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W l Welcome! ! The webinar will begin at The webinar will begin - - PowerPoint PPT Presentation

W l Welcome! ! The webinar will begin at The webinar will begin at 2:00 Eastern/11:00 Pacific Audio Tips Todays audio is streaming to your computers speakers or headphones. Too loud or soft? Adjust volume level in the Audio broadcast


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W l ! Welcome!

The webinar will begin at The webinar will begin at 2:00 Eastern/11:00 Pacific

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SLIDE 2

Audio Tips

Today’s audio is streaming to your computer’s speakers or headphones. Too loud or soft? Adjust volume level in the Audio broadcast box: Too loud or soft? Adjust volume level in the Audio broadcast box: Lost all sound? Hear an echo? Click on the small radio tower icon (above chat box) OR go to the Communicate menu (at the top of the screen) and select Audio Broadcast to refresh your connection screen) and select Audio Broadcast to refresh your connection.

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Need Help?

Please post technical support questions into the Q&A Panel. Step 1: Type the problem in the dialog box. Step 2: Click Send.

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SLIDE 4

Chat Etiquette

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And if you’re tweeting, use this hashtag: #wjwebinar

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SLIDE 5

Customize your experience

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Telephone Access

If you not able to listen via your computer, you may join by phone. St 1 At t l ft l t Step 1: At top left corner, select Communicate > Teleconference >Join Teleconference. Step 2: Call the toll-free number provided. Step 3: Enter the Access Code provided.

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Remember to post to Q&A panel if o need technical assistance if you need technical assistance. Other Technical problems? Contact WebEx support Contact WebEx support Event Number: 711 591 064 Phone: 1-866-229-3239

Co-Produced by: Jennifer Peterson WebJunction Co-Produced by: Betha Gutsche WebJunction WebJunction Community Manager WebJunction Programs Manager

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Stay Informed

On WebJunction On WebJunction webjunction.org Crossroads (monthly newsletter) S b ib h Subscribe on homepage Events Events webjunction.org/calendar

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SLIDE 9

Th k h f h f ll i lib i W bJ i ff Thanks to the generous support of the following state library agencies, WebJunction offers webinar programs for free to all who wish to attend: Florida Department of State’s Division of Montana State Library p Library and Information Services Idaho Commission for Libraries Illinois State Library Indiana State Library Montana State Library State Library of North Carolina State Library of Ohio Access Pennsylvania Texas State Library & Archives Commission y Maine State Library Minnesota State Library Agency & Minitex Mississippi Library Commission Texas State Library & Archives Commission Library of Virginia

Washington State Library

And to the Bill & Melinda Gates Foundation for their continued support of WebJunction.

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Today’s Presenters

Samantha Becker

Research Manager, U.S. Impact Study, University of Washington Information School

Maggie Buckholz

Library Director, Burlington Public Library, Washington

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Impact Survey

A Tool for Public Libraries

impactsurvey.org

Samantha Becker srbecker@uw.edu (206) 616 2841

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Why is it important to survey communities about y p y their technology use at libraries?

  • Public libraries are at the forefront of bridging the digital
  • Public libraries are at the forefront of bridging the digital
  • divide. They provide technology services, digital

information, and training, that patrons use to improve their lives.

  • But digital and online demands are growing and

changing and libraries are being asked to do more while changing, and libraries are being asked to do more while public support declines.

  • Focusing on what communities need most, and making a

compelling case for the resources to support those needs has never been more important. ImpactSurvey.org

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What is the Impact Survey? p y

  • A customizable survey tool that helps libraries:
  • A customizable survey tool that helps libraries:
  • Gather information about how patrons use their

technology services gy

  • Analyze collected data to inform internal planning and

benchmarking

  • Present findings to key stakeholders to advocate for

technology services ImpactSurvey.org

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H d Wh W th I t S D l d? How and Why Was the Impact Survey Developed?

ImpactSurvey.org

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It’s based on the University of Washington’s seminal y g research study about the use of public access technology

  • Opportunity for All: How the American Public Benefits

from Internet Access at U.S. Libraries

  • Opportunity for All: How Library Policies and Practices

Impact Public Internet Access p

  • http://impact.ischool.uw.edu/us-public-library-study.html

ImpactSurvey.org

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Research showed that community use of y technology at libraries improved people’s lives

  • 2.5 million users were

accepted into a college degree or certificate program after using a library computer to apply

  • 3.7 million got hired after

3.7 million got hired after using library computers to submit applications 11 4 illi l h d

  • 11.4 million people changed

their exercise habits after using library computers to learn about fitness

ImpactSurvey.org

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And, librarians make a difference

“At home, if you run into a problem, who

  • 67% of users

received one-on- one help from library staff or

are you going to turn to?” –Patron feedback

volunteers.

