wednesday april 13 16 in the mid 20th century design was
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Wednesday, April 13, 16 In the mid-20th century, design was an - PowerPoint PPT Presentation

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Wednesday, April 13, 16 In the mid-20th century, design was an opportunity for national and international corporations to create a memorable public identity. Wednesday, April 13, 16 To be successful, the visual identity of an international

  1. Wednesday, April 13, 16

  2. In the mid-20th century, design was an opportunity for national and international corporations to create a memorable public identity. Wednesday, April 13, 16

  3. To be successful, the visual identity of an international corporation must: • be controlled at the corporate level • be cohesive • be understood by a multicultural population • suggest a certain personality or set of attributes Wednesday, April 13, 16

  4. Giovanni Pintori Olivetti poster 1949 Wednesday, April 13, 16

  5. Giovanni Pintori Olivetti poster 1956 Wednesday, April 13, 16

  6. Giovanni Pintori Olivetti poster 1958 Wednesday, April 13, 16

  7. William Golden, CBS television trademark, 1951 Wednesday, April 13, 16

  8. The “eye” logo was kept by the president of CBS. He reminded the designer that “just when you’re beginning to get bored with what you’ve done, the audience is just starting to notice it.” Wednesday, April 13, 16

  9. William Golden, designer, Ben Shahn, illustrator trade ad for CBS television, 1957 Wednesday, April 13, 16

  10. 1946: 10,000 TV sets in U.S. 1949: 1,000,000 TV sets in U.S. 1960: 50,000,000 TV sets in U.S. Where have we seen this staggering growth before (and since?) Wednesday, April 13, 16

  11. George Olden, title for I’ve Got a Secret , 1950s Wednesday, April 13, 16

  12. George Olden, U.S. commemorative postage stamp for the 100th anniversary of the emancipation proclamation, 1963 Wednesday, April 13, 16

  13. Lou Dorfsman, designer Andy Warhol, illustrator program ad for CBS radio 1951 Wednesday, April 13, 16

  14. Lou Dorfsman, designer Edward Sorel, illustrator newspaper ad for CBS Reports 1964 Wednesday, April 13, 16

  15. http://www.youtube.com/watch?v=gQkP-oPqwrI Wednesday, April 13, 16

  16. Lou Dorfsman, designer ad for a program series 1968 Wednesday, April 13, 16

  17. https://www.youtube.com/watch?v=CJL9tPy3rtc Wednesday, April 13, 16

  18. Paul Rand, IBM trademark, original version, 1956 (right) current version (left) Wednesday, April 13, 16

  19. Paul Rand, IBM package design, late 50s (left) package design, 1975 (right) Wednesday, April 13, 16

  20. Paul Rand IBM Rebus poster 1981 Wednesday, April 13, 16

  21. Corporate Identity System: A system of visual elements used in a comprehensive program to project a consistent image of the company. Wednesday, April 13, 16

  22. Paul Rand Westinghouse trademark 1960 Wednesday, April 13, 16

  23. Wednesday, April 13, 16

  24. Paul Rand, American Broadcasting Co. trademark, 1965 Wednesday, April 13, 16

  25. Paul Rand cover for IBM Annual Report 1958 Wednesday, April 13, 16

  26. Annual Report: A legal publication required by federal law to stockholders of a publicly traded company. Wednesday, April 13, 16

  27. Paul Rand, title spread from IBM Annual Report, 1958 Wednesday, April 13, 16

  28. Lester Beall, International Paper Company trademark, 1960 Wednesday, April 13, 16

  29. Wednesday, April 13, 16

  30. Wednesday, April 13, 16

  31. Chermayeff & Geismar Assoc. Chase Manhattan Bank trademark, 1960 Wednesday, April 13, 16

  32. Chermayeff & Geismar Assoc. Mobil Oil trademark, 1964 Wednesday, April 13, 16

  33. Chermayeff & Geismar Assoc. trademarks: American Film Institute, 1964 Time Warner, 1990 American Revolution Bicentennial, 1971 Screen Gems, 1966 Burlington Industries, 1965 National Broadcasting Company, 1986 Rockefeller Center, 1985 National Aquarium in Baltimore, 1979 Wednesday, April 13, 16

