in a complex world Jeremy Myerson Alan Fletcher Artists solve - - PowerPoint PPT Presentation

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in a complex world Jeremy Myerson Alan Fletcher Artists solve - - PowerPoint PPT Presentation

Nov 20, 2023 398 likes •1.07k views

Adding Value: Creativity Applied conference, Edinburgh The Problem Comes First: designers as researchers in a complex world Jeremy Myerson Alan Fletcher Artists solve their own problems. Designers solve other people s PROBLEM

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Adding Value: Creativity Applied conference, Edinburgh

The Problem Comes First: designers as researchers in a complex world

Jeremy Myerson

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Alan Fletcher ‘Artists solve their own problems. Designers solve other people’s…’

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DISCOVER DEFINE CREATE DELIVER

PROBLEM STATEMENT PROBLEM DEFINITION SOLUTION

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Creativity Design for an ageing population

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A

Population ageing in the UK

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Population ageing in Japan

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Understanding the consumer

young?

Levi’s campaign

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Understanding the ageing consumer

  • r old?
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Impairments of ageing

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70 60 50 40 30 20 10 2 4 6 8 10 12 14

  • cular accommodation by age (dioptres)

as we get older our focal range decreases

Applied Ergonomics 20/1/1993

the inability to focus Vision – the inability to focus

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Sensory – vision impairment

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1955 Designing for people

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The Measure of Man 1960

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1967 Designing for the disabled

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1971 Design for the Real World

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2011 Designing with people

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2012 Designing by people

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Jane Fulton Suri, IDEO: charting the paradigm

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Designing for people

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Designing for People

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Designing for People

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Designing with people

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Designing by people

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Designing by People

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Designing by People

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CUNEO ITALY

Problem: older people and mobile phones

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DEVIC ICE BOX MANU NUAL AL USER ER

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BANANA PHONE

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CUNEO ITALY

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Problem: emergency mobile healthcare for an ageing population

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Current ambulance design

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54

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Problem: street design and people with sight loss

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Adding Value: Creativity Applied conference, Edinburgh

Thank You

Jeremy Myerson