Wardrobe startup to awesome scale-up Hyper growth with agility - - PowerPoint PPT Presentation

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Wardrobe startup to awesome scale-up Hyper growth with agility - - PowerPoint PPT Presentation

Aug 30, 2022 612 likes •1.18k views

Wardrobe startup to awesome scale-up Hyper growth with agility OLIVER BRENNAN Head of Engineering @ THE ICONIC 4 years and counting Organiser of @SydPHP On Twitter at @BrOllie OLIVER BRENNAN Head of Development @ THE ICONIC 4 years and

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Wardrobe startup to awesome scale-up

Hyper growth with agility

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OLIVER BRENNAN Head of Engineering @ THE ICONIC 4 ½ years and counting Organiser of @SydPHP On Twitter at @BrOllie

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OLIVER BRENNAN Head of Development @ THE ICONIC 4 ½ years and counting Organiser of @SydPHP On Twitter at @BrOllie

I ha awe c o!

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PIERS WARMERS Tech Manager @ THE ICONIC 3 ½ years and counting On Twitter at @warmers

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PIERS WARMERS Tech Manager @ THE ICONIC 3 ½ years and counting On Twitter at @warmers

I’m a hoy m!

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THANKS!

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SLIDE 7 CROSS FUNCTIONAL // WHAT HAPPENED?

https://theiconic.tech/

https://theiconic.tech

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SLIDE 8 OUTLOOK // 50
  • 1. ABOUT US

Who we are

  • 2. THE PAST

Our story

  • 3. THE PRESENT

Where are we today

  • 4. THE FUTURE

What comes next

TIMELINE

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LISTENING? WHY ARE YOU

Tech Progressive Growing fast Challenge the status quo Customer first Young

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SLIDE 10 THE ICONIC MIX TAPE VOL. IV OUR PRINCIPLES

QUALITY PEOPLE TRUST and SUPPORT CHALLENGE LEARNING SUSTAINABILITY PRIDE

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LET’S GO BACK IN TIME

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STARTUP // 2011 - 2012

ENTHUSIASTIC COMMUNICATION IT WAS AWESOME GETTING SHIT DONE FRENETIC

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SLIDE 13 `

SysAd

Eng

QA

STARTUP // 2011 - 2012

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CHAOS

STARTUP // 2011 - 2012

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YOU NEED PROCESS

KEY LEARNING:

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FAILURE IS A TEACHER

Failing is OK!

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“I’m surprised with all the support. Last time (prev company) I broke, like everything, all I got was criticism. Thanks again, let’s get on with it.”

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We TRUST and ENABLE each other

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GROWTH // 2012 - 2013

QUALITY LEADERSHIP CREATED PROCESS ORGANISE TEAMS SCRUM

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SLIDE 20 `

SysAd

Eng

QA UXD PO CTO

Head Eng GROWTH // 2012 - 2013

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#FAIL

GROWTH // 2012 - 2013

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UNDERSTAND THE PROCESS

KEY LEARNING:

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SCALING // 2013 - 2015

WE NOW CRAFT OUR SOLUTIONS CROSS FUNCTIONAL BEGINS WE NEED THE RIGHT PEOPLE ON THE BUS WE START TO BECOME AGILE

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CTO

Head Eng

`

DevOps

` `

QA

Eng P O

QA

Eng P O

UXD
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THE BACKLOG

MEET MY FRIEND,

SCALING // 2013 - 2015

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BACKLOGS OF DOOM!

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TAKE OWNERSHIP

KEY LEARNING:

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OWNERSHIP // 2015 - 2016

Leader leader organisation Data Obsessed Teams comfortable to break norms Introduced lean engineering The energy is contagious Who are our customers

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PLUMBING OPERATIONS

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Umel Firl Exe Spse Supmur

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SLIDE 31 Internal Customer Initiatives External Customer Initiatives

CTO

Head Eng

`

DevOps

` ` QA Eng PO UXD

QA

Eng

QA Eng PO UXD

P O

UXD

QA

Eng P O

UXD
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EVERYONE QUIT 2.0!

OWNERSHIP // 2015 - 2016

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RESPECT CHANGE

KEY LEARNING:

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REBUILD WITH CONFIDENCE

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We believe that EXCEPTIONAL TALENT belongs in our team

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CROSS FUNCTIONAL // 2017 - 2018

Introduced data science Customer Journey Drive Innovation Operational Rhythm

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WE MERGED DYSFUNCTIONAL TEAMS

CROSS FUNCTIONAL // 2017 - 2018

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MEASURE THE CULTURE BEFORE RUSHING

CROSS FUNCTIONAL // 2017 - 2018

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SLIDE 39 Discovery Finance QA Eng PO UXD QA E n g PO UXD Algorithms QA E n g PO UXD Pick Pack & Dispatch CTO Head Eng ` DevOps

Q A

E n g PO

UXD Checkout & Delivery

QA

Eng PO

UXD Data
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ACTUALLY, IT’S LOOKING BETTER

CROSS FUNCTIONAL // 2017 - 2018

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SELF RELIANCE

KEY LEARNING:

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WE CROSS FUNCTIONAL

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We never stop LEARNING

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We never stop LEARNING

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QA WAS STILL A BOTTLENECK

CROSS FUNCTIONAL // 2017 - 2018

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THE OPTIMISATION CONTINUES

CROSS FUNCTIONAL // 2017 - 2018

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REBRANDED OUR ENGINEERS

CROSS FUNCTIONAL // 2017 - 2018

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WHAT’S NEXT?

THE FUTURE // WHAT IS NEXT FOR US?

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WHAT’S NEXT?

THE FUTURE // WHAT IS NEXT FOR US?

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PUSH THE T-SHAPED ENGINEER RESTRUCTURE SOME MORE? PROGRESS TECH DATA WILL DRIVE CHANGE

THE FUTURE // WHAT IS NEXT FOR US?

MORE MOBILITY REMOTE FIRST

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KEY TAKEAWAYS

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MISSION DRIVEN TEAMS

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DEVELOP YOUR EMPATHY

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THANK YOU

THEICONIC.COM.AU/CAREERS