayed on

Kaua‘i exclusively.

• The average daily census rose 1.1 percent from to

23,589 visitors per day (Table 6).

74

Source: HTA 2014 Annual Research Report. Note: 2014 is the most recent Annual Research Report available.

3/2/2016 38

2014 Visitor Highlights: Who Came?

• The U.S. West (50.9%) continued to have the largest share of

visitors to Kaua‘i, followed by U.S. East (30.7%), Canada (7%), Europe (2.9%), Oceania (2.8%), Japan (2.1%) and Other Asia (1%) (Tables 67 & 68).

• Among the top four visitor markets, Canadian arrivals to Kaua‘i

increased 12.3 percent but Japanese arrivals declined 19 percent from 2013. Arrivals from U.S. East rose slightly (+0.8%) and while the number of U.S. West visitors to Kaua‘i were similar to last year.

• There were more visitors from Other Asia (+6.9%), Europe

(+4.3%) and Latin America (+2.1%) to Kaua‘i but fewer visitors from Oceania (-1.5%) than in 2013.

• Repeat visitors comprised 69.9 percent of Kaua‘i visitors in 2014.
• A higher percent of visitors who went to Kaua‘i in 2014 were

independent travelers (77.1%) compared to 2013 (75.8%).

75

Source: HTA 2014 Annual Research Report. Note: 2014 is the most recent Annual Research Report available.

2014 Visitor Highlights: Where did they stay?

• Half (50.5%) of those who visited Kaua‘i stayed in hotels

while in the state. Some stayed in condominium properties (22.6%), timeshare properties (19.4%), and rental homes (12.6%).

• Usage of rental homes (+12%) by Kaua‘i visitors were

higher compared to 2013 but stays in condominiums (- 1.8%) and timeshare properties (-0.8%) declined.

• Most of the visitors were in the state for vacation

(84.8%), 6.6 percent visited friends or relatives, 6.5 percent honeymooned, and 3.9 percent came for meetings, conventions, and incentives.

76

Source: HTA 2014 Annual Research Report. Note: 2014 is the most recent Annual Research Report available.

3/2/2016 39

2014 Visitor Highlights: How did they spend?

• Daily spending by visitors of $164 per person was

up slightly from 2013. This led to a 1.4 percent growth in visitor expenditures to $1.4 billion (Tables 1 & 61).

• Kaua‘i visitors in 2014 spent more per day on

lodging ($72) but slightly less on transportation ($19).

• Daily spending on food and beverages ($34),

entertainment and recreation ($19) and shopping ($14) was unchanged from 2013 (Figure 9, Table 85).

77

Source: HTA 2014 Annual Research Report. Note: 2014 is the most recent Annual Research Report available.

2015 Kaua‘i Visitor Highlights

• For Kaua‘i, growth in arrivals (+4.3% to 1,166,043 visitors)

combined with increased daily spending produced the state’s largest increase in visitor expenditures (+13.8% to $1.6 billion).

78

Source: HTA Monthly Visitor Arrivals Data, December 2015. Note: 2015 Annual figures are preliminary. Category 2015 Total % Change over 2014 Total Expenditures ($M) 1,603.8 + 13.8 Total Visitor Days 8,901,447 + 3.4 Visitor Arrivals 1,166,043 + 4.3 Average Length of Stay 7.63 days

• 0.9

Per Person Per Day Spending ($) 180.20 + 10 Per Person Per Trip Spending 1,375.50 + 9.0

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2015 Kaua‘i Visitor Arrivals: Direct Flight Air Seats

• Direct flight air seats to Līhu‘e in 2015 from outside

Hawai‘i totaled 675,512. This is a 3.3% increase

• ver 2014.

79

Source: HTA Monthly Visitor Arrivals Data, December 2015. Note: 2015 Annual figures are preliminary. Origin Total Seats % Change over 2014 US West 643,094 + 3.3 International 32,418 + 2.4

2015 Visitor Arrivals: Cruise Ships

• Cruise ship visitors arrivals to Kaua‘i in 2015 totaled

211,356. This is a slight decline (-2.4%) over 2014.

