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UPDATE ON INTERNATIONAL MARKETS FOR NATIVE AMERICAN TOURISM julie heizer National Travel & Tourism Office Industry & Analysis, International Trade Administration September 2019 Visitor Volume 2018 (millions) 79.6M TOTAL International


  1. UPDATE ON INTERNATIONAL MARKETS FOR NATIVE AMERICAN TOURISM julie heizer National Travel & Tourism Office Industry & Analysis, International Trade Administration September 2019

  2. Visitor Volume 2018 (millions) 79.6M TOTAL International Overseas 39.9M Europe 15.42 21.48 Canada 18.52 Mexico 4.66 United Kingdom 3.49 Japan China 2.99 South Korea 2.21 2.21 Brazil (+1) 2.06 Germany (-1) 1.77 France 1.38 India (+1) 1.36 Australia (-1) 1.07 Italy 0.99 Argentina Colombia 0.94 Spain 0.88 Netherlands 0.73 Ireland (+2) 0.53 Sweden (-1) 0.51 0.50 Venezuela (-1) 0.48 Taiwan 0.46 Switzerland millions of visitors 0 5 10 15 20 25

  3. Visitor Volume: PERCENT Change 2018 3

  4. Visitor Volume: CHANGE 2018 4

  5. Visitor Volume: CHANGE 2019 YTD vs 2018 YTD January-June (O/S, Can, Mex Jan-May) TOTAL International Overseas Canada Mexico United Kingdom Japan China South Korea Brazil Germany France India Australia Italy Argentina Colombia Spain Netherlands Sweden Venezuela Ireland Taiwan Switzerland % change 2019/2018 YTD -25% -20% -15% -10% -5% 0% 5% 10% 15% 5

  6. Visitor Travel Exports 2018 (billions) $256B TOTAL International $213B Overseas Europe $59.6B $34.6B China Canada $22.2 Mexico $20.9 Japan $16.3 United Kingdom $16.2 $15.8 India Brazil $12.3 South Korea $9.5 Australia $8.6 $8.3 Germany France $6.4 Argentina $4.9 Italy $4.4 Venezuela $3.3 Saudi Arabia (2017) $3.1 Spain (2017) $2.8 Netherlands $2.8 $2.4 Switzerland (2017) $2.2 Taiwan $2.0 Ireland (2017 Sweden (2017) $1.8 $billions 0 5 10 15 20 25 6

  7. Top Arrivals and Visitor Spending Markets 7

  8. U.S. Visitor and Spending Trends (millions / $billions) p p p p P = preliminary 8

  9. International Visitors to the U.S. and Projections (2000-2023) millions of international visitors 100 95.5 92.1 81.3 83.9 86.1 89.0 75.0 77.8 76.4 76.9 80 70.0 66.7 60.0 62.8 56.1 58.0 55.1 60 51.2 49.2 51.0 46.9 46.1 43.6 41.2 40 20 0 00 01 02 03 04 05 06 07 08 09 10 11 12 13 14 15 16 17 18(f) 19(f) 20(f) 21(f) 22(f) 23(f) Sources: U.S. Department of Commerce, ITA, National Travel and Tourism Office; Secretaria de Turismo (Mexico); Statistics Canada. -- Fall 2018 Travel Forecast 9

  10. NTTO Travel Forecast Update (Fall 2018) 10

  11. Forecast of Internation Estimates in thousands Rank Visitor Order Origin Fo 2017 Country Grand Total 1 Canada 2 Mexico Overseas 3 United Kingdom 4 Japan 5 China 6 South Korea 7 Germany 8 Brazil 9 France 10 Australia 11 India 12 Italy 13 Argentina 14 Colombia 15 Spain 16 Netherlands 17 Sweden 18 Venezuela 19 Ireland 20 Taiwan 21 Switzerland 11

  12. The NTTO Travel Forecast Update Forecast of International Travelers to the United States by Top Origin Countries Estimates in thousands Rank Visitor % % % % % % % % Order Origin Actual Change Forecast Change Forecast Change Forecast Change Forecast Change Forecast Change Forecast Change Change Change CAGR 2017 Country 2017 17/16 2018 18/17 2019 19/18 2020 20/19 2021 21/20 2022 22/21 2023 23/22 23/17 23/17 23/17 Grand Total 76,941 0.7% 81,317 5.7% 83,897 3.2% 86,135 2.7% 88,952 3.3% 92,117 3.6% 95,516 3.7% 18,574 24% 3.7% % % % % % % e Forecast Change Forecast Change Forecast Change Forecast Change Forecast Change Forecast Change 2018 18/17 2019 19/18 2020 20/19 2021 21/20 2022 22/21 2023 23/22 12

