Updated July 2015 company profile Founded in 1999 Privately owned - - PowerPoint PPT Presentation

updated july 2015 company profile
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Updated July 2015 company profile Founded in 1999 Privately owned - - PowerPoint PPT Presentation

Updated July 2015 company profile Founded in 1999 Privately owned Specialized in geothermal cosmetic products Made in Italy Focus on international markets Head office in Milan (Italy) Asian branch in Singapore since 2011


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Updated July 2015

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company profile

  • Founded in 1999
  • Privately owned
  • Specialized in geothermal cosmetic products Made in Italy
  • Focus on international markets
  • Head office in Milan (Italy)
  • Asian branch in Singapore since 2011
  • Operations in more than 15 worldwide markets
  • Overall production in Italy – GMP Certified
  • Long-Term exclusive distributorship agreement with national

leading distributors and direct sellers (e.g. beauty chains)

  • Serious commitment to service our customers
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which future for the geothermal beauty art?

  • geothermal care has a very old origins, turning back to the

conception of water as source of life and to be found in the spontaneous springing of waters from the soil

  • spa are modifying their offer to adjust themselves to the

consumers’ request. Thus, thermalism, intended as a “treatment” of given pathology only, is moving to a “trip into well being”

  • the main target is the treatment of health to achieve the most

complete and long-lasting state of well-being

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“gli elementi”

…. A NEW WAY TO APPROACH THE MARKET !

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strategic objectives

To become the most effective line of natural thermal cosmetics to attain the most complete and long-lasting state of harmony and well-being, capitalizing on the positive experiences of the waters and muds of italian geothermal waters

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the trade-mark

  • strength and value of the trade-

mark, which draws inspiration from taoism and originates from the merge of 3 geometric figures: man (the emotional level) is the cross linking the semicircle, representing the sky (the spiritual level) with the square

  • pen

downwards corresponding to the earth (the material level)

  • impact and recognizability on the

shelf

  • formal elegance and quality
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the message

  • each product of the “gli elementi” goes beyond the mere

functional benefit deriving from the mechanical application and bears in itself a deeper message

the myth of the return to origins, to a better quality of life

  • “gli elementi” help re-descovering a whole series of gestures

and attitudes dedicated to the care of oneself, to the little but fundamental principles of effective personal well-being and contribute to find again the harmony coming from intense and natural expression of feeling

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a trip into interior well-being

  • The beneficial effects of “gli elementi” draw their strength from

a new way to look at reality, a much more natural and harmonic way which man seemed to have forgotten

  • Little daily attentions such as using products made with

geothermal water to feel regenerated outside, help taking care

  • f oneself, detoxifying, caring about one’s own interior well-

being

  • Beauty is no longer something to be shown outside, but

becomes the expression

  • f

a deep interior well-being,

  • riginating from a higher consciousness of oneself, of one’s own

requirements and of the belonging to a system where each element has its own importance and “raison d'être”

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products formulations

 very high

percentage of geothermal water and mud in the formulation of the products (minimum 30% or higher)

 emulsifying and tensioactive agents of vegetable origin  mineral active principles  the only geothermal cosmetic line that utilizes both sulphurous

and highly mineralized waters and muds for the formulation of the products

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sodium chloride/bromine/iodine waters

 These waters of sea-origin are mainly found in coastal sites or

along the Apennines ridge of the Po Valley where the sea was present in old geological eras

 Characterized from the presence of sodium chloride, iodine and

bromine

 Main properties:

 Remineralizing action  Stimulating action on the cell tropism  Anti-inflammatory action  Liquids drawing surface action  Increase of the peripheral circulation  Draining action  Edemas hindering and resolving action  Antiseptic action at cutaneous level

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sulphurous waters

 The sulphurous water contains 1 mg of Hydrogen Sulphide (H2S)

per litre or more.

