Tuna Trade Fatima Ferdouse HIGHLIGHTS The regional markets in - - PowerPoint PPT Presentation

Current Trends in Asia/Pacific Tuna Trade

Fatima Ferdouse

HIGHLIGHTS

• East Asia is the world’s largest

processing and exporting region for canned tuna .

• Producing countries in the region also

depend on imported raw materials

• The fluctuating raw material prices in

2017 affected exports from Thailand.

• But canned tuna sales increased

from the Philippine, Indonesia and China .

• The regional markets in Asia/Pacific

also import more than 150 000 tonnes

• f canned tuna annually.
• Among the developed markets-

imports increased in Japan but Australia and New Zealand seemed to have reached the saturation points .

• In southeast Asia , demand for

conventional canned tuna remained “price sensitive”…. even through

• verall consumer demand for high

value seafood has been growing in the regional markets .

• The question would be : how to make

processed tuna a part of this high value seafood sales in Asia !

Frozen Raw material Import Trends in Thailand, the Philippines and China

100000 200000 300000 400000 500000 600000 700000 800000 900000 China Philippines Thailand

100000 200000 300000 400000 500000 600000 700000 800000

2013 2014 2015 2016 2017

Thailand Philippines China

In tonne

10000 20000 30000 40000 50000 60000 70000 80000 90000 2013 2014 2015 2016 2017

China: Frozen Tuna Imports by species

(in tonne)

Skipjack yelowfin Bigeye Albacore Others

Asia’s Top 4 Canned Tuna Exporters

100000 200000 300000 400000 500000 600000 700000 800000 900000

2013 2014 2015 2016 2017

Thailand Philippines Indonesia China (in tonne)

The others ……

• Vietnam
• Maldives

FLUCTUATING RAW MATERIAL PRICES AFFECTED CANNED TUNA EXPORTS

500 1000 1500 2000 2500 3000

Jan-09 Apr-09 Jul-09 Oct-09 Jan-10 Apr-10 Jul-10 Oct-10 Jan-11 Apr-11 Jul-11 Oct-11 Jan-12 Apr-12 Jul-12 Oct-12 Jan-13 Apr-13 Jul-13 Oct-13 Jan-14 Apr-14 Jul-14 Oct-14 Jan-15 Apr-15 Jul-15 Oct-15 Jan-16 Apr-16 Jul-16 Oct-16 Jan-17 Apr-17 Jul-17 Oct-17 Jan-18 Apr-18

100000 200000 300000 400000 500000 600000 700000 2013 2014 2015 2016 2017

Thailand

50000 100000

2013 2014 2015 2016 2017

CHINA

64000 66000 68000 70000 72000 74000 76000 78000

2013 2014 2015 2016 2017

Indonesia

143857 102993 79497 70000 80000

2013 2014 2015 2016 2017

Philippines

………and their export trends

• Increased exports in 2017

could be attributed to the preferential tariff rates in the EU and subsequent increase in exports of cooked loins and canned tuna to this market .

• In 2017, the top EU

markets were Poland, Germany, UK , Netherlands.

• In the Middle East, the

UAE and Saudi Arabia were the main markets.

143857 102993 79497 70000 80000

2013 2014 2015 2016 2017

Philippines : Canned Tuna Exports

(in tonnes)

64000 66000 68000 70000 72000 74000 76000 78000 2013 2014 2015 2016 2017

The Exports trends

INDONESIA : Canned Tuna Exports

5000 10000 15000 20000 25000

2013 2014 2015 2016 2017 in tonne

EU Saudi Arabia USA Japan Thailand Australia Mexico PNG Yemen Algeria Jordan Others

2017

20000 40000 60000 80000 100000 120000 2013 2014 2015 2016 2017

Indonesia : Tuna Export Trends

Canned tuna Frozen tuna Fresh tuna Frozen tuna fillet

(in Tonne)