  13. % ge Change Change CAGR 22 23/17 23/17 23/17 7% 18,574 24% 3.7% 4% 4,391 22% 3.3% 4% 5,138 29% 4.3% 4% 9,046 23% 3.5% % 2% 921 21% 3.2% ge Change Change CAGR 2% 106 3% 0.5% 22 23/17 23/17 23/17 7% 18,574 24% 3.7% 8% 953 30% 4.5% 3% 451 19% 3.0% 4% 4,391 22% 3.3% 4% 5,138 29% 4.3% 2% 217 10% 1.7% 4% 9,046 23% 3.5% 6% 551 29% 4.3% 2% 921 21% 3.2% 2% 106 3% 0.5% 2% 400 24% 3.6% 8% 953 30% 4.5% 6% 287 22% 3.3% 3% 451 19% 3.0% 2% 217 10% 1.7% 6% 589 46% 6.5% 6% 551 29% 4.3% 2% 400 24% 3.6% 2% 188 18% 2.8% 6% 287 22% 3.3% 5% 233 23% 3.5% 6% 589 46% 6.5% 2% 188 18% 2.8% 3% 295 35% 5.1% 5% 233 23% 3.5% 1% 113 14% 2.2% 3% 295 35% 5.1% 1% 113 14% 2.2% 3% 120 17% 2.7% 3% 120 17% 2.7% 2% 49 9% 1.5% 2% 49 9% 1.5% % -20 -4% -0.7% % -20 -4% -0.7% 3% 200 41% 5.9% 3% 200 41% 5.9% 3% 81 17% 2.7% 3% 81 18% 2.8% 3% 81 17% 2.7% 3% 81 18% 2.8% 13

  14. The NTTO Travel Forecast Update Forecast of International Travelers to the United States by Top Origin Countries Estimates in thousands Rank Visitor % % % % % % % % Order Origin Actual Change Forecast Change Forecast Change Forecast Change Forecast Change Forecast Change Forecast Change Change Change CAGR 2017 Country 2017 17/16 2018 18/17 2019 19/18 2020 20/19 2021 21/20 2022 22/21 2023 23/22 23/17 23/17 23/17 Grand Total 76,941 0.7% 81,317 5.7% 83,897 3.2% 86,135 2.7% 88,952 3.3% 92,117 3.6% 95,516 3.7% 18,574 24% 3.7% 1 Canada 20,212 5% 21,021 4% 21,862 4% 22,299 2% 22,968 3% 23,657 3% 24,603 4% 4,391 22% 3.3% 2 Mexico 17,824 -6% 19,428 9% 20,010 3% 20,611 3% 21,229 3% 22,078 4% 22,961 4% 5,138 29% 4.3% Overseas 38,906 2% 40,869 5% 42,025 2.8% 43,225 2.9% 44,755 3.5% 46,382 3.6% 47,951 3.4% 9,046 23% 3.5% 3 United Kingdom 4,483 -2% 4,662 4% 4,755 2% 4,945 4% 5,143 4% 5,298 3% 5,404 2% 921 21% 3.2% Forecast Change 4 Japan 3,596 -0% 3,488 -3% 3,523 1% 3,558 1% 3,593 1% 3,629 1% 3,702 2% 106 3% 0.5% 5 China 3,174 4% 3,237 2% 3,302 2% 3,401 3% 3,571 5% 3,821 7% 4,127 8% 953 30% 4.5% 6 South Korea 2,335 18% 2,335 0% 2,452 5% 2,550 4% 2,626 3% 2,705 3% 2,786 3% 451 19% 3.0% 7 Germany 2,080 2% 2,143 3% 2,186 2% 2,208 1% 2,230 1% 2,252 1% 2,297 2% 217 10% 1.7% 2018 18/17 8 Brazil 1,912 11% 2,065 8% 2,107 2% 2,149 2% 2,213 3% 2,324 5% 2,463 6% 551 29% 4.3% 9 France 1,668 2% 1,801 8% 1,873 4% 1,929 3% 1,987 3% 2,027 2% 2,067 2% 400 24% 3.6% 10 Australia 1,324 -2% 1,363 3% 1,391 2% 1,405 1% 1,447 3% 1,519 5% 1,610 6% 287 22% 3.3% 81,317 5.7% 11 India 1,285 7% 1,414 10% 1,485 5% 1,574 6% 1,668 6% 1,768 6% 1,874 6% 589 46% 6.5% 12 Italy 1,032 4% 1,063 3% 1,116 5% 1,139 2% 1,173 3% 1,196 2% 1,220 2% 188 18% 2.8% 13 Argentina 1,018 10% 1,059 4% 1,091 3% 1,112 2% 1,146 3% 1,192 4% 1,251 5% 233 23% 3.5% 14 Colombia 842 -1% 926 10% 982 6% 1,031 5% 1,072 4% 1,104 3% 1,137 3% 295 35% 5.1% 15 Spain 827 2% 852 3% 886 4% 903 2% 921 2% 931 1% 940 1% 113 14% 2.2% 16 Netherlands 701 4% 729 4% 751 3% 766 2% 781 2% 797 2% 821 3% 120 17% 2.7% 17 Sweden 522 -7% 517 -1% 522 1% 533 2% 549 3% 560 2% 571 2% 49 9% 1.5% 18 Venezuela 500 -15% 500 0% 490 -2% 485 -1% 485 0% 485 0% 480 -1% -20 -4% -0.7% 19 Ireland 484 9% 551 14% 590 7% 619 5% 644 4% 664 3% 683 3% 200 41% 5.9% 20 Taiwan 475 2% 489 3% 499 2% 509 2% 524 3% 540 3% 556 3% 81 17% 2.7% 21 Switzerland 441 -6% 455 3% 464 2% 478 3% 492 3% 507 3% 522 3% 81 18% 2.8% 14

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