WE RE JUST LIKE YOU, BUT XYZ YEARS YOUNGER Engaging Millennials - - PowerPoint PPT Presentation

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WE RE JUST LIKE YOU, BUT XYZ YEARS YOUNGER Engaging Millennials - - PowerPoint PPT Presentation

Nov 25, 2022 197 likes •427 views

WE RE JUST LIKE YOU, BUT XYZ YEARS YOUNGER Engaging Millennials and Gen Z Resident X-ennial Alyssa Grovemiller, MA 11 Director, Alumni and Constituent Engagement College of Medicine Resident Millennial Jessie Crawford, MA 16 Asst.

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WE’RE JUST LIKE YOU, BUT XYZ YEARS YOUNGER

Engaging Millennials and Gen Z

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Resident Millennial Jessie Crawford, MA ‘16

  • Asst. Director, Alumni and Constituent Engagement

College of Medicine

Resident Gen Z Clara Davison, BA & BS ‘19 Engagement Officer College of Arts & Sciences

Resident X-ennial Alyssa Grovemiller, MA ‘11 Director, Alumni and Constituent Engagement College of Medicine

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Defining Characteristics Trends Best Practices In Real Life

Agenda

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Who our moms think we are.

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Who the internet thinks we are.

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Source: Who Are Boomers, Gen X, Gen Y, and Gen Z by Trung Anh Dang

Who we think we are.

BABY BOOMER GEN X GEN Y (MILLENNIAL) GEN Z

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1965-1980 Parents and mid career professionals

X-ennials

aka, the Oregon Trail Generation

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1980-1995 Young parents and young professionals

Gen Y

More fondly referred to as Millennials

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~1996-2015 Current students & most recent alumni

Gen Z

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Bridging the Gap

we have a lot in common

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Let’s talk about trends.

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Best Practices

everyone loves tacos

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Planning Team

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Value

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Tech Etiquette

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Venue & Time

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Social Interaction

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Follow Up

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In Real Life

1) Think about an upcoming club or society event. 2) Incorporate the best practices discussed. 3) Share with those around you.

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Resources

General information about Generations:

Allusionist podcast: Generation What? (15 mins –additional resources at the page) https://www.theallusionist.org/allusionist/generation-what Strauss-Howe Generational Theory Basics https://en.wikipedia.org/wiki/Strauss%E2%80%93Howe_generational_theory Generational overview https://www.lifecourse.com/about/method/generational-archetypes.html

Engaging Millennials:

https://www.eventmanagerblog.com/how-to-attract-millenials-for-event https://www.socialtables.com/blog/attendee-engagement/millennial-expectations/ https://www.eventbrite.com/blog/millennials-event-trends-ds00/ https://www.inc.com/ryan-jenkins/5-ways-to-engage-millennials-generation-z-at- conferences.html https://www.businessinsider.com/what-successful-20-somethings-do-in-their-spare-time- 2016-3#-1 https://blog.westaf.org/2019/06/millennials-are-no-different-than- rest.html?utm_source=feedburner&utm_medium=email&utm_campaign=Feed:+BarrysBlo g+(Barry%27s+Blog)

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Resources

Engaging Gen Z:

https://www.mckinsey.com/industries/consumer-packaged-goods/our-insights/true-gen- generation-z-and-its-implications-for-companies https://qz.com/work/1410722/here-is-exactly-what-gen-z-wants-according-to-all-of-the- surveys/ https://www.marketingcharts.com/industries/media-and-entertainment-63064 https://www.theguardian.com/society/2018/jul/21/generation-z-has-different-attitudes-says- a-new-report

Millennial Giving:

https://www.forbes.com/sites/forbestechcouncil/2019/06/13/the-future-of-fundraising- millennials-are-givers-after-all/#373481794bbb https://www.philanthropy.com/article/Why-College-Fundraisers- Should/246549?key=UbAu7M4YBlsCe0PTT56bzIdKiRdLY-43Hl5D-ANGv- Pxe7VRL8zlCqcDM7ZJmWv4T0JrMXZzTGpDNnoxc3BRTko1LTF3UkZDUVdtemI3aVJS S3ZvSXJfMExIWQ