WE AT HE RIZAT ION DAY 2018 Kic koff We binar | Se pte mbe r - - PowerPoint PPT Presentation

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WE AT HE RIZAT ION DAY 2018 Kic koff We binar | Se pte mbe r 13, 2018 Presenters Eric Behna Program Policy and Communications Manager, NAS CS P Natalie Kramer Program & Policy Associate, Community Action Partnership

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WE AT HE RIZAT ION DAY 2018

Kic koff We binar | Se pte mbe r 13, 2018

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Presenters

 Eric Behna

 Program Policy and Communications Manager, NAS

CS P  Natalie Kramer

 Program & Policy Associate, Community Action Partnership

(CAP)  David Bradley

 CEO, National Community Action Foundation (NCAF)

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Why is Weatherization Day Important?

 Goals of Weatherization Day  Highlight the WAP and demonstrate impact  Increase awareness of WAP for key audiences:  Leaders/ decision makers at federal, state, & local levels  Partners such as utility companies, community based organizations, etc.  Potential families in need of weatherization services  This year is even more critical. Build on funding gains.  October 30th is an anchor date  S

uccessful activities before & after

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S ite Visits

S

  • me states/ agencies arrange for their governor or member of Congress to

tour a Weatherization j ob site.

House Energy & Water Appropriations Ranking Member Marcy Kaptur (D-OH) WS OS Communit y Act ion Commission, 2017

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Fairs/ Expos

S

  • me states/ agencies have celebratory events open to the public with

booths, speakers, etc. to encourage members of the community to sign up for weatherization and to showcase the WAP to leaders and policymakers.

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Proclamations

Many state and local governments have issued official proclamations commemorating Weatherization Day!

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Traditional Media/ Local News

Michigan Wisconsin Kentucky Colorado

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Weatherization Day Planning Toolkit Weatherization Site Demonstration Toolkit WAP Story Telling Manual

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Access the 2018 toolkit HERE! Will S hare S creen and quickly walk through it.

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Log your Activities!

Is your S tate or Agency doing something for Weatherization Day? The national partners want to know about it! Whether it’s an event, a press release, a proclamation, or something else put the information in this Google Document so that the national partners can share and highlight all of the great work you are doing.

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S tay Connected!

Eric Behna, ebehna@nascsp.org , www.nascsp.org

Program Policy and Communications Manager, NAS CS P

@NASCSP

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Resources and Reminders: Weatherization Day 2018

Natalie Kramer National Community Action Partnership Weatherization Leveraged Partnerships Project

nkramer@communityactionpartnership.com

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Weatherization Leveraged Partnerships Project

Funded by the Department of Energy to offer training and assistance to WAP organizations in designing private partnerships and programs that leverage the WAP.

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https://communityactionpartnership.com/energy-partnerships/

REMINDER: ENGAGE PARTNERS

Highlight Your Weatherization Program

Agencies that administer LIHEAP Housing agencies Community health partners Nutrition social service agencies Environmental groups Utility partners

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https://communityactionpartnership.com/energy-partnerships/

COLLABORATE WITH COMMUNITY GROUPS Community partners recognize the Value of WAP

Help advertise events and availability of the program Help highlight how services are coordinated

Environmental and housing groups have shared interest

–Be proactive in sharing your plans and messaging with these groups and the best way for them to participate

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https://communityactionpartnership.com/energy-partnerships/

COLLABORATE WITH UTILITIES

  • Capitalize on resources and capacity of utility partners

– Utilize communications team to advertise events, coordinated programs, and issue joint press release – Share energy education materials at events – Ask for donations of energy efficiency props for your event (light bulbs, refrigerator magnets with energy tips, etc.)

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https://communityactionpartnership.com/energy-partnerships/

RESOURCES: DATA FOR STORIES

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https://communityactionpartnership.com/energy-partnerships/

INCLUDE OUTPUTS, OUTCOMES, & NEED

  • Share the impact of your agency’s

program, WAP across the state, and the country

–Jobs created; homes weatherized; decreases in bills, energy savings

  • Who is served, the types of homes, and

the continued need for the program

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https://communityactionpartnership.com/energy-partnerships/

REMINDER: ACTIVE PHOTOS

  • Show work in progress/activity occurring
  • Have staff shown with program participant
  • Show installed measures with participant
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https://communityactionpartnership.com/energy-partnerships/

EMPHASIZE CONNECTIONS

  • Between the technology/tools and the change in energy

use and well being of participants

  • Between the participants and agency staff
  • Between the community partners and the success of

the program

  • Between the program and the community

investment/revitalization

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KEEP US UPDATED

On your successful events, press coverage, and partnerships!