  34. https://vimeo.com/10388543 Wednesday, April 13, 16

  35. Saul Bass, trademark for Minolta, 1980 Wednesday, April 13, 16

  36. Saul Bass, animated trademark for AT&T, 1984 Wednesday, April 13, 16

  37. Ralph Eckerstrom, revised trademark for Container Corporation of America, 1957 Wednesday, April 13, 16

  38. Wednesday, April 13, 16

  39. John Massey, trademark for the U.S. Department of Labor, 1974 Wednesday, April 13, 16

  40. John Massey, typographic cover format for the U.S. Department of Labor Graphic Standards manual, 1974 Wednesday, April 13, 16

  41. Massimo Vignelli, consulting designer, Unigrid system for the National Park Service 1977 Wednesday, April 13, 16

  42. Massimo Vignelli, consulting designer, Unigrid system for the National Park Service 1977 Wednesday, April 13, 16

  43. National Park Service publications staff designers, using the Unigrid system 1977-90 Wednesday, April 13, 16

  44. Various artists/designers, 19 First Aid symbols from various systems throughout the world. (Part of the evaluation process) Wednesday, April 13, 16

  45. Wednesday, April 13, 16

  46. The U.S. Dept. of Transportation commissioned AIGA to create a series of 34 passenger and pedestrian symbols for use in transportation facilities. Wednesday, April 13, 16

  47. Roger Cook and Don Shanosky signage symbol system for the U.S. Department of Transportation 1974 Wednesday, April 13, 16

  48. Lance Wyman logo for the 19th Olympiad 1966 Wednesday, April 13, 16

  49. The design team for the Mexico City Olympics studied ancient Aztec artifacts and Mexican folk art as inspiration for their work. Wednesday, April 13, 16

  50. Lance Wyman, logotype for the Mexico City Olympics, 1967 Wednesday, April 13, 16

  51. Lance Wyman, Eduardo Terrazas, Manuel Villazon sports symbols for the Mexico City Olympics, 1967 Wednesday, April 13, 16

  52. Lance Wyman, Eduardo Terrazas cultural symbols for the Mexico City Olympics, 1967 Wednesday, April 13, 16

  53. Lance Wyman, Mexican Olympiad postage stamps, 1967-68 Wednesday, April 13, 16

  54. Otl Aicher and staff, graphics for Munich Olympics, 1970 Wednesday, April 13, 16

  55. Otl Aicher, grid for pictographs Munich Olympics, 1970 Wednesday, April 13, 16

  56. Otl Aicher and staff, sports pictographs for Munich Olympics 1970 Wednesday, April 13, 16

  57. Otl Aicher and staff, information graphics for the Munich Olympics,1972 Wednesday, April 13, 16

  58. Otl Aicher and staff covers for the Munich Olympiad Bulletin , 1972 Wednesday, April 13, 16

  59. Wednesday, April 13, 16

  60. Jim Berté, designer Robert Miles Runyan, art director symbol for the games of the Los Angeles Olympiad, 1980 Wednesday, April 13, 16

  61. Debra Valencia and Debra Sussman design guide for the Los Angeles Olympiad, 1983 Wednesday, April 13, 16

  62. Entrance to the Los Angeles Olympiad swimming arena, 1984 Wednesday, April 13, 16

  63. Sussman/Prejza & Co. Identification signage for the Los Angeles Olympiad 1984 Wednesday, April 13, 16

  64. Debra Sussman Design Quarterly cover 1983 Wednesday, April 13, 16

  65. Manhattan Design, MTV logo, 1981 Wednesday, April 13, 16

  66. The ever-changing, animated MTV logo predicted the future of motion graphics. Wednesday, April 13, 16

  67. www.youtube.com/embed/PrUfMqRlYpk Wednesday, April 13, 16

  68. Manhattan Design, MTV “taxi” logo, 1981 Wednesday, April 13, 16

  69. Manhattan Design, MTV “colorforms” logo, 1985 Wednesday, April 13, 16

  70. Manhattan Design, MTV “puzzle” logo, 1985 Wednesday, April 13, 16

  71. Wednesday, April 13, 16

  72. http://www.cuartoderecha.com/archivos/guidelines.pdf Wednesday, April 13, 16

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