• Statewide, 55% of cruise ship visitors are repeat

visitors, and 44% are first time visitors.

• A little more than half of cruise ship visitors

statewide stay in a hotel once they arrive, while about 42% stay on the cruise ship. The remainder stay in other accommodations.

80

Source: HTA Monthly Visitor Arrivals Data, December 2015. Note: 2015 Annual figures are preliminary.

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Historic Visitor Arrivals

81

200,000 400,000 600,000 800,000 1,000,000 1,200,000 1,400,000 1990199119921993199419951996199719981999200020012002200320042005200620072008200920102011201220132014

Annual Visitor Arrivals 1990-2014

Annual Visitor Arrivals 1990-2014

Source: DBEDT Statistics

Kaua‘i’s Visitor Plant Inventory (HTA, 2015)

Inventory by Unit Type Inventory by Property Type

82

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Kaua‘i’s Visitor Plant Inventory (HTA, 2015)

Inventory by Price Class Highlights

83

• The number of visitor units on Kaua‘i

totaled 8,582 units, a slight increase over the previous year (+1.1 percent).

• Hotel units made up the largest share of

visitor units on Kaua‘i (31.1 percent) followed by Timeshare units (30.7 percent).

• No Apartment Hotels or Hostels were

reported on Kaua‘i in 2014 or 2015.

• The largest percentage of Kaua‘i’s visitor

units fell in the Luxury price class (37.0 percent) in 2015. A larger number of units were categorized in the Standard class, while Deluxe units saw a decrease compared to last year.

2015 Kaua‘i Visitor Survey: Repeat

• vs. First Time Visitors

84

Source: 2015 Kaua‘i Visitor Survey, Qmark Research 2015

First Time, 41% Repeat, 59%

Most Visitors (59%) are repeat visitors. 25% of repeat visitors have been to Kaua‘i at least five times.

41% 17% 10% 7% 25%

0% 10% 20% 30% 40% 50%

First Time Two Three Four Five +

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How Visitors Describe Kaua‘i in a Single Word

85

Source: 2015 Kaua‘i Visitor Survey, Qmark Research 2015

Kaua‘i Visitor Activities on Most Recent Visit

86

Source: 2015 Kaua‘i Visitor Survey, Qmark Research 2015

TOP RESPONSES 2011 2012 2013 2014 2015

Renting car 82% 74% 78% 89% 89% Shopping-“made in Hawaii” products 69% 52% 54% 73% 74% Shopping-clothes, jewelry, souvenirs 66% 45% 46% 69% 68% Listening to Hawaiian music 57% 60% 59% 60% 62% Snorkeling 49% 30% 28% 52% 50% Gardens 49% 51% 50% 48% 50% Hiking 46% 47% 43% 41% 44% Boat tour 41% 42% 40% 37% 39%

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Kaua‘i Visitor Top Attractions Visited (multiple responses allowed)

87

Source: 2015 Kaua‘i Visitor Survey, Qmark Research 2015

TOP RESPONSES 2011 2012 2013 2014 2015 Lihue 80% 80% 83% 76% 79% Poipu Beach 79% 67% 66% 76% 78% Waimea Canyon 81% 44% 38% 71% 71% Hanalei 72% 70% 69% 69% 69% Princeville 68% 51% 54% 69% 69% Kilauea Lighthouse 62% 62% 62% 62% 62% Wailua Falls 67% 41% 38% 60% 61% Napali Coast 66% 63% 60% 59% 60% Old Koloa Town 57% 47% 49% 59% 57% Kalapaki Beach 48% 49% 48% 45% 46% Fern Grotto 44% 44% 43% 34% 36%

Entertainment/Shopping/Restaurants

• Repeat Business vs First timers
• Word Cloud
• What people do when they are here

88

Source: 2015 Kaua‘i Visitor Survey, Qmark Research 2015

First-time Repeat ENTERTAINMENT Very satisfied (4) 54% 51% Somewhat satisfied (3) 29% 26% MEAN 3.61 3.62 SHOPPING Very satisfied (4) 50% 59% Somewhat satisfied (3) 45% 36% MEAN 3.51 3.58 RESTAURANTS Very satisfied (4) 59% 64% Somewhat satisfied (3) 35% 31% MEAN 3.58 3.64

