SLIDE 1
SLIDE 2 U.S. Consumers & Their Love of Pizza
The pizza category represents a significant proportion of limited-service sales and is bested
- nly by the burger category
Source: Technomic’s 2015 Pizza Consumer Trend Report
Eat pizza TWICE a month or more 3.4 pizza
every month They want more variety
menus 10% of all QSR transactions 3 billion pies sold annually $35 billion category
SLIDE 3 What We Know About The Pizza Category
Sbarro is one of the largest QSR pizza chains in the world Competitive Advantages
Strong Brand Recognition Quality Ingredients Freshly Prepared Pizza by the Slice Authentic New York Style Pizzeria
SLIDE 4
Brand Positioning
Sbarro is the leading QSR chain serving the impulse pizza occasion. We specialize in New York Style pizza by the slice and Strombolis that both create and satiate customers’ pizza cravings.
SLIDE 5 Design Standards
Brand Design Elements
▪ ▪ ▪ ▪ ▪
➢ MORE EYE-CATCHING DESIGN
Border Tile- Daltile Imagica Cosmo IG96
➢ WARM & NATURAL SCHEME MATERIALS
▪ ▪
Field Tile- Daltile Subway- White Accent Tile- Iris Ceramica Lol- Red Corian- Deep Black Quartz Honey Oak- Hand scraped Solid Hardwood
SLIDE 6
Design Standards
Signage
SLIDE 7
Columbus, OH – Polaris Fashion Place
SLIDE 8
Montebello, CA – Shops at Montebello
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Cincinnati, OH – Kenwood
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Duluth, MN– Miller Hill
SLIDE 11
Host Toll Plaza Center, Indiana
BEFORE AFTER
SLIDE 12
Atlanta Hartsfield Airport – C Concourse
SLIDE 13
Penn State University
SLIDE 14
Dubai, UAE – Shindagha City Center
SLIDE 15 Albany, NY – Crossgate Mall
BEFORE AFTER
SLIDE 16 Plattsburgh, NY – Champlain Center
BEFORE – CHAMPLAIN CENTER AFTER – CHAMPLAIN CENTER
SLIDE 17
Product Display Can Be Differentiating & Irresistible
SLIDE 18
Product Display
SLIDE 19
New Menu Board Layout
SLIDE 20
Premium Offerings
SLIDE 21
Highlight Our Strengths to Reinforce Our Positioning
Food First Approach
Incorporate ingredient messaging in all communications Enhance the opportunity to engage the guest Deliver on product consistency & quality Bring the preparation to the front line
SLIDE 22 Highlight Our Strengths to Reinforce Our Positioning
The Pizza The Dough The Sauce The Mozz
San Marzano-Style tomatoes, 100% mozzarella cheese and dough made fresh every day. Made fresh, right in the store, and proofed and stretched by the professionals. We make it the same way Mama Sbarro made it. With only the freshest, all-natural San Marzano-style tomatoes and a little bit of basil. This stuff is the real
and made from 100% whole milk.
