Web Search UiO - 2014-04-27 Torgeir Hovden @thovden - - PowerPoint PPT Presentation

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Web Search UiO - 2014-04-27 Torgeir Hovden @thovden - - PowerPoint PPT Presentation

Dec 03, 2023 353 likes •740 views

Web Search UiO - 2014-04-27 Torgeir Hovden @thovden torgeir@mozilla.com About @thovden torgeir@eritreum.com torgeir@mozilla.com Static Rank Machine Learning Supervised What is the best URL for a Query Q? Source : Cornell Eye Tracking

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Web Search

UiO - 2014-04-27

Torgeir Hovden

@thovden torgeir@mozilla.com

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About

@thovden torgeir@eritreum.com torgeir@mozilla.com

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Static Rank

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Machine Learning

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Supervised

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What is the best URL for a Query Q?

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SLIDE 17 Source: Cornell Eye Tracking Study http://www.cs.cornell.edu/people/tj/publications/granka_etal_04a.pdf
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Search Business

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SLIDE 20 Users Advertisers Relevant Content Publishers Revenue Usage Data + R&D Investments + + + + + + + + + Client software + +
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97%

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$40 billion

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So why are users coming to my site? What are they looking for?

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Referrer (yes it’s a typo)

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Navigation

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Answering some queries locally

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>50%

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From Query => URL to Intent => Action

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Can we crowdsource training data without violating users’ privacy?

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Questions?

Torgeir Hovden

@thovden torgeir@mozilla.com