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Beaches, Parks, and Infrastructure

• Repeat Business vs First timers
• Word Cloud
• What people do when they are here

89

Source: 2015 Kaua‘i Visitor Survey, Qmark Research 2015

First-time Repeat BEACHES Very satisfied (4) 85% 83% Somewhat satisfied (3) 10% 10% MEAN 3.86 3.86 PARKS Very satisfied (4) 69% 61% Somewhat satisfied (3) 23% 22% MEAN 3.73 3.70 PUBLIC FACILITIES Very satisfied (4) 42% 46% Somewhat satisfied (3) 32% 30% MEAN 3.54 3.54 ROADS Very satisfied (4) 41% 45% Somewhat satisfied (3) 53% 45% MEAN 3.37 3.35

Visitor Activities and Cultural Activities

• Repeat Business vs First timers
• Word Cloud
• What people do when they are here

90

Source: 2015 Kaua‘i Visitor Survey, Qmark Research 2015

First-time Repeat VISITOR ACTIVITIES Very satisfied (4) 74% 61% Somewhat satisfied (3) 18% 21% MEAN 3.78 3.72 CULTURAL ACTIVITIES Very satisfied (4) 51% 44% Somewhat satisfied (3) 29% 24% MEAN 3.61 3.61

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Aloha Spirit

91

Source: 2015 Kaua‘i Visitor Survey, Qmark Research 2015

2011 2012 2013 2014 2015

Excellent (4) 75% 73% 75% 76% 80% Good (3) 21% 23% 21% 20% 16% NET POSITIVE 96% 96% 96% 96% 96% Fair (2) 2% 2% 2% 1% 1% Poor (1) 0% 0% 0% 0% 1% NET NEGATIVE 2% 2% 2% 1% 2% Not Sure 2% 1% 0% 0% 0% MEAN (Average) 3.74 3.73 3.74 3.75 3.79

Overall Likes/Dislikes

Likes/Strengths Dislikes/Weaknesses

92

Source: 2015 Kaua‘i Visitor Survey, Qmark Research 2015

TOP RESPONSES

2015 Nothing 31% Having to leave/ too short a trip 18% Traffic 10% Climate/ weather 5% Expensive- general 4% Expensive- onisle 4% Driving/ Road conditions 3% Food/ restaurants 2% Car rental experience 2% Airport- facility/ operations 2%

TOP RESPONSES

2015 Natural beauty- scenery 34% Relaxing/ laid back/ quiet 19% Beaches 12% Everything 11% Aloha spirit/ warm, friendly people 9% Land activities- hiking, etc 6% Climate/ Weather 6% Water activities- swim, snorkle, surf 5% Spending time with family 5%

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CAC Discussion: 10 Minutes

93

GP Policy Issues and Opportunities

Facilitated by Melissa White, SSFM International

94

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95 1 Tourism is the main economic driver, but is vulnerable to fluctuations based on unknowable conditions

• Policies to increase economic resilience

and diversification

• Strengthen other sectors by promoting

them to visitors and growing export

• pportunities

2 There is a need to balance visitor industry with natural and cultural preservation, protection of community fabric and resident quality of life

• Shuttle services to reduce vehicle-related

impacts at popular and environmentally sensitive destinations

• Provide recycling and adequate facilities

to handle visitor traffic and dispose of waste at popular destinations

• Reinforce the need for resource

conservation and sustainability by hotels and other tourist facilities (water use, electricity, etc). Consider adding conditions to resorts that require or encourage LEED, green infrastructure, Low-Impact Development solutions.

GP Policy Issues and Opportunities

96

GP Policy Issues and Opportunities

3 Infrastructure is stressed (roads, parks, public facilities, water, sewer, police, fire, EMS, airports, harbors, etc).

• Identify funding opportunities for

infrastructure improvements

• Prioritize infrastructure improvements

within each district to benefit multiple

• bjectives and serve community

needs/desires; concentrate them within priority growth areas.

