Privacy as a Click to add title Click to add title Business - - PowerPoint PPT Presentation

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Privacy as a Click to add title Click to add title Business - - PowerPoint PPT Presentation

Jan 11, 2024 37 likes •161 views

Privacy as a Click to add title Click to add title Business Opportunity Click to add subtitle Click to add sub.tle Sara Fernandez, Liberty Global. About Liberty Global United Kingdom Ireland Click to add title Belgium Germany * Click to

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Privacy as a Business Opportunity

Sara Fernandez, Liberty Global.

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About Liberty Global

* May 9, 2018 Liberty Global announced that it has entered into a definitive agreement to sell its operations in Germany, Hungary, Romania and the Czech Republic to Vodafone Group plc. Regulatory approval is pending ** February 27, 2019 Liberty Global announced that it has entered into a definitive agreement to sell its operations in Switzerland to Sunrise. Regulatory approval is pending *** Liberty Global owns 50% non-controlling interest in VodafoneZiggo, a joint venture in the Netherlands

United Kingdom Ireland Belgium Germany * The Netherlands *** Switzerland ** Poland Hungary * Czech Republic * Romania * Slovakia

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GDPR

4%

Raising awareness

Marketing Strategy Cambridge

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Accountability

ü Assessment ü Documentation ü inventory ü Security Measures ü Audit ü Breach Notification

Customer Empowerment

control information access portability erasure Minimization

DPO

GDPR - internally & externally

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From tension (win – lose)

privacy Data services Data services privacy

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trust value data

To a virtuous circle (win – win)

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“I have to” (contract)

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“I want to” (relationship)

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The power of Trust

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Trust comes by foot, but leaves on horseback

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Trust

Honesty Empathy Balance Freedom

Reliability Consist- ency Recovery

  • Easy Opt –
  • ut
  • Portability
  • Control

tools

  • Monetization
  • “Partnership”,

shared value

  • Personalization
  • Visualization
  • IntuiAve

icons,

  • Layers
  • Videos,
  • FAQs,
  • Surveys
  • Accessibility
  • Dashboards

Security

  • Customer centric

across IT,

  • Accessibility

(channels, Social Networks)

  • Image
  • Acknowledge

damage

  • Relieve
  • Clear explanation data

/ uses / profiling

Transparency and information Users rights Security measures Breach notification

  • bligations

Generating Trust = Compliance

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Developing a relationship of trust

Trust is earned

  • ver time

and proofs