VIDEO PRODUCTION EASIER THAN YOU THINK IN YOUR ORGANIZATION GEORGE - - PowerPoint PPT Presentation

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VIDEO PRODUCTION EASIER THAN YOU THINK IN YOUR ORGANIZATION GEORGE - - PowerPoint PPT Presentation

Oct 29, 2023 338 likes •1.12k views

VIDEO PRODUCTION EASIER THAN YOU THINK IN YOUR ORGANIZATION GEORGE B THOMAS TWITTER: @GEORGEBTHOMAS FACEBOOK: MR.GEORGEBTHOMAS WHY VIDEO? CISCO ONLINE VIDEOS WILL ACCOUNT FOR MORE THAN 80% OF ALL CONSUMER INTERNET TRAFFIC BY 2019

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VIDEO PRODUCTION

EASIER THAN YOU THINK IN YOUR ORGANIZATION

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TWITTER: @GEORGEBTHOMAS FACEBOOK: MR.GEORGEBTHOMAS

GEORGE B THOMAS

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WHY VIDEO?

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CISCO

ONLINE VIDEOS WILL ACCOUNT FOR MORE
 THAN 80% OF ALL CONSUMER INTERNET TRAFFIC BY 2019

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BUSINESS INSIDER

MORE THAN 500 MILLION HOURS OF VIDEOS
 ARE WATCHED ON YOUTUBE EVERY DAY

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ATTENTION


ENTERTAINMENT • EDUCATION • MOTIVATION

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WHAT IS THE MOST IMPORTANT THING YOU NEED TO STARTING CREATING VIDEO?

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BIG BUDGET
 GOOD CAMERA
 GREAT LIGHTING
 QUALITY AUDIO
 FAST COMPUTER
 EXPENSIVE SOFTWARE

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ON CAMERA OPTIMIZATION


IT’S ALL ABOUT OPTIMIZATION OF THE PEOPLE

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HOW DO YOU BECOME A VIDEO HERO?

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RELATABLE

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ACTIONABLE

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VULNERABLE

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BEST FOOT FORWARD

BEING GREAT IN FRONT OF THE CAMERA

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GET THE BLOOD FLOWING

SHAKE IT OUT . MOVE YOUR BOOTY .

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START WITH A SMILE

SMILE WITH YOUR EYES. RAISE THOSE CHEEKBONES.

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WHO ARE YOU TALKING TO?

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DON’T TRY TO SOUND SMART

WHEN YOU TRY TO SOUND SMART , YOU LOOK STUPID

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BODY LANGUAGE IS HUGE

NOT JUST THE SMILE. THE SHOULDERS. THE ARMS.

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MAKE A POINT

SAYING SOMETHING IMPORTANT?
 SHOW VALUE IMMEDIATELY .

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They Must See Us Before We See Them. They Must Hear Us Before We Hear Them. They Must Know Us Before We Know Them.

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TRUST

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START CREATING

WHAT GEAR DO I NEED TO GET STARTED?

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BEGINNER GEAR

CAMERA: IPHONE OR ANDROID MIC: AMPRIDGE TRIPOD: JOBY LIGHTS: SAVAGE MOUNT: ANYCASE

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BEGINNER GEAR

COST: UNDER $500

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CAMERA: IPHONE OR ANDROID RIG: BEASTGRIP

PHONEOGRAPHY GEAR

MIC: RODE LENS: CANON LIGHT: BEASTGRIP TRIPOD: MANFROTTO

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GUERRILLA GEAR

COST: UNDER $2,000

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PROSUMER GEAR

CAMERA: CANON BACKDROP: IMPACT MIC: SENNHEISER LIGHTS: IKAN TRIPOD: MANFROTTO GIMBAL: ZHIYUN CRANE

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PROSUMER GEAR

COST: UNDER $5,000

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RULES OF VIDEOGRAPHY

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STUCK ON FIRST BASE

YOUR FIRST VIDEO IS GOING TO SUCK. JUST GET PAST IT.

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WHAT MISTAKES WILL YOU MAKE

THIRDS • HEADSPACE • LEAD • ANGLES • AND MORE…

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BAD SOUND

DON’T SOUND LIKE YOU’RE IN A TUNNEL MAKE SURE YOU’RE NOT MUFFLED

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NOT ENOUGH SOUND

ADD IN SOUND EFFECTS TO MAKE YOUR VIDEOS BETTER

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HEAD ROOM

SPACE BETWEEN YOUR SUBJECT & THE
 TOP OF THE FRAME

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GOOD HEAD SPACE WHAT THE HECK?

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FRAME RATE

FREQUENCY AT WHICH FRAMES IN A VIDEO ARE DISPLAYED

https://www.youtube.com/watch?v=8WMUi3OGjWU

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24FPS CINEMATIC

60FPS
 UNREAL 30FPS
 PHONES

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WANT BUTTER SLOW MOTION?
 SHOOT AT 120FPS

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RULE OF THIRDS FRAMING

https://www.youtube.com/watch?v=Qj3QIQXYyik

MAKE SURE YOU USE SPACE AND YOUR SUBJECT CORRECTLY

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LOCATION, LOCATION, LOCATION

GET CREATIVE WITH WHAT IS AROUND YOU

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WHITE BALANCE

CALIBRATE WHITE BALANCE FOR YOUR ENVIRONMENT

https://www.youtube.com/watch?v=8WMUi3OGjWU

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COLD WARM JUST RIGHT

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SAME IMAGE, WAY DIFFERENT OUTCOMES

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KNOW WHEN TO BREAK RULES

BE FLEXIBLE AND CREATIVE WHEN IT IS NEEDED

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SOUND
 PREPARATION
 HEAD ROOM
 WHITE BALANCE
 FRAME RATE
 FLAT FRAMES
 LEAD
 LOCATION

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LACK OF PREPARATION

HAVE EVERYTHING YOU NEED IN PLACE

https://www.youtube.com/watch?v=MSMXuzrI534

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GEAR IS CHARGED EXTRA BATTERIES SD CARDS PLUGINS GAFFERS TAPE A CLAPS, LENS WIPES STORAGE TO DUMP FOOTAGE
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4 TYPES OF VIDEOS TO PRODUCE RIGHT NOW
 TO MAKE MORE SALES

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1.“THE 80%”

WHY DO WE KEEP ANSWERING THE SAME QUESTIONS?

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  • 2. BIO VIDEOS

(YOUR PEOPLE AREN’T SPECIAL UNTIL YOU
 SHOW ME THEY ARE)

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  • 3. PRODUCT/SERVICE PAGES
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  • 4. LANDING PAGES

(CAN INCREASE CONVERSIONS UP TO 80%)

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SOCIAL MEDIA

BE CAREFUL WHAT YOU WATCH/COMPARE

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NOT YOU NOT YOU NOT YOU

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BE THE BEST YOU!