• Alternative visitor transportation options

(shuttles, rental car alternatives) to alleviate visitor-related impacts

• Airport/harbor improvements to ensure

they can handle visitor traffic efficiently and connect them to destinations

• Look at technological solutions. These can

help optimize use of roads/parking, provide information/communication about safety, etc. 4 Residents and visitors are frustrated with the lack of adequate park facilities and overcrowding at popular destinations

• Prioritize improvements to popular

destinations that preserve access for all

• Support the County’s Department of Parks

and Recreation in improving “super parks”, which are those County parks highly frequented by visitors and residents alike, particularly the beach parks ('Anini, Hā'ena, Po'ipū, Salt Pond).

• Provide high quality facilities/amenities at

neighborhood parks, which are more heavily used by local residents than visitors

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97

GP Policy Issues and Opportunities

5 Existing Resort designated lands on Kaua‘i are either built

• ut or entitled. With the entitled resort developments on

the books, the County could add up to 3,000 resort units. It is difficult to determine if or when these areas might be built out, and the County has limited authority to change or renegotiate entitlements. This limits flexibility in considering and implementing the desired mix of accommodations for visitors to Kaua‘i.

• Address current availability of resort-

zoned lands and determine whether designations could be changed or added.

• Implement expiration dates or

requirements for future resort entitlements

• Consider the feasibility of TDR
• ptions for resort entitlements

6 Policies exist to concentrate visitor facilities and improvements in VDAs, but enforcement could be improved

• Enforcement of existing/new

regulations to address TVRs and other alternative accommodations 7 The shared economy can bring big changes to tourism, but some of these changes may be at odds with the community’s desires

• Regulation and enforcement of

alternative accommodations policies (TVRs and homestays/B&B’s)

• Explore use of shared transportation

alternatives to rental cars (shuttles, Uber/Lyft, rideshare)

• How to mitigate effects on housing

stock for residents with changes in the visitor inventory (including increases in homestay/TVRs)

98

GP Policy Issues and Opportunities

8 Need for information sharing/silo breakdown between tourism stakeholders

• Create a stakeholder task force that meets

regularly to share information and address issues 9 Some management of non-County owned destinations (State Parks, etc) falls to county (ticketing, safety, emergency response)

• Work with State Parks to

improve/coordinate infrastructure/transportation improvements of heavily visited State Parks, including Hā'ena State Park, Waimea State Park, Kokee State Park, Na Pali State Wilderness Area, Polihale State Park and Wailua State Park. 10 Worsening crime /attitudes toward visitors

• Maintain adequate access and parking at

popular local destinations for recreation and cultural practices

• Improve community parks for use by

residents

• Encourage visitor programming that

heightens cultural sensitivity and cultural exchange/interaction between visitors and residents 11 Need to increase visitor safety, awareness and preparedness

• Emergency routes and signage
• Opportunity: Apps and communications

systems 12 HTA and HVCB’s Statewide goals involve each County working to attract more first time visitors. First time visitors stay in hotels and spend more per day. However, most of the “new” accommodations on Kaua‘i are those that are sought out by repeat visitors (condos, timeshare, vacation rentals, etc).

• Consider the right mix of different

accommodations types for what Kaua‘i wants to be, and create policy that moves toward achieving that mix.

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CAC Discussion: Has the matrix captured the key issues surrounding tourism in Kaua‘i? Are there other opportunities or solutions within the scope of the General Plan that should be included?

99

Policy Question #1:

Even though we are projecting slow growth in AVDC over the next 20 years, there are up to 3,000 entitled future resort units that may come online. Is Kaua'i ready for a large increase in the supply of visitor units? What are the impacts we must prepare for?

100

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Policy Question # 2:

For this island, what is the best mix of resort, hotel, time share, TVRs, and home stays to support the visitor industry? How does this conflict with what’s in the pipeline?

101

Policy Question # 3:

The majority of entitled projects are located in Po'ipū, although Līhu'e (Kaua'i Lagoons), Wailua and Princeville have substantial entitlements or zoning

• already. Are these still the right places to

focus resort development and facilities?

102

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Policy Question # 4:

Since 2008, Council has passed a series of zoning amendments that restrict transient vacation and homestay uses

• utside the VDA. Do you support this

policy? Are there places outside the VDA that resort uses should be allowed?

