Vision Create pre-eminent off road racing series better than Dakar! - - PowerPoint PPT Presentation

Vision

Create pre-eminent off road racing series – better than Dakar!

• By drivers for drivers – the racers and crews come first
• Television coverage to increase driver sponsorship
• pportunities
• World Championship and increased price money
• Streamlined and integrated approach to race management
• Online registration, payment and membership
• Online fuel and transponder purchasing
• Online pit service information

Requires financial investment and willingness to change

2013 Fuel Purchasing Program

Goal: Offer race teams 3 brands as normal

• Sunoco approached SCORE to strike a Spec Fuel deal
• SCORE said no to Sunoco because not in drivers best interest
• SCORE received $100,000 of for media sponsorship from Amber Racing Services to

process fuel orders; all three brands, including Sunoco would split this media sponsorship 1/3 each (Sunoco Corporate agreed to pay this to SCORE / ARS).

• This program was to be supported 100% by the fuel companies, not by racers
• ARS would be required to use separate independent Mexican Distributors
• After this verbal agreement two weeks prior, last week Sunoco declined to

participate in SCORE’s 2013 fuel program

• Sunoco Corporate elected to not support its racers & walk away from those gallons
• We still welcome Sunoco to participate in our integrated fuel program; they can

be a part of our offering in a day’s notice

2013 Fuel Pricing

Fuel pricing remains essentially unchanged from 2012

Fuel 2012 Baja 1000 2013 San Felipe 250 F&L SP1 $11.62 $12.18 F&L SP3 $12.85 $13.41 VP 110 $12.07 $12.63 VP C12 $13.43 $13.98

Increases were driven by the market and refiners

San Felipe 250 & Fuel

Just come race at San Felipe and lets not sweat the fuel

• New fuel program roll out has felt rushed by all
• Sunoco both delayed and surprised us; We should

have waited to implement until after San Felipe

• Come race at San Felipe; Focus on being a champion
• Only VP/ F&L race fuels will be sold through SCORE
• No penalties to drivers that purchase fuel outside the

program

• We will enforce the new program at Baja 500; We are
• pen to Sunoco’s participation prior to that event

San Felipe 250 New Pricing

Roger & Amber Racing Services have agreed to lower the pricing of 2 F&L & VP Racing Fuel Products by $1/gallon to be equal to or better than not only Sunoco’s pricing … but 2012 Baja 1000 pricing as well. Pricing for 2013 San Felipe 250 F&L SP-1: $11.18/gallon VP Baja 112: $11.66/gallon