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Using the lessons of tobacco control for cancer control Paula Johns Executive Director ACT Brazil Chair FCA Framework Convention Alliance ACS Global Cancer Ambassador Ashoka fellow 21.09.12& 1&


  1. Using the lessons of tobacco control for cancer control Paula Johns Executive Director – ACT Brazil Chair – FCA – Framework Convention Alliance ACS Global Cancer Ambassador Ashoka fellow 21.09.12& 1&

  2. • A&mul+sectoral&na+onal&coali+on&that&goes&beyond& health&& • >&700&members&(+&100&ins+tu+ons)& • Family&farmers,&consumers&groups,&children’s&rights& groups,&legal&groups,&women's&groups,& environmental&groups,&human&rights&groups,&cancer& survivors,&universi+es,&community&based&groups.& • Respond&to&the&mul+sectoral&nature&of&tobacco& control& • Mission:&Support&the&implementa+on&of&the&FCTC& and&its&protocols&in&Brazil& & 21.09.12& 2&

  3. • New&tobacco&law&&(12.546/11)& Higher&taxes&and&prices& ! & Na+onal&100%&smoke&free&law& " & Ad&ban&including&POS&(though&allowing&for&product& display)& " & 30%&warning&labels&on&the&other&side&of&the&pack&–& from&2016& • Anvisa’s&resolu+on&banning&& Addi+ves&–&from&Sep.&2013& & 21.09.12& 3&

  4. • Advocacy& • Monitor&and&campaign&for&the&regula+on&of&the&Law&& • Par+cipated&in&the&elabora+on&of&the&NCD&Na+onal& Plan,&in&the&public&hearing&leading&up&to&the&HLM&and& in&the&HLM&& • Dialogue&with&other& groups&about&other&& Risk&factors& 21.09.12& 4&

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  7. • 90%&support&SFE& • 86%&support&tobacco&ad&ban& • 76%&support&higher&taxes&and&prices& • 75%&support&addi+ves&ban& Source: Datafolha 21.09.12& 7&

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  14. • Taking&advantage&of & opportuni+es& (Na+onal&No&Tobacco& Day)& • Campaign&for&social& mobiliza+on&around & POS&ad&ban& 21.09.12& 15&

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  18. Our WNTD campaign: “Just like the smoke from cigarettes, the tobacco industry do not respect limits”

  19. Thanks!! PAULA JOHNS • Ar+cular&novas&parcerias&e&fortalecer&as& Tel.: +55 21 2255-0520 an+gas& paula.johns@actbr.org.br • Discu+r&estratégias& • Avançar&nas&polí+cas&de&controle&do& http://actbr.org.br tabagismo& & 21.09.12& 21&

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