UNDERSTANDING THE MOBILE PATRON HELLO, I AM KEVIN HOREK! Chief - - PowerPoint PPT Presentation

▶
understanding the mobile patron hello i am kevin horek
SMART_READER_LITE
LIVE PREVIEW

UNDERSTANDING THE MOBILE PATRON HELLO, I AM KEVIN HOREK! Chief - - PowerPoint PPT Presentation

Dec 17, 2022 276 likes •523 views

UNDERSTANDING THE MOBILE PATRON HELLO, I AM KEVIN HOREK! Chief Design Officer (CDO) - Stacks Inc. Author - Learning Zurb Foundation - responsive web framework (Packt Publishing) Columnist - TechZulu (UX/Design/Startups)

slide-1
SLIDE 1

UNDERSTANDING THE MOBILE PATRON

slide-2
SLIDE 2

www.StacksDiscovery.com

  • Chief Design Officer (CDO) - Stacks Inc.
  • Author - Learning Zurb Foundation - responsive web

framework (Packt Publishing)

  • Columnist - TechZulu (UX/Design/Startups)
  • Columnist - AlphaGamma (Business Portal for Millennials)
  • Host - Building the Future Radio/TV show

Kevin@StacksDiscovery.com @KevinHorek

HELLO, I AM KEVIN HOREK!

slide-3
SLIDE 3

WHY IS A MOBILE FIRST STRATEGY SO IMPORTANT IN TODAY'S WORLD?

slide-4
SLIDE 4

www.StacksDiscovery.com

WHY IS A MOBILE FIRST STRATEGY SO IMPORTANT IN TODAY'S WORLD?

  • Mobile & tablet internet usage

surpasses desktop/laptop for first time in 2016

  • Mobile first means

designing for smaller screens first, then add more features and content for bigger and bigger screens.

slide-5
SLIDE 5

WHAT IS RESPONSIVE DESIGN AND WHY IS IT IMPORTANT?

slide-6
SLIDE 6

www.StacksDiscovery.com

WHAT IS RESPONSIVE DESIGN AND WHY IS IT IMPORTANT?

  • Design/development should

respond to the user's behavior and environment based on screen size, platform and

  • rientation
  • As of 2015, Google penalizes

your non-responsive site by impacting your search results page ranking

slide-7
SLIDE 7

WHAT IS A NATIVE MOBILE APP AND WHY IS IT IMPORTANT?

slide-8
SLIDE 8

www.StacksDiscovery.com

WHAT IS A NATIVE MOBILE APP AND WHY IS IT IMPORTANT?

  • Apps come from either the Apple
  • r Android App Stores based on

the phone you have

  • An app has access to use the full

capabilities of the phone (Camera, GPS, etc.)

  • You can store everything in the

app, use it offline and the performance of the app is fast

slide-9
SLIDE 9

WHAT IS THE DIFFERENCE BETWEEN A RESPONSIVE WEBSITE AND AN APP?

slide-10
SLIDE 10

www.StacksDiscovery.com

WHAT IS THE DIFFERENCE BETWEEN A RESPONSIVE WEBSITE AND AN APP?

  • Responsive website can be accessed

from the browser and require an internet connection

  • An app needs to be downloaded from

either the Apple App store or Google Play for your phone or tablet

  • Responsive web is easier to update

because you do not need to submit an update to both app stores

slide-11
SLIDE 11

www.StacksDiscovery.com

DO I NEED A RESPONSIVE WEBSITE AND APPS?

Depends

  • If you use a phone’s camera to scan a

book's barcode and check out that book from your library - this can only happen in an app

  • Mapping/location features are more

advanced in an app

  • Notifications in an app are more

advanced and interactive

slide-12
SLIDE 12

www.StacksDiscovery.com

WHAT DO MOBILE PATRONS EXPECT?

  • If you have an app, it needs to be for iOS

and Android

  • Younger people expect apps
  • Parents can use parental controls on

devices to install certain apps, you can’t control where your kids go in a web browser

slide-13
SLIDE 13

WHAT TO CONSIDER WHEN BUILDING A RESPONSIVE WEBSITE?

slide-14
SLIDE 14

www.StacksDiscovery.com

WHAT TO CONSIDER WHEN BUILDING A RESPONSIVE WEBSITE?

  • Load time
  • Screen size

○ Phone, Tablet, Laptop, Desktop, TV and more

  • Functionality depending on

screensize

  • Embellishments
slide-15
SLIDE 15

WHAT TO CONSIDER WHEN BUILDING FOR ANDROID AND IOS?

slide-16
SLIDE 16

www.StacksDiscovery.com

WHAT TO CONSIDER WHEN BUILDING FOR ANDROID AND IOS?

  • Android & iOS have totally different user

experiences by default but...

  • Google has built a cross-platform design

language called Material Design so their apps match across platforms

  • Stacks Mobile leverages Material Design

so your users have a very similar experience on iOS and Android, this keeps support and feature development between the two platforms similar

slide-17
SLIDE 17

HOW OFTEN DO UPDATES FOR THE WEB, ANDROID & IOS HAPPEN?

slide-18
SLIDE 18

HOW OFTEN DO UPDATES FOR THE WEB, ANDROID & IOS HAPPEN?

  • Browsers

○ As often as every 6 weeks

  • Android/iOS

○ Public versions - Fall ○ Developer versions - Spring/Summer

  • Stacks and Stacks Mobile are constantly
  • ptimized to support and be compliant

with the updates and changes to the platforms

slide-19
SLIDE 19

STORE SUBMISSIONS ANDROID & IOS

slide-20
SLIDE 20

www.StacksDiscovery.com

STORE SUBMISSIONS ANDROID & IOS

  • Both platforms require a developer

account

  • Apple App Store - $99/year +
  • Google Play - $25 one time fee
  • Each have a process to submit your apps

○ Description, screenshots, icon and more

  • Apple has a lot stricter guidelines than

Google that need to be followed meticulously

  • Stacks Mobile handles these submissions
slide-21
SLIDE 21

LET’S RECAP

slide-22
SLIDE 22

www.StacksDiscovery.com

LET’S RECAP

  • Mobile and tablet internet

usage surpasses desktop for first time in 2016

  • You need to be thinking

about your mobile solution because both Google, Apple and your users expect it

  • Google penalizes sites which

are not responsive

slide-23
SLIDE 23

https://www.ebsco.com/promo1/stacks-mobile-webinar

THANK YOU, QUESTIONS?

www.StacksDiscovery.com

Kevin@StacksDiscovery.com @KevinHorek

TO REQUEST A DEMO