Were All Designers @cattsmall @cattsmall Im Catt Small! Product - PowerPoint PPT Presentation

We’re All Designers @cattsmall @cattsmall

I’m Catt Small! ● Product Designer at SoundCloud ● Previously worked with companies such as Bedrocket, NASDAQ OMX, & ParksByNature ● Game artist & programmer ● Event Organizer for Tech Under Thirty ● Co-founder, Code Liberation @cattsmall @cattsmall

We’ll talk about: ● The benefits of collaborative design ● Ways to collaborate on design ● Crossing silos created by traditional teams ● Getting the higher-ups on board @cattsmall @cattsmall

The benefits of collaborative design @cattsmall @cattsmall

Do you own 4 or more devices? @cattsmall @cattsmall

“Americans now own four digital devices on average...” & spend “...60 hours a week consuming content across devices” Nielsen, 2014 U.S. Digital Consumer Report @cattsmall @cattsmall

Problem: Product teams need increased efficiency @cattsmall @cattsmall

Solution: Everyone contributes to the product design @cattsmall @cattsmall

Why? @cattsmall @cattsmall

More ideas being shared Designer’s ideas PM’s ideas Developer’s ideas @cattsmall @cattsmall

Better communication Design terminology Programming terminology Planning Design decisions @cattsmall @cattsmall

Quicker production Research Design Modify Kickoff & Design Review Designs Sprint Tech Design Modify Design Review Review Designs Review Modify Tech Dev QA & Designs Review Sprint Launch @cattsmall @cattsmall

Quicker production Research Test & Modify Kickoff & Design Review Designs Sprint Dev Test & Modify Test & Sprint Review Designs Review QA & Launch @cattsmall @cattsmall

How to do efficient cross-team design @cattsmall @cattsmall

Sketching exercises @cattsmall @cattsmall

Design the experience’s flow @cattsmall @cattsmall

Hear from other points of view Designer Developer PM @cattsmall @cattsmall

Define a design direction Sketch Screenshot of prototype @cattsmall @cattsmall

Reduced documentation I was there when the idea was created! Developer @cattsmall @cattsmall

Designing with code @cattsmall @cattsmall

Visual & interaction design @cattsmall @cattsmall

Use what your team uses @cattsmall @cattsmall

Use whatever works for you @cattsmall @cattsmall

Reduced documentation I can just read the code! Developer @cattsmall @cattsmall

Designer-developer pairing @cattsmall @cattsmall

Learn from each other Design Designer Developer Code @cattsmall @cattsmall

See designs come to life @cattsmall @cattsmall

Reduced documentation It’s already been built! Developer @cattsmall @cattsmall

Ways to cross silos @cattsmall @cattsmall

Involvement Want to participate in this design exercise? Sure! Designer Developer @cattsmall @cattsmall

Feedback Can you try using this design? Let me know your thoughts. Okay! Designer Developer @cattsmall @cattsmall

Chats & link-sharing I think you’d like this conference, what do you think? http://flowcon.org/ Very cool! Check out the design I just posted. LMK when I can come over and chat | @cattsmall @cattsmall

End-to-end teams Stream Monetization PM PM Creators PM @cattsmall @cattsmall

Getting management on board @cattsmall @cattsmall

Propose your ideas I think this would be beneficial. Can we try it? Hmm! Designer Manager @cattsmall @cattsmall

Try without approval People loved sketching! It also increased our efficiency. Great! Designer Manager @cattsmall @cattsmall

In summary: ● Collaborative design makes teams more efficient & better at communication. ● There’s no one-size-fits-all solution for collaboration; compromise when needed. ● Ask people for involvement & feedback. ● Take initiative and apologize later – things don’t always sound good on paper. @cattsmall @cattsmall

Thank you! Questions? Think of questions later? Tweet @cattsmall Email catt@cattsmall.com @cattsmall @cattsmall