Growing your Business with Marketing GAJAH ANNUAL REPORT 2015 | 1 - - PowerPoint PPT Presentation

GAJAH ANNUAL REPORT 2015 | 1

Growing your Business with Marketing

CORE VALUES

Lead Generation Raising Awareness Return on Investment

CORE VALUES

Lead Generation ▪ We want our materials out there to gain the attention of the right people – our engineering audience – and for them to get in contact with us for further information. ▪ We can then pass leads on to you to convert into sales.

CORE VALUES

Raising Awareness ▪ We are increasingly trying to raise our global reputation and awareness to the right audience with the things that we produce and focus on

CORE VALUES

▪ Through the items that Marketing produces and participates in, in return we should ensure we are generating sales in order to cover the investments ▪ Your honest feedback is very valuable in ensuring the current materials available can help you generate sales Return on Investment

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Contents

Branding Videos Events & Webinars CRM & Email Marketing Materials Solutions Maps

BRANDING

Perception of reduced risk Trust in claims/features Customer Loyalty

WHY IS BRANDING IMPORTANT IN BUSINESS TO BUSINESS SELLING?

TRUST / REDUCED RISK

WHY IS BRANDING IMPORTANT IN BUSINESS TO BUSINESS SELLING?

▪ A customer is more likely to believe the claims when they trust the brand. ▪ Purchasing managers need their first choice to be the right choice, to avoid a costly mistake. ▪ A maintenance manager looking for a solution will only thoroughly review ~3 proposals. These options will consist of brands/companies they are aware of and trust.

CUSTOMER LOYALTY

WHY IS BRANDING IMPORTANT IN BUSINESS TO BUSINESS SELLING?

▪ Ultimately, trust leads to repeat business creating customer loyalty ▪ We want Belzona to be - the first choice for industrial protective coatings and repairs composites

WHY IS BRANDING PARTICULARLY IMPORTANT TO BELZONA?

What are your associations of the Belzona brand?

Step 1 – Say a word/phrase that you associate with Belzona Step 2 – Pass the ball to the next person

EXCELLENT KNOW HOW HIGH QUALITY GOOD REPUTATION GLOBAL

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Belzona Marketing | 14

BEL > Marketing Collateral > Stationary/Branding > Logos/Branding Guidelines/Presentation Templates

SUCCESSFUL BRANDING EXAMPLES

SUCCESSFUL BRANDING EXAMPLES

SUCCESSFUL BRANDING EXAMPLES

EVERYTHING CAN BE A BRANDING OPPORTUNITY

VIDEOS

2300+ Subscribers 250+ Videos 1million+ Views 7 Languages

BELZONA VIDEOS

HOW-TO SERIES APPLICATIONS & PRODUCTS PUT IT TO THE TEST CORPORATE VIDEOS

https://www.youtube.com/watch?v=CpvogUwIuAI&feature=youtu.be

Summary Video

Let’s see what videos we have been working on and what they can offer to you…

VIDEO TRANSLATIONS

▪ Newly translated videos in French, German, Spanish, Portuguese and Polish containing voice-overs

PUT IT TO THE TEST BELZONA 4311 BELZONA 3412 HOW TO

AUTO TRANSLATIONS

▪ No video in your language? No problem! Use YouTube’s auto- translation feature to add closed-captions to videos not supported yet in your language

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Select the “cog” at the bottom right of a YouTube video and press “Subtitles” Select “English” then “Auto-translate” Select the language that you would like

MANUAL TRANSLATIONS

▪ Our YouTube channel allows for Community Contributions for every video, so you can add captions to any video in your language. ▪ You need a Google account to do this. Subtitles are then submitted on to Marketing to approve

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Select the “cog” at the bottom right of a YouTube video and press “Subtitles” Select “Add subtitles/CC”

MANUAL TRANSLATIONS

▪ Type the language you want to translate to. ▪ Use the drag feature to move along the video and type your translation below the English

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BELZONA TV APP

▪ Raise your hand if you have the BelzonaTV App installed

MOBILE, TABLET & DESKTOP

BELZONA TV APP

▪ Available on IOS, Android and Windows ▪ All videos from

• ur YouTube

channel can be found ▪ Supporting several languages

BELZONA TV APP

▪ Videos are available to be downloaded to your

• device. Perfect for when visiting a customer or a

site that doesn’t have internet ▪ Easily shareable with your customers through email and social media ▪ Support for core languages ▪ Videos complete with descriptions and links to further information

WHY USE IT?

