Using ML to Improve UX and Literacy for Young Poets @powerpoetry - - PowerPoint PPT Presentation

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using ml to improve ux and literacy for young poets
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Using ML to Improve UX and Literacy for Young Poets @powerpoetry - - PowerPoint PPT Presentation

Feb 08, 2024 245 likes •625 views

Using ML to Improve UX and Literacy for Young Poets @powerpoetry | #stratadata powerpoetry.org Contents Power Poetry Story Growing Pains Experiments Poetry Genome Whats Next @powerpoetry | #stratadata

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@powerpoetry | powerpoetry.org

#stratadata

Using ML to Improve UX and Literacy for Young Poets

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@powerpoetry | powerpoetry.org

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Contents

  • Power Poetry Story
  • Growing Pains
  • Experiments
  • Poetry Genome
  • What’s Next
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@powerpoetry | powerpoetry.org

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HUMBLE.

Design Whaler | Head of NY Joined circa 100k poets

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@powerpoetry | powerpoetry.org

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Contents

  • Power Poetry Story
  • Growing Pains
  • Experiments
  • Poetry Genome
  • What’s Next
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@powerpoetry | powerpoetry.org

#stratadata

Started from the Bottom (since 2012)

0 Poets 430k Poets 2018 2012

+

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@powerpoetry | powerpoetry.org

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Who is Whole Whale?

Whole Whale is a digital agency that leverages web data and technology to increase the impact of nonprofits.

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@powerpoetry | powerpoetry.org

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Who is Power Poetry?

✓ Learning resources ✓ Social Impact guides ✓ Online writing mentors ✓ Supportive community of 430,000+ poets

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@powerpoetry | powerpoetry.org

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One Classroom in the Bronx

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@powerpoetry | powerpoetry.org

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The Documentary

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@powerpoetry | powerpoetry.org

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Why Poetry?

Literacy Emotional Expression Poetry

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@powerpoetry | powerpoetry.org

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Nice, but So What?

Source: Begin To Read & RIF.org 2013

85%

  • f kids facing juvenile

detention can’t read the verdict.

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@powerpoetry | powerpoetry.org

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Impact Numbers

  • Total Poets: 431,000
  • Total Poems: 400,000
  • $1k Scholarship Slams all time: 20
  • Peak MAU: 223,000
  • School Groups: 124
  • Poetry Teachers Trained: 1,600

Educational hours added in 2017:

90,785 Hours (*54,471 US)

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@powerpoetry | powerpoetry.org

#stratadata

Contents

  • Power Poetry Story
  • Growing Pains
  • Experiments
  • Poetry Genome
  • What’s Next
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@powerpoetry | powerpoetry.org

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Tech = Leverage

Countries: 175 Sessions/month: 200,000

  • Avg. Duration: 3:52

Poets: 430,000 Poems: 298,000 Annual Budget: $120k Staff: 2.5

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@powerpoetry | powerpoetry.org

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Staff of 2.5 vs User Support

Jessica

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@powerpoetry | powerpoetry.org

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Spammers Gonna Spam

We didn’t build it, but thrilled to use it! Thanks Drupal & Bayes Theorem geeks

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@powerpoetry | powerpoetry.org

#stratadata

Contents

  • Power Poetry Story
  • Growing Pains
  • Experiments
  • Poetry Genome
  • What’s Next
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@powerpoetry | powerpoetry.org

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Make It Fun

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@powerpoetry | powerpoetry.org

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Poetry Wars

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@powerpoetry | powerpoetry.org

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Contents

  • Power Poetry Story
  • Growing Pains
  • Experiments
  • Poetry Genome
  • What’s Next
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@powerpoetry | powerpoetry.org

#stratadata

Feedback couldn’t scale

  • Tested a “Request Mentor” feature for poets

leading to 4,000 requests in 2 days

  • Early program to train volunteers to respond to

poetry feedback failed to keep up with demand.

  • Failing to keep the user promise, it was

discontinued.

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@powerpoetry | powerpoetry.org

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Poetry Genome

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@powerpoetry | powerpoetry.org

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Supervised Learning

Google Cloud Prediction API allows high volume of requests during peak periods. Data are then locally stored to reduce load on API.

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@powerpoetry | powerpoetry.org

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Training Set

  • 30 Top Rap artists
  • 10+ cleaned

songs, verse only with chorus hook removed

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@powerpoetry | powerpoetry.org

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Why remove the Chorus?

“HUMBLE” Chorus “HUMBLE” Verse Literary Value: Low Literary Value: High(er)

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@powerpoetry | powerpoetry.org

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Genome in Action

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@powerpoetry | powerpoetry.org

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Discovery

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@powerpoetry | powerpoetry.org

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YoY Improved Bounce & Exit

Behavior metrics for bounce rate and exit improve showing more interested users. Quantity metrics also increase but can’t be completely attributed to Poetry Genome

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@powerpoetry | powerpoetry.org

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Attributed to Poetry Genome

Avg Bounce rate 46% Avg. Bounce rate 40% Genome Launch Bounce rate PowerPoetry.org/poems/* June 1, 2017- Dec 31st, 2017

(Oops, we broke GA on launch then fixed) yup, did it again...

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@powerpoetry | powerpoetry.org

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Encourage Discovery

Rapper Bio Percentage of total bio views

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@powerpoetry | powerpoetry.org

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99 problems and Classification is one...

Classification Problems Complexity & dimensions Overfitting BETA! Don’t make perfect the enemy of done.

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@powerpoetry | powerpoetry.org

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Curious Poets

Dear Power Poetry, I hope all is well. I’m just emailing you to inquire more about the rapper score tagged to poems? I’m not sure exactly what they mean or how it’s determined, etc. Any and all help regarding the rapper score is greatly appreciated. Best regards, Jeffrey Phillips II

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@powerpoetry | powerpoetry.org

#stratadata

Contents

  • Power Poetry Story
  • Growing Pains
  • Experiments
  • Poetry Genome
  • What’s Next
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@powerpoetry | powerpoetry.org

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Getting Smarter

Add new categories and build more cognitive bridges to increase literary exploration

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@powerpoetry | powerpoetry.org

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ML That Matters

We Don’t Care

If drones can deliver beer faster to bros,

  • r put bodegas out of business.

Image credit: Unmanned Systems Technology

We Care

About increasing the quality of learning hours for teens that need it the most.

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@powerpoetry | powerpoetry.org

#stratadata

Mission: 1,000,000 by 2023

Have: Partners, Poets, or Pennies? Contact: ann@wholewhale.com