103

Policy Question # 5: Examples of innovations and investments that could increase the resilience of the tourism industry and set Kaua‘i apart are listed below. Of these, which do you think are “must haves” versus the “nice to haves”? Anything to add?

104

• Set islandwide priorities for infrastructure improvements that support both

tourist areas and residents’ needs. Create a process and consider adopting general criteria that Community Plans can follow.

• Embrace the shared economy: providing solutions for visitors from

transportation to accommodations that foster choice, and direct visitors to a more hyper-local experience.

• Transportation alternatives for visitors that minimize impacts on popular

destinations and ameliorate congestion (i.e, shuttles, ride share, improved bus service).

• Strengthen bridges between residents and visitors through providing visitor

content that facilitates authentic, multi-cultural experiences and exchanges.

• Support convergences between tourism and other promising economic

growth sectors, such as agriculture and the maker economy, to bolster economic resilience. Explore “Ag Tourism” as a new opportunity.

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Policy Question # 6: What should be the policy direction for tourism on Kaua‘i over the next 20 years? Consider two possible scenarios and discuss what best reflects the vision and needs of Kaua‘i’s people.

105

Scenar ario 1 1: No Addi ditional “ al “Resort D Designa gnatio ion” o n” on Land U Use M e Map/ S Slow Build Buildout of t of En Entitl tled Proj Projects

This scenario means resort and VDA designations in the existing General Plan Land Use Map would remain unchanged, and new designations would not be encouraged, even in future community plan updates. This growth limiting approach could be adopted as a way of stemming growth-related impacts to infrastructure over the next 20 years. It could allow the County time to implement improvements to accommodate existing visitor volumes along with anticipated population growth. This would likely mean slow growth in the tourism sector as existing entitled projects are built out according to market forces. This will result in more non-hotel accommodations, as the majority of entitled resort projects are comprised of single family homes or condominiums. General Plan policy for the VDA would be updated to reflect recent legislation to limit resort and transient accommodation uses outside of the VDA. It is likely that existing non-conforming TVRs (outside the VDA) will decrease due to attrition and continued enforcement efforts.

106

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Scen enario io 2: 2: Addit Additional Reso sort Desig Designatio ion ba base sed

• n
• n State g

e goals/ s/Targeted ed i increase in visi sitor unit r unit in inventory

The County’s land use planning would support the State’s goals for visitor industry growth and targeting of first-time visitors. This policy scenario has the GP and Community Plans taking a more strategic role in advancing the tourism sector on Kaua‘i, with the goal of upholding tourism’s role in the economy and strengthening it through innovations that differentiate Kaua‘i as a destination and help bolster other economic sectors. The Community Plans would be the vehicle for identifying possible VDA expansion or new Resort Designation areas based on community sentiment/tolerance for resort growth.

107

Public Comment on Agenda Topics

Speakers must register on the sign-in sheet and will be called up in order, as time allows. Please be concise, courteous and stay on topic. Written comments may be submitted in lieu of or in addition to verbal comments and will become part of the meeting record. Verbal comments will be summarized as part of the meeting record.

108

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Next Activities

CAC Meeting #11, March 14, 2:30-5:00 pm, Moikeha Building Room B, Planning Commission Room Meeting Focus: Transportation Health in Comprehensive Plans Workshop (CAC Only) March 31, 8-11 am at the Courtyard Marriott Kapa‘a CAC Meeting #12, April 19, 2:30-5:00 pm, Moikeha Building Room B, Planning Commission Room Meeting Focus: Agriculture

109

Coffee Hour Talk Story

Informal talk story with County Planning staff and CAC members. To be held the day after each CAC meeting at 2:30 pm @ HA Coffee in Līhu‘e. ALL ARE WELCOME!!

110

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Did we achieve our stated meeting objectives?

• 1. Understand how Tourism will be addressed in the

General Plan Update

• 2. Understand the current state of tourism and the

issues that affect its future on Kaua‘i

• 3. Discuss the future for tourism on Kaua‘i and
• pportunities for the General Plan to further it

through land use and policies.

111

MAHALO!

112