DON’T MANAGE ME, #UNDERSTANDME Leveraging the Gen Y mindset and making it work within your organization Debbie Pearson December - 2012
The Conn he Connected ected Gener Generation tion
#understandme
In their words In their words “It is frustrating when your boss tells you that you need “Give me to improve at this or that, but ownership in my then doesn’t take any time to work and explain or teach you.” involvement and I’ll give my all” In their words “I hate it when a seasoned employee says, ‘You should have to go through this because we did’.”
today’s workplace: four generations Baby Gen Y Silent Boomers Gen X Gen
today’s workplace: four generations Silent Baby Boomers Gen X Gen Y Generation 48-65 yrs 30-47 yrs 18-29 yrs 66+ yrs 78.5M 45M 79.8M Defining Stable Families Prosperity, Personal Economic Stagnation Economic Prosperity • Rural living • AIDS Crisis • Global economy Rights Events • WW II • Cold war / nuclear threat • Increasing poverty • School violence • Korean conflict • Civil rights movement • Divorce & working moms • Oklahoma city bombing • Women’s liberation • MTV • Terrorism Technology: • Political assassinations Technology Technology • Radio • Floppy disks • High Definition Television Technology • Silver screen • Microwave Oven • Personal Computers • Rapid Internet Growth • Radar • Video Tape Recorder • Cell Phones • Smart Phones • Polaroid Film • Hand-held Calculators • Digital Video (DVD) • IPods • Business Computers • Email • Text Messaging • Color Television • Nintendo • Xbox / PlayStation • Credit Cards Values Dedication & Sacrifice Personal Growth Work to Live Contribute to Society • Hard work • Optimism • Work/Life balance • Optimism • Respect for authority • Personal gratification • Global thinking • Civic duty • Patience & conformity • Health and wellness • Techno-literate • Confidence/Achievement • Delayed rewards • Fun, informality, • Respect for diversity / • Adherence to rules cynicism culture differences • Self-reliance • Morality and Values
Profile: gen Y Demographics – 18-29 years old – Parents, family, religion and generosity are central to this generation – Largest consumer group in history – 30% aged 18-24 are attending a college /university Sources: Wikipedia.org; MRI Data; American Demographics Magazine
Profile: gen Y Work Style – Work on their own terms; Self inventive / individualistic – Join organizations not because they ‘have to’ but because they ‘want to’ and because something ‘significant’ is happening there – Volunteer in their communities more than prior generations – Display a high degree of tolerance towards other cultures, lifestyles and behaviors Sources: Wikipedia.org; MRI Data; American Demographics Magazine
Profile: gen Y Communication Style – Very direct, very immediate – Very comfortable with simultaneous, massively parallel streams of information – Demand constant feedback Personal Drivers – Fundamentally Conservative – 70% entrepreneurial – Optimistic, self-confident – Achievement focused – Expects diversity Sources: Wikipedia.org; MRI Data; American Demographics Magazine
Profile: gen Y Hot Buttons – When can I be promoted? –What’s up with this 9-5 thing? –The ‘90s called… they want their cube back! – No Wi-Fi in the cafeteria? Really? Sources: Wikipedia.org; MRI Data; American Demographics Magazine
Profile: gen Y Blind Spots – Principal says not to chat with the Superintendent? He/She has answers! – I’m not entitled! I’m just asking logical questions – FOMO Syndrome – Why promote me? Sure, I want to learn more, but I still want to have a life! Sources: Wikipedia.org; MRI Data; American Demographics Magazine
The Gen Y Foundation: Continuous Feedback and Reinforcement
Gen Y requires: Individualized feedback and regular communication Frightening?
Management Tips: gen Y • Develop mentoring programs, accept technology, give them the remote control • Think of yourself as a coach, manage your young staff every day • Provide them with constant feedback • Make the work meaningful/show them how their work fits into the big picture
New reality: Mana Manager gers s must must mana manage ge.
Seeking Seeking signposts signposts
The Gen Y Heart: It’s all about connection
The People’s Republic of Facebook 955,000,000 users? Really? Source: Paul Butler @ Facebook, December 2010 blogpost; https://www.facebook.com/note.php?note_id=469716398919; http://pdf.secdatabase.com/700/0001193125-12-316895.pdf
Do you sleep with your smartphone? 83% 83% Millennials Millennials Gen Gen X 68% 68% Boomer Boomers 50% 50% Silent Silent 20% 20%
texting by age groups N U M B E R O F T E X T S S E N T/ R E C E I V E D P E R DAY, BY A G E G R O U P Based on Adults who use Text Messaging on their Cellphones 120 109.5 100 80 60 41.8 50 40 25.9 14 20 20 9.8 4.7 10 6 2 2 0 18 - 24 25 - 34 35 - 44 45 - 54 55 - 64 65+ Mean Texts Per Day Median Texts Per Day Source: The Pew Research Center’s Internet & American Life Project, April 26 – May 22, 2011; Spring Tracking Survey. n = 2,277 adult Internet users ages 18 and older, including 755 cellphone interviews.
Gen Y’s Favorite Leisure Activity ? UK UK USA USA Wor orld ld Surfing the 34% 33% 37% Internet Having Sex 15% 18% 18% Braz Br azil il Fran ance ce Wor orld ld Internet 72% 7% 40% Dating 7% 54% 13% Sources: InSites.com Gen Y Around The World; April, 2012. Cisco Connected World Technology Report, December, 2011
The Gen Y Reach: The “Access - All- Areas” Mindset
It’s all about me.
To be useful, I must contribute.
FOMO Fear of Missing Out
The Gen Y Footsteps: Motivating and Retaining Them
employment vs. employability LIFETIME LIFETIME EMPLOYABILITY EMPLOYMENT
motivating gen Y CORPORATE LADDER? C’MON! SERIOUSLY?
Or Organiz ganization tion Gen Y br brand and and and reputa eputation i tion is s 63% Baby key ey Boomers AGREE to e to evalua valuating ting 53% Silent a potential a potential Gen AGREE emplo employer er 38% AGREE
Lo Loyalty: alty: car career eer and and pr prof ofession ession Not y Not you. ou.
2.4 years
Retention Tips: gen Y • Encourage their values • Train them, mentor them. • Show them how their work will contribute to the success of the students • Provide full disclosure • Create customized career paths • Provide access to technology
The Gen Y Head: What are they thinking?
Millennials Unilateral Redefinition
Community, Career, Commitment
A calendar is just a social consensus.
Seeking information where it is best found… • Undermining authority? No. • Inability to work within prescribed processes? No. • Personal responsibility to get results? YES.
The r he redefined edefined wor orkf kfor orce has ce has redefine edefined the d the wor orkplace. kplace. Get u Get used sed to it. to it.
#understandgeny What’s Next?
40-hour workweek GONE GONE
Office is a verb now, not a place.
The importance of a “Third Place”
In 2050, what are we going to do with all these empty buildings?
Everyone wants to give back and feel In In their their like they are doing something good. wor ords ds Your job should involve helping people in some way, whether directly through the work, or through outside activities. This helps give you meaning. - Marketing Specialist, Midwest USA
GEN GEN Y OLD OLD NEWS NEWS WHA WHAT T YOU OU HAVEN’T HEARD HEARD
Tomor omorrow? w? Meet Meet Gen B Gen B.
a look around the corner…
A multi-gen workplace demands transgenerational solutions
A multi-gen workplace demands Change
What if you do not change?
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For or Mor More Inf Infor orma mation: tion: #debbiebpearson 713.385.8855 Debbie.Pearson@kellyservices.com www.kellyeducationalstaffing.com
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