Privacy as a Click to add title Click to add title Business - PowerPoint PPT Presentation

Privacy as a Click to add title Click to add title Business Opportunity Click to add subtitle Click to add sub.tle Sara Fernandez, Liberty Global.

About Liberty Global United Kingdom Ireland Click to add title Belgium Germany * Click to add subtitle Switzerland ** Poland Hungary * Czech Republic * Romania * Slovakia * May 9, 2018 Liberty Global announced that it has entered into a definitive agreement to sell its operations in Germany, Hungary, Romania and the Czech Republic to Vodafone Group plc. Regulatory approval is pending ** February 27, 2019 Liberty Global announced that it has entered into a definitive agreement to sell its operations in Switzerland to Sunrise. The Netherlands *** Regulatory approval is pending *** Liberty Global owns 50% non-controlling interest in VodafoneZiggo, a joint venture in the Netherlands

Raising awareness GDPR 4% Click to add +tle Cambridge Click to add subtitle Marketing Strategy

Customer Empowerment GDPR - internally & information Minimization Accountability Click to add title access control externally ü Assessment portability erasure ü Documentation ü inventory ü Security Measures Click to add sub.tle DPO ü Audit ü Breach Notification

From tension (win – lose) Data services privacy Click to add title Click to add subtitle Data privacy services

To a virtuous circle (win – win) trust Click to add title Click to add subtitle value data

“I have to” (contract) Click to add title Click to add subtitle

“I want to” (relationship) Click to add title Click to add subtitle

The power of Trust Click to add title Click to add subtitle

Trust comes by foot, but leaves on horseback Click to add title Click to add subtitle

Generating Trust = Compliance Clear explanation data • Breach / uses / profiling notification Honesty obligations IntuiAve • • Acknowledge Transparency icons, Recovery damage and Layers • Empathy Relieve • Videos, information • Click to add title FAQs, • Surveys • Accessibility • Dashboards • Trust Customer centric • across IT, Consist- Click to add subtitle Monetization • Accessibility • ency Balance “Partnership”, • (channels, Social shared value Networks) Personalization • Image • Visualization • • Easy Opt – out Security Freedom Reliability • Portability Users rights Security measures • Control tools

Developing a relationship of trust Trust is earned Click to add title over time Click to add subtitle and proofs