www.venturebrosblog.com/promos What is Super Science? OVERVIEW - - PDF document

www.venturebrosblog.com/promos

OVERVIEW 1.0 CONTESTS 1.1 Bif Bang Pow! 1.2 Sideshow Collectibles 1.3 [Adult Swim] 1.4 Shirt Club 2.0 PROMOS 2.1 Cosplay 2.2 Fan Art 2.3 Tattoos 2.4 Everyday Fandom 2.5 Social Media Memes 2.6 Teaser Images 2.7 Teaser Videos 2.8 FB Posts / Covers 2.9 Shirt Club Promo 3.0 EVENTS 3.1 Q&A with AstroBase Go! 3.2 SDCC Scavenger Hunt 3.3 Cosplay Tweet Up 3.4 Venture Party 2013 4.0 DATES 5.0 CHANNELS 6.0 SOCIABLE 7.0 FUNNEL 8.0 FINE PRINT 9.0 ORGANIZER

What is Super Science?

Here are some contests I am proposing for the next four months. Licensors Bif Bang Pow! and Sideshow Collectibles are confjrmed for contest giveaways. Other proposed contests include [AS] merch bundle and Shirt Club giveaways. All contests will be cross promoted and awarded online.

1.0 CONTESTS

1.1 BIF BANG POW! GIVEAWAY

Toymakers recently released new Venture Bros. action fjgures and the company is willing to sponsor mul- tiple sets of action fjgures and other licensed merch. START: April 6, 2013 END: May 19, 2013 WEB: http://venturebrosblog.com/promos/ CHANNELS: Website, Social Media, Email

1.2 SIDESHOW COLLECTIBLES GIVEAWAY

Sideshow Collectibles released Venture Bros. statues a few years back. The company has agreed to provide us with 2 statues which we can award early and mid-season

• f the Venture Brothers.

START: April 6, 2013 END: June 19, 2013 WEB: http://venturebrosblog.com/promos/ CHANNELS: Website, Social Media, Email

1.3 VENTURE BROS. MERCH BUNDLE

I am proposing a Merch Bundle Giveaway for Adult Swim, fans can enter to win by tweeting @AdultSwim or using by using an assigned hashtag. Creative responses encour-

• aged. Subject to availability.

START: April 6, 2013 END: June 19, 2013 WEB: http://venturebrosblog.com/promos/ CHANNELS: Website, Social Media, Email

1.4 VENTURE BROS. SHIRT CLUB

Months earlier, I spoke with Doc Hammer and he men- tioned bringing back Shirt Club for Season 5. Any word on that? If he plans to move forward with Shirt Club, I suggest a Social Media contest to win all shirts at campaign end.

START: TBD END: TBD WEB: TBD CHANNELS: Website, Social Media, Email

I will be accepting fan submissions on Cosplay, Fan Art, Tattoos, and more for

• promotions. Leading up to the premiere, submissions will be featured to ener-

gize fanbase. I will be tweeting @AdultSwim my favorite fan submissions.

2.0 PROMOS

2.1 COSPLAY SUBMISSIONS

Suit up! Fans can tag @VentureBrosBlog on Social Media with Venture Brothers cosplay photos. Best photos to be shared on the blog. DATES: Sundays of April, May, June, July CHANNELS: Website, Social Media

2.2 FAN ART SUBMISSIONS

Show us your art skills! Fans can submit original fan art by tagging @VentureBrosBlog on Social Media. Best Venture

• Bros. fan art to be featured on the blog.

DATES: Saturdays of April, May, June, July CHANNELS: Website, Social Media

2.3 TATTOO SUBMISSIONS

Fans love the Venture Brothers and they have the ink to prove it! Fans can tag @VentureBrosBlog on Social Media with

their tattoos. Best user photos to be featured on the blog. DATES: Fridays of April, May, June, July CHANNELS: Website, Social Media

2.4 EVERYDAY FANDOM

How do fans celebrate the show in their daily lives? Fans cans can tag @VentureBrosBlog on Social Media with fan photos expressing their love for the series. Best user photos to be featured on the blog. DATES: Tuesdays of April, May, June, July CHANNELS: Website, Social Media

2.6 SEASON 5 TEASER IMAGES

Jackson Publick released teaser images for the upcom- ing season and Venture Bros. Blog has asked audience to caption the image and share their thoughts and theories. DATES: Saturdays of April, May, June, July CHANNELS: Website, Social Media

2.7 SEASON 5 TEASER VIDEOS

Release online from Adult Swim are teaser videos from Season 5. New clips each week leading up to premiere. DATES: TBD CHANNELS: Website, Social Media

2.8 ADULT SWIM FEATURED POSTS

I propose Adult Swim release Facebook featured posts and covers for the Venture Brothers Season 5, similar to that of the Loiter Squad Season 2 campaign back in March.

DATES: April, May CHANNELS: Website, Social Media

2.9 AMAZING SHIRT OF THE WEEK CLUB

I propose a viral campaign around Shirt Club. We can leverage Social Media and tease all shirt images. Shirt designs released weekly online.

