Wednesday, April 13, 16 In the mid-20th century, design was an - - PowerPoint PPT Presentation

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Wednesday, April 13, 16 In the mid-20th century, design was an - - PowerPoint PPT Presentation

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Wednesday, April 13, 16 In the mid-20th century, design was an opportunity for national and international corporations to create a memorable public identity. Wednesday, April 13, 16 To be successful, the visual identity of an international

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In the mid-20th century, design was an opportunity for national and international corporations to create a memorable public identity.

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To be successful, the visual identity

  • f an international corporation must:
  • be controlled at the corporate level
  • be cohesive
  • be understood by a multicultural population
  • suggest a certain personality or set of attributes

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Giovanni Pintori Olivetti poster 1949

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Giovanni Pintori Olivetti poster 1956

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Giovanni Pintori Olivetti poster 1958

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William Golden, CBS television trademark, 1951

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The “eye” logo was kept by the president of CBS. He reminded the designer that “just when you’re beginning to get bored with what you’ve done, the audience is just starting to notice it.”

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William Golden, designer, Ben Shahn, illustrator trade ad for CBS television, 1957

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1946: 10,000 TV sets in U.S. 1949: 1,000,000 TV sets in U.S. 1960: 50,000,000 TV sets in U.S.

Where have we seen this staggering growth before (and since?)

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George Olden, title for I’ve Got a Secret, 1950s

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George Olden, U.S. commemorative postage stamp for the 100th anniversary

  • f the emancipation proclamation, 1963

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Lou Dorfsman, designer Andy Warhol, illustrator program ad for CBS radio 1951

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Lou Dorfsman, designer Edward Sorel, illustrator newspaper ad for CBS Reports 1964

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http://www.youtube.com/watch?v=gQkP-oPqwrI

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Lou Dorfsman, designer ad for a program series 1968

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https://www.youtube.com/watch?v=CJL9tPy3rtc

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Paul Rand, IBM trademark, original version, 1956 (right) current version (left)

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Paul Rand, IBM package design, late 50s (left) package design, 1975 (right)

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Paul Rand IBM Rebus poster 1981

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Corporate Identity System: A system of visual elements used in a comprehensive program to project a consistent image of the company.

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Paul Rand Westinghouse trademark 1960

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Paul Rand, American Broadcasting Co. trademark, 1965

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Paul Rand cover for IBM Annual Report 1958

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Annual Report: A legal publication required by federal law to stockholders of a publicly traded company.

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Paul Rand, title spread from IBM Annual Report, 1958

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Lester Beall, International Paper Company trademark, 1960

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Chermayeff & Geismar Assoc. Chase Manhattan Bank trademark, 1960

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Chermayeff & Geismar Assoc. Mobil Oil trademark, 1964

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Chermayeff & Geismar Assoc. trademarks: American Film Institute, 1964 Time Warner, 1990 American Revolution Bicentennial, 1971 Screen Gems, 1966 Burlington Industries, 1965 National Broadcasting Company, 1986 Rockefeller Center, 1985 National Aquarium in Baltimore, 1979

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https://vimeo.com/10388543

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Saul Bass, trademark for Minolta, 1980

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Saul Bass, animated trademark for AT&T, 1984

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Ralph Eckerstrom, revised trademark for Container Corporation of America, 1957

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John Massey, trademark for the U.S. Department of Labor, 1974

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John Massey, typographic cover format for the U.S. Department of Labor Graphic Standards manual, 1974

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Massimo Vignelli, consulting designer, Unigrid system for the National Park Service 1977

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Massimo Vignelli, consulting designer, Unigrid system for the National Park Service 1977

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National Park Service publications staff designers, using the Unigrid system 1977-90

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Various artists/designers, 19 First Aid symbols from various systems throughout the world. (Part of the evaluation process)

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The U.S. Dept. of Transportation commissioned AIGA to create a series of 34 passenger and pedestrian symbols for use in transportation facilities.

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Roger Cook and Don Shanosky signage symbol system for the U.S. Department

  • f Transportation

1974

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Lance Wyman logo for the 19th Olympiad 1966

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The design team for the Mexico City Olympics studied ancient Aztec artifacts and Mexican folk art as inspiration for their work.

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Lance Wyman, logotype for the Mexico City Olympics, 1967

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Lance Wyman, Eduardo Terrazas, Manuel Villazon sports symbols for the Mexico City Olympics, 1967

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Lance Wyman, Eduardo Terrazas cultural symbols for the Mexico City Olympics, 1967

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Lance Wyman, Mexican Olympiad postage stamps, 1967-68

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Otl Aicher and staff, graphics for Munich Olympics, 1970

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Otl Aicher, grid for pictographs Munich Olympics, 1970

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Otl Aicher and staff, sports pictographs for Munich Olympics 1970

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Otl Aicher and staff, information graphics for the Munich Olympics,1972

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Otl Aicher and staff covers for the Munich Olympiad Bulletin, 1972

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Jim Berté, designer Robert Miles Runyan, art director symbol for the games of the Los Angeles Olympiad, 1980

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Debra Valencia and Debra Sussman design guide for the Los Angeles Olympiad, 1983

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Entrance to the Los Angeles Olympiad swimming arena, 1984

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Sussman/Prejza & Co. Identification signage for the Los Angeles Olympiad 1984

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Debra Sussman Design Quarterly cover 1983

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Manhattan Design, MTV logo, 1981

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The ever-changing, animated MTV logo predicted the future of motion graphics.

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www.youtube.com/embed/PrUfMqRlYpk

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Manhattan Design, MTV “taxi” logo, 1981

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Manhattan Design, MTV “colorforms” logo, 1985

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Manhattan Design, MTV “puzzle” logo, 1985

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http://www.cuartoderecha.com/archivos/guidelines.pdf

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