V E R Z U S 2 P R O J E C T D E S C R I - - PowerPoint PPT Presentation

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V E R Z U S 2 P R O J E C T D E S C R I - - PowerPoint PPT Presentation

1 W E L C O M E T O V E R Z U S 2 P R O J E C T D E S C R I P T I O N WILLICROFT FARM --- 1 9 5 7 3 ANIMAL


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V E R Z U S

W E L C O M E T O

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WILLICROFT FARM

P R O J E C T D E S C R I P T I O N

  • 1 9 5 7
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ANIMAL AGRICULTURE REMAINS THE LARGEST CONTRIBUTING FACTOR FOR THE WARMING OF THE PLANET. DRAMATIC CHANGE IS NEEDED IN THE NEXT DECADE. FARMERS ARE NOT BEING INCLUDED IN THIS CONVERSATION. UNTIL NOW...

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AMSTERDAM

P R O J E C T D E S C R I P T I O N

  • 2018
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Every decision we make considers the health of planet earth

EARTH FIRST

We're not just here for vegans, we're here to convince all cheese lovers that this is the best and tastiest way forward.

CHEESE FOR CHEESE LOVERS

We keep an open dialogue about our decisions and our impact with everyone.

RADICAL TRANSPARENCY

OUR RAISON D'ETRE

FOREVER LEARNING FARMERS AT OUR HEART

We're aiming to become the master of our craft but are humble enough to appreciate sometimes we don't know it all. We stand beside those who have and continue to supply the world with food.

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M O T H E R N A T U R E

C E O

To put it simply, if we feel a decision is going to have an adverse impact on the environment we will keep searching for a better solution.

.

WHERE EVERY DECISION STARTS & FINISHES

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T H I S I S NO T C H E E S E

  • This is not cheese fondue
  • This is not cheese sauce
  • This is not cheese truffle sauce
  • This is not cream cheese (classic,

dill and jalapeno)

  • This is not parmesan
  • This is not feta
  • This is not cheese bitterballen
T H I S I S N O T C H E E S E
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THIS IS NOT CHEESE FONDUE

C A S H E W B A S E

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THIS IS NOT CHEESE SAUCE

C A S H E W B A S E

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THIS IS NOT PARMESAN

C A S H E W B A S E

THIS IS NOT TRUFFLE SAUCE

C A S H E W B A S E

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THIS IS NOT CREAM CHEESE

T O F U B A S E

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THIS IS NOT PARMESAN

C A S H E W B A S E

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THIS IS NOT FETA

C A S H E W B A S E

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THIS IS NOT CHEESE BITTERBALLEN

C A S H E W B A S E

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DOING LESS HARM IS VERY DIFFERENT TO DOING MORE GOOD... Yvon Chouinard

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IMPACT TIMELINE

F E B R U A R Y 2 0 2 0

➔ IMPACT INTENTIONS REPORT ➔ CO2 MEASUREMENT OF 1ST CHEESE

J U L Y 2 0 2 0

➔ TOASTER LAB ➔ PILOTS CONFIRMED

A U T U M N 2 0 2 1

➔ ANALYSISING THE 1ST HARVEST

S P R I N G - A U T U M N 2 0 2 3

➔ BROADER ADOPTION ➔ 1ST MAJOR HARVEST

S P R I N G 2 0 2 1

➔ PILOT WITH 3-5 FARMERS

S P R I N G 2 0 2 2

➔ BCORP STATUS ➔ 1% FOR THE PLANET ➔ 1st REGEN AG CHEESE RELEASED

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GOVERNMENT FARMERS PUBLIC

➔Value your individual decisions and impact ➔Vote with your wallets ➔Activism

HOW YOU CAN HELP

ALL

➔Working with not against

  • ne another

➔Open mind to gradual change with well thought through economical, social and environmental solutions. ➔Subsidies ➔Solutions not problems ➔Carbon tax

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"You never change things by fighting against the existing reality. To change something, build a new model that makes the old model obsolete." Buckminster Fuller

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Margot Vandevoort + 32 474 01 16 28 margot@willicroft.com www.willicroft.com FOUNDER Brad Vanstone + 31 06 28 55 88 80 brad@willicroft.com