DATES: TBA CHANNELS: Website, Social Media

2.5 SOCIAL MEDIA MEMES

Venture Bros. Blog will posting Social Media Memes to promote the season. Goal is to engage audience and encourage discussion online. DATES: Tuesdays of April, May, June, July CHANNELS: Website, Social Media

Here are some of my proposed events for the year. I am suggesting a Q&A Web Event with co-creators and a [AS] scavenger hunt at SDCC. Other events include Cosplay Tweet Up and our annual Venture Party at Dragon*Con.

3.0 EVENTS

3.1 Q&A WITH ASTROBASE GO!

I am proposing Adult Swim host a Q&A Web Event with Jackson Publick and Doc Hammer. Viewers can send @AdultSwim their burning questions on Season 5 and Venture Brothers’ co-creators will answer. DATE: TBD WEB: http://adultswim.com/presents/ CHANNELS: Website, Social Media, On Air

3.2 ADULT SWIM SCAVENGER HUNT

Fans can win limited edition posters by Patrick Leger and

• ther convention schwag by participating in Adult Swim’s

Scavenger Hunt. Players receive maps and clues from ex- hibiting partners. Players are entered to win grand prize.

START: July 18, 2013 END: July 21, 2013 WEB: http://adultswim.com/presents/ MEDIA CHANNELS: Website, Social Media, Email

3.3 COSPLAY TWEET UP

I am organizing a photo shoot with Venture Bros. cosplay- ers at San Diego Comic-Con. Cosplay photos to be fea- tured online. Great opportunity for photos and video.

START: July 18, 2013 END: July 21, 2013 WEB: http://venturebrosblog.com/promos/ MEDIA CHANNELS: Website, Social Media, Email

3.4 VENTURE PARTY 2013

This is our 4th year hosting Venture Party at Dragon*Con. This event gets bigger and better each year. Event to be highlighted in convention schedule. Largest gathering of Venture Brothers Cosplay.

START: August 30, 2013 END: September 2, 2013 WEB: http://venturebrosblog.com/promos/ MEDIA CHANNELS: Web, Social Media, Eblast

Below is my timeline for contests, I plan to run this campaign from April to July

• 2013. Contest winners announced as the season progresses. Dates are tenta-

tive and subject to change.

4.0 DATES

For contest alerts and announcements, fans will be notifjed through online

• channels. A new subscriber list will be created for contacts collected through

the campaign. Additional online ads will run to support and drive traffjc.

5.0 ChANNELS

To create a successful campaign, contest partners have agreed to cross pro- mote the contest online. Below are some quick numbers on Social Media.

6.0 SOCIABLE

www.venturebrosblog.com/promos

Facebook Twitter Instagram Tumblr New Contact List Banner Ad Campaign Facebook Ad Campaign

WEBSITE SOCIAL MEDIA SUBSCRIBERS ONLINE ADS

BBP 3 3/4” Toy Bundle (Start) BBP 8” Toy Bundle (start) BBP 3 3/4” Toy Bundle (End) BBP 8” Toy Bundle (End) Molotov Statue (Start) Shirt Club (Start) Brock Samson Statue (Start) [AS] Merch Bundle (Start) Molotov Cocktease Statue (End) Brock Samson Statue (End) [AS] Merch Bundle (End) Shirt Club Giveaway (End)

APRIL MAY JUNE JULY

Twitter: 20,384

Facebook: 9,840 Instagram: 180 Twitter: 228,180 Facebook: 3.6 Million Instagram: 28,165 Twitter: 5,826 Facebook: 10,927 Twitter: 11,522 Facebook: 64,467

VENTURE BROS. BLOG ADULT SWIM ENTERTAINMENT EARTH SIDESHOW COLLECTIBLES

Below is how I envision the Contest Funnel on the blog. Fans can enter to win prizes by fjlling out the contest entry form. At contest end dates, winners will be drawn, contacted and awarded online

7.0 FUNNEL

CONTEST PAGE WINNERS

ARTICLES ENTRIES ONLINE ADS EMAIL ARTICLES SOCIAL MEDIA EMAIL

CONTACT LIST

PRIZE ONE PRIZE TWO PRIZE THREE SOCIAL MEDIA

Below are my contact details. For contest questions and support, please con- tact me via email. Please call directly with any immediate concerns. Marc Ilagan Venture Bros. Blog (619) 813-8665 venturebrosblog@gmail.com

9.0 ORGANIZER

Contest is offered only to legal U.S. residents 18 years of age or older at the time

• f entry. One winner per household. One winner per family. Prizes are non-trans-

ferable by winners. All entry form information must be complete and accurate. Sponsors will not award a prize to anyone not meeting eligibility requirements at the time of entry. Sponsors reserve the right to disqualify any entrant if these Contest rules are not followed. By entering, you agree to comply with all appli- cable law and these Contest rules, and you agree to abide all decisions of the Sponsors. Potential Winners will be notifjed by phone, email, or mail. Sponsors are not re- sponsible for incomplete, incomprehensible, illegible, or out-of-service contact

• information. If Sponsors are unable, after making a reasonable effort, to con-

tact a selected Potential Winner, that Potential Winner will be disqualifjed and a new Potential Winner will be selected from remaining entries.

8.0 FINE PRINT

THE FUTURE IS WOW

www.veturebrosblog.com/promos