Updated July 2015 company profile Founded in 1999 Privately owned - PowerPoint PPT Presentation

Updated July 2015

company profile • Founded in 1999 • Privately owned • Specialized in geothermal cosmetic products Made in Italy • Focus on international markets • Head office in Milan (Italy) • Asian branch in Singapore since 2011 • Operations in more than 15 worldwide markets • Overall production in Italy – GMP Certified • Long-Term exclusive distributorship agreement with national leading distributors and direct sellers (e.g. beauty chains) • Serious commitment to service our customers

which future for the geothermal beauty art? • geothermal care has a very old origins, turning back to the conception of water as source of life and to be found in the spontaneous springing of waters from the soil • spa are modifying their offer to adjust themselves to the consumers’ request. Thus, thermalism, intended as a “ treatment ” of given pathology only, is moving to a “trip into well being” • the main target is the treatment of health to achieve the most complete and long-lasting state of well-being

“gli elementi” …. A NEW WAY TO APPROACH THE MARKET !

strategic objectives To become the most effective line of natural thermal cosmetics to attain the most complete and long-lasting state of harmony and well-being , capitalizing on the positive experiences of the waters and muds of italian geothermal waters

the trade-mark • strength and value of the trade- mark, which draws inspiration from taoism and originates from the merge of 3 geometric figures: man (the emotional level) is the cross linking the semicircle, representing the sky (the spiritual level) with the square open downwards corresponding to the earth (the material level) • impact and recognizability on the shelf • formal elegance and quality

the message • each product of the “gli elementi” goes beyond the mere functional benefit deriving from the mechanical application and bears in itself a deeper message the myth of the return to origins, to a better quality of life “gli elementi” help re-descovering a whole series of gestures • and attitudes dedicated to the care of oneself, to the little but fundamental principles of effective personal well-being and contribute to find again the harmony coming from intense and natural expression of feeling

a trip into interior well-being • The beneficial effects of “gli elementi” draw their strength from a new way to look at reality, a much more natural and harmonic way which man seemed to have forgotten • Little daily attentions such as using products made with geothermal water to feel regenerated outside, help taking care of oneself, detoxifying, caring about one’s own interior well- being • Beauty is no longer something to be shown outside, but becomes the expression of a deep interior well-being , originating from a higher consciousness of oneself, of one’s own requirements and of the belonging to a system where each element has its own importance and “raison d'être”

products formulations  very high percentage of geothermal water and mud in the formulation of the products (minimum 30% or higher)  emulsifying and tensioactive agents of vegetable origin  mineral active principles  the only geothermal cosmetic line that utilizes both sulphurous and highly mineralized waters and muds for the formulation of the products

sodium chloride/bromine/iodine waters  These waters of sea-origin are mainly found in coastal sites or along the Apennines ridge of the Po Valley where the sea was present in old geological eras  Characterized from the presence of sodium chloride, iodine and bromine  Main properties:  Remineralizing action  Stimulating action on the cell tropism  Anti-inflammatory action  Liquids drawing surface action  Increase of the peripheral circulation  Draining action  Edemas hindering and resolving action  Antiseptic action at cutaneous level

sulphurous waters  The sulphurous water contains 1 mg of Hydrogen Sulphide (H 2 S) per litre or more.  Hydrogen Sulphide is precious owing to its anti-inflammatory, sedative, anti-allergic and mucolytic action and is particularly effective as stimulator of the immunitary defenses as well as owing to its keratolytic action  Main properties:  Detoxifying , purifying action  Desensitizing , soothing action  Antiseptic, bacteriostatic and antimycotis action  Stimulating action of immunitary defenses  Decrease redness and itching  Draining, anti-seborrheic action  Vaso-dilator at capillar level

target • Women & men aged 25 to 60+ • Active and meditative • For all skin type, even the most sensitive skin • Customer who seeks more intensive skin care products • Customer who values quality of ingredients • Interested in current and new trends • Particular attention to nutrition and healthy lifestyle • Interested in oriental culture and philosophy

THE LINE

face line CLEANSING  geothermal cleansing milk COMBINATION/OILY SKIN  geothermal equilibrating tonic  matting gel-cream  geothermal cleansing lotion  anti-sebum astringent serum  geothermal waterproof eye make-up remover  dermo-purifying cleansing gel  gentle exfoliating gel ANTI-AGING TREATMENT SPECIFIC TREATMENT  filler cream  remineralizing geothermal mud mask  vegetable stem cells cream  deep-cleansing geothermal mud mask  vegetable stem cells serum  eye contour treatment  vegetable stem cells eye contour treatment DAILY TREATMENT  super-moisturizing ecocream INTENSIVE ANTI-AGING TREATMENT  precious revitalizing day cream ANTI-AGING PREVENTION  sublime revitalizing night cream  geothermal first signs cream  revitalizing flash filler serum Launched / to be launched in 2015

body & bath line DAILY TREATMENT BREAST TREATMENT geothermal body scrub   breast firming cream soothing cream for legs and feet   barrier hands cream STRETCH MARKS TREATMENT  new density stretch marks cream SENSITIVE SKIN hydro-restoring shower cream  ABDOMEN TREATMENT hydro-restoring body cream   belly & hips hot effect gel belly & hips massage cream  CELLULITE TREATMENT  anti-cellulite geothermal cream BATH LINE FIRMING TREATMENT remineralizing bath with geothermal plankton  geothermal anti-aging body lifting   geothermal mild shampoo geothermal relaxing salts  geothermal restructuring mask  Launched / to be launched in 2015

promotional material  Products Samples  Consumer Leaflet  Vanity Pouch  Window Display Institutional  Window Display Novelties  Shopping Bags

window display Pharmacy in Singapore, December 2013

street billboard Kuala Lumpur (Malaysia), December 2014

brand shop Gli Elementi shop in Kuala Lumpur (Malaysia) , January 2014

beauty shop shelf Aromateque store (Ukraine) , September 2014

Point of sale – Pillar display Catena Store (Romania) , March 2015

the key points of success  “gli elementi” are sole and inimitable products on the market, having geothermal connotation and collecting the benefits deriving from the use of the active ingredients contained in two types of waters and muds  “gli elementi” goes beyond the mere functional benefit and carries a new concept: interior cosmetic art, the return to origins for a better quality of life  These are the only cosmetics available on the market, the names of which quits the classic stereotypes and presents itself as daily education through the fragments of philosophy reported on each package  “gli elementi” are not tested on animals; they are non-irritant hypoallergenic products  “gli elementi” are suitable for all type of skins, even the most sensitive, thanks to their natural ingredient such as geothermal water mixed with vitamins and plant extracts  “gli elementi” are Italian products, differently from the main cosmetics brand throughout the market, which is controlled from foreign multinational companies  The ratio between price and quality is correct

. . . a way of life Our products are a way of life for the heads that think and the hearts that beat, searching for semplicity and equilibrium

Dafne Italian Philosophy S.r.L Viale Enrico Forlanini 15 20134 Milano - Italy Fax: (39) 02 8728 4602 email: info@glielementi.it www.glielementi.it