www.venturebrosblog.com/promos
What is Super Science? OVERVIEW 1.0 CONTESTS 1.1 Bif Bang Pow! 1.2 Sideshow Collectibles 1.3 [Adult Swim] 1.4 Shirt Club 2.0 PROMOS 2.1 Cosplay 2.2 Fan Art 2.3 Tattoos 2.4 Everyday Fandom 2.5 Social Media Memes 2.6 Teaser Images 2.7 Teaser Videos 2.8 FB Posts / Covers 2.9 Shirt Club Promo 3.0 EVENTS 3.1 Q&A with AstroBase Go! 3.2 SDCC Scavenger Hunt 3.3 Cosplay Tweet Up 3.4 Venture Party 2013 4.0 DATES 5.0 CHANNELS 6.0 SOCIABLE 7.0 FUNNEL 8.0 FINE PRINT 9.0 ORGANIZER
1.0 CONTESTS Here are some contests I am proposing for the next four months. Licensors Bif Bang Pow! and Sideshow Collectibles are confjrmed for contest giveaways. Other proposed contests include [AS] merch bundle and Shirt Club giveaways. All contests will be cross promoted and awarded online. 1.1 BIF BANG POW! GIVEAWAY Toymakers recently released new Venture Bros. action fjgures and the company is willing to sponsor mul - tiple sets of action fjgures and other licensed merch. START: April 6, 2013 END: May 19, 2013 WEB: http://venturebrosblog.com/promos/ CHANNELS: Website, Social Media, Email 1.2 SIDESHOW COLLECTIBLES GIVEAWAY Sideshow Collectibles released Venture Bros. statues a few years back. The company has agreed to provide us with 2 statues which we can award early and mid-season of the Venture Brothers. START: April 6, 2013 END: June 19, 2013 WEB: http://venturebrosblog.com/promos/ CHANNELS: Website, Social Media, Email 1.3 VENTURE BROS. MERCH BUNDLE I am proposing a Merch Bundle Giveaway for Adult Swim, fans can enter to win by tweeting @AdultSwim or using by using an assigned hashtag. Creative responses encour - aged. Subject to availability. START: April 6, 2013 END: June 19, 2013 WEB: http://venturebrosblog.com/promos/ CHANNELS: Website, Social Media, Email 1.4 VENTURE BROS. SHIRT CLUB Months earlier, I spoke with Doc Hammer and he men - tioned bringing back Shirt Club for Season 5. Any word on that? If he plans to move forward with Shirt Club, I suggest a Social Media contest to win all shirts at campaign end. START: TBD END: TBD WEB: TBD CHANNELS: Website, Social Media, Email
2.0 PROMOS I will be accepting fan submissions on Cosplay, Fan Art, Tattoos, and more for promotions. Leading up to the premiere, submissions will be featured to ener- gize fanbase. I will be tweeting @AdultSwim my favorite fan submissions. 2.1 COSPLAY SUBMISSIONS Suit up! Fans can tag @VentureBrosBlog on Social Media with Venture Brothers cosplay photos. Best photos to be shared on the blog. DATES: Sundays of April, May, June, July CHANNELS: Website, Social Media 2.2 FAN ART SUBMISSIONS Show us your art skills! Fans can submit original fan art by tagging @VentureBrosBlog on Social Media. Best Venture Bros. fan art to be featured on the blog. DATES: Saturdays of April, May, June, July CHANNELS: Website, Social Media 2.3 TATTOO SUBMISSIONS Fans love the Venture Brothers and they have the ink to prove it! Fans can tag @VentureBrosBlog on Social Media with their tattoos. Best user photos to be featured on the blog. DATES: Fridays of April, May, June, July CHANNELS: Website, Social Media 2.4 EVERYDAY FANDOM How do fans celebrate the show in their daily lives? Fans cans can tag @VentureBrosBlog on Social Media with fan photos expressing their love for the series. Best user photos to be featured on the blog. DATES: Tuesdays of April, May, June, July CHANNELS: Website, Social Media
2.5 SOCIAL MEDIA MEMES Venture Bros. Blog will posting Social Media Memes to promote the season. Goal is to engage audience and encourage discussion online. DATES: Tuesdays of April, May, June, July CHANNELS: Website, Social Media 2.6 SEASON 5 TEASER IMAGES Jackson Publick released teaser images for the upcom - ing season and Venture Bros. Blog has asked audience to caption the image and share their thoughts and theories. DATES: Saturdays of April, May, June, July CHANNELS: Website, Social Media 2.7 SEASON 5 TEASER VIDEOS Release online from Adult Swim are teaser videos from Season 5. New clips each week leading up to premiere. DATES: TBD CHANNELS: Website, Social Media 2.8 ADULT SWIM FEATURED POSTS I propose Adult Swim release Facebook featured posts and covers for the Venture Brothers Season 5, similar to that of the Loiter Squad Season 2 campaign back in March. DATES: April, May CHANNELS: Website, Social Media 2.9 AMAZING SHIRT OF THE WEEK CLUB I propose a viral campaign around Shirt Club. We can leverage Social Media and tease all shirt images. Shirt designs released weekly online. DATES: TBA CHANNELS: Website, Social Media
