Webinar: Speeding up the Publishing Process Leonie May Tom Pijsel - - PowerPoint PPT Presentation

Webinar: Speeding up the Publishing Process

Tom Pijsel Product Manager, WoodWing Andreas Pfeiffer Media Industry Expert Leonie May Product Marketing Manager, WoodWing

Andreas Pfeiffer Media Industry Expert

“A specialist in providing market-specific research and consulting to media producers and technology partners”

The next generation of Enterprise

Driving the future of content creation

t Webinar March 2017 t Digital Publishing for Magazine Publishers: Making it Work Productively

Pfeiffer

Consulting

01001011

Andreas Pfeiffer

www.pfeifferreport.com e-mail pfeiffer@pfeifferreport.com Twitter @pfeifferreport

t About Pfeiffer Consulting

t Research and consulting around media and technology since 1998

x Working with companies “on both sides of the fence”,

media groups and technology providers

x We provide original research focusing on the profound transformations

• f the media and technology landscape

t Some of our clients and partners

t About this webinar: Here’s what we are going to talk about

t Basics of digital publishing t Challenges of adapting a traditional magazine workflow to include digital t Streamlining the publication process to ultimately reduce costs t How a web-based solution can speed up collaboration for publishers

Let’s talk about publishing

t What does it mean to go from here…

t To here…

t …and here?

t One thing is obvious: Magazine publishers haven’t had it easy…

t Over the past few decades, they had to:

x Adapt to completely new production methods… x Deal with the first wave of the Web… x Adapt to the mobile revolution…

t And that’s without even mentioning…

x …social media… x …platform publishing… x …the challenges of digital advertising… x And we are just getting started…

t In other words: It’s time to look at doing things more efficiently

t What does magazine publishing look like today?

Social Media Team

Print Magazine Core Print Team

Website Web Team

t And this is what it usually means for publishers

Text Pictures Layouts

Layouts Layouts Issue Print Team Web Team Social Team App Team Shared Storage

Text Pictures Video Web pages Web pages Web pages Text Pictures Video Web pages Web pages Social Channles Text Pictures Video Web pages Web pages App

t Magazine workflows in the digital age: Organically grown — and often not very optimized

t Sharing assets on a server is not enough any more

x The print publication dominates, yet all the other channels have become essential too x Different teams have very different needs for the same basic content x Coordination between different teams can be a nightmare

t Magazines are very different from publications such as newspapers

x Magazines are excellence-driven x That means that simple re-purposing of print-content is usually not enough x Organizing and managing a coherent creative direction for all channels can be challenging

t And the result? I suppose you have guessed…

t Bottlenecks of the unmanaged magazine workflow

Layouts Layouts Issue Print Team Web Team Social Team App Team Shared Storage

Different teams have entirely different content requirements for the same story. This often results in content being re- created from scratch for every output channel Multiplication of output channels results in redundant multiple instances of the same

• asset. This reduces effjciency, and increases

management issues down the line While the print publication usually dominates, It is almost impossible for the creative and strategic stakeholders to manage the entire portfolio of output channels in a coherent way

t So? What’s the solution?

HTML5

Facebook IA Apple News etc. Mobile Apps

Magazine Publishing system

Traffic Analysis Advertising System

t Before: Parallel Workflows

Text Pictures Layouts

Layouts Layouts Print Publication Shared Storage

Text Pictures Video Web pages Web pages Web pages Text Pictures Video Web pages Web pages Social Channles Text Pictures Video Web pages Web pages App

t After: A system that manages all aspects of the publishing process

Database

Output processor Automatically generates Instances fjnetuned for each output channel and platform Traffjc Analysis Granular analysis specifjc to each story and output channel Layout + Versioning + Page Planning + Revision Management + Advertising system

Stories Assets

Print Publication

HTML5 Mobile Site, App

• Soc. Platforms

t Benefits of a managed workflow: Some of the key aspects to look out for

t One: Managing the print publication more efficiently

x Only a managed workflow can cover all aspects of magazine production in an optimized way

t Two: Managing all the assets to make them easily reusable

x It is essential to store and make assets reusable efficiently, without clogging up the system

t Three: Managing the collaboration between teams in a streamlined way

x Digital publishing means finding an optimized way for all different groups and teams

to collaborate efficiently

t Four: Creating an efficient pipeline for all digital outputs

x The number of possible digital outputs is growing at breakneck speed. Publishers need to

find a system that can automatically generate outputs for every targeted device, channel and platform without duplication of effort.

t Do you have any questions?

Don’t hesitate to contact me: Andreas Pfeiffer e-mail pfeiffer@pfeifferreport.com Twitter @pfeifferreport http://pfeifferreport.com

Pfeiffer

Consulting

01001011

t Managing a digital magazine workflow: Some of the key aspects to look out for

t One: Managing the print publication more efficiently

x Only a managed workflow can cover all aspects of magazine production in an optimized way

t Two: Managing all the assets to make them easily reusable

x It is essential to store and make assets reusable efficiently, without clogging up the system

t Three: Managing the collaboration between teams in a streamlined way

x Digital publishing means finding an optimized way for all different groups and teams

to collaborate efficiently

t Four: Creating an efficient pipeline for all digital outputs

x The number of possible digital outputs is growing at breakneck speed. Publishers need to

find a system that can automatically generate outputs for every targeted device, channel and platform without duplication of effort.

Create content

• ptimized for

any channel

Print, web, tablets, mobile, social media.

Workflow solution for easy reuse of content

Save time, money and resources

Enterprise sneak peek

Content workflows based on variants

Title Body Product Author

Structure

Text before layout workflow

Any questions?

Thank you for attending!

For further information please contact us:

sales@woodwing.com