2015 the year of Big screen Big adventure Ian Officer Chairmans - PowerPoint PPT Presentation

Wye Valley and Forest of Dean Tourism AGM 2015 the year of Big screen – Big adventure Ian Officer Chairman’s update and financial report

Financial Summary - 2015 2015 2014 Income (£k) 156.5 67.5 Expenditure (£k) 129.5 79.2 Surplus (Deficit) (£k) 27 (11.7) • 2015 surplus £27k, of which: • £10k pre-commited 2016 spend for existing projects • £5k earmarked for follow up spend to maintain these projects • £12k available to support 2016 initiatives (plus £15k reserves carried forward)

Expenditure breakdown Income breakdown 4% 44% 45% 33% 6% 5% 46% 17% Wages Admin Member events & training Membership Marketing & PR Advertising, Events etc. Grants VAT refund & misc

Team #DeanWye Highlights and into 2016 Maureen McAllister Executive Director

Our focus  Film and TV  Press and PR  South West Tourism Growth Fund  Website  Digital activity – social media and online  Partnerships  Travel Trade  Apprentices

Film and TV … 2015

Showcasing our starring roles

For 2016 … We will continue to promote our film credentials We will maximise all opportunities to use this to raise our profile

Press and PR … 2015 big wins  National and regional coverage – press releases and photo opportunities  Press trips and liaison with key media partners  Local media (tourism specific and importance of tourism)  Estimate reach (June 2015 – March 2016) 3,288,518,708  An advertising value of £1,895,748 (print only)

2015 big wins … Press and PR

2015 big wins … Press and PR

For 2016 …  We will continue with our top tens and your’s too  We will share our hero images  We will share experiences  We will work with VisitBritain and VisitEngland to get the message out there  We will host press and PR visits  We will tell YOUR story

External funding in 2015 South West Tourism Growth Fund - Press and PR - Overseas exhibitions - Travel trade events - Business development opportunities

For 2016 … Watch this space

Website in 2015 The website is performing well with on average 69% new visitors and 31% returning visitors to the site 500k annually An average 2 months sees 101,430 unique visitors, viewing 592,773 pages (4.34 pages per visit) Site duration has increased further to an average of 3.32 mins

For 2016 …  New design  Mobile friendly  Linked to FreetoBook  More opportunities for promotion  Foreign language pages  New members website – dedicated for members information only

Digital activity in 2015  Twitter @DeanWye (6,199 followers)  #DeanWye (current reach of 251,427 for last month)  Facebook (3,408 likes – average 42 new likes a month)  Pinterest (225 followers)  Instagram (537 followers)  Blog has an increased readership  Consumer newsletter reaches over 35,000 people / 107,117 opens

Digital activity in 2015

For 2016 …  More likes and shares on social platforms  More members tweeting and retweeting  Better and more consistent use of Instagram  More photo opportunities to get noticed  Tripadvisor and Facebook reviews  Bespoke adverts and promotions for social media  Competitions

2015 big wins … never missing a trick! Home of sport – BRONZE MEDAL

2015 big wins … never missing a trick! Rugby World Cup

Publications in 2015 …  Visitor guide  Eating out and attractions guide  Maps and walks guides  Distribution For 2016 - New attractions and eating out guide - South West England maps

Maximising partnerships in 2015  South West Tourism Growth Fund  Cotswolds DMO  Forest of Dean District Council  Coleford Town Council More of the same for 2016 with a focus on Apprenticeships with our education strategic partners

2016 – looking forward into a galaxy far, far away  PR, PR, PR – focus on our key stories, raise our profile  Digital and on-line activity  Partnership working  Increase membership and member support  Develop strategic partners and funding opportunities  Continue to put the Forest of Dean and Wye Valley firmly on the map!