Updated July 2015
Updated July 2015 company profile Founded in 1999 Privately owned - - PowerPoint PPT Presentation
Updated July 2015 company profile Founded in 1999 Privately owned - - PowerPoint PPT Presentation
Updated July 2015 company profile Founded in 1999 Privately owned Specialized in geothermal cosmetic products Made in Italy Focus on international markets Head office in Milan (Italy) Asian branch in Singapore since 2011
company profile
- Founded in 1999
- Privately owned
- Specialized in geothermal cosmetic products Made in Italy
- Focus on international markets
- Head office in Milan (Italy)
- Asian branch in Singapore since 2011
- Operations in more than 15 worldwide markets
- Overall production in Italy – GMP Certified
- Long-Term exclusive distributorship agreement with national
leading distributors and direct sellers (e.g. beauty chains)
- Serious commitment to service our customers
which future for the geothermal beauty art?
- geothermal care has a very old origins, turning back to the
conception of water as source of life and to be found in the spontaneous springing of waters from the soil
- spa are modifying their offer to adjust themselves to the
consumers’ request. Thus, thermalism, intended as a “treatment” of given pathology only, is moving to a “trip into well being”
- the main target is the treatment of health to achieve the most
complete and long-lasting state of well-being
“gli elementi”
…. A NEW WAY TO APPROACH THE MARKET !
strategic objectives
To become the most effective line of natural thermal cosmetics to attain the most complete and long-lasting state of harmony and well-being, capitalizing on the positive experiences of the waters and muds of italian geothermal waters
the trade-mark
- strength and value of the trade-
mark, which draws inspiration from taoism and originates from the merge of 3 geometric figures: man (the emotional level) is the cross linking the semicircle, representing the sky (the spiritual level) with the square
- pen
downwards corresponding to the earth (the material level)
- impact and recognizability on the
shelf
- formal elegance and quality
the message
- each product of the “gli elementi” goes beyond the mere
functional benefit deriving from the mechanical application and bears in itself a deeper message
the myth of the return to origins, to a better quality of life
- “gli elementi” help re-descovering a whole series of gestures
and attitudes dedicated to the care of oneself, to the little but fundamental principles of effective personal well-being and contribute to find again the harmony coming from intense and natural expression of feeling
a trip into interior well-being
- The beneficial effects of “gli elementi” draw their strength from
a new way to look at reality, a much more natural and harmonic way which man seemed to have forgotten
- Little daily attentions such as using products made with
geothermal water to feel regenerated outside, help taking care
- f oneself, detoxifying, caring about one’s own interior well-
being
- Beauty is no longer something to be shown outside, but
becomes the expression
- f
a deep interior well-being,
- riginating from a higher consciousness of oneself, of one’s own
requirements and of the belonging to a system where each element has its own importance and “raison d'être”
products formulations
very high
percentage of geothermal water and mud in the formulation of the products (minimum 30% or higher)
emulsifying and tensioactive agents of vegetable origin mineral active principles the only geothermal cosmetic line that utilizes both sulphurous
and highly mineralized waters and muds for the formulation of the products
sodium chloride/bromine/iodine waters
These waters of sea-origin are mainly found in coastal sites or
along the Apennines ridge of the Po Valley where the sea was present in old geological eras
Characterized from the presence of sodium chloride, iodine and
bromine
Main properties:
Remineralizing action Stimulating action on the cell tropism Anti-inflammatory action Liquids drawing surface action Increase of the peripheral circulation Draining action Edemas hindering and resolving action Antiseptic action at cutaneous level
sulphurous waters
The sulphurous water contains 1 mg of Hydrogen Sulphide (H2S)
per litre or more.
Hydrogen Sulphide is precious owing to its anti-inflammatory,
sedative, anti-allergic and mucolytic action and is particularly effective as stimulator of the immunitary defenses as well as
- wing to its keratolytic action
Main properties:
Detoxifying , purifying action Desensitizing , soothing action Antiseptic, bacteriostatic and antimycotis action Stimulating action of immunitary defenses Decrease redness and itching Draining, anti-seborrheic action Vaso-dilator at capillar level
target
- Women & men aged 25 to 60+
- Active and meditative
- For all skin type, even the most sensitive skin
- Customer who seeks more intensive skin care products
- Customer who values quality of ingredients
- Interested in current and new trends
- Particular attention to nutrition and healthy lifestyle
- Interested in oriental culture and philosophy
THE LINE
face line
CLEANSING
geothermal cleansing milk geothermal equilibrating tonic geothermal cleansing lotion geothermal waterproof eye make-up remover gentle exfoliating gel
SPECIFIC TREATMENT
remineralizing geothermal mud mask deep-cleansing geothermal mud mask eye contour treatment
DAILY TREATMENT
super-moisturizing ecocream
ANTI-AGING PREVENTION
geothermal first signs cream
COMBINATION/OILY SKIN
matting gel-cream
anti-sebum astringent serum
dermo-purifying cleansing gel ANTI-AGING TREATMENT
filler cream
vegetable stem cells cream
vegetable stem cells serum
vegetable stem cells eye contour treatment INTENSIVE ANTI-AGING TREATMENT
precious revitalizing day cream
sublime revitalizing night cream
revitalizing flash filler serum
Launched / to be launched in 2015
body & bath line
DAILY TREATMENT
geothermal body scrub
soothing cream for legs and feet
barrier hands cream SENSITIVE SKIN
hydro-restoring shower cream
hydro-restoring body cream CELLULITE TREATMENT
anti-cellulite geothermal cream FIRMING TREATMENT
geothermal anti-aging body lifting BREAST TREATMENT
breast firming cream STRETCH MARKS TREATMENT
new density stretch marks cream ABDOMEN TREATMENT
belly & hips hot effect gel
belly & hips massage cream BATH LINE
remineralizing bath with geothermal plankton
geothermal mild shampoo
geothermal relaxing salts
geothermal restructuring mask
Launched / to be launched in 2015
Products Samples Consumer Leaflet Vanity Pouch Window Display Institutional Window Display Novelties Shopping Bags
promotional material
window display
Pharmacy in Singapore, December 2013
street billboard
Kuala Lumpur (Malaysia), December 2014
brand shop
Gli Elementi shop in Kuala Lumpur (Malaysia) , January 2014
beauty shop shelf
Aromateque store (Ukraine) , September 2014
Point of sale – Pillar display
Catena Store (Romania) , March 2015
the key points of success
“gli elementi” are sole and inimitable products on the market, having geothermal
connotation and collecting the benefits deriving from the use of the active ingredients contained in two types of waters and muds
“gli elementi” goes beyond the mere functional benefit and carries a new concept:
interior cosmetic art, the return to origins for a better quality of life
These are the only cosmetics available on the market, the names of which quits the
classic stereotypes and presents itself as daily education through the fragments of philosophy reported on each package
“gli elementi” are not tested on animals; they are non-irritant hypoallergenic products “gli elementi” are suitable for all type of skins, even the most sensitive, thanks to their
natural ingredient such as geothermal water mixed with vitamins and plant extracts
“gli elementi” are Italian products, differently from the main cosmetics brand
throughout the market, which is controlled from foreign multinational companies
The ratio between price and quality is correct
. . . a way of life
Our products are a way of life for the heads that think and the hearts that beat, searching for semplicity and equilibrium
Dafne Italian Philosophy S.r.L Viale Enrico Forlanini 15 20134 Milano - Italy Fax: (39) 02 8728 4602 email: info@glielementi.it
www.glielementi.it