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Kim Swisher Communications, LLC. www.KimSwisher.com
Isn’t Email Dead?
- 72% of adults send or receive emails at least
Using Email to Promote Your Business Kim Swisher Communications, - - PowerPoint PPT Presentation
Using Email to Promote Your Business Kim Swisher Communications, - - PowerPoint PPT Presentation
Using Email to Promote Your Business Kim Swisher Communications, LLC. www.KimSwisher.com Isnt Email Dead? 72% of adults send or receive emails at least weekly 81% of online shoppers are more
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Kim Swisher Communications, LLC. www.KimSwisher.com
Email Marketing – Success Stories
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Kim Swisher Communications, LLC. www.KimSwisher.com
Email Marketing – Success Stories
30% Open Rate
(Industry Standard is 25% to 30%)
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Kim Swisher Communications, LLC. www.KimSwisher.com
Email Marketing – Success Stories
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Kim Swisher Communications, LLC. www.KimSwisher.com
Email Marketing – Success Stories
44% Open Rate
(Industry Standard is 25% to 30%)
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Kim Swisher Communications, LLC. www.KimSwisher.com
Email Marketing – Success Stories
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Kim Swisher Communications, LLC. www.KimSwisher.com
Email Marketing – Success Stories
44% Open Rate
(Industry Standard is 25% to 30%)
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Kim Swisher Communications, LLC. www.KimSwisher.com
Communicate and Engage Existing Customers Attract New Customers Share News Promote Sales or Offers Promote Upcoming Events or Activities
Why Use Email to Promote Your Business?
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Kim Swisher Communications, LLC. www.KimSwisher.com
Constant Contact
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Kim Swisher Communications, LLC. www.KimSwisher.com
Why Constant Contact?
Easy-to-Use Templates Mobile Friendly Scheduling Features List Segmentation Social Sharing Reports Help Area and Product Support
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Kim Swisher Communications, LLC. www.KimSwisher.com
Tips for Successful Emails
Good Subject Lines Can Have a Powerful Impact on Your Readers
Limit to 50 characters – or about 5 to 7 words
(the sweet spot on the desktop)
Take out anything spammy ("Buy Now", "Free") Ask a Question Include a Deadline Try a Teaser - something that will hook readers and spark their interest (“Have You Heard?")
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Kim Swisher Communications, LLC. www.KimSwisher.com
Tips for Successful Emails
- Build and Continually Maintain Your List
- Integrate with Facebook
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Kim Swisher Communications, LLC. www.KimSwisher.com
Tips for Successful Emails
- Integrate with Facebook
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Kim Swisher Communications, LLC. www.KimSwisher.com
Facebook & Email Integration
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Kim Swisher Communications, LLC. www.KimSwisher.com
Facebook & Email Integration
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Kim Swisher Communications, LLC. www.KimSwisher.com
Facebook & Email Integration
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Kim Swisher Communications, LLC. www.KimSwisher.com
Facebook & Email Integration
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Kim Swisher Communications, LLC. www.KimSwisher.com
List Segmentation
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Kim Swisher Communications, LLC. www.KimSwisher.com
Constant Contact Free Trial
30% off 3 months - or - 60 day free trial Email up to 100 contacts Send unlimited emails Options for additional services (Event Spot, Surveys, Social Campaigns)
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Kim Swisher Communications, LLC. www.KimSwisher.com