Web Search UiO - 2014-04-27 Torgeir Hovden @thovden - PowerPoint PPT Presentation

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Web Search UiO - 2014-04-27 Torgeir Hovden @thovden torgeir@mozilla.com About @thovden torgeir@eritreum.com torgeir@mozilla.com Static Rank Machine Learning Supervised What is the best URL for a Query Q? Source : Cornell Eye Tracking

Web Search UiO - 2014-04-27 Torgeir Hovden @thovden torgeir@mozilla.com
About @thovden torgeir@eritreum.com torgeir@mozilla.com
Static Rank
Machine Learning
Supervised
What is the best URL for a Query Q?
Source : Cornell Eye Tracking Study http://www.cs.cornell.edu/people/tj/publications/granka_etal_04a.pdf
Search Business
+ Client + software Users + + + + + Revenue Advertisers Relevant Content Publishers + + + Usage Data + R&D Investments +
97%
$40 billion
So why are users coming to my site? What are they looking for?
Referrer (yes it’s a typo)
Navigation
Answering some queries locally
>50%
From Query => URL to Intent => Action
Can we crowdsource training data without violating users’ privacy?
Questions? Torgeir Hovden @thovden torgeir@mozilla.com

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