EVENTS & WEBINARS

IN-PLANT SEMINARS = RETURN ON INVESTMENT

What about targeting several customers at the same time?

✓ Target multiple customers at the same time ✓ Focus time and resources on

• ne big event

✓ Your customers can engage with each other

CUSTOMER WORKSHOPS WHY?

CUSTOMER WORKSHOPS

▪ Paris – 16th May 2018 ▪ 28 customers attended ▪ Budapest – 14th June 2018 ▪ 27 customers attended ▪ 4 sessions featuring presentations and practical demonstrations

Technical Seminar: Polymer Technologies for Industrial Maintenance

RozsdaLovag Kft. Guest speaker

Journée Technique: Les Technologies Polymères Adaptées à la Maintenance Industrielle

BELZONA HEAD OFFICE VISITS

✓ You are also welcome to invite your customers to our Harrogate or Thailand facilities ✓ Your customers can gain an insight into our ISO certified prestigious facilities ✓ Bespoke training available showing theoretical and practical demonstrations on their chosen solution areas

WEBINARS

▪ We run ‘Solve It Session’ webinars on a variety of different topics. 20min Presentation & 10min Q&A ▪ Ran Quarterly: April, June, September, November in 4 different time zones ▪ Want your customers to be invited? Simply send a contact list to us and we’ll do the rest! Anyone who registers for the webinar from your territory will be sent to you as a sales lead ▪ All webinar recordings are uploaded with a transcript onto the blog and YouTube

Next Webinar - 4th April – Composite Repairs

SUPERWRAP SUPERPATCH SUPERPAD Plus information on new testing!

INVITE YOUR CUSTOMERS! 3:00am 9:00am 15:00pm 21:00pm

Presenting at the following times (UTC):

How to use:

✓ Invite your customers to technical presentations, Q/A Sessions ✓ Your customers learn about various solutions

Attended wind turbine webinar as well as getting customer to watch as well. Positive result was had allowing me to do presentation to customer directly and being given several contacts for contractors that were doing the hands on commissioning and maintenance of wind turbines. - Trevor Comb, Rezitech

✓ Share to generate Leads

WEBINARS HOW TO USE

CRM & EMAIL MARKETING

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Did you know?

CRM system can cost as little as $10 per month Organises and segments customer data Calendar Built-in Email campaign feature or integrated with popular vendors

Do you have a CRM system?

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Top Tips on Email Marketing

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Just because you are sending many emails, they don't have to look like spam You can make every email look like it was only sent to that one person – using segmenting and merge fields

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Step 1: Segment the data

• Industry
• Job title
• Company name
• Possibly purchase history?

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Step 2: Personalise your emails with Merge Fields

• Name
• Industry
• Company name

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Step 3: Check results

• Email opens
• Bounces
• Clicks
• Unsubscribes

What about GDPR?

You don’t have to ask people to opt-in if you are emailing them based on “legitimate interests”

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Example:

Materials

LITERATURE

Application Focus Flyers

Product Focused Application Focused Industry Focused

▪ These flyers expand on specific

• applications. Each are unique, featuring

relevant facts, KHIAs and product information ▪ Topics ranging from General Info, B&S Opportunities and New Opportunities to Target

Cable Repairs

Food and Beverages: Flooring

PE and PP Pipework Deburring Equipment Cold Bonding Solutions Geothermal Pipe Casings

Composite Repair Systems

Concrete Flooring Dewatering Centrifuges Glass Fused to Steel Tanks (GFS) Grip Systems Leading Edge Protection Roofing Repair Membranes Chocking and Shimming Abrasion Tank Base Sealing Cable Repairs

Food and Beverages: Flooring

Food and Beverage: Coatings and Linings

PE and PP Pipework Deburring Equipment Cold Bonding Solutions Geothermal Pipe Casings Conveyor Repairs Large Slurry Tanks Screw Conveyors

