Web 2.0 features Sharing 7 r e t p a h C Design for - - PowerPoint PPT Presentation

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Feb 08, 2024 207 likes •427 views

Edit Web 2.0 features Sharing 7 r e t p a h C Design for Sharing To reach a Tipping Point Law of the few: Connectors, Mavens (experts), Salespeople Connectors: act like hubs, share information with their friends Design for sharers

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Edit

Web 2.0 features

Sharing

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Design for Sharing

C h a p t e r 7

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Law of the few: Connectors, Mavens (experts), Salespeople

To reach a Tipping Point

Connectors: act like hubs, share information with their friends Design for sharers

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They tell you WHY you’re great

Their word is more powerful than yours Sharer advertise for you

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Build a virtuous cycle

Awareness Return Visit Sign-Up Emotional Attachment

Unaware Interested First use Regular use Passionate use

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Why do we share?

Enjoy similar experiences with others Improve social status Anticipate reciprocity Maybe some evolutionary advantage ?

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Implicit sharing Explicit sharing

Del.icio.us shares by default

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People like to share

Ideas that reinforce beliefs Ideas that surprise Ideas that explain something we know Things we know others find valuable Useful tools Fun things Things that make us look good

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Activity of sharing

Cool !

Sees shareable

bject

I know who to tell

Call for action Sharing form

What is this

Recipient Interprets

Oh, it’s cool

Recipient acts

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Discover something easily shareable

Cool !

Give it a permanent URL M a k e i t e m b e d d a b l e Make it a PDF (somehow people like to share them) Make it printer-friendly

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Sharers heed the call to action

I know who to tell

Keep it close to the thing shared

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Sharers heed the call to action

I know who to tell

Time it right NYT targets new readers and return readers by putting shares at the top

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Sharers heed the call to action

I know who to tell

Give options, but not too many

✘

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Sharing form

Keep it minimal

✔ ✘

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Sharing form

Give people something to do after

✔

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Recipient interprets the message

What is this

It should not look like spam!

✘

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✔

What is this Personal Description Unique URI Aftermatter

Get personal!

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Recipient acts

Oh, it’s cool

Use sharing results to inform others

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Other ways to share

Affiliates Programs

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Conclusion

Sharing is a basic human activity, made easier with digitalized content Enable people to share your content, their word is more powerful than yours Focus on the different sharing steps

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