@TwitterSports #NGBSummit @TJay August 21 2017
Agenda About Twitter Video on Twitter Best from IAAF Worlds 2017 Opportunities for NGBs
Twitter is what’s happening in the world and what people are talking about right now.
94 Billion sports impressions every month
In the US, Twitter users are more likely to post opinions on sports-related content than the average social media user Source – GlobalWebIndex, 2016
Grow your reach, engagement, and following in one simple way: show . Don’t tell.
Videos increase engagement 314% 237% The average lift in Retweets a US The average lift in Likes a US Sports Tweet receives when it Sports Tweet receives when it includes a video includes a video
Videos are more likely to be shared 3X 6X more than more than photos GIFs
Tweet Simone Biles @Simone_Bile The most s proof: had to do a retake bc I thought engaged Tweet we were taking a picture then he kissed me instead ❤︐ of #Rio2016 vv Source — Twitter internal Promoted by P&G 162K RETWEETS 462K LIKES
Go Live You only need a
Go LIVE Go LIVE on Twitter Go LIVE on Twitter Go LIVE on Twitter in HD from MOBILE in 360 °
Live in HD 4:12 PM The Ringer @ringer So, uh, we're going LIVE with @akdobbins, @ChrisRyan77, and @andygreenwald to talk #Oscars HD Camera Encoder Periscope 149.9k LIVE (RTMP from Periscope) Digiday @Digiday The New Yorker is seeing proof there's a bigger paying audience for its particular brand of journalism. trib.al/U9h5yH5 Home Explore Notifications Messages Me
Live in HD What’s happening? Go LIVE from mobile anywhere, anytime Go LIVE
Live from mobile 4:12 PM NFL @NFL #ProBowl behind-the-scenes tour Exclusive access with @RAIDERS punter @MarquetteKing Behind-the-scenes Conversational Periscope LIVE 30.1k adidas Basketball @adidasHoops The next wave. The smoothest #HardenVol1 - Grayvy has arrived: a.did.as/60068n440 Messages Explore Home Notifications Me
Live from mobile Daria ღ David Walker @walkerdavide @Daria3 If @andyroddick is showing us the future We need more clear-minded of sports Twitter, I couldn't be more commentating like yours! Nothing like a excited for that future. former players' perspective 3 Sep 2016 3 Sep 2016
Bring fans into your world LIVE in 360 °
Best of IAAF Worlds 2017
IAAF World Champs @IAAFWorldChamps This is Hero's world. We're all just living in it. #BeTheNext #HEROtheHedgehog Behind the scenes content from @IAAFWorldChamps 2.6K 5.9K 113 9 Aug 2017
Allyson Felix @allysonfelix Be Relentless. #afsweet16 Highlights of best moments from @allysonfelix 6.6K 124 4.3K 13 Aug 2017
NBC Olympics @NBCOlympics The moment Gracie Coburn watched her sister @emmajcoburn become a WORLD CHAMP. (via @Aric_vh) Moments you don’t see on TV from @NBCOlympics 16 668 2.6K 12 Aug 2017
Allyson Felix @allysonfelix After winning at #IAAFWorlds, @TheKoriMonster became quite popular...not only for her performance, but for her intro… #TheKoriCarter Unique perspective from @usatf 40 4.1K 7.6K 13 Aug 2017
What types of video users want to see 61% Highlights of the best moments Moments that are not shown on TV 45% NGBs can Real-time clips from events 41% complement 35% Funny GIFs / Vines broadcasters to Behind the scenes 34% deliver compelling Unique perspective on the Olympics 31% Olympic content 30% Clips that athletes have filmed themselves 30% Interviews with athletes 24% Athletes/teams preparing and training Clips from fans in Rio 17% Clips from influential people 15% Source — Twitter internal; Research Now, Feb 2016, USA, monthly active Twitter users who are interested in Olympics
Educate our users on what they’re watching 86% Agree that the Olympic Games gets them excited about sports they wouldn’t normally watch Source — Research Now, Feb 2016, USA, monthly active Twitter users
Attention shifts to Asia for 2018 + 2020 -17 -14 Hours Hours PST EST
Use Twitter to drive primetime interest I would read some tweets during the day and it would make me look forward to watching the event later that night when NBC finally aired the event. – Twitter user answering “When it comes to the Olympics, what Twitter gives me that no one else does is…” Source — Twitter Insiders; ‘Remembering The Olympics’ n=458 Twitter users who watched Olympics, 200 who viewed as much Olympics as they could
Showcase an Olympic-style event outside of the Olympic calendar
Nike @Nike Breaking the 2-hour marathon. Crazy? Yes. So we’re doing it. #LIVE 4 May 2017
Ready, set, go!
Great content & conversation.
Build your presence on Twitter and watch sponsors follow your lead
Questions? Subhead goes here
Recommend
More recommend
