Video Marketing Essential eXplained Click Here 97% of people gather - - PowerPoint PPT Presentation

Video Marketing Essential eXplained

Click Here

• 97% of people gather shopping information on-line, and of those, 51%

percent purchase off-line

• Buyers that pre-shop you on-line first, spend an avg. 20% more than those

that don't

• Social Media Sites are exploding - Facebook has over 700 million users!
• iPhone apps and iPads are changing the dynamics of online video advertising
• Mobile video is growing at a rate of 138% - Coda Research
• 25% of Americans in the past month said they watched video on their phone
• iPhone application downloads hit 1 billion in 9 months

Now are you convinced?

 Soda Head - Media experts

predict print media will soon be extinct in favor of online editions.



Readership is dwindling



Papers are losing money



Not environmentally friendly



Thrown away in days



Limited with the message

 Boring!!!

Broadcast

• 3%

Telephone 0% Email 17% Mobile 28% Magazine

• 11%

Yellow Pages

• 10%

News- papers

• 9%

Online Display

• 5%

Direct Mail 3% Online Search 4% Online Video/ Social 20%

• 20%
• 10%

0% 10% 20% 30% 2010 Growth Rate

Source: DMA Statistical Fact Book

It Must Be True!

A di digi gital tal foo

• otprint

tprint is….

 …a trail left by an entity's interactions in a digital

environment; including their usage of TV, mobile phone, internet and world wide web, mobile web and other devices and sensors. Digital footprints provide data on what an entity has performed in the digital environment; and are valuable in assisting behavioural targeting, personalisation, targeted marketing, digital reputation, and other social media or social graphing services.[1]

 In social media, a digital footprint is the size of an individuals

• nline presence; as it relates to the number of individuals

they interact with.

 Search Engines like Google, Bing, etc..  iPhone and iPads and other mobile devices  Computers and Laptops

http://hdhat.com/

 Company commercials  Market updates  Web-shows  iPhone applications  Lead generation pages  Company overviews  FAQ videos  Instructional videos  Corporate resumes  Book launches  Video series marketing  How to videos  Power Point

Presentation Videos

 The list goes on…

 It’s cheaper than print advertising  You can’t throw videos away and it will never be used to catch bird

droppings

 Oh! did I mention online video advertising is the fastest growing

form of advertising

 It can be used in many different ways:

 e-mail signatures  Websites  Social media sites  iPhone applications  Newsletters

www.novarealestate.tv

http://www.youtube.com/user/NOVAGreenTV

Over 80 Social Media Sites

https://www.facebook.com/davidlharbour http://www.linkedin.com/in/davidharbour



91% of all Internet users use a search engine to find information.



Over 50% of all purchases are preceded by an Internet search



30 percent of all search queries contain a city, state or zip code.



There are 2.6 billion local searches a month

How’s Your Online Marketing Campaign?

Leads can be sent right to your e-mail or cell phone via SMS text.

• 1. Track all traffic to your website..

know how many people are looking at your site(s).

• 2. Track video views…who’s

watching your video message?

• 3. Track all inquires…capture names

and e-mails for future marketing campaigns with opt-in technology.

• 4. Immediate notifications

via e-mail and SMS text messaging…giving you instant notification!

Mo Mobile le Com

• mmer

erce ce Tsun unam ami

Percentage of population

Sources: ComScore, Chetan Sharma, InfoTrends, FCC, CTIA

Mobile subscribers 3G Subscribers

3G 14 Mbps 2G digital 1G analog 4G 100 Mbps 100% Europe 89.0% US 40.0% 0% 20% 40% 60% 80% 100% '80 '82 '84 '86 '88 '90 '92 '94 '96 '98 '00 '02 '04 '06 '08 '10

50%

 Greater exposure  Instant creditability  Better connection w/ audience  Cutting edge presence  Improved Google and SEO Ranking  More branding opportunities  A clear video message  Tracking reports of video views  How’s that for starters…..

Q & A