Composite Repair Systems

Concrete Flooring

Concrete Repair and Protection

Dewatering Centrifuges Glass Fused to Steel Tanks (GFS) Grip Systems Leading Edge Protection Large Pitted Pipes

Emergency Pipe Leak Repairs

Roofing Repair Membranes Chocking and Shimming Spin Spray Transformer Leak Sealing

New opportunities to target B&S opportunities General informative

Application Focus Flyers - Topics

• Biomass ● Healthcare ● Airports ● Schools
• Pulp & Paper
• Product Guide ● Wastewater Treatment
• Marine
• Naval Marine ● Wind Power

LITERATURE

Tri-Folds

▪ Large Tri-Fold Flyers are perfect for showcasing Industries and where Belzona solutions can be used around facilities and plants ▪ Infographic with text detailing typical problems and potential solutions in that area ▪ Available on the BEL

BEL > Marketing Collateral > Literature

LITERATURE

Product Flyers

Product Focused Application Focused Industry Focused

▪ Every product has a dedicated flyer which features technical data, application areas and key benefits ▪ Recently updated ▪ Find on the BEL under ‘Product Information’ > PF ▪ The most up-to-date information about products

LITERATURE

In-Focus

▪ 4-page, text and picture based leaflets which go in depth on applications ▪ Use them to explain applications in more detail, highlight successful case studies, explore the best Belzona products for each application.

• Abrasion
• Belzona vs Welding
• Chemical Attack
• Chocking and Shimming
• Cold Bonding
• Concrete Repairs
• Flange Protection
• Flexible Repairs
• HVAC Maintenance
• Hydropower
• Mechanical Repairs
• Offshore Repairs
• Pipe Wraps
• Pulp & Paper
• Process Vessels
• Pumps
• Roofing
• Wind Power

PRINTING LOCALLY

Get in contact with Belzona Marketing to print marketing literature locally!

Cheaper costs for you Faster lead time Items can be personalised

LITERATURE TRANSLATIONS

▪ Literature items such as Application Focus Flyers, Brochures and In-Focus Flyers have been translated in Spanish, Polish & Poruguese. Available on the BEL. ▪ NEW Product Flyers are planned to be translated in core languages

Online Materials

BEL > Marketing Collateral > Belzona App

▪ All product information at your fingertips! ▪ Belzona App – have all the information from the BEL on your phone ▪ You can download the Belzona apps to your phones and promote it to your Contractors and Customers! Access information on and offline.

BELZONA APP

✓ Access Information Offline ✓ Easier to use on mobile devices ✓ Documentation available

BELZONA APP HOW TO USE

SOLUTIONS MAPS

▪ Interactive maps of industry plants and facilities highlighting application areas where Belzona solutions can be used ▪ Includes relevant documents including Product Literature, Know How System Leaflets and Know How in Actions. ▪ Available offline ▪ Available on desktop and tablets. IOS, Android and Windows

Events and Exhibitions

Solutions Maps

BEL > Solutions Maps / App Stores

✓ Highlights application areas where Belzona can be used ✓ Visual and Interactive way of showing customers ✓ Can be used offline. Perfect for visiting customers

SOLUTIONS MAPS HOW TO USE

Social Media

YouTube – BelzonaTV LinkedIn - Belzona Twitter – Belzona1952 Facebook - BelzonaOfficial Instagram - BelzonaToday ▪ Follow Belzona’s social media for daily updates on what’s new with the company. You can also share our posts to your Customers and Contractors to spread the Belzona brand.

SOCIAL MEDIA

✓ Gain new customers through awareness ✓ Increase Website Traffic ✓ Generate Leads

Social Media

SOCIAL MEDIA

Social Media

THE BENEFITS

Social Media

IN SUMMARY

▪ New online materials available ▪ Solutions Maps ▪ Apps ▪ Videos ▪ New and updated print materials ▪ High focus on providing translated materials and videos for 2019 ▪ Support with generating leads through events (workshops, HQ visits and webinars)

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THANK YOU FOR WATCHING

“Marketing is a vehicle to move product”