This presentation was created by the National Association of Community Action Agencies – Community Action Partnership, in the performance of the U.S. Department of Energy, Energy Efficiency and Renewable Energy Grant Number, EE0008051. Any opinion, findings, and conclusions, or recommendations expressed in this material are those of the author(s) and do not necessarily reflect the views of the U.S. Department of Energy, Energy Efficiency and Renewable Energy.

@CAPartnership Community Action Partnership National Office Nkramer@communityactionpartnership.com

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Maximization: How best to work and interact with your member of Congress

David Bradley CEO, National Community Action Foundation Davidbradley@ ncaf.org

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Emphasize the Importance of WAP

  • 1. Saying “ Thank you”
  • 2. Site Visits
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  • Ken Calvert (R-CA-42)
  • Chuck Fleischmann (R-TN-3)
  • Jeff Fortenberry (R-NE-1)
  • Kay Granger (R-TX-12)
  • Jaime Herrera Beutler (R-WA-3)
  • David Joyce (R-OH-14)
  • Dan Newhouse (R-WA-4)

Target House Members

  • Pete Aguilar (D-CA-31)
  • José S

errano (D-NY-15)

  • Pete Visclosky (D-IN-1)
  • Debbie Wasserman S

chultz (D- FL-23)

House Subcommittee on Energy & Water

Ranking Member: Marcy Kaptur (D-OH-9) Chairman: Mike S impson (R-ID-2)

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Target Senators

  • S

usan Collins (R-ME)

  • Lindsey Graham (R-S

C)

  • John Hoeven (R-ND)
  • John Kennedy (R-LA)
  • James Lankford (R-OK)
  • Mitch McConnell (R-KE)
  • Lisa Murkowski (R-AK)
  • Richard S

helby (R-AL)

Senate Subcommittee on Energy & Water Development

  • Chris Coons (D-DE)
  • Richard Durbin (D-IL)
  • Jeff Merkley (D-OR)
  • Patty Murray (D-WA)
  • Jeanne S

haheen (D-NH)

  • Jon Tester (D-MT)
  • Tom Udall (D-NM)

Chairman: Lamar Alexander (R-TN) Ranking Member: Dianne Feinstein (D-CA)

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Why is saying “thank you” important?

  • FY2019 WAP funding increased to $257

million

  • Local weatherizers should make sure to

state the importance of this money in the district!

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Why is saying “thank you” important?

  • 1. It’ s rare.
  • 2. They deserve it!
  • 3. It can make a member feel like a leader
  • f a program, like we are his or her

constituency.

  • 4. It maintains a relationship.
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Why are site visits important?

  • 1. It gives first-hand experience with the

program.

  • 2. Creates an opportunity for a member to

understand why his or her support matters. In other words, it increases the member’ s exposure to the program, and creates an emotional connection between the homeowner and member and the workforce and the member.

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Pro-Tips for a Successful Site Visit Part I

  • Contact NCAF – Frances Yator, (202) 842-2092
  • Aid in visit setup and prep
  • Select a leader
  • Manager of all aspects of site visit
  • Select a site
  • Show them the action
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Pro-Tips for a Successful Site Visit Part II – Preparing Messaging

  • What’ s your pitch?
  • Overview of houses worked on (logistic data)
  • Stories of impact (emotional connection)
  • Determine obj ectives for your member
  • What should your member leave understanding?
  • How can your member help in Washington?
  • Choose and prepare those who will talk with your member
  • Homeowners
  • Workers
  • Community stakeholders
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Pro-Tips for a Successful Site Visit Part III

  • Managing Press
  • Engagement and local recognition is important
  • Let their office take the lead in inviting press, but
  • ffer to help by drafting a press release
  • Let them look over anything before you send it out

to your press list

  • Follow-up
  • Member who visited
  • NCAF – how did it go?

*Check out the toolkit’s section “Tips for Engaging Policy Makers!”