Trudie Lobban MBE Founder and Trustee Todays Meeting Brief overview - - PowerPoint PPT Presentation
Arrhythmia Alliance International Project HRC, 6 th October, 2010 Trudie Lobban MBE Founder and Trustee Todays Meeting Brief overview of A-A to date New Partners Global role of A-A Europe, Asia & Latin America
Trudie Lobban MBE Founder and Trustee
Arrhythmia Alliance International Project
HRC, 6th October, 2010
The A-A supports and promotes the aims & objectives of the individual groups.
information, support and rapid access to appropriate treatment”
Awareness Diagnosis & Treatment Improved Quality of Life of those affected
Enlist missions Enlist Leadership Strategic Plan Register as charity Awareness WHRW Fundraising Outreach Website
7 3 4 5 8 6 2 1 8 Steps for Establishing an A-A group
A-A Portugal – Bate Bate Coracao
Is working very hard on raising awareness and has won the 2009 Health Award
A-A Sweden – Arythmi Alliansen
Is in the process of organising patient meetings - 180 patients attended of which 80 had an ICD implant
A-A Japan
Arrhythmia Alliance Japan celebrated World Heart Rhythm Week 2009 with the launch of their new website. Their partnership to A-A through The Health Policy Institute of Japan has provided a platform for advocacy (Commission on Citizens and Health) and leadership in providing awareness and education on arrhythmias. A-A China A-A China was established in 2009 in collaboration with cardiologist from the Peoples Hospital Beijing. Translations have been completed and added the education material to the web. A-A China established the Teleheart Rhythm Monitor Centre and introduced A-A in the SCD and Syncope Prevention Meeting, May 2010.
A-A Argentina – PRONETAC The Rotary Club in Buenos Aires is supporting A-A Argentina who now have their own offices and are translating our materials. Trudie will attend the first anniversary-cocktail party
A-A Italy – ANA Aritmie Italy has completed the registration process and will have translations ready by December 2010. The website will be promoted with the emphasis on GPs
the International Cardiac Pacing and Electrophysiology Society
individuals around the globe focus attention on heart rhythm disorders
WHRW an international awareness event
guide countries participating in this exciting opportunity
raise awareness of sudden cardiac arrest during the FIFA World Cup
ldwi wide de
203,098 ,098 downloads of the Know Your Pulse online app, to date
Details of media audience
Social media 1% Medical 4% Consumer 95%
192 30 23 53 1 35 20 40 60 80 100 120 140 160 180 200 Number of articles Global Italy Portugal UK Spain South Africa Country
International Cardiac Pacing and Electrophysiology Society
raise awareness of sudden cardiac arrest during the FIFA World Cup
PACE South Africa - A-A S Africa :
Organised a new world record supported by Lucas Radebe
Bate Bate Coracao – A-A Portugal :
„Beat Beat of your heart-feel the rhythm‟ was promoted during WHRW and was a big success with more then 5000 people
Public Health from Buenos Aires.
Interviews and organised CPR courses
recommending medical control of „your pulse‟.
Launched a successful media campaign with full media coverage across Italy.
Over 192 global media outlets replicated the English press release
Role of A-A MAC
Trudie Lobban MBE www.heartrhythmcharity.org.uk