3.0 EVENTS Here are some of my proposed events for the year. I am suggesting a Q&A Web Event with co-creators and a [AS] scavenger hunt at SDCC. Other events include Cosplay Tweet Up and our annual Venture Party at Dragon*Con. 3.1 Q&A WITH ASTROBASE GO! I am proposing Adult Swim host a Q&A Web Event with Jackson Publick and Doc Hammer. Viewers can send @AdultSwim their burning questions on Season 5 and Venture Brothers’ co-creators will answer. DATE: TBD WEB: http://adultswim.com/presents/ CHANNELS: Website, Social Media, On Air 3.2 ADULT SWIM SCAVENGER HUNT Fans can win limited edition posters by Patrick Leger and other convention schwag by participating in Adult Swim’s Scavenger Hunt. Players receive maps and clues from ex - hibiting partners. Players are entered to win grand prize. START: July 18, 2013 END: July 21, 2013 WEB: http://adultswim.com/presents/ MEDIA CHANNELS: Website, Social Media, Email 3.3 COSPLAY TWEET UP I am organizing a photo shoot with Venture Bros. cosplay - ers at San Diego Comic-Con. Cosplay photos to be fea - tured online. Great opportunity for photos and video. START: July 18, 2013 END: July 21, 2013 WEB: http://venturebrosblog.com/promos/ MEDIA CHANNELS: Website, Social Media, Email 3.4 VENTURE PARTY 2013 This is our 4th year hosting Venture Party at Dragon*Con. This event gets bigger and better each year. Event to be highlighted in convention schedule. Largest gathering of Venture Brothers Cosplay. START: August 30, 2013 END: September 2, 2013 WEB: http://venturebrosblog.com/promos/ MEDIA CHANNELS: Web, Social Media, Eblast
4.0 DATES Below is my timeline for contests, I plan to run this campaign from April to July 2013. Contest winners announced as the season progresses. Dates are tenta - tive and subject to change. MAY JUNE JULY APRIL BBP 3 3/4” Toy Bundle (Start) BBP 3 3/4” Toy Bundle (End) Brock Samson Statue (Start) Brock Samson Statue (End) BBP 8” Toy Bundle (start) BBP 8” Toy Bundle (End) [AS] Merch Bundle (Start) [AS] Merch Bundle (End) Molotov Statue (Start) Molotov Cocktease Statue (End) Shirt Club Giveaway (End) Shirt Club (Start) 5.0 ChANNELS For contest alerts and announcements, fans will be notifjed through online channels. A new subscriber list will be created for contacts collected through the campaign. Additional online ads will run to support and drive traffjc. SOCIAL MEDIA SUBSCRIBERS ONLINE ADS WEBSITE Facebook New Contact List Banner Ad Campaign www.venturebrosblog.com/promos Twitter Facebook Ad Campaign Instagram Tumblr 6.0 SOCIABLE To create a successful campaign, contest partners have agreed to cross pro - mote the contest online. Below are some quick numbers on Social Media. VENTURE BROS. BLOG ADULT SWIM ENTERTAINMENT EARTH SIDESHOW COLLECTIBLES Twitter: 20,384 Twitter: 228,180 Twitter: 5,826 Twitter: 11,522 Facebook: 9,840 Facebook: 3.6 Million Facebook: 10,927 Facebook: 64,467 Instagram: 180 Instagram: 28,165
7.0 FUNNEL Below is how I envision the Contest Funnel on the blog. Fans can enter to win prizes by fjlling out the contest entry form. At contest end dates, winners will be drawn, contacted and awarded online ARTICLES ONLINE ADS EMAIL SOCIAL MEDIA CONTEST PAGE PRIZE ONE PRIZE TWO PRIZE THREE ENTRIES WINNERS ARTICLES SOCIAL MEDIA EMAIL CONTACT LIST
8.0 FINE PRINT Contest is offered only to legal U.S. residents 18 years of age or older at the time of entry. One winner per household. One winner per family. Prizes are non-trans - ferable by winners. All entry form information must be complete and accurate. Sponsors will not award a prize to anyone not meeting eligibility requirements at the time of entry. Sponsors reserve the right to disqualify any entrant if these Contest rules are not followed. By entering, you agree to comply with all appli - cable law and these Contest rules, and you agree to abide all decisions of the Sponsors. Potential Winners will be notifjed by phone, email, or mail. Sponsors are not re - sponsible for incomplete, incomprehensible, illegible, or out-of-service contact information. If Sponsors are unable, after making a reasonable effort, to con - tact a selected Potential Winner, that Potential Winner will be disqualifjed and a new Potential Winner will be selected from remaining entries. 9.0 ORGANIZER Below are my contact details. For contest questions and support, please con - tact me via email. Please call directly with any immediate concerns. Marc Ilagan Venture Bros. Blog (619) 813-8665 venturebrosblog@gmail.com THE FUTURE IS WOW www.veturebrosblog.com/promos
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