 Hydrogen Sulphide is precious owing to its anti-inflammatory,

sedative, anti-allergic and mucolytic action and is particularly effective as stimulator of the immunitary defenses as well as

  • wing to its keratolytic action

 Main properties:

 Detoxifying , purifying action  Desensitizing , soothing action  Antiseptic, bacteriostatic and antimycotis action  Stimulating action of immunitary defenses  Decrease redness and itching  Draining, anti-seborrheic action  Vaso-dilator at capillar level

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target

  • Women & men aged 25 to 60+
  • Active and meditative
  • For all skin type, even the most sensitive skin
  • Customer who seeks more intensive skin care products
  • Customer who values quality of ingredients
  • Interested in current and new trends
  • Particular attention to nutrition and healthy lifestyle
  • Interested in oriental culture and philosophy
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THE LINE

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face line

CLEANSING

 geothermal cleansing milk  geothermal equilibrating tonic  geothermal cleansing lotion  geothermal waterproof eye make-up remover  gentle exfoliating gel

SPECIFIC TREATMENT

 remineralizing geothermal mud mask  deep-cleansing geothermal mud mask  eye contour treatment

DAILY TREATMENT

 super-moisturizing ecocream

ANTI-AGING PREVENTION

 geothermal first signs cream

COMBINATION/OILY SKIN

matting gel-cream

anti-sebum astringent serum

dermo-purifying cleansing gel ANTI-AGING TREATMENT

filler cream

vegetable stem cells cream

vegetable stem cells serum

vegetable stem cells eye contour treatment INTENSIVE ANTI-AGING TREATMENT

precious revitalizing day cream

sublime revitalizing night cream

revitalizing flash filler serum

Launched / to be launched in 2015

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body & bath line

DAILY TREATMENT

geothermal body scrub

soothing cream for legs and feet

barrier hands cream SENSITIVE SKIN

hydro-restoring shower cream

hydro-restoring body cream CELLULITE TREATMENT

anti-cellulite geothermal cream FIRMING TREATMENT

geothermal anti-aging body lifting BREAST TREATMENT

breast firming cream STRETCH MARKS TREATMENT

new density stretch marks cream ABDOMEN TREATMENT

belly & hips hot effect gel

belly & hips massage cream BATH LINE

remineralizing bath with geothermal plankton

geothermal mild shampoo

geothermal relaxing salts

geothermal restructuring mask

Launched / to be launched in 2015

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 Products Samples  Consumer Leaflet  Vanity Pouch  Window Display Institutional  Window Display Novelties  Shopping Bags

promotional material

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window display

Pharmacy in Singapore, December 2013

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street billboard

Kuala Lumpur (Malaysia), December 2014

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brand shop

Gli Elementi shop in Kuala Lumpur (Malaysia) , January 2014

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beauty shop shelf

Aromateque store (Ukraine) , September 2014

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Point of sale – Pillar display

Catena Store (Romania) , March 2015

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the key points of success

 “gli elementi” are sole and inimitable products on the market, having geothermal

connotation and collecting the benefits deriving from the use of the active ingredients contained in two types of waters and muds

 “gli elementi” goes beyond the mere functional benefit and carries a new concept:

interior cosmetic art, the return to origins for a better quality of life

 These are the only cosmetics available on the market, the names of which quits the

classic stereotypes and presents itself as daily education through the fragments of philosophy reported on each package

 “gli elementi” are not tested on animals; they are non-irritant hypoallergenic products  “gli elementi” are suitable for all type of skins, even the most sensitive, thanks to their

natural ingredient such as geothermal water mixed with vitamins and plant extracts

 “gli elementi” are Italian products, differently from the main cosmetics brand

throughout the market, which is controlled from foreign multinational companies

 The ratio between price and quality is correct

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. . . a way of life

Our products are a way of life for the heads that think and the hearts that beat, searching for semplicity and equilibrium

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Dafne Italian Philosophy S.r.L Viale Enrico Forlanini 15 20134 Milano - Italy Fax: (39) 02 8728 4602 email: info@glielementi.it

www.glielementi.it