  • 14% of users

attended a computer- attended a computer- related training at the library.

ImpactSurvey.org

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Using the data helped libraries tell their story g p y

Library commissioners have been devouring this data… They had to advocate pretty hard this year for the supplemental funding that the city provides for additional hours of

  • peration. It was a hard sell this

year and they were successful. (Librarian feedback)

I think that [the data] is why we did get the level of funding g g from the city because they realized how strongly we are

  • needed. (Librarian feedback)

ImpactSurvey.org

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How does Impact Survey work?: p y It’s an efficient approach to surveying patrons and a new way to advocate for communities’ technology new way to advocate for communities technology needs

ImpactSurvey.org

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Structured around an evaluation framework that connects the survey to library and community goals.

ImpactSurvey.org

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The Impact Survey is based on what real librarians p y need and want

  • Use well designed tested and validated survey
  • Use well designed, tested, and validated survey

questions focused on high-value outcomes

  • Save money for subscriptions to online survey tools and

y p y time programming them

  • Save staff time analyzing results and creating reports
  • Get helpful ideas for presenting data to decision makers

and funders ImpactSurvey.org

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The survey asks about use and activities in core y

  • utcome areas

Civic engagement eGovernment eBusiness Employment eCommerce Health & wellness Education Social inclusion

ImpactSurvey.org

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Simple setup to professional-looking reports in just p p p g p j a few steps

1 C t t

  • 2. Install the survey link on your website
  • 3. Run the survey and invite

the community to respond

  • 1. Create an account

the community to respond

ImpactSurvey.org

Get results in professional, color full-formatted reports

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Creating links is easy g y

Many different Many different types of links are available to fit your webpage

  • 1. CTRL + C
  • 1. CTRL + C
  • 2. CTRL + V
  • 2. CTRL + V

into index.html into index.html

Our technicians are available to help libraries with any

ImpactSurvey.org

Our technicians are available to help libraries with any level of technical capacity or type of website configuration

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Selector map is automatically generated for libraries p y g with multiple locations.

Branches are searchable for users users Users can select branches from list branches from list

  • r map

Libraries are able to add or close branches during registration.

ImpactSurvey.org

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Reports are ready the next day p y y

  • Comprehensive report
  • Comprehensive report
  • PowerPoint presentation for City Council, Rotary Club,

Chamber of Commerce…

  • 1-page advocacy flier
  • Op-ed for your local newspaper
  • 2-page leave-behind for meetings and presentations
  • More being added!

All reports are populated with your library’s survey results!

ImpactSurvey.org

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SLIDE 27

Reports customized with you library’s logo and photo p Full color reports d f di t ib ti ready for distribution.

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Additional features

  • Hot linking to survey links and images
  • Hot-linking to survey links and images
  • Real-time count of completed surveys
  • Extend survey fielding period up to 6 weeks

Extend survey fielding period up to 6 weeks

  • Add or close branches
  • Download complete data set for additional analysis
  • State library portal for aggregate and individual library

results I t S d Ed I iti ti ki t th

  • Impact Survey and Edge Initiative working together

ImpactSurvey.org

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How do Impact Survey and Edge work together? p y g g

  • Create an action plan

to deliver the right services

Fi d t h t

Planning and resource Community Needs Assessment

  • Measure the change in

patron outcomes as a result

  • Find out how patrons

are using technology resources and what they get out of them.

Advocacy Support resource allocation

y g

  • Gather information

from the community about policy areas of strategic importance

  • Use advocacy tools to

communicate the value of

pp

strategic importance

public access to the community and gain support.

  • Use executive tools to show

city managers that the library is

Advancing communities through high quality and sustainable digital inclusion

accountable for results

libraryedge.org impactsurvey.org

resources

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Putting the Results to Use

Maggie Buckholz, gg , Burlington Public Library Director, Burlington, WA

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Burlington Public Library (Washington)

  • Municipal Library Serving 8,400 Residents
  • 13 300 Registered Cardholders
  • 13,300 Registered Cardholders
  • 18 Public Access Internet Stations + 12 Laptops
  • 22,000 Internet Sessions in 2012
  • Staff FTE 8.84

ImpactSurvey.org

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Just a tiny bit of code, supplied by y Impact Survey, to make this light box Customized signs are available to d l d

ImpactSurvey.org

download

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The survey made us all more aware

  • f our role to teach computers skills

t th bli to the public.

  • Karen Prasse, Reference Librarian, Burlington Public Library

ImpactSurvey.org

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Lunch & Learn Sessions for Local Business

Social Media Training

ImpactSurvey.org

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SLIDE 35

ImpactSurvey.org

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SLIDE 36

ImpactSurvey.org

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SLIDE 37

ImpactSurvey.org

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Thank you!

ImpactSurvey.org