We create art from food.
BERNARD EZRAEELIAN Owner & CEO Born in Iran, lived and studied in UK. Trained by Pepsi Cola as marketing and branch manager, and worked as area manager in UK Pizza Hut and responsible for Spanish expansion of the company, changed to Deep Pan Pizza Co. in UK in 1984 held position as district manager responsible for 29 restaurants with multi million pound responsibility managing over 1000 employee, food cost, labor cost and expansion program etc. In 1996 I moved to Iran due to a personal reason and opened 2 different companies. In result I re-opened my fathers restaurant which was closed for many reasons and operated as first real fast food during that time, by 2008 I changed the concept to a luxury restaurant and with targeting the A+ as customer segment and soon after expanded in 2 more locations in the best locations inTehran. Also invested in 2014 in luxury trendy cafe and currently operating in 2 location in Tehran I am expert in net work creating and franchisee operation. At the same time I created an advertising agency which in 2005 we renamed the company as “Hi Group Plus” .
HISTORY The family started the restaurant business almost half a century ago where the world yet to be healed from the sufferings of the post WWII trauma was shattered between the East and the West. They named the place TALAYEE , means golden in Farsi and they were serving perhaps some of the best Iranian Kebabs in the town, but that was not all they were serving then. Time passed by and TALAYI became famous not only for its kebabs but more because of the friendly atmosphere that the plates of the nicely made food were served to its usual customers. Like many other places, TALAYI wasn't safe of the late 70's tormented waves of change followed by the longest war of the 20th century and was forced to be closed down as Mr. Leon to an unprecedented early retirement. After the war, new era had begun and the wave of the post war MR. LEON young population demanded to try and experience global taste THE FOUNDER OF LEON RESTAURANT and lifestyle, the new era needed new solutions. I modified the Painting on canvas by Sedik Adamian (1950) TALAYEE to the first real Pizza fast food restaurant and gave a new name as Sogoli of Leon. It operated as a famous and very successful fast food till the last modifications was done on 2009 and reopened the LEON Restaurant with new luxury vision in mind.
President & CEO Board of directors Central Kitchen & QC & Area managers Purchasing Manager R&D Management Office Destribution Branch Inspection Aban Branch Catering Department Niavaran Branch Marketing & PR Sam Center Branch Legal Department Naroon Cafe Financial Department Advertising Department A.S.P. Cafe (Joint with Hi Group + Co.) IT Department (Joint with Hi Group + Co.)
Branches • Luxury Restaurants and Cafes • Re-opened on 2008 • 5 Branches in TEHRAN-IRAN • Opening the 6th by 2016
ABAN BRANCH Concept: Italian/ French No. employees : 38 Type : luxury 50 Seats
CENTRAL KITCHEN & DISTRIBUTION BULDING No. of employees: 12
SAM CENTER BRANCH Concept: Italian / French No employees : 84 (in 4 different shifts serving breakfast, lunch, tea-time and dinner) Type : luxury 90 Seats
NIAVARAN BRANCH Concept: Italian No. employees : 25 Type : Trendy Semi Fast food 45 seats inside & 24 outside area
A.S.P. Branch Concept: Café Lounge No. employees : 15 Type : luxury 40 seats
NAROON SHOPPING MALL BRANCH Concept: Café Lounge No. employees : 10 Type : luxury 40 seats
PASDARAN BRANCH under construction Concept: International No. employees : Estimating to be needed 100 Type : luxury
Official Supporter of World Food Program Iran Leon Restaurant Joins The Line of WFP Supporters WFP Iran is pleased to introduce “The Leon Restaurant group” as its newest supporter in the fight against Global Hunger. The announcement was made during a ceremony on 25 August 2015 at the UN WFP office in Tehran with the presence of Mr. Bernard Ezraeelian, President and CEO of Leon Restaurant Group. “Leon”, established in 1960 with four branches for fine dining in Tehran will now serve as a platform for introducing WFP activities in country and worldwide, further enhancing WFP’s outreach in advocacy to the Iranian and expat community in Tehran. Welcoming this initiative, Negar Gerami WFP Representative said: “Raising awareness on hunger issues is a main pillar of WFP advocacy and Leon Restaurant group is the perfect setting to reach out and engage the community in the “Zero Hunger Challenge” . We are delighted to have Mr. Ezraeelian and his team on board for this important initiative and will have exciting news to report in the coming weeks and months at all four branches. Mr. Ezraeelian, emphasizing the importance of corporate social responsibility said: “While appreciating the global objective of the WFP, I’m proud to be able to join this great global family with “LEON Since 1960 ” brand restaurants. My own personal aim including all my team will be to be as active as possible for conveying the message and humanitarian mission of this organization to our thousands and thousands of loyal clients throughout the year. For sure we will be planning exciting activities in LEON restaurants to make this objectives materialize, let us all be a part of this global mission. ”
EVENTS & GATHERINGS Celebrities . Brands . Companies Iranian prize winner cinema artists Oscar winner Asghar Farhadi With Ali Moallem, Picture World Event Iranian prize winner cinema artists A group shot of cinema artists
EVENTS & GATHERINGS Celebrities . Brands . Companies Celebrities . Brands . Companies Singers, cinema and football stars at LEON Lothar Matthäus and Ali Daei at LEON Iranian cinema stars at LEON “HTC Middle East” new year event “HTC Middle East” new year event Ali Daei and Andranik Teymourian
EVENTS & GATHERINGS Celebrities . Brands . Companies Celebrities . Brands . Companies SAREV Turkish company branding event New Year’s Eve party, Aban branch outdoor Valentine’s Day at LEON New year decorations, LEON SAM CENTER SAREV Turkish company branding event
EVENTS & GATHERINGS Celebrities . Brands . Companies Diabetic charity event, Sam Center branch New Year’s Eve party, Aban branch outdoor Iranian cinema award wnners, Sam Center branch Annual Shargh newspaper gathering, Sam Center
OUR MENU International cuisine with over 120 items covering all tastes! BREAKFAST . LUNCH . TEA TIME . DINNER
Our Famous Pizzas
VISION FOR FUTURE MID TERM PROJECT TO BE COMPLETED BY 2018 5 branches in provinces in IRAN (ESFAHAN-SHIRAZ-TABRIZ-CHALOOS-MASHHAD) LONG TERM PROJECTS To open branch in DUBAI & ARMENIA by 2020
www.leon1960.com info@leon1960.com /LEON.1960
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