Understand the Content Lifecycle: Make it Work for You Mollye - - PowerPoint PPT Presentation

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Jul 23, 2023 137 likes •369 views

Understand the Content Lifecycle: Make it Work for You Mollye Barrett Leigh White Goals Recognizing the content lifecycle helps to identify how content must be treated, handled and processed. Applying the content life cycle presents

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Understand the Content Lifecycle: Make it Work for You

Mollye Barrett Leigh White

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Goals

Recognizing the content lifecycle helps to identify how

content must be treated, handled and processed.

Applying the content life cycle presents opportunities for

automation, areas of workflow improvement, ways to measure cost and a means to make a tacit technical publication process explicit.

Important considerations for technical communicators

managing a project or preparing for a content management system.

Review several existing content life cycle models, discuss

core similarities and differences, and focus on how each can be applied to specific use cases, including a DITA project.

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Agenda

Scope of the content lifecycle Small, medium, large clc Examples Yesterday, today and tomorrow Breakout, identify, work and sketch your clc

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Why a Content Lifecycle?

Things that have lifecycles

Living things (amoeba, frog, people) Inanimate things (house, cars, organizations)

Lifecycle is a process, it’s happening

Some aggressive, some passive

Benefits of an explicit clc

Order, predictability, balance

Identifying a content lifecycle requires

bservation and understanding: analysis

Knowledge worker activity

Use what we learn to form a content strategy

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Skills Needed for CLC?

Analyze data to establish relationships Assess input to evaluate complex or conflicting

priorities

Identify and understand trends Make connections Understand cause and effect Brainstorm, think broad (divergent thinking) Drill down, create focus (convergent thinking) Produce a new capability Create or modify a strategy

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It Takes a Knowledge Worker

Drucker and factors for knowledge worker productivity:

Knowledge worker productivity demands that we ask the

question: "What is the task?"

Self‐directed, responsible for their productivity Continuing innovation must be part of the work, the task

and the responsibility

Must always be learning and teaching Productivity is not primarily based on quantity of output;

quality is equally important.

Productivity requires that the knowledge worker be seen

and treated as an "asset" rather than a "cost."

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Focus on content, not software

A recent listserv post:

My supervisor has finally permitted me to look into what is required for us to move forward with single‐sourcing. I am new to the issue although I do understand the concept and its benefits from a top‐level. We are looking for any information or links to information that will allow us to fully understand what Single‐sourcing is, how it works, how to get started and how to create an ROI. A sample ROI would be most welcome. I am currently looking at Madcap Flare and Author IT. Any feedback and either of these applications would be welcome. Also, if there are any other applications that exist for this purpose, please feel free to share. We would like to know if the developers of these applications are in for the long‐haul or fly‐by‐night. What they can

ffer us that the others cannot, etc.

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What’s in the CLC?

Technology

Tools Platforms Methodologies

Information

Items of info

to be delivered

Ways to get

to those items People

Audiences Contributors Team

members

Stakeholders

and sponsors

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Thought Leaders on the CLC

Authoring, Repository, Assembly, Delivery, Archive

Ann Rockley

Capture, Manage, Deliver, Store, Preserve

AIIM

Authoring, Repository, Assembly/Linking, Publishing

JoAnn Hackos

Collect, Manage, Publish

Bob Boiko

Creation, Editing, Publishing

Gerry McGovern

Production, Delivery

Tony Byrne

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Directional Wheel

www.cdgroup.com/EX2/images/Content_Lifecycle. gif

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Circles with Arrows

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Circles in Circles

http://www.langsolinc.com/cf/LANGUAGE/ContentFiles/Global%20Content%20Value%20Chain.png

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Map

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3‐D

www.acsltd.com/Web/CMSLotDom.nsf/weblinks/MGLY-5EWQX9?OpenDocument

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Puzzle

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Flowchart

http://metatorial.com/images/poster_big.jpg

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Translation View

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What is at the core of a CLC?

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What is at the core of a CMS?

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Content Management Activities

Collect author, acquire, convert, aggregate, collection service Manage content databases, content files, configuration files Publish publication services, web, other (static, print,

syndication) Automate work wherever reasonable and possible

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Exercise: Email CLC

Create

Recipient/sender Subject Body Branding Images Signature

Edit Send Translate Forward Archive Delete

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References

Peter Drucker, Management Challenges of the

21st Century

Bob Boiko, The Content Management Bible Ann Rockley, Managing Enterprise Content: A

Unified Content Strategy

AIIM ‐ www.aiim.org Content Management Professionals ‐