SLIDE 1
The Wild Atlantic Way… the journey of a lifetime!
The Wild Atlantic Way the journey of a lifetime! Outline of the - - PowerPoint PPT Presentation
The Wild Atlantic Way the journey of a lifetime! Outline of the - - PowerPoint PPT Presentation
The Wild Atlantic Way the journey of a lifetime! Outline of the Meeting Meeting Outline Welcome and Introductions 6.00pm 10mins Wild Atlantic Way The Proposition 6.10pm 30mins Conversation 1 6.40pm 20mins Introductions and
SLIDE 2
SLIDE 3
Meeting Outline
Welcome and Introductions 6.00pm 10mins Wild Atlantic Way – The Proposition 6.10pm 30mins Conversation 1 Introductions and Priority Attractors 6.40pm 20mins Conversation 2 Hidden Gems 7.00pm 15mins Conversation 3 Maximising Opportunities 7.15pm 25mins Feedback and Close 7.40pm 20mins
SLIDE 4
What is The Wild Atlantic Way ?
SLIDE 5
…the longest defined coastal touring route in the world.
SLIDE 6
An intriguing convergence of land and sea … ….stretching 2,500 km of magnificent West of Ireland coastline from the Inishowen Peninsula in County Donegal to Kinsale in County Cork.
SLIDE 7
Why the Wild Atlantic Way ?
SLIDE 8
Tourism project of scale and singularity for Ireland’s West Coast
SLIDE 9
A long term strategic development project bench marked against the likes of The Great Ocean Road in Australia, The Garden Route in South Africa, The Norwegian Tourist Routes to name a few.
SLIDE 10
Significant development & investment over the next 5- 10 years
SLIDE 11
To generate and sustain economic opportunity and economic development through tourism in the west coast of Ireland. To increase visitors numbers, dwell time, spend and satisfaction within the destinations and to drive an increase in visitor numbers to less visited areas. To increase mobility between destinations To provide linkages between and added value to a range of attractions and activities . To provide trade cohesion around the brand.
The Project Aims
SLIDE 12
2014 is just the beginning and we want you to come
- n the journey with us
SLIDE 13
Highlights
- Europe’s last Atlantic frontier
- Wild & rugged untamed natural beauty
- Dramatic land & seascapes
- World famous views and sites
- Unique and ancient heritage
- A living traditional Gaelic culture – evidenced in
music, games, dance & crafts
- Defiant settlements & strongholds
- Cultural festivals and celebrations
- An abundance of quality, local food experiences
- Invigorating land and water based activities
SLIDE 14
- 1,939 Accomm Premises
- 516 Attractions
- 1,573 Activities
- 580 F & E
- 17 Trails & 50 Looped Walks
- 53 Blue Flag Beaches
- 120 Golf Courses
- 569 Other
SLIDE 15
The Route
SLIDE 16
Business Development Plan
‘Engaged Irish trade executing
integrated Product, Sales and Marketing Plans’
SLIDE 17
- 159 Discovery Points
- most of these at
existing viewing points already accessible
- 15 “Signature”
Discovery Points
- 3 Signature Points in
Donegal with an additional 32 Discovery Points
SLIDE 18
SLIDE 19
The Customer
SLIDE 20
Bringing the WAW to the Consumer
SLIDE 21
Drive Experience Seekers…... “driving on the edge”
- 159 Discovery Points
- 15 “Iconic” Discovery
Points
- Signage
- Good Road Surface
- Top 10 Attractions
along the route
SLIDE 22
- Landscape Experience Seekers…...
“exploring on the edge”
- Unique landscapes
& microclimates
- Flora & Fauna
- Whale & Dolphin
Watching
- Bird Watching
- Exploring seascapes
by boat
- Slow Food
SLIDE 23
- Culture & Heritage Experience Seekers…...
“culture on the edge”
- Unique language,
music & dance
- Traditional crafts
- Great Festivals
- Unique Gaelic Games
- Poets, Playwrights &
Storytellers
- Island Life
- Folklore & Legends
SLIDE 24
Active Experience Seekers…... “active on the edge”
- Coastal walks & trails
- Great surfing locations
- World Class Links Golf
- Sailing
- Blue Flag Beaches
- Coastal Adventure
Events
- Game & Sea Angling
- Scuba Diving
SLIDE 25
Selling the Wild Atlantic Way
SLIDE 26
Selling the Wild Atlantic Way
SLIDE 27
SLIDE 28
Selling the Wild Atlantic Way
SLIDE 29
Break Out Session
SLIDE 30
Let’s agree…..
- Please turn mobile phones off!
- Headline your ideas, then give background
- Keep track of your own ideas as others speak
- Share the airtime!
- No need to evaluate ideas
- We have note takers/facilitators at each table
- Spokes person needed for feedback at the end
- Everyone is responsible for the success of the workshop
SLIDE 31
Conversation 1
Put yourself in the shoes of a potential visitor from overseas. What are the top three attractors that will entice visitors to this part of the Wild Atlantic Way?
SLIDE 32
Conversation 2
What are the hidden gems in this area that overseas visitors will go home and tell their friends about?
SLIDE 33
Conversation 3
What can your community do to encourage international visitors to linger longer in this area?
SLIDE 34
Feedback
Let’s hear your favourite Hidden Gems
SLIDE 35
Contact Us
wild.atlanticway@failteireland.ie
www.failteireland.ie/waw
SLIDE 36
Next Steps
SLIDE 37