Web 2.0 features Sharing 7 r e t p a h C Design for - PowerPoint PPT Presentation

Edit Web 2.0 features Sharing

7 r e t p a h C Design for Sharing

To reach a Tipping Point Law of the few: Connectors, Mavens (experts), Salespeople Connectors: act like hubs, share information with their friends Design for sharers

Sharer advertise Their word is more for you powerful than yours They tell you WHY you’re great

Build a virtuous cycle Emotional Attachment Return Visit Sign-Up Awareness Passionate use Regular use First use Interested Unaware

Why do we share? Maybe some evolutionary advantage ? Enjoy similar experiences with others Improve social status Anticipate reciprocity

Implicit sharing Del.icio.us shares by default Explicit sharing

People like to share Ideas that reinforce beliefs Ideas that surprise Ideas that explain something we know Things we know others find valuable Useful tools Fun things Things that make us look good

Activity of sharing Sees Call for Sharing Recipient Recipient shareable action form Interprets acts object I know Oh, it’s What is Cool ! who to tell cool this

Discover something easily shareable Give it a permanent URL e b l d a e d b e m t e i a k M Cool ! Make it a PDF (somehow people like to share them) Make it printer-friendly

Sharers heed the call to action Keep it close to the thing shared I know who to tell

Sharers heed the call to action Time it right I know who to tell NYT targets new readers and return readers by putting shares at the top

Sharers heed the call to action Give options, but not too many I know ✘ who to tell

Sharing form Keep it minimal ✔ ✘

Sharing form Give people something to do after ✔

Recipient interprets the message It should not look like spam! What is this ✘

What is this Personal Description Unique URI Aftermatter ✔ Get personal!

Recipient acts Use sharing results to inform others Oh, it’s cool

Other ways to share Affiliates Programs

Conclusion Sharing is a basic human activity, made easier with digitalized content Enable people to share your content, their word is more powerful than yours Focus on the different sharing steps