DON’T MANAGE ME,
#UNDERSTANDME
Leveraging the Gen Y mindset and making it work within your organization Debbie Pearson December - 2012
#UNDERSTANDME Leveraging the Gen Y mindset and making it work within - - PowerPoint PPT Presentation
DONT MANAGE ME, #UNDERSTANDME Leveraging the Gen Y mindset and making it work within your organization Debbie Pearson December - 2012 The Conn he Connected ected Gener Generation tion #understandme In their words In their words
DON’T MANAGE ME,
#UNDERSTANDME
Leveraging the Gen Y mindset and making it work within your organization Debbie Pearson December - 2012
The Conn he Connected ected Gener Generation tion
In their words
“Give me
work and involvement and I’ll give my all”
In their words In their words
“I hate it when a seasoned employee says, ‘You should have to go through this because we did’.” “It is frustrating when your boss tells you that you need to improve at this or that, but then doesn’t take any time to explain or teach you.”
today’s workplace: four generations Silent Gen Baby Boomers Gen X Gen Y
Silent Generation
66+ yrs
Baby Boomers
48-65 yrs
78.5M
Gen X
30-47 yrs
45M
Gen Y
18-29 yrs
79.8M
Defining Events
Stable Families
Technology:
Prosperity, Personal Rights
Technology
Economic Stagnation
Technology
Economic Prosperity
Technology
Values
Dedication & Sacrifice
Personal Growth
Work to Live
cynicism
Contribute to Society
culture differences
today’s workplace: four generations
Profile: gen Y
Demographics – 18-29 years old – Parents, family, religion and generosity are central to this generation – Largest consumer group in history – 30% aged 18-24 are attending a college /university
Sources: Wikipedia.org; MRI Data; American Demographics MagazineProfile: gen Y
Sources: Wikipedia.org; MRI Data; American Demographics MagazineWork Style – Work on their own terms; Self inventive / individualistic – Join organizations not because they ‘have to’ but because they ‘want to’ and because something ‘significant’ is happening there – Volunteer in their communities more than prior generations – Display a high degree of tolerance towards other cultures, lifestyles and behaviors
Profile: gen Y
Sources: Wikipedia.org; MRI Data; American Demographics MagazineCommunication Style – Very direct, very immediate – Very comfortable with simultaneous, massively parallel streams of information – Demand constant feedback Personal Drivers – Fundamentally Conservative – 70% entrepreneurial – Optimistic, self-confident – Achievement focused – Expects diversity
Profile: gen Y
Sources: Wikipedia.org; MRI Data; American Demographics MagazineHot Buttons
–When can I be promoted? –What’s up with this 9-5 thing? –The ‘90s called… they want their cube back! –No Wi-Fi in the cafeteria? Really?
Profile: gen Y
Sources: Wikipedia.org; MRI Data; American Demographics MagazineBlind Spots
– Principal says not to chat with the Superintendent? He/She has answers! – I’m not entitled! I’m just asking logical questions – FOMO Syndrome – Why promote me? Sure, I want to learn more, but I still want to have a life!
The Gen Y Foundation:
Gen Y requires:
Individualized
Management Tips: gen Y
technology, give them the remote control
your young staff every day
how their work fits into the big picture
New reality:
The Gen Y Heart:
The People’s Republic
955,000,000 users? Really?
83% 83% Millennials Millennials 68% 68% Gen Gen X 50% 50% Boomer Boomers 20% 20% Silent Silent
Do you sleep with your smartphone?
N U M B E R O F T E X T S S E N T/ R E C E I V E D P E R DAY, BY A G E G R O U P
Based on Adults who use Text Messaging on their Cellphones
50 20 10 6 2 2 109.5 41.8 25.9 14 9.8 4.7
20 40 60 80 100 120 18 - 24 25 - 34 35 - 44 45 - 54 55 - 64 65+ Mean Texts Per Day Median Texts Per Day
Source: The Pew Research Center’s Internet & American Life Project, April 26 – May 22, 2011; Spring Tracking Survey. n = 2,277 adult Internet users ages 18 and older, including 755 cellphone interviews.texting by age groups
Gen Y’s Favorite Leisure Activity?
UK UK USA USA Wor
ld
Surfing the Internet 34% 33% 37% Having Sex 15% 18% 18%
Br Braz azil il Fran ance ce Wor
ld
Internet 72% 7% 40% Dating 7% 54% 13%
Sources: InSites.com Gen Y Around The World; April, 2012. Cisco Connected World Technology Report, December, 2011The Gen Y Reach:
The Gen Y Footsteps:
LIFETIME EMPLOYABILITY LIFETIME EMPLOYMENT
employment vs. employability
C’MON! SERIOUSLY?
CORPORATE LADDER?
motivating gen Y
53%
AGREE Baby Boomers Or Organiz ganization tion br brand and and and reputa eputation i tion is s key ey to e to evalua valuating ting a potential a potential emplo employer er
38%
AGREE Silent Gen
63%
AGREE Gen Y
Retention Tips: gen Y
to the success of the students
The Gen Y Head:
Seeking information where it is best found…
No.
processes?
No.
YES.
#understandgeny
In In their their wor
ds
Everyone wants to give back and feel like they are doing something good. Your job should involve helping people in some way, whether directly through the work, or through outside
give you meaning.
Specialist, Midwest USA
GEN GEN Y OLD OLD NEWS NEWS
WHA WHAT T YOU OU HAVEN’T HEARD HEARD
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