Web admin webinar Erwin Siweris, Petra Polaskova, Laura Uotila - - PowerPoint PPT Presentation

Sharing solutions for better regional policies

European Union | European Regional Development Fund

Erwin Siweris, Petra Polaskova, Laura Uotila Communication team

Web admin webinar

17 February, 2017 Web admin webinar

Interreg Europe

2

Project website

• 1. Introduction
• 2. Your

project website

• 3. Google

Analytics

• 4. Content

for your website

• 5. How to

get more visitors

3

JS communication team

• Website related questions
• For LPs and project communication managers
• Keep LP + PO + FO in copy

4

Project branding

• Harmonised communication
• Communication toolkit: logo, ppt, poster, website

5

Project website

• 2. Your project

website

1. Introducti

• n
• 3. Google

Analytics

• 4. Content

for your website

• 5. How to

get more visitors

6

What is your project website?

• Individual website, same layout
• Public face of the project
• Reflects project’s communication plan

7

Basic content

Automatically from iOLF

• Name
• Summary
• Partners
• Partnership map
• Budget
• Duration
• Policy instruments

Created by project

• News and events
• Pictures
• Social media feeds
• Links, call to actions
• Documents

8

Editing your project website

• Through IE community account
• JS follows what you do

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Good examples

• Nice description: http://www.interregeurope.eu/ieer/,

http://www.interregeurope.eu/regio-mob/

• Smart use of additional page:

http://www.interregeurope.eu/impact/protected-areas/

• Clear library folders:

http://www.interregeurope.eu/ieer/library/, http://www.interregeurope.eu/passage/library/

• Using sidebar: http://www.interregeurope.eu/speedup/
• Videos: http://www.interregeurope.eu/osiris/

10

Common issues and mistakes

Have a look

• Missing partners on map

> contact JS

• Editing contact details

> we will inform when editing is possible

Keep in mind

• Partner logos
• Length of twitter feed
• Clear formatting (e.g.

notepad) when copying text to editor

• Events vs. news
• Avoid special characters
• n document names

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Help and support

http://www.interregeurope.eu/projects/guidance/project-websites/

12

Project website

1. Introduction

• 2. Your

project website

• 3. Google

Analytics

• 4. Content

for your website

• 5. How to

get more visitors

13

What can you learn?

Who visits your website? Do you reach your targets? What is interesting for your visitors? How do people find you?

Icons: http://ballicons.net/

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Session: a user is actively engaged with a website Users: Users that have had at least one session within the selected date range. Includes both new and returning users Pageview: Total number of pages viewed. Repeated views of a single page are counted.

Monthly report

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Top channels: How did the users find your website Sessions by landing page: What page users arrive first Bounce: A bounce is a visit in which the person left your site from the entrance page without interacting with the page. Together with “pageviews” can give you an accurate feeling on how relevant is a page content for the user

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(part 3)

Searches Overview of most researched terms; search happening on a specific project website

‘Event label’: event in Google Analytics terminology - interaction taken with a type of content (subscribe to newsletter, search etc.)

Newsletter sign ups Measures newsletter subscriptions

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How to report sessions?

Six monthly reports

• Sum up all

= 1441

• Insert total

per six months in progress report (PR) Following PR => new sum from six Google reports

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Project website

1. Introduction

• 2. Your

project website

• 4. Content for

your website

• 3. Google

Analytics

• 5. How to

get more visitors

19

Think of your audience + goals

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What are news?

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Pay attention to title

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Tips for good online content

• Clear language
• Chunking
• Structure

Toolbox

• Headlines and

subheadings

• Images
• Videos
• Links

23

Project website

1. Introduction

• 2. Your

project website

• 5. How to get

more visitors

• 3. Google

Analytics

• 4. Content

for your website

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How to get more visitors?

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Spread your content

• Always have a direct link
• Tell people about your website
• Share your news

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Social media

• You don’t have to

be on every channel

• Think of your

target audience

• Reserve time and

resources

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Social media – good practices

• Always link to your website!
• Different channel, different content
• Twitter: short quotes and images
• Linkedin: open discussion
• FB: videos and images
• Interact

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Get visible on our channels

• 1. News and events on homepage

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Get visible on our channels

• 2. Featured project

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Get visible on our channels

• 3. In my country

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Get visible on our channels

• 4. Social media
• Twitter list + retweeting
• Youtube

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Next steps

• LPs will receive project posters for display
• We will start promoting new project websites end of

February

• First analytics report in March > Save for reporting
• Communication seminar in May
• Subscribe to our newsletter for any future updates

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Useful links

• Project communication tools

http://www.interregeurope.eu/library/#folder=16

• Help page for web admins

http://www.interregeurope.eu/projects/guidance/proje ct-websites/

• Project resources

https://drive.google.com/drive/u/0/folders/0B_2u8Lvp D_IzQndsY19rUFFzSFk

• Implement a project -page

http://www.interregeurope.eu/projects/implement-a- project/

Sharing solutions for better regional policies

European Union | European Regional Development Fund

Interregeurope

Thank you!