U.S. Consumers & Their Love of Pizza The pizza category - PowerPoint PPT Presentation

U.S. Consumers & Their Love of Pizza The pizza category represents a significant proportion of limited-service sales and is bested only by the burger category Eat pizza They want 3.4 pizza TWICE a occasions more variety month or on pizza every month menus more 10% of all QSR transactions 3 billion pies sold annually $35 billion category Source: Technomic’s 2015 Pizza Consumer Trend Report

What We Know About The Pizza Category Sbarro is one of the largest QSR pizza chains in the world Competitive Advantages Strong Brand Recognition Quality Ingredients Freshly Prepared Pizza by the Slice Authentic New York Style Pizzeria

Brand Positioning Sbarro is the leading QSR chain serving the impulse pizza occasion. We specialize in New York Style pizza by the slice and Strombolis that both create and satiate customers’ pizza cravings.

➢ MORE EYE-CATCHING DESIGN ▪ ▪ ▪ ▪ ▪ Honey Oak- Hand scraped ➢ WARM & NATURAL SCHEME MATERIALS Solid Hardwood ▪ ▪ Accent Tile- Iris Ceramica Lol- Red Field Tile- Daltile Border Tile- Daltile Subway- White Design Standards Imagica Cosmo IG96 Corian- Deep Black Quartz Brand Design Elements

Design Standards Signage

Columbus, OH – Polaris Fashion Place

Montebello, CA – Shops at Montebello

Cincinnati, OH – Kenwood

Duluth, MN – Miller Hill

BEFORE AFTER Host Toll Plaza Center, Indiana

Atlanta Hartsfield Airport – C Concourse

Penn State University

Dubai, UAE – Shindagha City Center

BEFORE AFTER Albany, NY – Crossgate Mall

BEFORE – CHAMPLAIN CENTER AFTER – CHAMPLAIN CENTER Plattsburgh, NY – Champlain Center

Product Display Can Be Differentiating & Irresistible

Product Display

New Menu Board Layout

Premium Offerings

Highlight Our Strengths to Reinforce Our Positioning Food First Approach Incorporate ingredient messaging in all communications Enhance the opportunity to engage the guest Deliver on product consistency & quality Bring the preparation to the front line

Highlight Our Strengths to Reinforce Our Positioning The The The The Pizza Dough Sauce Mozz San Marzano-Style Made fresh, right in We make it the same This stuff is the real tomatoes, 100% the store, and proofed way Mama Sbarro deal. Hand-shredded mozzarella cheese and and stretched by the made it. With only the and made from 100% dough made fresh professionals. freshest, all-natural whole milk. every day. San Marzano-style tomatoes and a little bit of basil.