Adding Value: Creativity Applied conference, Edinburgh The Problem Comes First: designers as researchers in a complex world Jeremy Myerson
Alan Fletcher ‘ Artists solve their own problems. Designers solve other people ’s… ’
PROBLEM STATEMENT DISCOVER DEFINE PROBLEM DEFINITION CREATE DELIVER SOLUTION
Design for an ageing population Creativity
Population ageing in the UK A
Population ageing in Japan
Understanding the consumer young? Levi ’ s campaign
Understanding the ageing consumer or old?
Impairments of ageing
the inability to focus Vision – the inability to focus as we get older our focal range decreases 14 12 10 8 6 4 2 0 0 10 20 30 40 50 60 70 ocular accommodation by age (dioptres) Applied Ergonomics 20/1/1993
Sensory – vision impairment
1955 Designing for people
The Measure of Man 1960
1967 Designing for the disabled
1971 Design for the Real World
2011 Designing with people
2012 Designing by people
Jane Fulton Suri, IDEO: charting the paradigm
Designing for people
Designing for People
Designing for People
Designing with people
Designing by people
Designing by People
Designing by People
Problem: older people and mobile phones CUNEO ITALY
USER ER MANU NUAL AL BOX DEVIC ICE
BANANA PHONE
CUNEO ITALY
Problem: emergency mobile healthcare for an ageing population
Current ambulance design
54
Problem: street design and people with sight loss
Adding Value: Creativity Applied conference, Edinburgh Thank You Jeremy Myerson
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