Indonesia

Product Forms 2013 2014 2015 2016 2017 Canned tuna 74513 70814 73676 68549 76700 Frozen tuna 100000 89236 70063 49439 100077 Fresh tuna 12345 11885 7384 7412 4738 Frozen tuna fillet 9237 21484 13285 12962 14479

in Tonne

Destinations 2013 2014 2015 2016 2017 USA 19431 18843 19213 19764 18615 EU 13408 14906 14567 11960 11978 Thailand * * 6660 6993 5682 Japan 1050 721 959 1376 1472 Taiwan * 1007 1364 1209 1244 Egypt 617 1684 816 1101 896 Jordan * 339 588 502 892 Chile * 21 299 284 664 Mexico * * 336 * 818 Canada 547 519 622 656 404 Saudi Arabia 83 107 141 89 272 Peru * * * 830 227 Australia 61 91 98 208 196

Sub-Total 35197 38238 45663 44972 43360

VIETNAM : Exports of canned tuna to the 13 markets (below ) indicated fluctuating trade

MALDIVES: The main markets for Processed /Canned Tuna

( in Tonnes )

Markets 2013 2014 2015 2016 2017

EU 2394 2406 2218 2675 3843 Japan* na na 252 111 220

(* Exports to Japan mainly consisted of Katsuobushi)

Canned Tuna Exports from Western Pacific

Papua New Guinea

Markets 2013 2014 2015 2016 2017

EU 28160 27876 27974 28708 38059 USA 916 37 Thailand 41 74 Japan Australia New Zealand

Solomon Islands

Markets 2013 2014 2015 2016 2017 EU 4354 7309 8267 6344 6477 USA 1292 1137 449 225 406 Australia 1 29 2 60 New Zealand Japan

Fiji

Markets 2013 2014 2015 2016 2017

USA 11598 10571 11437 12435 11387 EU Australia 50 75 47 2 5 New Zealand 20 Japan

ASIA/PACIFIC CANNED TUNA MARKET :

IMPORTS

The regional markets in Asia/Pacific import more than 150 000 tonnes of canned tuna annually.

10 20 30 40 50 60 70

(In 1000 tonne)

2013 2014 2015 2016 2017

…………ASIA/PACIFIC CANNED TUNA MARKETS

• A review on the last 5

years imports in Japan, Australia and New Zealand indicated some growth only in the Japanese market

• But the two other

markets seemed to have reached their saturation points.

53600 54256 54538 60397 62962 47100 48200 47200 44800 45600 4900 5800 5300 5500 5500 10000 20000 30000 40000 50000 60000 70000

2013 2014 2015 2016 2017

Canned Tuna Import Trends in Japan, Australia and New Zealand

Japan Australia New Zealand

……………ASIA/PACIFIC CANNED TUNA MARKETS

Higher raw material prices affected the region’s import demand in 2017

5000 10000 15000 20000 25000 30000 35000 2013 2014 2015 2016 2017

Other Markets in Asia

Thailand* Taiwan China HK Malaysia Singapore

• S. Korea

Indonesia Philippines Sri Lanka India

5000 10000 15000 20000 25000 2013 2014 2015 2016 2017

Others excluding Thailand

Taiwan China HK Malaysia Singapore

• S. Korea

Indonesia Philippines Sri Lanka India

Thailand

• -------------------ASIA/PACIFIC CANNED TUNA

MARKETS

• In southeast Asian markets , demand for conventional

canned tuna remains “price sensitive”

• However, the general demand and import trends for seafood

such as salmon , cod, shrimp , lobster etc. maintained positive trends

• So how to make canned or processed tuna a part of this high

value seafood?

• How make it attractive to consumers !

The facts ……………………. The seafood markets in Asia is not price sensitive Canned tuna does not seem to be a popular choice to most of the Asian consumers !

• Compared with other popular seafood such as shrimp, lobster

,imported salmon etc., ‘canned tuna’ is not an ‘expensive “ seafood.

• Now a days , Australia and Canada sell more lobsters to Asian

markets . Norwegian exports of salmon also continue to rise to Asian markets.

• Then why the demand for canned tuna has been relatively flat !

To sell more …….

• the canned tuna products need to be high

quality with attractive packaging

• good taste which should highlight the health

benefit factors

• carry sustainability assurance (MSC/WWF/ Pole

and Line )

• High price ? Why not !! After all many Asian

consumer are willing to spend more on healthy ‘sea food”.

Canned tuna is added in Thai Air Asia’s on board meals.

Newly introduced Value added Products for in the Philippines for Asian Markets

Possibly its time to launch more high value products for Asian consumers ….. Something similar to what Chicken of the Sea has launched this year in the US market !

.

THANK YOU