@TwitterSports #NGBSummit @TJay August 21 2017 Agenda About - - PowerPoint PPT Presentation

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@TwitterSports #NGBSummit @TJay August 21 2017 Agenda About Twitter Video on Twitter Best from IAAF Worlds 2017 Opportunities for NGBs Twitter is whats happening in the world and what people are talking about right now. 94 Billion

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@TwitterSports #NGBSummit

@TJay August 21 2017

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Best from IAAF Worlds 2017

Agenda

Video on Twitter About Twitter Opportunities for NGBs

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Twitter is what’s happening in the world and what people are talking about right now.

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94 Billion

sports impressions every month

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more likely to post opinions on sports-related content than the average social media user

Source – GlobalWebIndex, 2016

In the US, Twitter users are

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Grow your reach, engagement, and following in one simple way: show. Don’t tell.

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314% 237%

The average lift in Likes a US Sports Tweet receives when it includes a video The average lift in Retweets a US Sports Tweet receives when it includes a video

Videos increase engagement

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more than photos

6X

more than GIFs

3X

Videos are more likely to be shared

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The most engaged Tweet

f #Rio2016

Source — Twitter internal

Tweet 162K RETWEETS 462K LIKES Promoted by P&G Simone Biles @Simone_Bile s proof: had to do a retake bc I thought we were taking a picture then he kissed me instead ❤︐

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Go Live

You only need a

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Go LIVE on Twitter

in HD

Go LIVE on Twitter

from MOBILE

Go LIVE on Twitter

in 360°

Go LIVE

SLIDE 14 Digiday @Digiday The New Yorker is seeing proof there's a bigger paying audience for its particular brand of journalism. trib.al/U9h5yH5 4:12 PM The Ringer @ringer So, uh, we're going LIVE with @akdobbins, @ChrisRyan77, and @andygreenwald to talk #Oscars Home Explore Messages Me Notifications Periscope LIVE 149.9k

Live in HD

HD Camera Encoder

(RTMP from Periscope)

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Live in HD

Go LIVE from mobile anywhere, anytime

Go LIVE

What’s happening?

SLIDE 16 adidas Basketball @adidasHoops The next wave. The smoothest #HardenVol1 - Grayvy has arrived: a.did.as/60068n440 4:12 PM NFL @NFL #ProBowl behind-the-scenes tour with @RAIDERS punter @MarquetteKing LIVE 30.1k Periscope Home Explore Messages Me Notifications

Exclusive access Behind-the-scenes Conversational

Live from mobile

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Live from mobile

David Walker @walkerdavide

If @andyroddick is showing us the future

f sports Twitter, I couldn't be more

excited for that future.

3 Sep 2016 Dariaღ @Daria3

We need more clear-minded commentating like yours! Nothing like a former players' perspective

3 Sep 2016

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Bring fans into your world LIVE in 360°

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Best of IAAF Worlds 2017

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Behind the scenes content from @IAAFWorldChamps

IAAF World Champs @IAAFWorldChamps

This is Hero's world. We're all just living in it. #BeTheNext #HEROtheHedgehog

9 Aug 2017 113 2.6K 5.9K

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Highlights of best moments from @allysonfelix

Allyson Felix @allysonfelix

Be Relentless. #afsweet16

13 Aug 2017 124 4.3K 6.6K

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Moments you don’t see on TV from @NBCOlympics

NBC Olympics @NBCOlympics

The moment Gracie Coburn watched her sister @emmajcoburn become a WORLD

CHAMP. (via @Aric_vh)

12 Aug 2017 16 668 2.6K

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Unique perspective from @usatf

Allyson Felix @allysonfelix

After winning at #IAAFWorlds, @TheKoriMonster became quite popular...not only for her performance, but for her intro… #TheKoriCarter

13 Aug 2017 40 4.1K 7.6K

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NGBs can complement broadcasters to deliver compelling Olympic content

61% 45% 41% 35% 34% 31% 30% 30% 24% 17% 15% Highlights of the best moments Moments that are not shown on TV Real-time clips from events Funny GIFs / Vines Behind the scenes Unique perspective on the Olympics Clips that athletes have filmed themselves Interviews with athletes Athletes/teams preparing and training Clips from fans in Rio Clips from influential people What types of video users want to see Source — Twitter internal; Research Now, Feb 2016, USA, monthly active Twitter users who are interested in Olympics

SLIDE 26 Source — Research Now, Feb 2016, USA, monthly active Twitter users

Educate our users on what they’re watching

Agree that the Olympic Games gets them excited about sports they wouldn’t normally watch

86%

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Hours

PST EST

Attention shifts to Asia for 2018 + 2020

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I would read some tweets during the day and it would make me look forward to watching the event later that night when NBC finally aired the event.

– Twitter user answering “When it comes to the Olympics, what Twitter gives me that no one else does is…”

Source — Twitter Insiders; ‘Remembering The Olympics’ n=458 Twitter users who watched Olympics, 200 who viewed as much Olympics as they could

Use Twitter to drive primetime interest

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Showcase an Olympic-style event outside of the Olympic calendar

SLIDE 30 Nike @Nike

Breaking the 2-hour marathon. Crazy? Yes. So we’re doing it. #LIVE

4 May 2017

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Ready, set, go!

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Great content & conversation.

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Build your presence on Twitter and watch sponsors follow your lead

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Subhead goes here

94 Billion

314% 237%

6X

3X

Go Live

86%

Questions?